If you're someone who practically lives in Faherty's cozy flannels or Marine Layer's addictively soft tees, you know the magic of casualwear that feels as good as it looks. Both brands have mastered that laid-back, coastal vibe with high-quality fabrics that make getting dressed feel effortless and comfortable.
Their blend of sustainability, lived-in softness, and easygoing style is hard to beat. But if you're looking to expand your wardrobe with new brands that share a similar love for casual comfort, here are 19 alternatives to check out.
Everlane is all about minimalist, modern basics with a focus on "Radical Transparency" in its ethical production. Their lineup is full of perfect-fit tees, versatile sweaters, and casual chinos, with most pieces priced affordably between $20 and $100. While Faherty and Marine Layer lean into a coastal, beachy aesthetic, Everlane offers a cleaner, more urban look for those who want timeless, high-quality staples.
Shop now at everlane.com
Hailing from California, Vuori creates performance-inspired activewear and loungewear that seamlessly blends style and function. You'll find ultra-soft joggers, hoodies, and T-shirts made from moisture-wicking fabrics that are just as great for a workout as they are for a coffee run. With prices around $50-$130, Vuori has the same comfort-first approach as Marine Layer but with a distinct, athletic edge perfect for an active lifestyle.
Shop now at vuoriclothing.com
Co-founded by surf legend Kelly Slater, Outerknown is built on sustainability and rugged, surf-inspired style. Their collection is packed with relaxed shirts, durable sweatshirts, and other essentials made from organic, recycled, and Fairtrade-certified materials. Ranging from $40 to $180, Outerknown shares Faherty's coastal vibe but puts an even heavier emphasis on eco-friendly production and outdoor durability.
Shop now at outerknown.com
Loyal Hana specializes in buttery-soft, ethically made basics that are perfect for everyday lounging. Known for oversized tees, relaxed joggers, and cozy cardigans made from sustainable fabrics like organic cotton and Tencel, their pieces sit in the $40-$100 price range. They echo Marine Layer's dedication to soft fabrics but stand out with their comfortable, slightly oversized silhouettes and strong eco-conscious ethos.
Shop now at loyalhana.com
Known for its vibrant and colorful outdoor gear, Cotopaxi makes sustainable apparel with a playful twist. Their fleece jackets, joggers, and versatile layers are made with recycled and eco-friendly materials, typically costing between $30 and $150. While its bright, adventurous aesthetic is bolder than Faherty's muted tones, Cotopaxi shares the same commitment to comfort, quality, and gear made for good.
Shop now at cotopaxi.com
Frank And Oak delivers well-designed, sustainable casualwear with a clean, modern aesthetic. Expect to find relaxed shirts, B-Corp certified sweatshirts, and versatile pants from $50 to $150. The brand mirrors Faherty's laid-back vibe but fuses it with a touch of Scandinavian simplicity, creating refined basics for the eco-conscious shopper who wants something both stylish and versatile.
Shop now at www.frankandoak.com/us/en
If you're looking to elevate your comfort game, Naadam is your go-to for sustainably sourced, heavenly soft cashmere essentials. While prices are higher - think $150-$300 for sweaters and loungewear - the quality is undeniable. Naadam shares Faherty's dedication to sustainability and soft-hand feel but translates it into minimalist, luxe essentials that feel incredibly indulgent.
Shop now at naadam.co
Alo Yoga is a celebrity-favorite activewear brand that has mastered stylish, comfortable loungewear. Their collection includes plush joggers, oversized hoodies, and ultra-soft layering pieces designed with performance fabrics great for studio or street. Priced from $50 to $150, Alo offers a trendier, elevated take on athleisure that has the same core comfort as Marine Layer but with an unmistakable L.A. cool-girl vibe.
Shop now at aloyoga.com
For affordable, everyday basics made from organic cotton, Pact is a fantastic choice. The collection focuses on super-soft T-shirts, simple joggers, and other comfortable staples, all priced between $20 and $80. Pact offers the same promise of soft, consciously-made fabrics as Marine Layer, but at a more accessible price point and with a more straightforward, minimal design.
