If your closet is full of bold graphics and skate-inspired staples, chances are you're a fan of Huf. As a cornerstone of the scene, it perfectly blends deep roots in skateboarding culture with fresh, modern graphic styles that just work for everyday wear.
For those who love Huf's authentic vibe but are looking to discover some new brands, we've put together a curated list of alternatives. From legendary icons to newer labels, here are 28 streetwear brands that deliver cool urban style.
Obey is all about making a statement. Founded on street art and social commentary, the brand shares Huf's rebellious spirit but amplifies the political and provocative messaging in its designs. Offering everything from graphic tees to hats with its iconic logo, Obey serves up edgy, artsy pieces at an affordable price point, typically ranging from $20-$70. It's the perfect brand for when you want your clothes to say something.
Shop now at obeyclothing.com
No streetwear list would be complete without Supreme. While both brands are born from skate culture, Supreme operates in its own world of legendary hype, limited weekly drops, and highly coveted collector's items. Known for its iconic box logo tees, hoodies, and wild accessories, it transforms everyday streetwear into cultural artifacts. If you’re looking for exclusivity and a piece of streetwear history, Supreme is the ultimate goal.
Shop now at supremenewyork.com
As one of the original trailblazers, Stussy laid the groundwork for modern streetwear with its unique blend of surf, skate, and street culture. It shares Huf's effortless cool but offers a laid-back, West Coast vibe rooted in surf style, all branded with its iconic scrawled logo. With pieces usually priced between $40 and $150, Stussy is a go-to for timeless, high-quality staples that are endlessly versatile.
Shop now at stussyclothing.com
Hailing from London, Palace injects a dose of quirky British humor and vibrant charm into the skatewear scene. Like Huf, it's authentically rooted in skateboarding, but it stands apart with its playful graphics, energetic color palettes, and signature Tri-Ferg logo. Expect hoodies, tees, and hats priced from $50 to $200 that offer a fresh, youthful take on global streetwear.
Shop now at palaceskateboards.com
Kith perfectly straddles the line between streetwear and luxury. While it has roots in street and sneaker culture, it elevates the aesthetic with premium materials, refined silhouettes, and killer collaborations with brands like Nike and Versace. Kith is for those who appreciate the details and want high-quality, fashion-forward pieces that look just as good at a nice dinner as they do on the street.
Shop now at kith.com
As Nike's dedicated skateboarding division, Nike SB focuses on gear that can handle a skate session while looking great doing it. Similar to Huf, it combines performance with authentic street style, offering iconic sneakers like the Dunk and Janoski alongside a line of apparel made for skaters. It's the ideal choice for anyone who values technical quality and wants gear backed by a legendary sportswear name.
Shop now at sbd.nike.com
Rooted in California skate culture, The Hundreds is a community-first brand known for its classic, storytelling-driven approach to streetwear. It offers graphic tees, bomber jackets, and of course, hoodies that blend nostalgic vibes with modern style. If you love Huf for its connection to American streetwear traditions, you'll feel right at home with The Hundreds' authentic and versatile collections.
Shop now at thehundreds.com
Anti Social Social Club has built its entire brand around a mood. Known for its wavy, minimalist logo hoodies, tees, and caps, the brand champions a rebellious, internet-age angst. It captures streetwear's counter-culture energy but with an understated, logo-heavy aesthetic that feels very of-the-moment. For those who want cool, impactful designs without loud graphics, ASSC is a perfect fit.
Shop now at shopantisocialsocialclub.com
For a more experimental and high-concept take on streetwear, check out Tokyo-based Cav Empt (C.E.). While Huf keeps its graphics more grounded in skate culture, C.E. pushes the boundaries with futuristic, dystopian-inspired prints and a distinct tech-infused vibe. It's the ideal brand for streetwear fans who want something more avant-garde and artistic without sacrificing a casual, wearable silhouette.
Shop now at cavempt.com
A true icon of Japanese streetwear, Bape is famous for its instantly recognizable camo prints, Shark hoodies, and bold graphic treatments. Like Huf, it has deep roots in urban street style but dials up the color and personality with designs that are impossible to ignore. If you want to make a loud and confident statement, Bape pieces are some of the most sought-after grails in the game.
Shop now at bape.com
Famous Stars and Straps delivers an edgier streetwear aesthetic that pulls inspiration from punk rock and car culture. It shares Huf's skate roots but leans into a darker, more aggressive vibe with its signature skull motifs and bold graphics. If your style skews more towards alternative fashion, this is the brand for you, with most tees and hoodies priced affordably between $30 and $80.
Shop now at famousstreets.com
Pacsun is a one-stop-shop for all things trendy and casual, serving as a retailer for a huge roster of streetwear and lifestyle brands. While it also produces its own collections, it's the perfect place to explore different brands that capture Huf's laid-back, urban feel. With an accessible price range, Pacsun makes it easy to experiment with different looks and find new favorites.
Shop now at pacsun.com
Zebra Katz brings a bold, underground energy to streetwear with provocative graphics and an edgy aesthetic. The brand leans more into a modern street art vibe than traditional skate style, offering graphic tees and hoodies that feel like wearable art. It appeals to a crowd that seeks standout, rebellious fashion statements that are sure to turn heads.
