If your closet is full of rugged flannel and durable layers that feel perfectly at home in the countryside, you probably already love Legendary Whitetails. The brand is a go-to for its blend of classic Americana style, outdoor functionality, and accessible prices, making it a favorite for hunters and anyone with a love for the outdoors.
But part of the fun is discovering new gear. Whether you're looking for more technical performance, a different style take on the rustic vibe, or just want to expand your options, there are plenty of other great brands out there. Here are 17 brands like Legendary Whitetails perfect for your next adventure.
Cabela's is an absolute giant in the outdoor world, offering a massive selection of hunting, fishing, and camping apparel. Think of it as a superstore for anything and everything outdoors. They offer a ton of camo options and technical gear built for serious performance, like waterproof jackets and insulated everything.
While Legendary Whitetails focuses more on the rustic, country lifestyle vibe, Cabela’s leans harder into technical, performance-driven gear for the dedicated hunter or angler. If you need hyper-specific equipment for your next trip, Cabela’s has you covered. Prices are pretty comparable, and you can get lost in their huge selection.
Shop now at cabelas.com
Much like its sibling store Cabela's, Bass Pro Shops is a one-stop shop for outdoor enthusiasts, with a major focus on fishing and hunting. Their apparel is functional and rugged, with everything from high-performance hunting jackets to casual graphic tees that show off your love for the outdoors. Their vibe is a bit more commercial and expansive than Legendary Whitetails'.
If you're looking for apparel that pairs perfectly with your fishing gear or big-game hunting essentials, Bass Pro Shops is your place. They have a similar appreciation for the outdoor lifestyle but cast a much wider net in terms of product variety.
Shop now at basspro.com
Known for its humorous ads and seriously durable gear, Duluth Trading Co. makes tough-as-nails workwear that’s designed with clever, practical features. They’re famous for their "No-Yank-Tank" and "Ballroom Jeans" that offer comfort and function for people who actually work and move. You'll find rugged flannel shirts, burly jackets, and genius accessories.
Compared to Legendary Whitetails, Duluth Trading Co. leans more heavily into the workwear category with a slightly more modern and witty brand personality. If you love the durability factor but want gear built for hard work with a side of humor, Duluth is a fantastic choice.
Shop now at duluthtrading.com
Columbia is all about infusing technology into its outdoor apparel to keep you warm, dry, and comfortable, no matter the weather. They're known for their innovative jackets and fleeces with features like Omni-Heat™ thermal reflective lining. Their style is less about rustic charm and more about straightforward technical performance for hiking and camping.
If you love the outdoor spirit of Legendary Whitetails but need gear that’s engineered for more active adventures like a tough hike or camping in unpredictable weather, Columbia offers that next level of performance.
Shop now at columbia.com
An iconic American brand, Wrangler is famous for its durable denim and Western-inspired apparel. While their roots are in rodeo and ranch wear, their lineup of rugged jeans, sturdy work shirts, and classic jackets has a timeless outdoor appeal. The overall aesthetic is pure, authentic Americana.
Wrangler shares Legendary Whitetails' country-inspired vibe but leans more into classic Western fashion and everyday casual wear. If the ranch-hand look is more your speed than the hunter aesthetic, Wrangler’s timeless pieces are a perfect fit.
Shop now at wrangler.com
Filson is a heritage brand that makes premium, "buy-it-for-life" outdoor gear. Known for their waxed canvas jackets, durable twill bags, and warm wool shirts, their products are crafted for extreme durability and have a timeless, rugged elegance. This is gear that’s meant to be passed down through generations.
There's no way around it: Filson is significantly more expensive than Legendary Whitetails. But if you're ready to invest in heirloom-quality pieces that combine unparalleled craftsmanship with a classic outdoorsman aesthetic, Filson is the gold standard.
Shop now at filson.com
Orvis serves the outdoor enthusiast who appreciates a more refined, classic style. Specializing in fly-fishing gear and upland hunting apparel, their clothing collection bridges the gap between rugged functionality and sophisticated country living. Think classic fishing vests, high-quality chinos, and handsome plaid shirts.
Orvis shares the love for the outdoor lifestyle but presents it with a more polished and upscale-preppy twist. If you like the idea of heading straight from the field to a casual dinner without changing, Orvis has the right kind of elevated outdoor style.
Shop now at orvis.com
A true New England classic, L.L.Bean is beloved for its dependable, functional outdoor clothing and gear. From its iconic Bean Boots to cozy flannel shirts and warm fleece jackets, their products are designed for durability and timeless, practical style. The overall aesthetic is understated, classic Americana.
L.L.Bean and Legendary Whitetails both appeal to customers who value functional, well-made outdoor pieces. However, L.L.Bean’s clothes are typically more geared toward everyday outdoor activities like walking the dog or camping, rather than a specific hunting-focused style.
