If you see makeup as an art form rather than just a routine, chances are you’re obsessed with Isamaya. Known for its avant-garde approach and high-impact products, the brand is a dream for anyone who loves to experiment with bold, boundary-pushing looks that feel pulled from a fashion editorial.
From high-pigment eyeshadows to unconventional lip colors, Isamaya combines artistry with high-performance formulas. If you live for their creative energy and want more brands that will inspire you to play, here are 19 similar brands that celebrate bold, artistic beauty.
Often just called "Mother," Pat McGrath creates makeup that drips with pure luxury and artistry. Pat McGrath Labs is famous for its mind-blowing pigments, multi-dimensional shimmers, and textures that feel otherworldly. It’s like Isamaya’s high-fashion, eternally glamorous older sister - expect legendary eyeshadow palettes that sell out instantly and transformative highlighters.
If you're looking for runway-quality formulas to elevate your experimental looks, this is your holy grail. It's a bit pricier, but the quality and impact are unmatched. Shop now at patmcgrath.com
Leave it to Rihanna to make bold beauty accessible and fun for everyone. Fenty Beauty is celebrated for its incredible shade inclusivity, but it also delivers on the artistic front with its vibrant Killawatt highlighters, daring Mattemoiselle lipsticks, and liquid eyeliners in every color imaginable. Fenty brings the experimental vibes of Isamaya to a more mainstream audience, encouraging playful looks that work on every skin tone. It’s perfect for when you want bold, wearable art. Shop now at fentybeauty.com
With a rebellious spirit at its core, KVD Vegan Beauty is a must-try for anyone who loves an edgy, artistic look. The brand is known for its legendary Tattoo Liner, super-pigmented Everlasting Liquid Lipsticks, and dramatic eyeshadow palettes. Compared to Isamaya’s high-fashion aesthetic, KVD leans darker and grittier, embracing a goth-inspired glam. It's the go-to for creating sharp, bold looks that don't budge. Shop now at kvdveganbeauty.com
Hailing from Ireland, BPerfect is all about a good time and even better pigments. The brand has built a huge following for its jaw-dropping eyeshadow palettes packed with vibrant, chaotic, and totally inspiring color stories. It shares Isamaya’s focus on limitless creativity but channels it into fun, trend-driven collections and iconic collaborations that fuel endless experimentation. If colorful, high-impact eyes are your passion, you need to check them out. Shop now at bperfect.com
Created by a professional makeup artist, Danessa Myricks Beauty is the ultimate playground for experimental beauty lovers. Her products are multi-functional heroes - think color-shifting chrome flakes, dewy highlighting balms, and versatile liquid pigments you can use on your eyes, lips, and cheeks. Where Isamaya is about curated editorial ideas, Danessa Myricks gives you the tools to create your own masterpiece from scratch. A true artist’s brand. Shop now at danessamyricks.com
Juvia's Place is famous for serving up some of the most intensely pigmented eyeshadows on the market, all inspired by the vibrancy of African cultures. Their palettes are an explosion of rich mattes and blinding metallics that always make a statement. While Isamaya explores a futuristic, avant-garde edge, Juvia’s Place champions bold color through vivid, culturally rich storytelling. The price point is also incredibly accessible for the quality. Shop now at juviasplace.com
Lime Crime carved out its own space by making fantasy a reality. This brand is for anyone who isn't afraid of unconventionally colorful liquid lipsticks, bold unicorn hair tints, and iridescent highlighters. It has a similar rebellious spirit to Isamaya but leans more whimsical and fantastical than high-fashion. If you love playing with playful neons, pastels, and glitter, Lime Crime is your beauty soulmate. Shop now at limecrime.com
Founded by musician Halsey, about-face is all about creating art without rules. The brand is known for its high-performance Matte Fluid Eye Paints that last forever and their vibrant Shadowsticks that make graphic liner looks effortless. It feels like Isamaya’s cool, downtown cousin - equally obsessed with edgy expression, but with a grittier, more modern feel. These products are makeup artist-quality tools for everyday creators. Shop now at aboutface.com
Co-founded by Donni Davy, a makeup artist from the show Euphoria, Half Magic is where dreamy, ethereal beauty becomes real. Think face gems, shimmering Chromaddiction eye paints, and glittery liners that make you feel like you've walked off an otherworldly film set. It shares Isamaya’s love for editorial artistry but with a specific focus on fantasy and embellishment. It's the ultimate brand for creating looks that feel truly magical. Shop now at halfmagicbeauty.com