Shop now at zebrakatz.com
Though best known for its iconic backpacks and travel gear, Herschel Supply Co. also offers a solid lineup of accessories and apparel perfect for completing an urban look. Unlike Huf's graphic-heavy approach, Herschel focuses on clean, functional, and minimalist designs. Its hats, bags, and jackets are the ideal companions for a streetwear 'fit that emphasizes practicality and style.
Shop now at herschel.ca
Nike Sportswear is all about bringing athletic innovation to everyday life. The line features wardrobe staples like hoodies, joggers, and classic sneakers that blend seamlessly into an urban, streetwear-focused wardrobe. It's perfect for anyone with an active lifestyle who values the same blend of comfort, style, and performance found in brands like Huf.
Shop now at nike.com
Inspired by the villains and masterminds of history, Crooks & Castles puts a luxury-inspired twist on mainstream streetwear. Similar to Huf, it draws from urban culture, but adds a high-end feel with bold graphics, its iconic Medusa logo, and designs influenced by opulent aesthetics. It's for those who want their streetwear to have a touch of aspirational flair.
Shop now at crooksandcastles.com
Undefeated flawlessly merges athletic sportswear with urban street style. Starting as a sneaker boutique, its in-house brand is celebrated for its clean, military-inspired designs, iconic "Five Strikes" logo, and highly anticipated sneaker collaborations. If you're a sneakerhead who appreciates quality basics and a "win at all costs" mentality, Undefeated is right up your alley.
Shop now at undefeated.com
Black Scale explores the darker side of streetwear with gothic, occult, and religious themes woven into its designs. Where Huf stays largely within skate culture, Black Scale offers an alternative vibe for those drawn to a shadowy, more provocative aesthetic. Its graphic tees, hoodies, and accessories are perfect for making a bold, unconventional statement.
Shop now at blackscale.com
Mishka (or MISHKA) is known for its bright, bold, graphic-heavy streetwear with a distinctive punk and pop culture edge. Inspired by '80s New York City and underground comics, the brand is loved for its iconic "Keep Watch" eyeball logo and vibrant, sometimes "out there" designs. It shares Huf’s love for standout graphics but takes it in a much more colorful and playfully weird direction.
Shop now at mishkanyc.com
As one of the biggest names in streetwear media, Hypebeast's online store, HBX, is a curated marketplace for both established icons and emerging brands. While it functions as a retailer rather than a single label, it’s an incredible resource for discovering brands with a graphic-driven and trend-conscious aesthetic similar to Huf, covering a wide range of styles and prices.
Shop now at hypebeast.com
Riding a huge wave of '90s nostalgia, Italian sportswear brand Kappa has made a major streetwear comeback. Famous for its tracksuits and popper pants featuring the "Omini" logo taping, Kappa blends retro athletic style with everyday casual wear. It offers a nostalgic, Euro-centric alternative to Huf’s classic American skate vibe.
Shop now at kappastore.com
Launched by pro skateboarder Jamie Thomas, Fallen is a brand made for skaters, by skaters. It focuses primarily on durable, high-performance skate shoes designed to withstand serious wear and tear. While its main focus is footwear, the brand's apparel carries that same gritty, authentic skate DNA, making it a great Huf alternative for those who prioritize function on the board.
Shop now at fallenfootwear.com
Reebok Classic taps into the brand's legendary archives to offer sneakers and apparel with a distinctly retro feel. Its lineup, featuring iconic silhouettes like the Club C 85 and Classic Leather, complements a streetwear wardrobe perfectly. While Huf has its roots in skate, Reebok offers a timeless, athletic-inspired vibe that feels equally at home in urban fashion.
Shop now at reebok.com
Gosha Rubchinskiy became a high-fashion streetwear sensation by drawing inspiration from post-Soviet Russian youth culture. The brand is known for its utilitarian aesthetic, Cyrillic script graphics, and collaborations with sportswear brands like Adidas and Fila. It offers a more avant-garde and conceptual take on streetwear, appealing to fashion fans who want something more directional than traditional skate attire.
Shop now at gosharubchinskiy.com
The legendary collaboration between designer Yohji Yamamoto and Adidas, Y-3 is the pinnacle of luxury sportswear. The brand is revered for its futuristic, avant-garde designs that fuse high-fashion drapery and silhouettes with Adidas' technical innovation. It’s a significantly more upscale and minimalist option, perfect for those who want to invest in cutting-edge pieces that push the boundaries of urban style.
Shop now at y-3.com
While Huf tackles a broad range of apparel, Naked & Famous Denim is hyper-focused on one thing: crafting the best and most interesting raw denim in the world. Using rare and unique Japanese selvedge denim, the brand creates jeans that are built to last and fade beautifully over time. It’s the perfect choice for streetwear enthusiasts who value craftsmanship and want the ultimate pair of jeans to anchor their look.
Shop now at nakedandfamousdenim.com
Pleasures is a Los Angeles-based label known for its controversial, punk-inspired graphics and its celebration of underground music and internet culture. The brand offers bold, thought-provoking streetwear that captures the same rebellious spirit as Huf but pushes it into a grungier, more provocative territory. It’s for those who aren’t afraid to wear their attitudes on their sleeve.
Shop now at pleasures.la
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
