If your closet is filled with vibrant, practical pieces from Joules and cheerful, classic staples from Boden, you've already mastered the art of feel-good British style. Both brands have a magic touch for creating high-quality, comfortable clothing that perfectly blends country charm with modern tailoring, all decked out in prints that are impossible not to love.
For those who adore that unique mix of quality, color, and quintessentially British sensibility, there are plenty of other fantastic brands to discover. Here are 21 similar brands that capture that same spirit of stylish, everyday fashion.
FatFace gives you that laid-back, outdoor-inspired style perfect for casual weekends. Think cozy knitwear, durable jackets, and relaxed-fit jeans designed for comfort and adventure. It shares Joules's love for practical, countryside-ready fashion but leans into a slightly more rugged, adventure-ready aesthetic.
Expect prices in a similar affordable range, from about $30 to $150. If you love Joules for its quality essentials but want a look that feels a little more earthy and lived-in, FatFace is a must-try.
Shop now at www.fatface.com
Famous for its quirky prints, vibrant colors, and focus on ethical production, White Stuff offers a cheerful, eclectic take on British style. Their collection is full of charming casual dresses, unique knitwear, and fun accessories that feel both comfortable and special.
Like Boden and Joules, they excel at creating wearable pieces with personality. However, White Stuff sets itself apart with a strong commitment to sustainable materials and a unique, slightly more whimsical vibe. Prices generally fall between $40 and $150.
Shop now at www.whitestuff.com
For those who love Boden's timeless, preppy side, Crew Clothing is your go-to. Specializing in classic, nautical-inspired fashion, the brand is known for its crisp striped tees, well-cut chinos, and versatile sweaters. It channels a very polished, British seaside aesthetic that feels both smart and relaxed.
While sharing Boden’s preppy DNA, Crew Clothing leans more heavily into coastal and rugby-inspired heritage. With prices mostly between $50 and $150, it’s a brilliant choice for building a classic, durable wardrobe.
Shop now at www.crewclothing.co.uk
Lands’ End is a master of reliable, comfortable, and practical clothing. Their focus is on well-made basics and outdoor-ready gear that are built to last, from waterproof coats and cozy fleeces to perfectly-fitting swimwear and knitwear.
Their ethos aligns closely with Joules's practical, outdoor-loving spirit, but with a more straightforward, functional approach that's perfect for everyday life and travel. Their price point is moderate, usually ranging from $30-$200.
Shop now at www.landsend.com
If you're looking for sustainable basics that embody the casual, country-chic feel of Joules and Boden, check out White Label Organic. This eco-conscious brand focuses on simple, minimalist pieces like tees, sweatshirts, and joggers made from unbelievably soft organic cotton.
It’s the perfect place to find high-quality, everyday essentials that are kind to the planet. While not as print-focused, their comfortable designs are ideal for layering. Prices are very accessible, around $30-$80.
Shop now at www.whitelabelorganic.com
Synonymous with British country style, Barbour is a legendary heritage brand best known for its iconic waxed jackets. While it's a more premium line, Barbour offers timeless outdoor clothing perfect for embracing the elements in style. It shares Joules's connection to the British countryside but with a more traditional and luxurious feel.
Consider it an investment in classic style that will last for years. Most pieces start around $150 and go up from there, making it a great "treat yourself" brand for country pursuits.
Shop now at www.barbour.com
With deep roots in fly fishing and country sports, Orvis UK delivers high-performance outdoor wear with a classic, heritage twist. Their collection features everything from durable jackets and tweed staples to comfortable knits that stand up to active country living.
Like Joules, Orvis is built for the outdoors, but it offers a more traditional, almost American-influenced country style that feels rugged yet polished. Prices typically range from $50-$300.
Shop now at www.orvis.co.uk
If vibrant, heritage-inspired prints are what you love most about Boden, you need to know about Morris & Co. The brand creates clothing and accessories decorated with the iconic, beautiful patterns of artist William Morris. Think flowy dresses, blouses, and scarves in classic floral and geometric prints.
It’s a more artisanal, vintage-feeling alternative that’s perfect for print-lovers who want something truly special and artistic. Prices generally fall in the $50-$200 range.
Shop now at www.wolfordshop.com/morris-and-co
Yes, it’s still Joules, but a different facet! Their outlet and country-specific lines are a treasure trove for finding even more rugged, adventure-ready pieces. This collection leans heavily into traditional country styling and durability, featuring more waterproofs, tweeds, and hard-wearing layers made for actual country walks rather than just looking the part.
If you love the brand's aesthetic but need something a little more utilitarian, this is the first place to look.
Shop now at www.joules.com/outlet
Holland Cooper takes British country heritage and gives it a glamorous, contemporary twist. Known for its tweed jackets, luxury knits, and sophisticated riding-inspired tailoring, this brand is where country style meets high fashion.
While at a much higher price point (starting around $150), it’s the perfect brand for anyone who loves the polished aesthetic of Boden and wants to elevate it with premium materials and an investment-piece mentality.
