If your style goal is to look like you could chop firewood and grab a craft beer in the same outfit, chances are you already know and love Huckberry. It’s the ultimate online destination for guys who appreciate well-made gear that blends rugged outdoor performance with sharp, everyday style.
Whether you're looking for a new flannel, a pair of tough-as-nails boots, or just some inspiration for your next adventure, Huckberry has it covered. But if you’ve already browsed their entire catalog and are hungry for more, we’ve got you. Here are 23 other brands that deliver that same adventurous spirit and commitment to quality.
Often considered the heritage grandfather of rugged outdoor style, Filson has been crafting unfailing goods in Seattle since 1897. They're legendary for their heavy-duty tin cloth fabric and waxed canvas bags that outlive their owners. Think of Filson as Huckberry's more traditional, heritage-obsessed cousin - less focused on modern trends and entirely dedicated to indestructible, classic gear that’s built for the field but looks phenomenal in the city.
Shop now at filson.com
An undeniable icon in the outdoor world, Patagonia mixes stellar performance gear with a serious commitment to environmental activism. From their cult-favorite Better Sweaters and Baggies shorts to their technical shells for alpine climbing, every piece is made with sustainability in mind. Like Huckberry, they nail the "everyday adventure" look, but with a stronger focus on eco-conscious materials and corporate responsibility that you can feel good about supporting.
Shop now at patagonia.com
If you love Huckberry's functional aesthetic but wish it had a splash of color, meet Topo Designs. Known for their bold, color-blocked backpacks and minimalist outdoor gear, this Colorado-based brand combines a clean, modern style with classic mountain culture. Their gear is simple, functional, and durable, perfect for an urban commute on your bike or a weekend hike. It’s a bit more playful and less heritage-focused than some of Huckberry’s core offerings, but delivers the same level of utility and style.
Shop now at topodesigns.com
Aether is where technical performance gets a serious style upgrade. This brand creates sophisticated, design-driven outdoor apparel that seamlessly hides its high-performance features. Think sleek motorcycle jackets with built-in armor, or minimalist city coats made from technical 3-layer waterproof shell fabric. It’s significantly pricier than Huckberry, but if you’re looking for gear that offers high-octane performance without sacrificing a refined, urban aesthetic, Aether is your go-to.
Shop now at aetherapparel.com
Taking the legendary toughness of Carhartt workwear and tailoring it for a modern, style-conscious crowd, Carhartt WIP (Work In Progress) is the brand's cooler, more urban sibling. Expect the same durable fabrics and construction but in contemporary fits and styles that are more at home in SoHo than on a construction site. It shares Huckberry’s appreciation for rugged, functional pieces but channels it through a streetwear lens.
Shop now at carhartt-wip.com
Known for its vibrant, one-of-a-kind colorways and "Gear for Good" mission, Cotopaxi makes outdoor gear that truly stands out. Specializing in backpacks, insulated jackets, and travel essentials, they utilize remnant fabrics to create unique pieces while reducing waste. If you're drawn to Huckberry's curation of brands with a purpose, you'll love Cotopaxi's bold personality and commitment to social and environmental impact. It brings a bright, youthful energy to the outdoor space.
Shop now at cotopaxi.com
Barbour offers a slice of British country style that feels right at home in any adventurer's wardrobe. Famous for their waxed cotton jackets like the Bedale and Beaufort, Barbour embodies timeless, rustic elegance. While Huckberry's aesthetic often leans American rugged, Barbour provides a more polished, transatlantic alternative that shares the same values of quality, durability, and foul-weather functionality. It's the perfect choice for a weekend in the countryside or a rainy day in the city.
Shop now at barbour.com
This Swedish heritage brand is built on simplicity, durability, and a deep respect for nature. While you probably know them for their iconic Kanken backpacks, Fjallraven also makes some of the most hardwearing and functional trousers, jackets, and shirts out there. Their designs are clean and practical, with a distinct Scandinavian minimalist vibe. Like Huckberry, they prioritize creating products that last a lifetime, but with a unique focus on sustainable materials like their durable G-1000 fabric.
Shop now at fjallraven.com
Born in the mountains of Jackson Hole, Wyoming, Stio makes versatile, technical gear that perfectly captures the modern mountain lifestyle. Their products are designed to perform on the ski slopes, hiking trails, and river rapids, but they’re stylish and comfortable enough for evenings around town. Stio offers a similar blend of performance and everyday appeal as Huckberry but with a distinct aesthetic rooted in the heart of the American West.
