20 Brands Like Jane Iredale for Natural Beauty Products
If you love makeup that feels good on your skin and enhances your natural features, you're probably already a fan of Jane Iredale. Since the beginning, the brand has been a go-to for its skin-loving mineral formulas that deliver a healthy, radiant glow you can feel good about.
But part of the fun of clean beauty is discovering other amazing brands doing great things. If you're ready to expand your makeup bag with more natural, high-performance products, here are 20 brands like Jane Iredale to check out right now.
1. Alima Pure
Alima Pure is a must-try for mineral makeup devotees. Their products are ridiculously pure and non-toxic, with lightweight powders, foundations, and blushes that give you can't-mess-it-up sheer coverage. Similar to Jane Iredale’s focus on clean beauty, Alima Pure keeps it simple and sustainable, often at a slightly more affordable price point. If you have sensitive skin or just prefer a barely-there makeup look, this brand is for you.
2. RMS Beauty
RMS Beauty is all about that fresh, dewy, "I woke up like this" glow. Created by makeup artist Rose-Marie Swift, the brand uses raw, organic ingredients to create products that feel more like skincare. Think creamy, multi-purpose pots like their iconic Living Luminizer and "Un" Cover-Up concealer. Where Jane Iredale provides a classic mineral finish, RMS delivers a more luminous, radiant look that's perfect for anyone who loves an effortless, your-skin-but-better vibe.
3. W3LL PEOPLE
If you're searching for affordable, high-performance clean makeup, look no further than W3LL PEOPLE. This brand offers beautifully formulated mineral-based makeup without harsh chemicals, sharing Jane Iredale's commitment to skin health. From their foundations and concealers to cream blushes, their products give you reliable, natural-looking coverage that feels amazing on the skin, easily found at Target and drugstores.
4. Ilia Beauty
Ilia Beauty expertly blends skincare with makeup, offering clean, mineral-based products in packaging that’s seriously chic. Their formulas, like the Super Serum Skin Tint SPF 40 and Multi-Stick pigments, are designed to give you a radiant, natural finish. Like Jane Iredale, Ilia puts skin health first, making it a favorite for people who want effective makeup that's also sustainable and cruelty-free.
5. Kosas
Kosas is clean makeup for people who actually love wearing makeup. Their products, from the Revealer Concealer to their hydrating lip oils, are vibrant, modern, and backed by skincare-level ingredients. Kosas shares Jane Iredale's core values of transparency and skin-first formulations but brings a fun, trend-driven edge to the clean beauty space. Get ready for a healthy, juicy glow.
6. Burt’s Bees Makeup
Yes, your favorite lip balm brand makes great makeup too! Burt's Bees offers super affordable and natural makeup derived from botanical ingredients. Their tinted moisturizers, sheer blushes, and colorful lipsticks are perfect for everyday, no-fuss wear and are incredibly gentle on the skin. While much more accessible in price, Burt's Bees maintains that same commitment to natural ingredients and eco-friendly practices that Jane Iredale fans appreciate.
7. Ecco Bella
Ecco Bella champions natural beauty through products that are ethically sourced, cruelty-free, and loaded with organic ingredients. Their mineral-based foundations, blushes, and flower-infused lipsticks are crafted to improve your skin, not just cover it up. They're a fantastic alternative to Jane Iredale, especially for those with very sensitive skin who want exceptionally gentle, clean makeup.
8. Lily Lolo
Hailing from the UK, Lily Lolo is a dream brand for mineral makeup purists. They offer high-performance, finely milled mineral foundations, powders, and blushes that are entirely vegan and free from harsh chemicals. The finish is beautifully natural and buildable, similar to Jane Iredale's mineral aesthetic, and it's a go-to for shoppers wanting high-quality clean beauty that works without breaking the bank.
9. Juice Beauty
Juice Beauty takes an organic, plant-based approach to makeup and skincare, often with a unique antioxidant-rich juice base instead of water. Their products, like the Phyto-Pigments Flawless Serum Foundation, deliver a dewy, youthful look and benefits that nourish the skin. If you love Jane Iredale for its wellness-focused ethos, you’ll appreciate Juice Beauty’s powerful commitment to age-defying organic ingredients.
