Shopping for cute, affordable lingerie that makes you feel amazing is one of life's little luxuries, and La Senza has always been a go-to for its fun, trendy, and flirtatious styles. For a long time, it captured the market with its mix of playful lace, bold colors, and an accessible price point that lets you refresh your drawer without a second thought.
If you love La Senza’s youthful energy and stylish designs but are looking to explore some new intimates, we’ve put together a list of similar brands that deliver that same confidence boost. Here are 17 other stores perfect for your next lingerie haul.
As one of the biggest names in lingerie, Victoria's Secret offers a similarly playful and sexy aesthetic to La Senza, but with a more glamorous and established feel. You'll find a massive selection of bras, panties, sleepwear, and beauty products, often featuring statement-making lace and eye-catching embellishments. Prices are comparable, with panties starting around $15 and bras typically falling in the $40-$80 range.
If you're a fan of La Senza's bold designs but want a slightly more romantic and mainstream alternative with an even wider variety of fits and collections, Victoria's Secret is a perfect next stop.
Shop now at victoriassecret.com
If comfort tops your list, Aerie is your dream destination. A sub-brand of American Eagle, Aerie champions body positivity and self-love with its ultra-soft, cozy, and laid-back styles. Their focus is on comfortable fabrics, minimal designs, and inclusive fits that feel amazing for everyday wear. Prices are very budget-friendly, often between $10 and $50.
While La Senza is all about a flirty, going-out vibe, Aerie is for nights in and feeling good in your own skin. It's the perfect brand for stocking up on buttery-soft bralettes, leggings, and loungewear.
Shop now at ae.com/aerie
Famous for its "World’s Most Comfortable Thong," Hanky Panky is all about signature stretch lace that feels both luxurious and completely wearable. The aesthetic is cute, colorful, and timeless, with a focus on high-quality materials that last. Their pieces, starting around $20 an item, lean more towards classic comfort than La Senza's trendy-sexy approach.
Choose Hanky Panky when you want reliable, incredibly soft lace underwear that mixes pretty designs with ultimate comfort.
Shop now at hankypanky.com
Lively coined the term "leisureé" to describe their blend of lingerie, swimwear, and activewear that’s built for modern life. With a chic, minimalist vibe, their collections combine sporty elements with a touch of sexy. At a price point of $20-$50, it aligns with La Senza but targets women looking for versatile pieces that feel stylish and practical.
Lively is perfect for anyone wanting a cohesive collection of comfy-cute bralettes, wire-free bras, and coordinating undies that transition effortlessly from home to the gym and beyond.
Shop now at lively.com
ThirdLove’s entire mission is centered on the perfect fit. Known for their inclusive sizing and extensive fit quiz, they offer simple, beautiful bras designed for impeccable comfort. While more expensive than La Senza, with bras from $50-$70, the investment goes towards an incredible fit and premium, super-smooth fabrics. The style is classic and minimalist, making their pieces perfect everyday essentials.
If you’ve struggled to find the right size and value comfort and support above all else, ThirdLove is a game-changer.
Shop now at thirdlove.com
Founded by Rihanna, Savage X Fenty is all about celebrating fearlessness, confidence, and inclusivity. The brand offers bold, edgy, and high-fashion lingerie for every body and every mood. With vibrant colors, daring cutouts, and unique designs, Savage X Fenty takes the playful vibes of La Senza and turns the volume way up. Prices are similar, ranging from $10 to $60.
This is the brand for you if you’re looking to make a statement, try something exciting, and embrace lingerie that's truly empowering and unapologetically sexy.
Shop now at savagex.com
Hailing from Italy, Intimissimi serves up lingerie with a dose of effortless sophistication and European chic. Its collections focus on refined, romantic staples made from high-quality fabrics like silk and lace. The aesthetic is more timeless and elegant than La Senza's youthful trends. Prices range from about $20 for basics to $70+ for more intricate pieces, placing it in a slightly more premium category.
Shop Intimissimi for refined, beautifully crafted lingerie that feels both classic and sensual.
Shop now at intimissimi.com
Iconic and effortlessly cool, Calvin Klein Underwear is the master of minimalist basics. Known for its signature logo band, clean lines, and sporty aesthetic, this brand delivers unparalleled comfort in a modern package. Unlike La Senza's lacy, decorative styles, Calvin Klein is all about understated, simple essentials that look and feel great. Prices generally fall between $15 and $50 for core items.
