If you're a fan of UK-based Howies, you already appreciate outdoor apparel that's built to last, looks great, and doesn't harm the planet. The brand is known for durable, thoughtfully made pieces that blend eco-conscious principles with a clean, functional style perfect for any adventure.
For those who love Howies' commitment to organic and recycled materials but want to explore other options, you're in luck. Here are 18 similar brands that blend sustainability with performance, giving you more great options for eco-friendly outdoor gear.
A true pioneer in the sustainable outdoor space, Patagonia is the brand to check if you want gear that's as committed to activism as it is to performance. They offer everything from technical jackets to casual fleeces, all made with recycled materials and a legendary commitment to durability. While Howies has a relaxed, minimalist vibe, Patagonia leans more into high-performance innovation and environmental advocacy, making them a go-to for serious outdoor enthusiasts who want their money to support the planet.
Shop now at patagonia.com
If Howies’ pared-back style is a bit too quiet for you, meet Cotopaxi. This brand is known for its vibrant, color-blocked designs and a mission centered on social impact. Their jackets, backpacks, and activewear are made from recycled fabrics, and they focus heavily on ethical production and giving back. Cotopaxi brings a playful and community-focused energy to the sustainable gear world, perfect for anyone who wants their eco-friendly apparel to stand out.
Shop now at cotopaxi.com
Prana excels at creating versatile pieces that work just as well in town as they do on the trail. With a focus on fair trade practices and sustainable materials like organic cotton and recycled polyester, their clothing is designed for comfort and movement. Think stylish hiking pants, cozy tops, and functional layers. Compared to Howies, Prana offers a slightly more fashion-forward, lifestyle-oriented take on eco-conscious outdoor wear.
Shop now at prana.com
The name says it all: for every item you buy, Tentree plants ten trees. This brand makes its mission incredibly tangible, offering cozy hoodies, jackets, and joggers made from sustainable materials like TENCEL™ and recycled polyester. While they share Howies' commitment to eco-friendly fabrics, Tentree’s primary differentiator is its direct environmental impact model, letting you see exactly how your purchase helps with reforestation projects around the globe.
Shop now at tentree.com
For lovers of natural fibers, Icebreaker is a must-know brand. Specializing in high-performance merino wool apparel, their gear is naturally odor-resistant, temperature-regulating, and incredibly comfortable. Like Howies, they are deeply committed to ethical animal welfare and transparent sourcing. Icebreaker is the perfect choice for multi-day hikes or travels where you need gear that performs without needing a wash after every wear.
Shop now at icebreaker.com
Co-founded by surf legend Kelly Slater, Outerknown brings a cool, coastal vibe to sustainable fashion. Their collection is crafted from materials like regenerated fishing nets and organic cotton, with a focus on high-quality jackets, flannel shirts, and versatile pants. They share Howies's dedication to sustainability but do so with a laid-back, surf-inspired aesthetic. It's the perfect brand for those who want their outdoor wardrobe to feel effortlessly cool.
Shop now at outerknown.com
Tasc puts comfort first with its signature blend of bamboo-based viscose and organic cotton fabrics, offering ultra-soft and high-performing activewear. Their pieces are designed a bit more for the gym, yoga studio, or everyday active life, with a sleek and modern look. If you love the sustainability ethos of Howies but want something optimized for workouts and an urban lifestyle, Tasc offers super-comfortable leggings, tops, and jackets that fit the bill.
Shop now at tascperformance.com
Ecoalf's tagline, "Because There Is No Planet B," drives their entire mission. They are masters of recycling, turning discarded fishing nets, plastic bottles, and even coffee grounds into stylish and functional outerwear. Their look is modern and sophisticated, perfect for the eco-conscious urbanite. Compared to Howies, Ecoalf is intensely focused on innovation, particularly around cleaning up and repurposing ocean waste, making their gear a powerful statement.
