With its signature orange branding, industrial workwear influences, and undeniable street credibility, Heron Preston has carved out a unique space in high-end streetwear. The brand masters a distinct blend of utility and art, offering everything from graphic hoodies to technical jackets for those who want their fashion to make a statement.
If you're drawn to Heron Preston's mix of edgy graphics, quality construction, and urban utilitarianism, there are plenty of other labels exploring similar territory. For those ready to expand their wardrobe, here are 28 streetwear brands like Heron Preston to check out right now.
As one of the pioneers of luxury streetwear, Off-White is known for blurring the lines between the runway and the street. Founded by Virgil Abloh, the brand is famous for its deconstructed designs, quotation mark graphics, and signature zip ties. Think oversized hoodies, statement sneakers, and accessories that serve as instant status symbols.
Much like Heron Preston, Off-White mixes urban culture with a high-fashion sensibility. However, where Heron Preston plays with industrial hardware and workwear themes, Off-White leans into conceptual graphics and ironic branding, offering a slightly more art-school take on streetwear.
Shop now at off---white.com
A Japanese streetwear legend, BAPE is easily recognized by its vibrant camo patterns, ape head logo, and playful, graphic-heavy designs. The brand’s full-zip hoodies, bold t-shirts, and collectible BAPESTA sneakers have been staples in urban fashion for decades. BAPE makes pieces that are meant to be seen and recognized.
While Heron Preston has an edgy, utilitarian seriousness, BAPE is all about loud, unapologetic fun. If you love Heron Preston's ability to create a statement piece, but want something with a more colorful and graphic-novel vibe, BAPE is a perfect choice.
Shop now at bape.com
For a more quiet and refined take on streetwear, Fear of God Essentials is the answer. This line offers elevated basics in neutral, earthy tones - think perfectly oversized sweatshirts, relaxed-fit joggers, and minimalist tees. It’s all about creating a comfortable, stylish uniform with a focus on quality, fit, and silhouette.
Instead of the bold graphics you see at Heron Preston, Essentials is built on subtle branding and versatile, layerable pieces. It's the go-to for someone who loves the quality and street cred of luxury streetwear but prefers a more understated and clean aesthetic.
Shop now at fearofgod.com
Y-3 represents the long-standing collaboration between Japanese master-designer Yohji Yamamoto and Adidas. The brand is known for its futuristic, avant-garde take on sportswear, blending technical fabrics with conceptual, often monochrome designs. Y-3 offers sculptural sneakers, sleek outerwear, and tailored joggers.
Like Heron Preston, Y-3 has a strong functional and utilitarian undertone. The difference is in the execution: where Heron Preston often feels raw and industrial, Y-3 is polished, minimalist, and almost sci-fi in its approach to "sport-style."
Shop now at y-3.com
Palm Angels captures the rebellious energy of L.A. skate culture and elevates it with Italian luxury craftsmanship. The brand is famous for its instantly recognizable gothic-font logo, tracksuits with side stripes, and flame-covered graphics. Its vibe is effortlessly cool, mixing distressed details with high-end fabrics.
This brand shares Heron Preston's talent for creating hype-worthy graphic pieces, but its inspiration comes from California's laid-back yet edgy subcultures rather than industrial workwear. If your style leans more toward skate parks than construction sites, Palm Angels is a great fit.
Shop now at palmangels.com
Rhude blends luxury aesthetics with streetwear grit, often infused with a sense of vintage Americana. You'll find meticulously distressed denim, graphic tees with a worn-in feel, and impeccably cut sweatshirts that feel both nostalgic and modern. The brand tells a story of L.A. style through high-quality, thoughtful pieces.
Similar to Heron Preston, Rhude elevates everyday items into luxury garments. However, Rhude often looks to classic cars, old-school cigarette ads, and surf culture for its graphic inspiration, giving it a distinctively cool, retro feel.