If you're looking for that perfect cotton bra-and-briefs set that is both comfortable and stylishly recognizable, Calvin Klein is the way to go.
Shop now at calvinklein.us
Yandy specializes in budget-friendly, overtly sexy lingerie, costumes, and loungewear. Think edgy cutouts, adventurous prints, and fantasy-inspired sets. They take the "sexy" part of La Senza's collection and lean into it completely, offering provocative styles perfect for special occasions or spicing things up. At under $30 for most items, it’s one of the most affordable options out there for daring looks.
If your goal is something bold and head-turning for a specific event without a big spend, Yandy has almost limitless options.
Shop now at yandy.com
For lingerie that doubles as fashion, look no further than Bluebella. This brand creates provocative, directional designs that blur the line between underwear and outerwear. Featuring fashion-forward cuts, sheer fabrics, and intricate strapping, Bluebella’s styles are for those who view lingerie as a statement piece. It’s edgier and more contemporary than La Senza, sitting at a price point of around $30-$70.
Bluebella is the brand to check out when you want modern, show-stopping pieces that feel both daring and luxurious.
Shop now at bluebella.com
Adore Me makes trendy, stylish lingerie accessible to everyone with its inclusive sizing and personalized subscription service. Much like La Senza, they offer a wide collection of fun, fashionable intimates, sleepwear, and swimwear at affordable prices ($20-$60). Their main draw is a huge variety of styles, from sweet and simple to bold and sexy, ensuring there’s something for any taste.
It's an excellent choice if you love trying new styles regularly and appreciate the convenience of personalized selections.
Shop now at adoreme.com
Natori offers luxury powered by craftsmanship and a refined aesthetic, focusing on refined silhouettes and high-quality materials like lace. With a starting price for most of its bras between $50 to $70, depending on style, Natori caters to an audience who likes a quiet luxury lifestyle and appreciates the feeling their lingerie provides.
While La Senza targets more of a youthful, fashion-driven customer, Natori is for someone who invests in beautiful, lasting classic pieces with fine detailing.
Shop now at natori.com
Another beloved Italian brand, Cosabella is revered for its incredible lace and vibrant colors. Meaning "beautiful thing," Cosabella blends traditional craftsmanship with modern innovation to create luxurious yet comfortable lingerie. Unlike La Senza, their focus is on premium quality and a richer color palette. Prices are higher, ranging from $30-$100, reflecting their artisanal approach.
If you're ready to invest in exceptionally crafted lace pieces that provide both comfort and colorful flair, Cosabella is a worthy upgrade.
Shop now at cosabella.com
Eberjey lives at the intersection of comfort and romance. Famed for its incredibly soft modal jersey material, this brand creates lingerie and sleepwear that feel like a gentle hug. The aesthetic is delicate, pretty, and feminine, featuring subtle lace trims, soft pastel colors, and effortless silhouettes. It’s less "look at me" than La Senza and more about quiet, personal indulgence, with prices from $40-$80.
Eberjey is your top pick when all you crave is beautiful, understated romance and melt-into-your-skin softness.
Shop now at eberjey.com
Bali has been a trusted name in lingerie for decades, known for its emphasis on comfort, support, and a perfect fit for everyday life. While La Senza is all about trendy designs, Bali focuses on practical, problem-solving pieces like seamless bras, smoothing underwear, and wire-free options. It's incredibly affordable, with most items landing under $30.
For reliable, no-fuss intimates that deliver on support and disappear under your clothes, Bali is a classic choice.
Shop now at bali-intimates.com
Part of the Hollister family, Gilly Hicks offers underwear, loungewear, and activewear with a comfy, casual, West Coast vibe. Their collections feel young, fun, and effortless, perfectly aligning with the playful spirit of La Senza but with a greater emphasis on everyday comfort. Think cozy bralettes, cute printed short sets, and soft basics. Their price point is very accessible, often matching or beating La Senza during sales.
If you want trendy styles that are built for comfort first, Gilly Hicks is a fantastic alternative with a similar youthful energy.
Shop now at gillyhicks.hollisterco.com
H&M brings its fast-fashion model to the world of lingerie, offering an array of trendy, super-affordable options from $10 to $30. Their selection perfectly captures the "of the moment" styles - from lace bralettes and seamless thongs to cozy flannel pajama sets. While the quality might be more focused on trend than longevity, the prices can't be beaten.
It's the ultimate destination for experimenting with new colors and silhouettes without making a big financial commitment, making it very similar to La Senza's budget-friendly approach to style.
Shop now at hm.com
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