Shop now at ecoalf.com
This iconic Swedish brand is globally recognized for its durable, timeless outdoor gear, especially the Kanken backpack. Fjallraven focuses on creating products that last a lifetime, using sustainable materials and promoting repairability. Their aesthetic is classic Scandinavian - functional, robust, and clean. If you admire Howies for its dedication to quality but want something with a more traditional, heritage outdoor feel, Fjallraven is unbeatable for longevity.
Shop now at fjallraven.com
Similar to Tentree, United By Blue has a clear environmental mission: for every product sold, they remove one pound of trash from oceans and waterways. The brand produces rugged, outdoorsy apparel like flannels, vests, and jackets from sustainable materials. Like Howies, they offer functional, durable gear, but United By Blue puts its environmental cleanup mission at the forefront, appealing to those who want to directly contribute to ecosystem restoration.
Shop now at unitedbyblue.com
Pangaia operates more like a materials science lab that happens to make clothes. Known for their vibrant tracksuits and minimalist tees, they use innovative, bio-based materials like peppermint oil-treated fabrics (to reduce washing) and flower-down insulation. While less ruggedly "outdoorsy" than Howies, Pangaia offers incredibly comfortable and sustainable basics that are perfect for low-impact activities and everyday eco-conscious style.
Shop now at thepangaia.com
A true pioneer in the eco-fashion movement, Kuyichi is an expert in sustainable denim. While their core business is expertly crafted jeans, they also offer a range of jackets, T-shirts, and sweaters made from organic cotton and recycled fibers. Their style is timeless and durable. If you love Howies but find yourself needing a really great, ethically made pair of jeans to round out your outdoor-inspired wardrobe, Kuyichi is the place to look.
Shop now at kuyichi.com
Nudie Jeans is another Swedish brand that puts denim first, using 100% organic cotton for all their jeans. They are famous for their "break-in" philosophy and free repair services, encouraging customers to wear their denim for years. Like Kuyichi, they offer a wider range of casual wear like jackets and knits, all with the same sustainable focus. They align with Howies' focus on longevity but specifically channel it through the world of quality, everyday denim.
Shop now at nudiejeans.com
Famous for their leggings made from recycled water bottles, Girlfriend Collective creates inclusive and stylish activewear that's as kind to the planet as it is comfortable. While they are more focused on fitness and athleisure, their puffers, fleeces, and tracksuits are perfect for hikes and breezy outdoor days. They bring a dose of modern, inclusive style to the sustainable apparel world and are a great alternative if you want your gear in fun colors and a wide range of sizes.
Shop now at girlfriend.com
Though they started with shoes made from wool and eucalyptus fibers, Allbirds has successfully expanded into apparel. Their collection of tees, sweatshirts, and activewear applies the same ethos of using natural, innovative materials to create comfortable, minimalist basics. While their vibe is definitely more casual and urban than Howies' gear, they offer excellent sustainable layers for everyday wear and light outdoor activity.
Shop now at allbirds.com
Spoke London’s primary claim to fame is its obsession with fit, particularly for menswear. However, they've applied that same precision to performance gear made with recycled materials. They offer technical trousers, performance shorts, and layers designed for activity but with a clean, sharp aesthetic that easily transitions into casual wear. It’s a great choice if you appreciate the performance and eco-credentials of Howies but want a more tailored finish.
Shop now at spokelondon.com
Another excellent UK-based brand, Rapanui focuses on creating a circular supply chain for its clothing. They produce casual outdoor apparel from organic cotton in a renewable energy-powered factory, and every piece is designed to be sent back and remade once it’s worn out. Their business model is a standout, and their comfortable tees, hoodies, and jackets are perfect for eco-conscious shoppers who value transparency and circularity.
Shop now at rapanui.co.uk
Like Allbirds, Veja is best known for its iconic, sustainably-made sneakers, but the brand’s ethos extends to apparel and accessories as well. Using materials like organic cotton and recycled polyester, they create clean designs with a distinctively cool, minimalist edge. While not technical outdoor gear, their sweatshirts, jackets, and accessories are a stylish way to incorporate an eco-friendly brand into your everyday look alongside more rugged pieces from brands like Howies.
Shop now at veja-store.com
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