If you've ever found yourself filling your cart with sweet ruffle dresses and cozy knitwear from Jamie Kay, you already know the magic of their timeless children's clothing. The brand masters that perfect blend of high-quality fabrics, soft pastels, and classic styles that feel both special and perfect for everyday adventures.
But part of the fun of dressing little ones is discovering new brands that share that same commitment to beautiful, well-made pieces. For those who can't get enough of Jamie Kay's charm, here are 19 similar brands you're sure to fall in love with.
Rylee + Cru offers a beautiful collection of premium kids' apparel rooted in a boho-inspired, minimalist aesthetic. Their pieces, from flowy dresses to cozy loungewear, feature whimsical prints and are made from soft, organic fabrics. Similar to Jamie Kay’s timeless feel, Rylee + Cru focuses on quality and comfort but leans more heavily into a relaxed, bohemian vibe with a slightly more muted, earthy color palette.
Shop now at ryleeandcru.com
For parents who want to inject a bit of fun into their child's wardrobe, this Swedish brand is a must-see. Mini Rodini is celebrated for its playful, quirky designs and strong ethical focus, offering colorful puffer jackets, graphic tees, and dresses with imaginative animal prints. While Jamie Kay is loved for its soft, classic styles, Mini Rodini offers a bolder, more vibrant alternative that doesn't compromise on sustainability.
Shop now at minirodini.com
Known for its ultra-durable basics and incredibly soft organic cotton, Hanna Andersson is a staple for many families. Their signature long-lasting pajamas, simple dresses, and everyday tees are designed to be handed down, all while prioritizing comfort. Compared to Jamie Kay's more delicate, boutique feel, Hanna Andersson takes a more practical and pared-back approach, but their commitment to high-quality, organic materials is something a Jamie Kay fan would appreciate.
Shop now at hannaandersson.com
This brand brings cheerful, eco-friendly fashion to life with bold prints and bright colors on buttery soft organic fabrics. Their collections are filled with whimsical themes that make everyday outfits fun and expressive. Both brands share a commitment to fair trade and sustainability, but where Jamie Kay opts for gentle pastels, Little Green Radicals embraces a much more colorful and fun-loving design approach.
Shop now at littlegreenradicals.co.uk
Bobo Choses turns kids' clothing into wearable art with its inventive prints and playful designs. Their collections feature quirky dresses, artistic graphic tees, and creative separates for parents seeking truly unique pieces. While Jamie Kay’s aesthetic is more classic and subdued, Bobo Choses offers a much bolder and more experimental style, all while maintaining a strong commitment to ethical production.
Shop now at bobochoses.com
Inspired by travels around the globe, Tea Collection creates comfortable, durable clothing with vibrant, cultural patterns. Their easy-to-wear dresses, tops, and pants tell a story through colorful motifs and prints. If you love Jamie Kay for its quality but are looking for something a bit more bold, Tea Collection’s lively, worldly vibe offers a great alternative to soft pastels.
Shop now at teacollection.com
Smallable isn't a single brand but a beautifully curated online concept store for kids and families. It brings together a fantastic selection of stylish children's clothing from tons of designers, including many eco-conscious and high-end labels. It's the perfect place to shop if you want Jamie Kay's boutique feel but with a wider variety of styles, from sweet dresses to trendy streetwear, all in one spot.
Shop now at smallable.com
Oeuf NYC excels at minimalist, eco-friendly children’s fashion with a modern sensibility. Their clothing features simple, clean silhouettes made from top-quality organic fabrics, emphasizing sustainability and timeless design. While Jamie Kay's style is often more delicate and detailed, Oeuf NYC appeals to parents who love understated, elegant, and ethically made essentials with a sleek edge.
Shop now at oeufnyc.com
If the softness of Jamie Kay's fabrics is what you love most, you'll adore Angel Dear. This brand is a go-to for impossibly soft and cozy baby clothes, including plush sleeping gowns, rompers, and lounge sets perfect for sensitive newborn skin. While Jamie Kay offers more structured styles, Angel Dear prioritizes that snuggly, cuddly comfort above all else.
Shop now at angeldear.com
Louise Misha channels a dreamy, bohemian spirit with romantic pieces featuring delicate embroidery, soft florals, and lovely lace details. Their style feels wonderfully vintage-inspired and feminine. While Jamie Kay delivers soft, timeless essentials, Louise Misha dials up the charm with intricate, heirloom-quality detailing that feels straight out of a storybook.
Shop now at louisemisha.com
This brand is a superstar for affordable, organic cotton basics. Burt's Bees Baby offers a fantastic range of onesies, sleepers, and everyday essentials that are super soft and gentle on sensitive skin, with most items under $30. While it leans more basic and functional than Jamie Kay, its commitment to natural, quality materials makes it a smart choice for stocking up your little one’s wardrobe.
Shop now at burtsbeesbaby.com
Magnolia Baby specializes in classic, unbelievably soft baby clothes that focus on comfort. They offer beautiful Pima cotton bodysuits, rompers, and pajamas in gentle pastels and sweet, subtle prints. Similar to Jamie Kay, the dedication to quality is clear, but Magnolia Baby's aesthetic is a bit more traditional and understated, focusing on heritage-quality everyday essentials.
Shop now at magnoliababy.com
Mebie Baby is a fantastic find for stylish yet affordable basics in gorgeous neutral tones. Their collection includes adorable rompers, fitted crib sheets, leggings, and tops that are easy to mix and match for a modern, minimal look. If you love Jamie Kay's aesthetic but want something simpler and more price-conscious for everyday rotation, Mebie Baby masters it perfectly.
Shop now at mebiebaby.com
Bright, cheerful, and made for play - that’s Little & Lively in a nutshell. This brand creates fun children’s clothing in vibrant colors and expressive prints designed for active kids. Their rompers, dresses, and tops make a happy statement. Compared to Jamie Kay’s softer, more subdued palette, Little & Lively turns up the volume and energy with its colorful patterns.
Shop now at littleandlively.com
For a truly unique, free-spirited vibe, Magnolia Pearl Kids is unmatched. Their bohemian, vintage-style clothing features flowing fabrics, handcrafted details, and earthy, lived-in tones. Each piece feels like it has a personal story, perfect for artsy families. Where Jamie Kay brings a delicate classicism, Magnolia Pearl’s style is much more layered, textured, and boho-chic.
Shop now at magnoliapearlkids.com
This Spanish brand delivers timeless, heirloom-quality children's clothing with a luxurious feel. Fina Ejerique is known for elegant dresses, exquisite embroidered details, and using fine fabrics like linen and cotton to create very polished pieces. While Jamie Kay masters beautiful everyday wear, Fina Ejerique’s collections are a bit more refined and perfectly suited for special occasions.
Shop now at finaejerique.com
Kite Clothing creates playful, colorful kids' apparel from sustainable fabrics guaranteed to stand out. Their collections of dresses, tees, and swimwear come in bright, cheerful colors and charming prints. Much like Jamie Kay, they value eco-friendly production, but if you're seeking an escape from pastels, Kite’s vibrant and bold designs are a breath of fresh air.
Shop now at kiteclothing.com
Specializing in handcrafted knitwear, Misha & Puff offers unbelievably cozy, timeless pieces made from natural fibers. Their charming collections include heirloom-quality chunky sweaters, soft hats, and darling layered essentials with a distinctly vintage feel. Compared to Jamie Kay, Misha & Puff goes all in on artisanal knitwear, making them a perfect complement for creating the coziest cold-weather looks.
Shop now at mishaandpuff.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
