If you love fashion that feels as good as it looks, you're probably already a fan of J. Jill. The brand is a master of creating timeless, comfortable pieces with an effortless, relaxed vibe that's perfect for everyday life. Their soft fabrics and easy-to-wear silhouettes make getting dressed feel simple and chic.
But part of the fun of building a wardrobe you love is discovering new brands that fit your style. If you're looking for more options with that same comfortable yet classic feel, here are 20 similar brands worth checking out.
Think of Eileen Fisher as J. Jill’s sophisticated, eco-conscious older sister. The brand is known for its minimalist, clean-lined silhouettes made from high-quality, sustainable fabrics like organic linen and silk. While the price point is higher, their pieces are designed to be timeless investments in your wardrobe.
If you appreciate J. Jill's easy-to-wear aesthetic but are looking to elevate your closet with beautifully crafted, sustainable staples, Eileen Fisher is a perfect choice. Their focus on simple shapes and luxury materials offers an effortlessly elegant alternative.
Shop now at eileenfisher.com
If you love J. Jill’s practicality, you’ll feel right at home with L.L.Bean. Renowned for its durable, outdoor-inspired apparel, L.L.Bean offers classic fleeces, cozy flannel shirts, and practical layers that prioritize comfort and longevity. Their pieces are built to last, making them a reliable choice for everyday wear.
While J. Jill leans more toward a relaxed, lifestyle aesthetic, L.L.Bean has a more rugged, utilitarian charm. With a similar price point (most items under $100), it's a great option for functional basics that can handle your day-to-day adventures.
Shop now at llbean.com
Talbots captures the classic, timeless spirit of J. Jill but with a more polished and preppy twist. Known for its well-fitting trousers, classic knit sweaters, and polished dresses, Talbots offers a refined collection that is perfect for both casual weekends and the office. Their quality and timeless style ensures these pieces stay in your closet season after season.
If you're drawn to J. Jill's comfort but need options that feel a little more traditional or work-appropriate, Talbots is an excellent alternative. It’s for the woman who loves modern classics with a heritage feel.
Shop now at talbots.com
Much like J. Jill, Lands’ End is a go-to for comfortable, high-quality, and versatile clothing staples. You'll find everything from perfect-fit knit tops and casual chino pants to durable outerwear, all designed for real life. They offer a huge range of sizes and an unwavering commitment to quality.
The style at Lands' End is slightly more preppy and straightforward than J. Jill's understated bohemian vibe, but the core values of comfort and lasting wear are the same. With most items under $100, it's a fantastic place to stock up on everyday essentials.
Shop now at landsend.com
Chico’s offers the same focus on relaxed fits and comfort as J. Jill, but adds a dash of color, bold prints, and globally-inspired flair. It's the perfect choice when you crave comfort but don't want to blend in. Their collections often feature flowing tunics, easy-to-wear pants, and eye-catching statement jewelry.
If you love the effortless feel of J. Jill but want to inject a bit more personality and artistic energy into your wardrobe, Chico’s is the place to look. Prices range from around $50 to $150, offering unique pieces that are designed to be both stylish and comfortable.
Shop now at chicos.com
While widely known for shoes, Vince Camuto's apparel line shares J. Jill’s commitment to quality and comfort but with a more contemporary, fashion-forward sensibility. Their clothing - from blouses to dresses - features modern silhouettes and sophisticated details that transition easily from day to night.
This brand is ideal for the J. Jill fan who wants to add some sleeker, more trend-aware pieces to her rotation without sacrificing wearability. Price points are generally in the $60-$150 range for apparel, striking a nice balance between style and quality.
Shop now at vincecamuto.com
As the name implies, Soft Surroundings is dedicated to luxurious comfort. The brand specializes in clothing made from exceptionally soft fabrics in flowy, relaxed silhouettes. Their aesthetic feels romantic and elegant, designed to make women feel beautiful and pampered in their everyday lives.
Like J. Jill, the focus is on a relaxed and sophisticated look, but Soft Surroundings amps up the luxe feel with fabrics like cashmere blends, silk, and velvet. If you're looking for pieces that make daily wear feel like an indulgence, this is your brand, with prices often ranging from $50-$200.
Shop now at softsurroundings.com
For those who adore J. Jill's cozy sweaters, Naadam is a must-try. This direct-to-consumer brand makes sustainable, high-quality cashmere and wool accessible. They focus on beautifully simple designs, like their famous $98 cashmere sweater, that prioritize material quality and longevity.
Naadam is perfect for building a collection of luxury basics. While their product range is more focused on knits and loungewear, their dedication to softness, sustainability, and timeless style is something any J. Jill shopper can get behind.
Shop now at naadam.co
Madewell offers an effortless, cool-girl vibe that’s beloved for its high-quality denim, soft tees, and easy-to-style essentials. While their aesthetic is a bit more youthful and trend-driven than J. Jill's classic approach, the shared focus on creating great-fitting, comfortable basics makes them a strong alternative.
If you’re looking to add modern staples, particularly fantastic jeans, to your comfortable wardrobe, Madewell is a perfect fit. Most of their pieces are priced accessibly, from $30-$100, offering a fresh take on everyday style.
Shop now at madewell.com
Everlane delivers on transparent, sustainable, and minimalist wardrobe essentials. They excel at creating high-quality, understated basics like soft cotton tees, modern trousers, and chic cashmere knits that are designed to be worn for years. Their whole philosophy is about conscious consumption, much like J. Jill's focus on timeless designs.