10. Vapour Organic Beauty
Vapour offers luxury organic makeup that combines high-performance results with a strong commitment to sustainability. Their stick foundations and highlighters are cult favorites for a reason, providing a luminous "lit-from-within" glow that's comparable to Jane Iredale's radiant finishes. Vapour stands out for its unique textures and artful, eco-friendly approach to beauty.
11. Kjaer Weis
For those who crave luxury and sustainability, Kjaer Weis is the ultimate experience. This brand offers stunning, high-performance makeup with organic ingredients, all housed in sleek, refillable packaging you'll want to display on your vanity. Similar to Jane Iredale's focus on quality, Kjaer Weis elevates it with a high-fashion aesthetic. It’s an investment, but the beautiful formulas make it worthwhile.
12. Tarte Cosmetics
While Tarte ventures into bolder looks, its core philosophy leans heavily into "high-performance naturals." Collections like Rainforest of the Sea feature clean, vegan, and skin-friendly formulas that deliver awesome results. Think concealers, foundations, and blushes designed to be hydrating and gentle, aligning with Jane Iredale's mission but with a more mainstream, trend-focused appeal.
13. Ere Perez
Ere Perez is a natural makeup brand from Australia known for its nourishing formulas powered by unique botanicals like rice, corn, and oats. Their products, such as their beloved Oat Milk Foundation and Carrot Colour Pots, give a light, effortless finish perfect for a minimalist beauty routine. It echoes Jane Iredale’s gentle, mineral focus but with a distinctly modern and simple botanical twist.
14. Breezy Organics
This smaller, boutique brand is a hidden gem for fans of Jane Iredale. Breezy Organics focuses on simple, handcrafted mineral makeup made from pure, organic, and non-toxic ingredients. Designed specifically for sensitive skin, their products provide a soft, gentle glow without any harsh additives. It's the perfect choice for anyone seeking a truly minimalist and skin-caring makeup routine.
15. Honest Beauty
Founded by Jessica Alba, Honest Beauty lives up to its name by offering transparent, clean makeup that works. Their products are dermatologist-approved and made for everyday life, like the Fresh Flex Concealer and CCC Clean Corrective with Vitamin C Tinted Moisturizer. For fans of Jane Iredale, Honest Beauty is a fantastic, accessible alternative for reliable, skin-friendly makeup you can feel great about using.
16. BareMinerals
As one of the OGs of mineral makeup, BareMinerals laid the groundwork for brands like Jane Iredale. They're famous for their iconic Original Loose Mineral Foundation that gives a natural, luminous finish without clogging pores. The brand champions clean, cruelty-free formulas across their entire range of face, lip, and eye products. If you love mineral makeup, BareMinerals is an essential brand to have in your collection.
17. 100% PURE
This brand takes "natural" to the next level by pigmenting its makeup with fruits and vegetables. Their formulas are completely free of artificial colors, fragrances, and synthetic chemical preservatives. From their Fruit Pigmented® Ultra Lengthening Mascara to their luminous foundations, their products offer effective, antioxidant-packed performance that appeals to anyone who loves Jane Iredale’s commitment to pure ingredients.
18. Saie
Saie is clean beauty made chic and effortless. Their "Glowy Super Gel" and "Dew Blush" have quickly become viral sensations for providing a fresh, glassy-skin finish that's super easy to achieve. Saie shares Jane Iredale's emphasis on clean ingredients and sustainability but modernizes it with consciously cool packaging and creamy, blendable formulas that are perfect for a quick, fresh-faced look.
19. Mineral Fusion
Mineral Fusion is one of the most reliable and affordable clean beauty brands available. They offer a huge range of mineral-based makeup, from pressed powders and foundations to nail polishes and concealers. Every product is hypoallergenic, gluten-free, and formulated with age-defying antioxidants. It has the same trustworthy, skin-safe feel as Jane Iredale but at a more accessible, drugstore-friendly price.
20. Grown Alchemist
Known for its sophisticated skincare, Grown Alchemist brings that same scientific, botanical approach to its makeup essentials. Their products, such as the Anti-Pollution Primer and peptide-infused Serum Foundation, act as the perfect final step in your skincare routine. Their vibe is a bit more clinical and anti-aging focused, making them a great option for Jane Iredale fans who prioritize potent skincare benefits in their makeup.
Written by
Ash Read