Shop now at rh-ude.com
Helmed by Ronnie Fieg, Kith has grown from a sneaker store to a full-blown lifestyle brand and streetwear powerhouse. It offers a wide range of in-house apparel known for its premium materials and subtle branding, alongside some of the most sought-after collaborations in the industry, from Nike to Cap'n Crunch.
Kith shares a similar audience with Heron Preston but takes a more comprehensive, accessible approach to urban style. While Heron Preston is about specific, avant-garde statements, Kith focuses on perfecting everyday streetwear staples and creating constant excitement through exclusive drops.
Shop now at kith.com
Originating from Poland's underground club scene, MISBHV has a dark, rebellious, and unapologetically edgy aesthetic. The brand offers provocative graphics, body-conscious silhouettes, and statement pieces in leather and distressed fabrics. It’s streetwear for the nightlife, with a post-punk attitude.
If you're drawn to the industrial spirit in Heron Preston's work, MISBHV shares that raw energy but channels it through a rave and techno culture lens. The vibe is moodier, sleeker, and perfect for making a bold impression after dark.
Shop now at misbhv.com
Don't get them confused - this New York-based streetwear brand, Heron, also captures a raw urban essence. Focusing heavily on graphic-driven designs influenced by street art and city life, this brand offers bold hoodies, tees, and accessories that feel connected to the concrete jungle.
It's an interesting parallel to Heron Preston, sharing a similar graphic intensity and urban focus. The key difference is often in the approach and price point, this Heron is more rooted in accessible art and underground culture, offering a gritty, straightforward take on streetwear.
Shop now at heronst.com
Hailing from Copenhagen, Norse Projects provides a masterclass in Scandinavian minimalism and functionality. The brand delivers clean, high-quality basics and outerwear designed to withstand the elements without sacrificing style. Their pieces, like performance-ready jackets, refined knitwear, and classic chinos, are built to last.
This brand is the minimalist answer to Heron Preston's utilitarianism. If you appreciate the function and quality ethos of HP but prefer timeless, understated designs over bold logos and bright orange, Norse Projects is your ideal alternative.
Shop now at norseprojects.com
Vetements is luxury streetwear at its most ironic and avant-garde. Known for its dramatically oversized silhouettes, deconstructed garments, and pop culture-flipping graphics, the brand has always challenged the norms of fashion. A Vetements hoodie isn't just a hoodie, it’s a conceptual art piece.
Like Heron Preston, Vetements is unapologetic and loves to make a statement. But where Preston's work is grounded in utilitarianism, Vetements is pure high-fashion experimentation, pushing boundaries with proportions and concepts in a way that remains unmatched.
Shop now at vetementswebsite.com
A legend in technical outerwear, Stone Island is dedicated to fabric innovation and research. The Italian brand is recognized by its iconic detachable compass badge and known for its garment-dyed pieces, heat-reactive jackets, and military-inspired designs. It’s function-first fashion that has been adopted by streetwear culture.
This is an ideal brand for those who love the utilitarian side of Heron Preston. Stone Island takes functionality to another level, prioritizing material science over bold graphics. It's premium, durable, and has earned its status as a uniform for discerning urbanites.
Shop now at stoneisland.com
Playful, eclectic, and wonderfully weird, Cactus Plant Flea Market (CPFM) stands out with its DIY aesthetic and quirky puff-print graphics. Known for smiley faces, odd slogans, and limited-edition collaborations with superstars like Pharrell Williams, the brand feels like a burst of pure, unadulterated creativity.
If you're drawn to the unique, can't-find-it-anywhere-else nature of Heron Preston's pieces, CPFM offers that same feeling of discovery. It channels its urban edge through a much more whimsical, positive lens, making it a favorite for those who don't take fashion too seriously.
Shop now at cactusplantfleamarket.com
Born and bred in New York, Public School NYC offers a sleek, modern interpretation of streetwear. The brand is known for its expert tailoring, monochrome color palettes, and fusion of athletic and formalwear. Think sharply cut jackets, elongated hoodies, and tech-fabric trousers that are effortlessly cool.