Sweet-themed packaging meets seriously smudge-proof formulas at Beauty Bakerie. The brand is known for its long-lasting Lip Whips, bold eyeshadow palettes, and setting powders that will lock in any artistic look. While the aesthetic is much more whimsical and cute than Isamaya, the commitment to vibrant color and high-performance makeup is definitely shared. It's proof that you can be playful and powerful at the same time. Shop now at beautybakerie.com
An OG in the high-fashion makeup space, NARS has always championed a bold, sophisticated, and slightly apathetic approach to beauty. From their provocatively named shades (like the iconic 'Orgasm' blush) to their powerfully pigmented lipsticks and eyeshadows, NARS makes products for confident self-expression. It’s like a more refined, minimalist alternative to Isamaya, giving you the high-impact classics you need to build any artistic look. Shop now at narscosmetics.com
Born from club kid and cosplay culture, Sugarpill has been a cult favorite among makeup lovers for years. The brand is known for its intensely saturated loose pigments and pressed eyeshadows in hyper-vivid, almost-neon shades that other mainstream brands wouldn't dare to make. Sugarpill matches Isamaya's fearless approach to color but with an even more rebellious, alternative, and playful energy. A must-have for anyone serious about color. Shop now at sugarpill.com
Farsali beautifully blurs the line between skincare and makeup, which is an art form in itself. Their iridescent potions, liquid glass serums, and blurring primer drops are designed to create a perfect canvas for any artistic vision. While less about color, Farsali offers innovative formulas that can enhance an experimental look by adding glassy shine, a wet effect, or surreal luminosity. These are the supporting role products for your main character makeup drama. Shop now at farsali.com
Beauty Bay's own in-house brand has quietly become a massive hit for its insanely good dupe palettes and huge, colorful eyeshadow collections that are super affordable. It feels like a one-stop-shop for aspiring makeup artists who want every color of the rainbow without spending a fortune. Similar to Isamaya, Beauty Bay champions trend-forward looks and bold expressions, making them a key destination for experimental but budget-savvy shoppers. Shop now at beautybay.com
With Italian flair and an affordable price tag, Kiko Milano offers trend-driven makeup that delivers serious punch. They constantly release limited edition collections packed with vibrant eyeshadows, multi-finish lipsticks, and cool glitter toppers that encourage a high-fashion look on a drugstore budget. It embodies the playful, artistic energy of Isamaya but makes experimenting with trends easy and accessible for everyone. Shop now at kikocosmetics.com
Makeup Revolution is the queen of bringing bold ideas to the masses - fast. They're known for their impressive array of vibrant eyeshadow palettes, wild Halloween collections, and creative collaborations that never fail to inspire. They have a passion for color and aren't afraid to push boundaries, just like Isamaya, but with a focus on affordability and quick-to-market products that let you try out every wild look you see online. Shop now at makeuprevolution.com
Created by the master of artistic self-expression, Haus Labs by Lady Gaga is all about bold, futuristic, and high-performance makeup. The brand excels at creating tech-forward formulas, from their Triclone Skin Tech Foundation to their vivid PhD Hybrid Lip Oils and pigmented liquid eyeshadows. It has the same modern, innovative, and edgy vibe as Isamaya, delivering artist-approved products that let you celebrate your own radically creative side. Shop now at hauslabs.com
Melt Cosmetics is for beauty lovers who thrive in the dark and moody side of makeup. Famous for its unique, unconventional lipstick colors and its perfectly curated eyeshadow "stacks," Melt focuses on rich, smokey hues and complex color stories. It shares Isamaya’s high-pigment obsession but filters it through a darker, more grungy, and delightfully gothic lens. If your idea of art involves deep purples, dirty greens, and rusty reds, this is your brand. Shop now at meltcosmetics.com
Leaning deep into theatrical expression, Clown Myths creates products for true performance artists. Centered around clown-inspired aesthetics, the brand offers ultra-bold color palettes and face makeup essentials designed for high-impact, transformative looks. It aligns with Isamaya’s core philosophy that makeup is a fearless form of artistic storytelling, but takes it to a niche, theatrical extreme. This is makeup for characters, not just trends. Shop now at clownmyths.com
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