Shop now at wearpact.com
Buck Mason creates timeless American casualwear with an obsession for quality fabrics and classic fits. Think perfect-fitting tees, slub-cotton henleys, and sturdy-yet-soft sweatshirts that are designed to last, with prices around $50-$150. Like Faherty, they are committed to well-made, comfortable clothes, but Buck Mason's vibe is less beachy and more focused on rugged, simplified American heritage.
Shop now at buckmason.com
Vancouver-based Reigning Champ is famous for its premium, athletic-inspired basics. They craft heavyweight sweatshirts, structured joggers, and tees from high-quality French terry and fleece that justify their $70-$200 price tags. Their style is minimalist and durable, giving you the softness of Marine Layer but with a much denser, sportier feel that's built for years of wear.
Shop now at reigningchamp.com
Groceries Apparel is a true leader in sustainability, creating everyday basics entirely from organic and recycled ingredients. From relaxed t-shirts to cozy hoodies priced between $40 and $150, everything is made in their own Los Angeles factory. If you love the casual, comfortable fits of Faherty, you'll appreciate Groceries Apparel's deep commitment to non-toxic and eco-friendly production.
Shop now at groceriesapparel.com
A true American classic, L.L.Bean delivers durable, functional, and comfortable outdoor and casualwear. Famous for iconic fleeces, warm flannel shirts, and Bean Boots, their collection is affordably priced from $30-$150. The brand shares Faherty's focus on quality pieces for an outdoor-loving lifestyle, just with a timeless, New England heritage look instead of a West Coast surf aesthetic.
Shop now at llbean.com
Based in Australia, Kuwaii offers minimalist, thoughtfully designed basics focused on natural fabrics like linen, cotton, and hemp. Its clothing includes relaxed dresses, easy-to-wear tops, and comfortable separates priced from $80 to $200. Kuwaii brings a refined, modern, and often beautifully structured look to the comfortable style Faherty is known for, perfect for those who want architecturally interesting silhouettes.
Shop now at kuwaii.com
Though best known for their chic vegan leather accessories, Matt & Nat also has a line of sleek, minimalist apparel. You can find relaxed t-shirts, cozy knitwear, and other versatile basics, all sustainably made and priced from $30-$120. It's a great choice for those who want that modern, casual aesthetic with a strong commitment to cruelty-free materials.
Shop now at mattandnat.com
The Frankie Shop is the destination for effortlessly cool, oversized essentials that look like they came right out of a Parisian style blog. Known for its perfectly slouchy sweaters, wide-leg trousers, and casual tops, its price point is typically between $80-$200. This brand takes the relaxed comfort of Faherty and Marine Layer and gives it a high-fashion, minimalist spin.
Shop now at thefrankieshop.com
Kotn focuses on creating premium-quality basics from ethically sourced Egyptian cotton. Their timeless organic cotton T-shirts, sweatshirts, and loungewear pieces feel incredible and are beautifully simple, generally costing between $40-$100. Kotn stands out for their farm-to-hanger transparency, offering a similar dedication to ethical production and comfort as Faherty and Marine Layer but with a focus on affordable everyday luxury.
Shop now at kotn.com
Public Rec is on a mission to make leisurewear that's polished enough to wear anywhere, dubbing their philosophy "All Day Every Day" comfort. Their line includes intelligently designed joggers, hoodies, and soft tees ranging from $50 to $130. They share Marine Layer's devotion to unbelievable comfort but with a more performance-driven, technical edge that's all about modern versatility.
Shop now at publicrec.com
Richer Poorer is a California-based brand that nails relaxed basics perfect for everyday wear. Their collection is loaded with soft tees, sweatshirts, intimate apparel, and easygoing loungewear, all made to be incredibly comfortable and generally priced between $30-$80. If you love Marine Layer's softness and casual cool, Richer Poorer delivers a similar feel with a slightly younger, laid-back streetwear spirit.
Shop now at richer-poorer.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