Public School provides a more refined, sartorial option for fans of Heron Preston’s high-end approach. It trades industrial motifs for architectural lines and a fashion-forward sensibility, making it perfect for creating a sophisticated, city-ready look.
Shop now at publicschoolnyc.com
Matthew M. Williams' creative vision at Alyx (often fully branded as 1017 ALYX 9SM) is defined by a Goth-tinged, industrial aesthetic balanced with luxury craftsmanship. The brand is particularly famous for its hardware, especially the iconic rollercoaster buckle used on belts, bags, and clothing. Its collections feature technical outerwear, sharp pants, and sleek accessories.
Alyx is arguably one of the closest relatives to Heron Preston on this list. Both brands share a deep appreciation for hardware, utility, and a dark, modern edge. However, Alyx often feels more refined and avant-garde, with a stronger pull toward the runway.
Shop now at alyxstudio.com
Rooted in punk, metal, and nostalgic subcultures, PLEASURES is not afraid to be provocative. Its graphic tees, hoodies, and jackets are covered in bold, often controversial imagery and slogans that tap into a rebellious, anti-establishment spirit. The style is raw, direct, and full of attitude.
PLEASURES captures the same "in-your-face" feeling as some of Heron Preston's strongest graphic pieces but sources its references from music and '90s culture. It’s great for anyone wanting to add a real dose of punk-rock anarchy to their wardrobe.
Shop now at pleasuresnow.com
Famous for its muted, dystopian color palette and oversized, deconstructed silhouettes, YEEZY redefined minimalist streetwear. Whether it's the iconic sneakers or the perfectly cut hoodies, sweatshirts, and joggers, the focus is on form, comfort, and creating a futuristic, utilitarian wardrobe.
While YEEZY avoids the bright colors and overt logos common in Heron Preston's collections, both brands offer a strong, distinct vision of what modern luxury streetwear can be. YEEZY is the brand for those who prefer their statements to be made through silhouette rather than graphics.
Shop now at yeezy.com
As a major retailer, Pacsun serves as a gateway to streetwear culture, stocking trend-driven brands that capture the urban aesthetic. It's often home to labels like Anti Social Social Club, known for its iconic warped logo and limited, hype-driven drops of hoodies and tees.
Pacsun offers an accessible, mall-friendly alternative for shoppers who enjoy the vibe of brands like Heron Preston but are looking for more approachable price points. It’s a great place to discover new trends and find stylish pieces that won't break the bank.
Shop now at pacsun.com
Nike's ACG line is built for adventure in any environment, city, or trail. The collection includes technical GORE-TEX jackets, rugged sneakers and boots, and durable cargo pants, all designed with bold color schemes and a retro-outdoors aesthetic. It's pure '90s nostalgia meets modern performance.
For those drawn to the functional spirit of Heron Preston's gear, ACG is a perfect match. It shares that same focus on utility but frames it through a lens of outdoor exploration and sporty performance, often at a more accessible price point.
Shop now at swoosh.com
The king of hypewear, Supreme turned a skate shop into a global phenomenon with its iconic box logo. Loved for its weekly drops and clever (and often obscure) cultural references, the brand offers everything from hoodies and tees to bricks and pinball machines. Supreme is less a brand and more a cultural touchstone.
Supreme and Heron Preston are both masters of creating must-have statement pieces rooted in street culture. But where HP leans toward an industrial and avant-garde design language, Supreme’s identity is firmly planted in New York skate heritage and the art of the limited-edition drop.
Shop now at supreme.com
As one of the original streetwear brands, Stüssy has been defining laid-back cool since the 1980s. Emerging from Southern California's surf scene, the brand is known for its signature script logo, easygoing graphic tees, and workwear-inspired staples like chore coats and carpenter pants.