Shop now at llbean.com
Sierra Designs focuses on creating innovative, high-performance gear and apparel for hardcore campers and backpackers. Their products are lightweight, functional, and built to withstand the elements without weighing you down. They're all about smart design features that make life on the trail easier.
This brand is for someone who loves the rugged vibe of Legendary Whitetails but prioritizes technical performance for serious outdoor pursuits above all else. If you're more focused on packability and ultralight features, Sierra Designs is a top-tier choice.
Shop now at sierradesigns.com
For decades, Carhartt has been the face of durable American workwear. Originally made for railroad workers, their duck canvas jackets and rugged pants are built to withstand the toughest conditions. While it’s pure function, Carhartt has also been adopted by streetwear culture, proving the appeal of its tough, no-nonsense aesthetic.
Carhartt is similar to Legendary Whitetails in its rugged durability, but its roots are firmly in workwear rather than hunting lifestyle. The brand offers a slightly more modern, utilitarian, and even street-influenced vibe that is endlessly versatile.
Shop now at carhartt-wip.com
Channeling a relaxed, coastal vibe, Southern Tide creates preppy staples perfect for life by the water. Their signature items include Skipjack polos, colorful chino shorts, and versatile button-downs. It's the kind of clothing made for sunset cruises, beach bonfires, and casual dockside gatherings.
While both brands embrace an outdoor lifestyle, Southern Tide swaps the forest and fields for the sand and sea. If your idea of "outdoors" is more about coastal leisure than deer stands, Southern Tide offers a brighter, prep-inspired twist.
Shop now at southerntide.com
Patagonia is famous for its high-performance outdoor clothing and its strong commitment to environmental activism. Best known for their fleeces, puff jackets, and technical shells, they create gear that’s meant for climbing, hiking, and exploring the world. Their brand mission is deeply rooted in sustainability.
Both brands cater to people who love the outdoors, but Patagonia appeals to the eco-conscious adventurer who values technical design and corporate responsibility over traditional hunting aesthetics. It’s rugged gear with a cause.
Shop now at patagonia.com
Lands' End excels at making comfortable, classic, and versatile clothing for the whole family. Their collections include everything from waterproof jackets and cozy sweaters to swimsuits, all designed with practicality and durability in mind. It's approachable, unpretentious style that's built for everyday life.
Lands' End shares a focus on practical, durable pieces, but has a softer, more classic and family-friendly aesthetic compared to Legendary Whitetails’ more niche country/hunting vibe. It's a great option for reliable daily wear with an outdoor-ready touch.
Shop now at landsend.com
While known primarily for its comfortable footwear, Skechers also produces a line of outdoor and work-inspired apparel. Think practical insulated vests, cozy hoodies, and durable pants that all carry the brand’s signature focus on comfort. This line is made for everyday movement and light outdoor activities.
Similar to Legendary Whitetails, Skechers offers accessible gear for an active lifestyle, but the focus is less on a specific "hunter" image and more on general comfort and casual outdoor fashion. A great choice if your priority is comfort-first layers.
Shop now at skechers.com
As one of America's oldest outdoor clothing companies, Woolrich has a rich history of crafting warm, durable apparel, especially from wool. The brand is famous for its buffalo check flannel and Arctic Parkas, blending timeless rustic style with high-quality materials designed for cold weather.
Woolrich shares the rustic, country spirit of Legendary Whitetails but offers a more premium, heritage feel. If you love classic outdoor patterns and are willing to invest a bit more in heritage fabrics and construction, Woolrich is a legendary choice.
Shop now at woolrich.com
The North Face is a household name in outdoor gear, known globally for its high-performance jackets, fleeces, and backpacks. Their designs merge technical innovation with a modern, sporty aesthetic, making them equally popular on mountain trails and city streets. The focus is squarely on exploration and adventure.
Compared to Legendary Whitetails, The North Face is more tech-forward and trends-driven, appealing to a broader audience that includes hikers, skiers, and urban explorers. It’s got the rugged credentials, just with a more contemporary and performance-focused edge.
Shop now at thenorthface.com
Inspired by the culture of the South, Southern Marsh creates apparel that's all about authentic, relaxed country living. Their collections include classic button-downs, graphic tees with their distinct duck logo, and durable outerwear perfect for a day outdoors. It’s a brand that embodies Southern hospitality and tradition.
Southern Marsh and Legendary Whitetails are very similar in their target audience and rustic, country lifestyle appeal. The main difference is regional flavor - Southern Marsh has a distinctly Southern, genteel feel, while Legendary Whitetails is rooted more in a Midwestern hunting culture.
Shop now at southernmarsh.com
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