Shop now at hollandcooper.com
For those looking to dress their little ones in the same practical, stylish fashion, Fat Face Kids delivers. Their children's line features the same comfortable, durable, and outdoor-ready vibe as the adult collections, just in miniature sizes. It's perfect for active kids who need clothes that can keep up with them.
It aligns perfectly with the family-friendly approach of both Joules and Boden, making it easy to create coordinating looks.
Shop now at www.fatface.com/kids
Inspired by the coast of Cornwall, Seasalt offers a beautiful range of nautical, artistic pieces with a strong focus on sustainability. You’ll find signature striped tops, cleverly designed waterproof jackets, and unique prints housed on soft, eco-friendly fabrics.
It shares Boden's preppy, color-loving vibe but combines it with a more relaxed, coastal feel and an admirable commitment to organic cotton and recycled materials. Prices are comparable, often sitting between $50 and $200.
Shop now at www.seasaltcornwall.co.uk
Hush creates effortless, contemporary pieces for a relaxed yet chic modern wardrobe. Centered on quality fabrics like cashmere and silk, their style is more minimalist and understated than the bold prints of Boden or Joules, offering a sophisticated alternative.
If you're drawn to Boden's dressier items but prefer a more subdued color palette and a modern European aesthetic, Hush is the perfect discovery. Expect prices from $50-$300.
Shop now at www.hush-uk.com
Thought is another excellent choice for eco-conscious shoppers looking for laid-back British style. They specialize in timeless, stylish casualwear made from sustainable materials like organic cotton. The focus is on relaxed fits and simple designs that feel incredibly comfortable.
Their approach mirrors the easy-to-wear nature of Joules but with sustainability at the core of their designs. A great spot for affordable basics, with pieces in the $30-$80 range.
Shop now at www.wearethought.com
For expecting parents wanting to maintain a polished British style, Seraphine is the leading name in chic maternity and nursing wear. Their designs are both elegant and comfortable, offering classic stripes, ditsy floral prints, and flattering fits that accommodate a growing bump beautifully.
They bring Boden's love for practical yet fashionable design to maternity wear, ensuring you don't have to sacrifice style for comfort. Prices range from $50 to $150.
Shop now at www.seraphine.com
Though famous for its luxurious homewares, The White Company's clothing line is an unsung hero of understated British style. They offer impeccably made loungewear, soft knitwear, and timeless basics in a signature neutral palette. Their style is all about quiet luxury and simple elegance.
It's the perfect brand for building the minimalist foundation of a wardrobe that beautifully complements the vibrant statement pieces from Joules or Boden. You can expect to pay between $50 and $250.
Shop now at www.thewhitecompany.com
Hobbs is a master of timeless, sophisticated British tailoring. They are a go-to for elegant workwear, chic occasion dresses, and impeccably cut coats that feel modern yet classic. Their aesthetic aligns with Boden's more refined, polished pieces but with a distinct focus on professional and formal wear.
If you need an outfit for the office or a special event, Hobbs is a brilliant place to find high-quality investment pieces, typically priced between $100 and $400.
Shop now at www.hobbs.co.uk
For those who love Joules for its durability and outdoor utility, Tog 24 takes it a step further. This brand specializes in technical activewear and outdoor gear designed to perform in all kinds of British weather. Think weatherproof jackets, high-performance fleece, and practical hiking staples.
Their style is less about country charm and more about rugged functionality, making them the perfect choice when your outdoor plans demand serious gear. Prices range from $50-$200.
Shop now at www.tog24.com
A true British institution, M&S offers affordable, reliable, and comfortable clothing for the whole family. From casual basics and essential knitwear to smart workwear and stylish outerwear, their range is vast. M&S shares a commitment to quality and practicality with both Joules and Boden, but serves a broader audience with more accessible prices.
It's a fantastic one-stop shop for building out a wardrobe with dependable basics, usually priced from $20-$150.
Shop now at www.marksandspencer.com
If it’s the charming, nature-inspired prints of Joules that you love most, Sophie Allport will be a delightful discovery. Mostly known for her homeware, she also offers beautiful clothing and accessories featuring her signature playful prints of animals, insects, and flowers.
You can find everything from cozy pajama sets and scarves to whimsical weekend bags that capture that fun, quintessentially British country feeling. Their pieces are very affordable, from $20 to $80.
Shop now at www.sophieallport.com
For a high-fashion take on British charm, look no further than Rixo. This beloved boutique brand is known for its vintage-inspired silhouettes, hand-painted prints, and luxurious fabrics. Their dresses and separates are bold, unique, and effortlessly stylish.
While Rixo is more of a premium, trend-driven choice compared to Boden, it shares that distinctly British love for color and prints. If you're willing to invest in a standout piece, with prices often between $200-$600, Rixo is the ultimate cool-girl brand.
Shop now at www.rixo.co.uk
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