Stüssy shares Heron Preston’s urban sensibility but has a much more relaxed, sun-soaked attitude. If you enjoy HP's streetwear roots but are looking for something more timeless and less intense, Stüssy is a foundational brand that never goes out of style.
Shop now at stussy.com
While not a standalone brand, Nike’s Tech Fleece line has become a uniform for modern urban life. Known for its lightweight warmth, sleek silhouette, and minimalist design, the line of hoodies, joggers, and shorts offers a streamlined, athletic take on everyday comfort.
Tech Fleece is the sporty answer for those who appreciate the functionality found in Heron Preston's designs. It’s perfect for creating a clean, city-ready look that prioritizes performance and comfort while still maintaining undisputed street credibility.
Shop now at nike.com
Inspired by California culture from punk to hip-hop, The Hundreds is a community-first brand that has been a streetwear staple for years. It delivers graphic tees, signature "Adam Bomb" hoodies, snapbacks, and cut-and-sew pieces that are deeply rooted in authenticity and storytelling.
The Hundreds shares a similar rebellious and urban feel with Heron Preston, but executes it with a more classic, approachable streetwear vibe. It's less about luxury and more about celebrating the culture from the ground up.
Shop now at thehundreds.com
Fear of God's mainline, designed by Jerry Lorenzo, is the creative pinnacle that informs its Essentials line. Here, you'll find impeccably crafted, luxury streetwear with an almost spiritual reverence for silhouette and material. The brand offers runway-worthy outerwear, unique trousers, and oversized knits that blend grunge, religion, and sportswear.
If you're already a fan of Heron Preston's luxurious quality, Fear of God takes it to another level. It’s a more mature and sartorial vision of what American streetwear can be, focusing on timeless, investment pieces with a powerful presence.
Shop now at fearofgod.com
Founded by skater Keith Hufnagel, HUF ("Dirtbag Crew") is all about authentic skate culture. The brand offers durable goods - from graphic tees and hoodies with its signature "Plantlife" socks to quality skate shoes and accessories. It's streetwear made by skaters, for skaters, that has gained a worldwide audience.
HUF represents a more raw and accessible angle on the urban style seen at Heron Preston. It's grounded in real-world use and rebellious skate heritage, offering a more casual and affordable option without sacrificing attitude.
Shop now at hufworldwide.com
Another Italian master of technical apparel, C.P. Company's history is steeped in military archives and functional design. The brand is iconic for its goggle-hood jackets and innovative garment-dyeing techniques, creating pieces with incredible color depth and durable, weather-resistant properties.
Like Stone Island, C.P. Company is a fantastic alternative for anyone who gravitates toward Heron Preston's utilitarianism. The focus here is on textile innovation and timeless, functional design that’s been adopted as a badge of honor in European street and sportswear culture.
Shop now at cpcompany.co.uk
SikSilk blends sportswear with street fashion to create bold, trend-driven pieces. The brand is known for its tapered joggers, oversized tees, and matching tracksuits, often featuring muscle fits, striking patterns, and embroidered logos. Its aesthetic is youthful, energetic, and inspired by athletic culture.
For those who love Heron Preston’s statement-making energy but want something more sporty and affordable, SikSilk is a great choice. It captures a similar urban edge but delivers it with a fresh, contemporary vibe that's accessible and ready to wear.
Shop now at siksilk.com
Known as Alyx for short, 1017 ALYX 9SM is dedicated to blending street culture with painstaking luxury. The brand is celebrated for its forward-thinking use of technical fabrics, sharp tailoring, and, of course, industrial hardware like its famous rollercoaster buckle. It feels both gritty and hyper-modern.
Compared to Heron Preston, Alyx pushes the utilitarian theme into a more refined, runway-ready space. If you love Heron Preston's hardware and edgy vibe but seek a more elevated, high-fashion execution, Alyx is your destination.
Shop now at alyxstudio.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
