If you're obsessed with the playful, nostalgic vibe of Joanie, you know the magic of a good retro-inspired dress. Their pieces perfectly blend vintage charm from the 50s, 60s, and 70s with modern comfort, making it easy to add a little whimsical fun to your everyday wardrobe.
For those times you want to expand your closet with even more vintage flair, we’ve found some amazing alternatives. Here are 18 brands that nail the retro aesthetic, from quirky prints to classic pin-up silhouettes.
Reformation offers a modern, eco-conscious take on vintage style. While Joanie is more overtly retro, Reformation designs feel like finding a perfect vintage dress that just happens to fit flawlessly. They are known for sustainable fabrics, figure-flattering silhouettes, and feminine prints that give a subtle nod to the past.
Expect slightly higher prices, but if you love Joanie's vibes and want an elevated, sustainable option with a chic, effortless feel, Reformation is a fantastic choice. Their pieces have a minimalist elegance while still feeling playful and romantic.
Shop now at thereformation.com
ModCloth is basically the spiritual sister to Joanie, specializing in quirky, vintage-inspired clothing with an inclusive approach. They’re famous for their playful prints (think dinosaurs and books), charming swing dresses, and wide size range. Prices are very accessible, typically between $30 and $100.
Like Joanie, ModCloth celebrates individuality and fun, but often leans even more into novelty and kitsch. If the fun and quirky side of Joanie’s collection is your favorite, you will feel right at home with ModCloth.
Shop now at modcloth.com
Based in the UK, Collectif creates high-quality reproduction pieces inspired by the styles of the 50s and 60s. They offer everything from classic pencil skirts and swing dresses to cozy, retro cardigans. Their aesthetic often carries a distinct pin-up or rockabilly edge.
With prices sitting around $50-$150, Collectif is a great alternative if you love the authenticity of retro fashion. While Joanie translates vintage for today, Collectif is for those who want to live their full vintage glam fantasy.
Shop now at collectif.co.uk
Unique Vintage lives up to its name, offering a huge collection of apparel inspired by the 20s all the way to the 70s. They are a go-to for gorgeous swing dresses, high-waisted swimsuits, and glamorous gowns that look straight out of a classic Hollywood film.
Price points range from around $50 to $200, which is slightly more premium than Joanie. The key difference is their focus on authentic reproductions with a polished, glamorous feel - perfect for special occasions or when you want to feel a little extra fancy.
Shop now at uniquevintage.com
If you love retro fashion but with a darker, alternative spin, meet Hell Bunny. This brand takes vintage silhouettes and infuses them with goth, punk, and rockabilly vibes. Think classic 50s dresses covered in prints like skulls, spiderwebs, and bats.
Priced accessibly around $40-$100, Hell Bunny is for anyone who found Joanie a bit too sweet. It’s the perfect brand for channeling your inner retro rebel without sacrificing those flattering, vintage fits.
Shop now at hellbunny.com
Voodoo Vixen delivers pure 50s and 60s glamour. Their collections are packed with vibrant prints, figure-hugging pencil dresses, and classic swing styles often featuring details like sweetheart necklines and cute collars. With pieces from $70-$150, they create beautiful, polished looks.
They share Joanie’s love for nostalgic silhouettes but lean more heavily into pin-up chic. Their styles are perfect for those who want a refined, head-turning vintage outfit that feels both elegant and fun.
Shop now at voodoo-vixen.com
For a high-fashion take on vintage, Hellessy blends classic retro silhouettes with modern, sophisticated details. This brand is for a more luxe audience, with prices around $200-$400, but their designs are stunning statements.
Think vintage-inspired shapes reimagined with contemporary fabrics and an edgy, runway-ready feel. While much more high-end than Joanie, Hellessy is perfect if you’re looking for a special-occasion piece that still has that timeless retro glamour.
Shop now at hellessy.com
Banned Apparel is another fantastic UK-based brand with a rebellious and fun approach to retro fashion. From 50s-style dresses and skirts to bold accessories, their pieces are designed to make a statement. The price range is very similar to Joanie, typically around $40-$120.
Like Joanie, they put a playful spin on vintage styles, but often incorporate edgier motifs and have a slightly more alternative feel, making them a great choice for showing off your personality.
Shop now at bannedapparel.co.uk
Famous for their figure-flattering designs, Pinup Girl Clothing celebrates curves with their incredibly well-made vintage-inspired dresses, skirts, and separates. Their pieces are known for their quality construction and authentic recreation of 50s and 60s pin-up styles.
