If you love that feeling of finding lingerie that's both stylish and genuinely comfortable, you're probably already a fan of Hunkemoller. The brand is a go-to for its blend of modern, feminine designs and everyday practicality, all at a price that doesn't break the bank. They nail that sweet spot between functional basics and playful, lacy pieces.
But when you find something you love, it's always fun to discover other brands with a similar vibe. For those who can't get enough of Hunkemoller's mix of style, comfort, and accessibility, here are 18 similar lingerie brands you need to check out.
Aerie is your ultimate destination for all things soft, comfortable, and body-positive. They offer incredibly gentle bras, panties, and loungewear, usually priced between $10 and $50. Famous for their unretouched campaigns and focus on real beauty, Aerie's message is all about feeling good in your own skin.
Much like Hunkemoller, they balance cute styles with everyday practicality, but Aerie sets itself apart with a strong commitment to empowering women and using eco-friendly fabrics. If you want comfort with a cause, Aerie is it.
Shop now at ae.com/aerie
Run by Rihanna, Savage X Fenty is all about lingerie that's bold, inclusive, and unapologetically sexy. The collections are packed with everything from racy, lacy sets to comfy everyday basics, with prices typically ranging from $10 to $60. With inclusive sizing up to 3X, everyone gets an invitation to the party.
While Hunkemoller excels at chic everyday comfort, Savage X Fenty cranks up the heat with more provocative, statement-making pieces. It's the perfect brand for when you want underwear that's as confident and outspoken as you are.
Shop now at savagex.com
A true icon, Calvin Klein Underwear is famous for its minimalist and clean designs that never go out of style. Known for their ultra-soft fabrics and the signature logo waistband, their pieces are the blueprint for sleek, modern comfort. Prices generally fall in the $15 to $50 range for their essential bras and briefs.
Both Calvin Klein and Hunkemoller prioritize quality materials and a great fit. However, CK offers a more pared-back, sporty-minimalist aesthetic that's perfect for building a timeless underwear wardrobe.
Shop now at calvinklein.us
ThirdLove's main mission is making sure your bra fits perfectly. They're known for their innovative half-cup sizes and inclusive size range, ensuring that you find supportive, comfortable bras that feel custom-made. With prices typically between $40 and $70, they use premium materials that feel luxurious against the skin.
Like Hunkemoller, ThirdLove brings style and function together beautifully. But their focus on fit technology makes them a standout option for anyone who has struggled to find their unicorn bra size.
Shop now at thirdlove.com
Lively redefines lingerie by blending it with activewear and swimwear, creating what they call "leisurée." The result is a collection of sporty-chic basics that are cool, comfortable, and versatile enough for your entire day, with prices mostly in the $20-$50 range. Think bralettes you can comfortably wear to brunch or a yoga class.
In terms of affordability and style, Lively shares common ground with Hunkemoller, but they lean more heavily into an athleisure-inspired vibe perfect for a modern, on-the-go lifestyle.
Shop now at wear-lively.com
If you're looking for underwear that feels a little more special, Natori delivers elegance and luxury in spades. Their pieces, from bras to robes, feature intricate lace, fine silks, and sophisticated silhouettes, with prices ranging from around $50 to $150. Comfort is still key, but it comes with a dose of timeless glamour.
While Hunkemoller offers trendy, accessible collections, Natori caters to those seeking more premium, beautifully crafted lingerie that you'll treasure for years.
Shop now at natori.com
For the eco-conscious shopper, Fondation offers beautiful, minimalist lingerie with a sustainable heart. They use organic and recycled fabrics to create their comfortable pieces, which are typically priced around $40-$80. The brand champions transparency and understated design over fleeting trends.
Compared to Hunkemoller's broader, more fashion-led approach, Fondation's focus is on creating timeless, eco-friendly essentials that feel good on you - and are good for the planet.
Shop now at fondation.com
Bali specializes in creating smart, supportive lingerie that offers unbelievable comfort for everyday wear. With a super accessible price point of $15 to $40, their bras and panties are designed with soft fabrics and innovative shaping features to ensure you feel great all day long.
If Hunkemoller is your pick for trendy styles, think of Bali as its practical older sister. It's the perfect brand for when your absolute top priority is comfort and solid support without any fuss.
