With its stunning craftsmanship and timeless designs, it's easy to see why Iznik has become a beloved name in elegant ethnic wear. They have mastered the art of balancing intricate embroidery and luxurious fabrics with silhouettes that feel both traditional and contemporary, making them a default choice for weddings and special occasions.
For those who adore Iznik's unique fusion of heritage artistry and modern glamour, there are plenty of other incredible brands to explore. If you're looking to expand your wardrobe with more sophisticated, culturally rich pieces, here are 18 similar brands worth checking out.
Nalli is a legendary name, especially famous for its exquisite silk sarees and traditional textiles. While this brand leans more into classic, heritage designs from South India, it shares Iznik’s commitment to luxurious fabrics and impeccable craftsmanship. If you’re searching for timeless elegance for a wedding or major festival, Nalli’s collections feel both authentic and regal.
Shop now at nalli.com
Anita Dongre offers a beautiful blend of traditional motifs and fresh, contemporary cuts. The collections feature luxurious fabrics like silk and brocade decorated with elegant, intricate embroidery. Much like Iznik, this brand strikes the perfect balance between heritage aesthetics and modern sophistication, making it perfect for anyone looking for a statement piece for a special event.
Shop now at anita-dongre.com
For something more affordable and suited for everyday style, Biba is a fantastic option. Known for colorful kurtas, anarkalis, and mix-and-match sets, Biba makes ethnic wear accessible and fun. While more casual than Iznik, it captures a similar spirit through its vibrant prints and comfortable, easy-to-wear silhouettes that work for everything from the office to a small family pooja.
Shop now at biba.in
Raw Mango is all about understated luxury and minimalist design. The brand focuses on high-quality handloom fabrics and subtle, sophisticated details rather than heavy embellishment. This approach results in simple, elegant sarees and separates that whisper quiet confidence. It shares Iznik's dedication to craftsmanship, but offers a more subdued and modern aesthetic.
Shop now at rawmango.com
As a true pioneer in Indian fashion, Ritu Kumar offers a wide array of beautifully crafted sarees, lehengas, and kurta sets renowned for their artisanal detail. The brand is a master of intricate embroidery and traditional textiles, making its pieces perfect for formal occasions. Its focus on timeless appeal and quality is directly comparable to Iznik's design philosophy.
Shop now at ritukumar.com
If your style leans more bohemian, Global Desi is the place for you. Their collections are filled with eclectic ethnic prints, playful embroidery, and relaxed fits that feel youthful and free-spirited. It's a more casual and street-style-inflected take on ethnic wear compared to Iznik, but it’s a brilliant choice for adding a pop of vibrant, modern tradition to your wardrobe.
Shop now at globaldesi.in
Aurelia specializes in luxurious bridal and occasion wear designed to make a statement. Their pieces feature heavily embroidered sarees, lehengas, and anarkalis made from rich fabrics like silk and velvet. Much like Iznik, Aurelia delivers opulence and regal craftsmanship, making it a go-to for women seeking a show-stopping outfit for a grand festivity.
Shop now at aureliacollections.com
While Manyavar is primarily a go-to for men's ethnic wear like sherwanis and kurtas, its quality and aesthetic are worth noting. Their designs are rooted in tradition but updated with modern tailoring. It’s an ideal brand for coordinating family outfits, sharing Iznik's focus on creating elegant, memorable looks for celebratory events.
Shop now at manyavar.com
Studio Talia is a boutique brand specializing in handcrafted ethnic ensembles that feel truly special. Combining artisanal embroidery techniques with modern silhouettes, they have a keen focus on craftsmanship and sustainable fabrics. Similar to an Iznik piece, an outfit from Studio Talia feels unique, detailed, and thoughtfully made.
Shop now at studiotalia.com
Abha Choudhury offers a curated collection of ethnic wear that perfectly blends fine fabrics, intricate embroidery, and contemporary design. This brand is a fantastic alternative for celebratory attire like lehengas and sarees that feel both classic and fresh, appealing to the same sophisticated taste as Iznik.
Shop now at abhachoudhury.com
Bringing a bohemian yet handcrafted flair to ethnic wear, Rang Rasiya is known for its bold prints, mirror work, and artistic embroidery. It celebrates Indian craftsmanship just like Iznik but does so with a more experimental and art-to-wear twist. It's perfect for someone who wants an ethnic piece with a strong, modern personality.
Shop now at rangrasiya.com
Sabyasachi is the epitome of luxurious Indian couture. While at a higher, more exclusive price point, the brand shares Iznik’s deep commitment to craftsmanship, timeless beauty, and regal aesthetics. Famous for opulent bridal wear and intricately embroidered sarees that are works of art, Sabyasachi is the ultimate aspirational brand for fairytale-level ethnic fashion.
Shop now at sabyasachi.com
Anavila champions a sustainable and minimalistic vision of ethnic wear. Specializing in chic, handwoven linen sarees and separates in beautiful earthy tones, the brand has a modern, understated vibe. It shares Iznik’s focus on quality materials and craftsmanship but with a much more pared-down and eco-conscious approach to design.
Shop now at anavila.in
Kalki Fashion is a fantastic one-stop shop for everything from embroidered kurtas to elaborate lehengas. Their collections often feature trendy takes on traditional silhouettes and vibrant color schemes, making them versatile for a range of occasions. Kalki is very similar to Iznik in its effortless blend of deep-rooted tradition and current trends.
Shop now at kalkifashion.com
Rooted in the incredible craftsmanship of Bangladesh, Aarong offers ethnic wear that feels truly authentic. Their collections highlight traditions like block printing, hand embroidery (nakshi kantha), and handwoven textiles. It’s an amazing choice for anyone who loves Iznik's artisan-forward approach and wants to explore the rich cultural heritage of another part of South Asia.
Shop now at aarong.com
Known for its bold jewel tones and structured yet fluid silhouettes, Payal Khandwala creates contemporary ethnic wear with a fashion-forward edge. Her designs feel both modern and deeply connected to Indian artistry, featuring architectural cuts and luxurious fabrics. It's an excellent choice for women who appreciate craftsmanship but want a statement piece that defies expectation.
Shop now at payalkhandwala.com
Soch delivers trendy, beautiful ethnic wear at a more accessible price point. You can find everything from vibrant printed kurtas for daily wear to embellished suits that are perfect for smaller festive gatherings. It shares Iznik's appreciation for traditional aesthetics while making it easy and affordable to add new styles to your closet each season.
Shop now at soch.in
Varun Bahl’s couture collections are known for their romantic, regal feeling. With a focus on luxurious fabrics, intricate floral embroidery, and opulent detailing, his pieces are ideal for high-end occasion wear and bridal statements. Like Iznik, his brand caters to women looking for high-quality, handcrafted ethnic fashion that feels both modern and breathtakingly beautiful.
Shop now at varunbahl.com
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