If you live for that laid-back, athletic beach vibe, chances are your closet has a few pieces from Hurley. The brand is a go-to for its blend of high-performance surf gear, like their iconic boardshorts and rash guards, and casual style that works perfectly both in and out of the water.
For those who love Hurley's mix of function and fashion but want to explore other options with a similar feel, we've got you covered. Here are 18 incredible brands that capture that perfect surfer and beach style.
As one of the original giants of surf culture, Quiksilver delivers an authentic, energetic beach aesthetic. While they offer casual essentials like T-shirts and shorts, their legacy is built on technical performance gear, including wetsuits and, of course, a massive selection of iconic boardshorts. Similar to Hurley in its deep R&D roots and surf authenticity, Quiksilver often stands out with its bold logo and extensive hardgoods lineup for serious surfers.
Shop now at quiksilver.com
Billabong perfectly merges functional surf gear with a laid-back, somewhat bohemian beach vibe. You'll find everything from high-performance wetsuits and bikinis to cozy hoodies and relaxed graphic tees perfect for a bonfire. While just as rooted in surf tradition as Hurley, Billabong often feels a bit more eclectic and free-spirited, known for incorporating artistic prints and high-quality, innovative fabrics into its collections.
Shop now at billabong.com
If your top priority is gear that performs under pressure, RIP CURL should be at the top of your list. The brand specializes in high-tech surf gear, focusing on wetsuits, boardshorts, and beach apparel that emphasize technical innovation, durability, and features like UV protection. Compared to Hurley's blend of fashion and function, RIP CURL leans more heavily toward the performance side, making it an ideal choice for dedicated surfers who need their equipment to deliver.
Shop now at ripcurl.com
O'Neill is a true pioneer of surfwear and holds the incredible legacy of inventing the wetsuit. Today, the brand offers a complete range from surfboards to casual beach clothing, all with a classic, sporty, and functional vibe. Much like Hurley, O'Neill is trusted by surfers globally for reliable gear. They maintain a strong presence in both the performance and lifestyle categories, making them a one-stop-shop for active beachgoers.
Shop now at us.oneill.com
Standing at the intersection of surf, skate, and street art, RVCA offers a modern, creative aesthetic. Their collection of boardshorts, tanks, and hats features bold, often artist-driven graphics that appeal to a youthful crowd. RVCA shares Hurley's connection to action sports culture but distinguishes itself with its "Artist Network Program," which brings a unique, artsy edge to its surf-inspired style.
Shop now at rvca.com
With roots in skate, surf, and snow, Volcom brings a rebellious, youthful energy to everything they make. Their boardshorts, bikinis, and casualwear are known for being vibrant, edgy, and full of personality, often featuring bold prints and unconventional designs. Volcom and Hurley both cater to a sporty, style-conscious audience, but Volcom has always leaned more into a loud, anti-establishment, rock-and-roll vibe that sets it apart.
Shop now at volcom.com
While known for its all-around outdoor gear, Patagonia also has an incredible line of surf and beachwear focused on sustainability and performance. Their swimsuits, boardshorts, and wetsuits are made with Fair Trade Certified sewing and recycled materials. While Hurley is more aligned with mainstream surf trends, Patagonia appeals to the eco-conscious surfer who refuses to sacrifice durability or environmental stewardship.
Shop now at patagonia.com
For a more refined and minimalist take on surf style, Banks Journal is the perfect fit. This brand combines Japanese design principles with Australian surf culture, resulting in clean, understated pieces made from sustainable materials like organic cotton and recycled polyester. It contrasts with Hurley's sportier look by offering a more mature, design-forward aesthetic for the modern surfer who values eco-friendly production.
Shop now at banksjournal.com
FCS is best known in the surf world as the leader in surfboard fins and hardware, but they also produce a high-quality line of technical surf apparel. Their range includes wetsuits, rash guards, ponchos, and travel packs designed with hardcore surf functionality in mind. Compared to Hurley's wide range of lifestyle clothing, FCS is more specialized, sharing a passion for high-performance gear geared toward committed surfers.
Shop now at fcs.com
As the sister brand to Quiksilver, Roxy pioneered the world of women's surfwear. The brand offers surf and snow gear along with a huge collection of bikinis, activewear, and beachy apparel designed for women. The vibe is vibrant, feminine, and playful. If you love Hurley's functionality but are looking for something specifically tailored to female surfers with fun, colorful prints, Roxy is the undisputed original.
Shop now at roxy.com
Vissla represents a modern, creative approach to surf culture, with a strong focus on craftsmanship and sustainability. Their lineup of boardshorts, tees, and wetsuits often features eclectic, artistic designs and is geared toward experimental surfers and beachgoers. They share Hurley's surf-focused ethos but stand out with their "Creators and Innovators" program that spotlights artists, shapers, and photographers, giving the brand a soulful vibe.
Shop now at vissla.com
Similar to FCS, Futures Fins is a go-to name for high-performance surfboard fins and hardware. They extend their commitment to quality into a tight but well-made collection of apparel and accessories any surfer can appreciate. While their clothing line is smaller and less fashion-focused than Hurley's, Futures shares the same passion for engineering technical gear that helps you perform your best in the water.
Shop now at futuresfins.com
Co-founded by surfing legend Kelly Slater, Outerknown is built on the belief that you shouldn't have to sacrifice style for sustainability. The brand offers incredibly chic and durable boardshorts, swimwear, and a full range of casual apparel made from eco-friendly materials like recycled nylon and organic cotton. Where Hurley focuses more on modern athletic styles, Outerknown blends performance with Earth-friendly production and a timeless design ethos.
Shop now at outerknown.com
Tavik is known for its trend-luxe, laid-back swimwear and beachwear with bold prints and modern cuts. Their bikinis, one-pieces, cover-ups, and men's trunks are perfect for those who want statement pieces at the beach. While Hurley focuses on performance-driven surf apparel, Tavik brings a more fashion-forward edge to their collections, appealing to the style-savvy beachgoer who loves modern, elevated silhouettes.
Shop now at tavik.com
Brixton blends classic, vintage-inspired silhouettes with modern beach and surf staples. The brand is famous for its timeless hats but also offers a range of T-shirts, boardshorts, and layering pieces. While Hurley's aesthetic is more sports-performance, Brixton's rugged, street-ready approach appeals to those who want a relaxed surf look that feels a little more refined and versatile.
Shop now at brixton.com
Maui and Sons is a brand that captures an all-encompassing beach vibe reminiscent of the 80s and 90s. Known for its iconic cookie logo and bright color schemes, it offers a fun selection of boardshorts and graphic tees that are perfect for creating a nostalgic tropical feel. While Hurley focuses on modern performance, Maui and Sons brings a retro styling to the beach, making them a great choice for anyone wanting a fun, nostalgia-inspired look.
Shop now at mauiandsons.com
Katin is one of the original surf brands, known for making super-durable gear with a heritage touch. They are best known for their canvas surf trunks, which offer a classic, timeless fit that contrasts with Hurley's more modern, technical fabrics. Their vibe is all about the iconic heritage and quality craftsmanship that made them a must-have.
Shop now at katinusa.com
Birdwell Beach Britches are a legend known for their incredibly durable boardshorts and enduring craftsmanship. Their nylon suits are built to last forever with a simple, classic design and double-stitched construction. While Hurley leans more toward modern performance gear, Birdwell is all about investment pieces that look just as good now as they did decades ago. With unparalleled quality and craftsmanship, Birdwell is a true icon.
Shop now at birdwell.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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