15 Brands Like Lala for Unique & Playful Fashion

Discover 15 brands like Lala offering unique, playful fashion. Find bold, colorful, and whimsical styles that express your personality and turn heads.
Written by: 
Ash Read
Last updated: 

If you're obsessed with the bold, colorful, and whimsical styles of Lala, you know the joy of wearing something that truly expresses your personality. Their quirky dresses and statement tops make fashion feel fun and fearless, turning heads wherever you go.

For those who love Lala's unique and high-energy vibe, the good news is there's a whole world of like-minded brands waiting for you. Here are 15 similar brands that nail that playful, vibrant aesthetic you're looking for.

1. Lazy Oaf

Hailing from London, Lazy Oaf is the cool older sister to Lala's playful charm. This brand is famous for its quirky, cartoon-inspired graphic tees, whimsical dresses, and accessories that pack a youthful, rebellious punch. They share Lala's love for individuality and humor but dial up the streetwear and pop culture references.

With most pieces falling between $40 and $120, it’s a great affordable alternative. If you want your playful fashion to have a bit more of a rebellious street style edge, Lazy Oaf is your go-to.

Shop now at www.lazyoaf.com

2. Irregular Choice

Irregular Choice is where your footwear dreams go to run wild. While Lala tackles your wardrobe, this brand focuses on turning accessories, and especially shoes, into works of art. Think bold prints, sparkly glitter, and quirky appliqués that defy norms. Although they don’t offer much in the way of clothing, they absolutely share Lala’s love for standing out from the crowd.

With shoe prices typically in the $60-$200 range, their pieces are collectibles for anyone who wants to add a dose of eccentric fun to their look from the ground up.

Shop now at irregularchoice.com

3. Wildfox Couture

Based in sunny Los Angeles, Wildfox offers vintage-inspired fashion that’s equal parts fun, flirty, and effortlessly cool. They specialize in colorful knits, graphic tees with playful slogans, and dresses that feel both whimsical and comfortable. Like Lala, Wildfox nails a carefree aesthetic, but with a dreamy, retro twist that feels very California.

Prices are a step up, ranging from $80 to $250, making it a great option for those looking to invest in playful pieces with a more luxurious, soft-to-the-touch feel.

Shop now at wildfox.com

4. Dolls Kill

Dolls Kill is Lala’s rebellious, festival-ready cousin. This brand is a massive online retailer that champions alternative fashion in all its forms, from rave-inspired outfits and Day-Glo colors to bold punky dresses. It captures Lala’s spirit of fearless self-expression but pushes it in a more daring, edgy, and counter-culture direction. If you want something that’s louder and more out there, you’ll find it here, with most items priced accessibly between $30-$150.

Shop now at dollskill.com

5. Bunny Me

Leaning into the sweeter side of playful fashion, Bunny Me delivers quirky, colorful pieces adorned with adorable animal motifs and cute patterns. They offer a super feminine collection of dresses and tops perfect for anyone who loves whimsical style. Bunny Me channels a similar youthful energy to Lala, but their aesthetic is more distinctly pretty and inspired by kawaii culture. Prices are comparable, mostly sitting in the $50 to $130 range.

Shop now at bunnyme.com

6. Minga London

Minga London is all about bold, statement-making streetwear. Their collection is packed with bright colors, eye-catching graphic prints, and fun slogans splashed across hoodies, tees, and casual dresses. They share Lala's high-energy vibe and love for color but translate it into a more relaxed, day-to-day casual look. With most items priced between $30 and $100, Minga London makes it easy to add a pop of fun to your everyday wardrobe without breaking the bank.

Shop now at mingalondon.com

7. Market

Formerly known as Chinatown Market, Market is a streetwear powerhouse that delivers fun with a rebellious and ironic edge. They are masters of bold graphics, bright colors, witty designs, and viral pop culture collaborations. Market shares Lala's dedication to unconventional, attention-grabbing style but channels it through a pure streetwear and skate-inspired lens. At $40 to $150, its pieces are perfect for adding personality to your casual looks.

Shop now at market-us.com

8. Joyrich

If you love playful style mixed with a heavy dose of nostalgia, meet Joyrich. This vintage-inspired streetwear brand blends fun, retro elements from the '80s and '90s with modern silhouettes. You'll find colorful jackets, fun graphic tees, and quirky accessories that feel both familiar and fresh. It matches Lala’s penchant for bold statements but filters them through a cool, throwback aesthetic. Prices typically range from $70-$200.

Shop now at joyrich.com

9. Nasty Gal

Nasty Gal serves up trendy, confident fashion full of playful prints and statement pieces at fast-fashion speed. Their collections range from casual tees to party-ready dresses, always with a bold and youthful edge. While Nasty Gal shares Lala's commitment to standing out, its overall vibe leans more edgy and sexy than purely whimsical. With prices mostly falling between $30 and $150, it's an accessible spot to find on-trend, fun fashion.

Shop now at nastygal.com

10. Collina Strada

For those who want playful fashion with a purpose, Collina Strada is a dream come true. This eco-conscious brand is celebrated for its powerfully vibrant, artistic prints on unique silhouettes, all crafted with sustainability in mind. Collina Strada offers the same joy and creativity as Lala but adds a layer of 'cool-kid' artistry and environmental responsibility. It's a higher price point, with pieces from $150 to $400, reflecting its commitment to conscious production.

Shop now at collinastrada.com

11. Kikimora

Kikimora is like stepping into a stylish fairy tale. The brand channels a modern, whimsical energy into its dreamy dresses, flowing skirts, and playful prints, evoking a sense of fantasy and wonder. It shares Lala's passion for imaginative and eye-catching designs but with a distinctly more romantic, ethereal, and boho-chic feeling. Its price point sits comfortably in the mid-range from $70 to $200.

Shop now at kikimora.com

12. Soro

If Lala designed your ultimate vacation wardrobe, it would probably look a lot like Soro. This brand specializes in vibrant and playful swimwear and resort wear, featuring bold prints, fun silhouettes, and unique details made for standing out. Soro captures the same lively, joyful aesthetic as Lala but puts the focus squarely on looks for the beach, pool, and beyond. Pieces range from about $80 to $200.

Shop now at soro.com

13. Dodo Bar Or

Dodo Bar Or offers colorful, boho-chic luxury. Inspired by Middle Eastern patterns and prints, their designs - including embroidered dresses and unique geometric tops - feel artisanal and incredibly special. The brand shares Lala's love for vibrant, one-of-a-kind patterns but elevates them with high-end fabrics and craftsmanship. It’s definitely an investment, with prices starting around $200 and up.

Shop now at dodobaror.com

14. Batsheva

Batsheva is famous for its quirky, vintage-inspired dresses with a cool, modern twist. The brand has become known for its signature puffed sleeves, playful prints, and unique silhouettes that feel both historic and fresh. While Lala's vibe is often more casual, Batsheva leans into a refined, almost artistic interpretation of feminine kitsch. With dresses typically starting at $250, it's a perfect choice for statement dressing with an 'art-school-meets-prairie' vibe.

Shop now at batsheva.com

At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.

Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.