Shop now at bali-intimates.com
Meaning "beautiful thing" in Italian, Cosabella lives up to its name with luxurious, vibrant, and incredibly delicate lace lingerie. Known for their vast color palettes and buttery-soft fabrics, their pieces range from $30 all the way to $100+. They make feeling beautiful under your clothes feel effortless.
Cosabella is for the lingerie lover who appreciates intricate details and fashion-forward designs. It offers a more premium, artistic alternative to Hunkemoller everyday sets.
Shop now at cosabella.com
Eberjey is synonymous with cozy, romantic styles that make you feel instantly relaxed. From their cult-favorite pajamas to delicate bralettes in pastel hues, every piece is made from incredibly soft fabrics. Prices range from around $50 to $150, offering a touch of everyday luxury.
While Hunkemoller is great for versatile day-to-night pieces, Eberjey fills the niche for those moments you want to feel utterly pampered and comfortable at home.
Shop now at eberjey.com
Wacoal is a master of fit and function. This brand is a go-to for high-quality, supportive bras designed for everyday wear, with prices hovering around $30 to $80. Known for their superior durability and construction, Wacoal pieces are investments in comfort that last.
If you love Hunkemoller's styles but need something with even more of a focus on structure and a dialed-in fit, Wacoal is an excellent choice for reliable, well-crafted basics.
Shop now at wacoal-america.com
Italian brand Intimissimi offers elegant lingerie, knits, and sleepwear with a sophisticated European flair. Their collections, priced from about $20 to $60, are often made with delicate lace, silk, and natural fibers like cotton and linen. The designs are beautifully simple and romantic.
Intimissimi is very similar to Hunkemoller in price and a sense of feminine style, but its aesthetic leans more heavily into timeless romance and refined sensuality.
Shop now at intimissimi.com
Lindex brings chic Scandinavian minimalism to your underwear drawer at seriously affordable prices. You can find stylish and simple bras and panties for around $10-$30, making it easy to stock up on new essentials. It's all about clean lines, comfort, and sustainable materials.
Like Hunkemoller, Lindex is super accessible. The main difference lies in the aesthetic: Lindex keeps things more simple and modern, an ideal choice for fans of understated Scandi style.
Shop now at lindex.com
UK-based Boux Avenue is your destination for glamorous, fun, and fashionable lingerie. With prices typically from $20 to $70, they offer an exciting range of styles, from cute everyday sets to more daring, ornate pieces for special occasions. They are also known for their inclusive sizing and flattering designs.
Boux Avenue channels the same trendy, feminine energy as Hunkemoller but often dials up the glamour, making it a perfect brand to shop for a birthday treat or date night.
Shop now at bouxavenue.com
Adore Me stands out with its flexible subscription model and an endless variety of styles, from sweet to sexy. Their size range is one of the most inclusive on the market, serving a huge range of body types. With sets usually priced around the $20-$50 mark, it's all about making trends accessible to everyone.
It's similar to Hunkemoller in its mix of trendy lingerie and loungewear, but Adore Me's focus on personalization and its expansive size options really set it apart.
Shop now at adoreme.com
True to its name, IntimaLuxe is a premium brand for those who covet high-end materials like fine lace and pure silk. Their designs are elegant, sophisticated, and built to feel amazing, with price tags typically from $80 to $200. This is lingerie designed as a personal luxury.
If you're ready to graduate from Hunkemoller's everyday styles to something more opulent and artistic for special moments, IntimaLuxe offers that elevated experience.
Shop now at intimaluxelingerie.com
Yandy is the place to go when you're feeling bold and adventurous. Featuring a huge array of sexy, risque, and costume-style lingerie, nearly everything is under $50. From daring harness sets to playful teddies, the options are designed to make a statement.
While Hunkemoller focuses on stylish versatility you can wear any day, Yandy picks up where it leaves off, offering provocative designs specifically for those moments when you want to turn heads.
Shop now at yandy.com
A true connoisseur's brand, Lise Charmel is a French lingerie house known for couture-level craftsmanship. Using the most luxurious materials and intricate embroidery, their pieces are works of art, with prices to match (starting around $200). It's the epitome of sophisticated, timeless elegance.
When you want to truly invest in a breathtaking piece of lingerie, Lise Charmel offers a level of artistry and luxury far beyond Hunkemoller's accessible, fast-fashion range.
Shop now at lisecharmel.com
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