With prices ranging from $70-$200, they are a bit of an investment compared to Joanie, but their quality is undeniable. If you’re serious about high-quality, glamorous vintage looks that are built to last, this brand is a must-see.
Shop now at pinupgirlclothing.com
Hellz Bellz merges retro aesthetics with a bold, contemporary streetwear edge. This brand is for anyone who appreciates the silhouettes of the past but wants a graphic, rebellious vibe. They create statement pieces, from graphic tees to attention-grabbing dresses.
In contrast to Joanie's sweet and playful nature, Hellz Bellz gives vintage a confident, urban attitude. It’s perfect when you want your retro-inspired look to feel empowered and unapologetically modern.
Shop now at hellzbellz.com
If you want to bring retro glamour to all parts of your wardrobe, the Dita Von Teese Collection at Bettie Page is a dream. Focused on exquisite, vintage-inspired lingerie and loungewear, this line exudes classic Hollywood allure. It’s all about luxurious fabrics, timeless silhouettes, and pin-up perfection.
These pieces are more of a luxurious indulgence, with prices varying from $50 for lingerie briefs to over $200 for robes. For lovers of Joanie’s vintage aesthetic, this is how you carry that feeling through to your intimate apparel.
Shop now at bettiepage.com
This Australian brand is pure whimsical, retro-inspired joy. Known for its quirky and oh-so-charming prints often featuring florals, animals, and Australiana motifs, Princess Highway serves up delightful corduroy pinafores, cute knits, and vintage-style dresses.
Price-wise, they are very similar to Joanie, but their aesthetic feels a little more bohemian and artsy. If you adore Joanie’s playful prints and storytelling details, Princess Highway will be your new favorite obsession. It's sweetness and nostalgia bottled into a clothing brand.
Shop now at princesshighway.com.au
Lindy Bop is a go-to for timeless, feminine styles directly inspired by mid-century fashion. They specialize in beautifully tailored swing dresses and elegant pencil skirts that perfectly capture a polished, graceful retro look. Their price point, from about $60 to $140, is very accessible.
Lindy Bop shares Joanie’s nostalgic, girly vibe but often leans into more classic, refined silhouettes. They are a great choice when you need a perfectly prim and proper vintage look for a wedding, party, or afternoon tea.
Shop now at lindy-bop.com
Based in London, Emily and Fin is known for creating beautiful vintage-inspired dresses and separates with a focus on flattering fits and unique, custom-designed prints. Their pieces have a high-quality feel, with structured silhouettes that nod to the 50s and 60s while feeling entirely modern.
They sit at a slightly higher price point than Joanie, but their attention to detail and fabric quality really stand out. This brand is a fantastic option when you're looking for a special, timeless piece that has that same charming retro spirit.
Shop now at emilyandfin.co.uk
Tatyana Boutique is all about fun and flirty fashion inspired by the 50s and 60s. Their collections are filled with bright colors, playful polka dots, and classic silhouettes designed to make you smile. Prices are friendly, generally landing between $50 and $130.
While similar to Joanie in spirit, Tatyana often turns up the volume on the playful, pin-up vibe. It’s the perfect place to shop for a fun party dress or a bold statement piece to brighten your week.
Shop now at tatyana.com
Gamine focuses on sweet, feminine dresses with clear roots in 50s and 60s silhouettes. You'll find lots of A-line skirts, swing dresses, and darling prints, often produced with sustainable fabrics. Prices usually hover around $80-$150.
Compared to Joanie, Gamine has a slightly more minimalist charm while still embodying a playful aesthetic. It's a great pick for those who value environmentally friendly production and want understated, easy-to-wear retro pieces.
Shop now at gamine.com
Vixen by Micheline Pitt offers high-quality, jaw-dropping vintage-inspired looks with a touch of Hollywood bombshell glamour. The brand excels at 40s and 50s styles, with figure-hugging dresses and bold separates that are both powerful and feminine.
With prices from $80 to $200, this brand is an investment in knockout style. It shares Joanie's passion for vintage but channels it into a more confident, seductive, and intensely glamorous aesthetic. If Joanie is sweet, Vixen is siren.
Shop now at michelinepitt.com
An extension of the Banned Apparel family, Banned Vintage focuses more specifically on authentic vintage reproduction styles. Here you'll find classic swing dresses, cozy retro cardigans, and rockabilly-inspired jeans, all with a great attention to detail.
Priced similarly to Joanie from around $40-$120, Banned Vintage is a great match for someone who appreciates the accuracy of reproduction fashion. It’s perfect for building a solid wardrobe of reliable, rebellious retro staples.
Shop now at bannedapparel.co.uk/banned-vintage
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