With a similar price range of $40-$100 for most items, Everlane is for the shopper who loves J. Jill’s simplicity but also cares deeply about where and how their clothes are made. It's modern minimalism with a mission.
Shop now at everlane.com
Cuyana’s philosophy is "fewer, better," which perfectly complements a J. Jill-inspired closet. They design incredibly chic, versatile, and elevated essentials made from premium materials like Italian leather, silk, and Peruvian Pima cotton. Their look is refined, elegant, and effortlessly timeless.
Compared to J. Jill, Cuyana is more luxurious and minimalist. It's the ideal brand to turn to for investment pieces - like the perfect work tote or a classic silk blouse - that embody simple, lasting style. Expect prices to be in the $50-$200 range.
Shop now at cuyana.com
If the natural fabrics of J. Jill are what draw you in, then Groceries Apparel is a fantastic discovery. This brand makes its casual basics - like tees, leggings, and sweaters - using 100% organic and recycled fabrics. Their style is very California-cool: earthy, minimal, and ultra-comfortable.
Their aesthetic is simpler and more raw than J. Jill's, but the dedication to soft, wearable, eco-friendly essentials is the same. With most items under $100, it's an accessible way to build an even greener wardrobe.
Shop now at groceriesapparel.com
Created by LOFT, Lou & Grey is all about being incredibly soft and comfortable. This brand truly blurs the line between polished daywear and cozy loungewear. They're famous for their ridiculously soft signature fabrics, which they use to make everything from sweaters and dresses to joggers and tees.
While the fits might be a bit more modern or oversized than J. Jill's, the emphasis on creating stylish clothes you can truly live in is a perfect match. With prices usually in the $30-$100 range, it’s great for comfy-chic essentials.
Shop now at louandgrey.com
Frank And Oak delivers sustainable, thoughtful essentials with a modern aesthetic. They offer well-designed basics like relaxed shirts, knit sweaters, and functional outerwear that bridge the gap between timeless and contemporary. The brand is committed to eco-friendly production, including using recycled materials.
While Frank And Oak's vibe feels a bit more urban than J. Jill’s relaxed classicism, their mix of comfort, style, and sustainability is highly appealing. Pieces typically fall in the $50 to $150 range, offering quality and conscious design.
Shop now at frankandoak.com
This fun-loving British brand shares J. Jill's appreciation for quality fabrics and comfortable fits but brings a healthy dose of color and playful prints to the party. Boden is known for its cheerful yet timeless dresses, soft Breton stripe tops, and versatile knitwear that don’t take themselves too seriously.
If you're drawn to classic silhouettes but want to add a pop of color to your wardrobe, Boden is the perfect brand to explore. Prices are comparable to J. Jill, with most items under $150, making it an easy way to brighten up your closet.
Shop now at bodenusa.com
Available exclusively at Kohl’s, Apt. 9 serves as a super accessible alternative for achieving that easy, relaxed J. Jill look. The brand offers everyday basics like soft tees, comfortable trousers, modern blouses, and cozy layers that are both versatile and incredibly affordable.
While the materials might not be as premium as J. Jill's, Apt. 9 delivers on the promise of timeless, uncomplicated style for day-to-day wear. It’s an unbeatable budget-friendly choice, with most pieces well under the $50 mark.
Shop now at kohls.com
For a sophisticated take on everyday style, White House Black Market is a fantastic option. The brand specializes in polished, versatile pieces - think streamlined dresses, impeccable-fitting pants, and chic blouses - often in its signature palette of black, white, and a few pops of seasonal color.
Their aesthetic is sleeker and more structured than J. Jill's relaxed vibe, making them an excellent choice for workwear or occasions that call for a touch of elegance. Both brands, however, champion timeless style that lasts beyond a single season.
Shop now at whitehouseblackmarket.com
Nordstrom's in-house brands, such as Caslon and Nordstrom Signature, are a treasure trove of staples perfect for any J. Jill lover. They offer a huge selection of well-made basics, from soft T-shirts and relaxed-fit pants to cozy cashmere sweaters and versatile cardigans. The focus is on quality fabric and flattering fits at various price points.
Nordstrom Essentials serves a similar purpose as J. Jill - to be the dependable foundation of your wardrobe - making it a perfect one-stop-shop for refreshing your collection of closet classics. You can find quality pieces often priced under $100.
Shop now at shop.nordstrom.com
Uniqlo is the global master of affordable, high-quality basics. Famous for its innovative fabrics (like HEATTECH for warmth and AIRism for cooling), the brand delivers incredible value across its range of perfectly simple tees, sweaters, pants, and outerwear. Their "LifeWear" philosophy is all about creating clothing that improves daily life.
Like J. Jill, Uniqlo offers foundational pieces that are minimal, comfortable, and made for layering. With most items priced between $10 and $50, it is an unbeatable option for stocking up on truly essential styles that last.
Shop now at uniqlo.com
If your comfortable lifestyle trends toward the active side, Athleta is your brand. Owned by Gap, Athleta bridges the space between high-performance athletic wear and stylish everyday clothing. It is perfect for the woman on the go, offering pieces like their fan-favorite leggings, incredibly comfortable joggers, and versatile dresses made from technical fabrics.
While certainly more sporty than J. Jill, Athleta shares that deep commitment to comfort and practical, easy-to-wear designs that work for your whole life. You'll find great options for travel, errands, and relaxing at home, priced around $30-$100.
Shop now at athleta.com
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