Shop now at stio.com
Grayers specializes in ridiculously comfortable casualwear that’s inspired by vintage designs. They're masters of creating "new classics" - think incredibly soft double-cloth shirts, perfectly worn-in henleys, and versatile shirt jackets. The brand aligns with Huckberry’s more casual, everyday side, offering well-made, easy-to-wear pieces that have a subtle ruggedness to them without being overtly "outdoorsy."
Shop now at grayers.com
Founded by pro-surfer Kelly Slater, Outerknown is all about laid-back coastal style backed by a rock-solid commitment to sustainability. Their Blanket Shirts are legendary for good reason - they're insanely soft and comfortable. This brand is for the Huckberry fan whose adventures lean more towards beach bonfires and coastal road trips. Style-wise, it's relaxed, effortless, and built with eco-friendly fabrics that you can feel great about wearing.
Shop now at outerknown.com
United By Blue offers adventure-ready apparel and goods with a powerful mission: for every product sold, they remove one pound of trash from the world's oceans and waterways. Their product lineup includes practical flannels, durable canvas pants, and eco-friendly home goods. Similar to Huckberry, they offer durable gear with a conscience, making them a perfect stop for anyone wanting their purchase to have a positive impact.
Shop now at unitedbyblue.com
While Huckberry covers your daily wear and outdoor expeditions, Rhone takes care of the minutes you spend sweating. Specializing in premium, high-performance activewear, Rhone makes gear that moves with you, whether you're at the gym, on a run, or hitting the trails. Their pieces are designed with technical fabrics and a sharp, clean aesthetic, making them a great fit for the active guy who values performance as much as style.
Shop now at rhone.com
A true American classic, L.L.Bean has been outfitting adventurers for over a century. Known for their iconic Bean Boots, cozy flannels, and ridiculously durable tote bags, they are pioneers of timeless outdoor gear with an unbeatable quality guarantee. While Huckberry offers a curated, modern lens on adventure, L.L.Bean is the original source. It’s perfect for stocking up on no-nonsense, reliable staples that will never go out of style.
Shop now at llbean.com
Taylor Stitch is obsessed with creating impeccably tailored, durable menswear that can be worn for years. They excel at "essentials," like the perfect-fitting organic cotton shirt or a rugged waxed jacket that molds to your body over time. The brand shares Huckberry's passion for responsibility and product longevity, often using recycled or regenerative materials. It's a bit more refined and sartorial than some of Huckberry's offerings but equally committed to building a better wardrobe.
Shop now at taylorstitch.com
For those who believe camp-side style should be as considered as their city look, there’s Snow Peak. This Japanese brand engineers thoughtfully designed, minimalist camping gear and functional apparel with incredible attention to detail. From titanium cookware to fire-resistant jackets, everything is beautiful, multifunctional, and built to last. It attracts adventurers who, like the Huckberry crowd, appreciate superior craftsmanship but with a quiet, Japanese design philosophy.
Shop now at snowpeak.com
Todd Snyder is like Huckberry's well-traveled older brother who lives in New York City. The brand masterfully blends rugged Americana with sophisticated, modern tailoring. You'll find heritage-inspired fabrics and classic silhouettes updated with a sharp, urban sensibility. It’s where you go to find a vintage-style military jacket that you could wear just as easily with worn-in denim as with tailored trousers. It's pricier, but unmatched for its blend of rugged and refined.
Shop now at toddsnyder.com
Leaning towards the more technical side of the spectrum, Mountain Hardwear creates top-tier gear for serious outdoor pursuits like climbing, mountaineering, and backcountry skiing. While Huckberry's apparel is often trail-to-tavern, Mountain Hardwear's primary focus is performance on the mountain. It's a great brand for when your adventures demand highly specialized, innovative gear without sacrificing a clean, modern look.
Shop now at mountainhardwear.com
Born in the Pacific Northwest, Trew Gear makes high-performance outerwear for skiing and snowboarding that's infused with a fun, streetwear-inspired vibe. Their bibs and jackets are known for being incredibly durable and well-designed for deep powder days, but they also feature bold colors and a relaxed fit. For Huckberry fans who spend their winters in the mountains, Trew offers a technically superior and stylish alternative to mainstream snow brands.
Shop now at trewgear.com
Rails captures a more relaxed, Southern California take on the adventurous lifestyle. The brand is known for its incredibly soft plaid and flannel shirts that have a lived-in, effortless feel. While not focused on technical performance, Rails nails the comfortable, casual coolness that is central to Huckberry's appeal. It's the perfect brand for those laid-back weekends when comfort and easygoing style are the top priorities.
Shop now at rails.com
The rebellious younger sibling to classic Barbour, Barbour International has its roots in motorcycling heritage. This line features a tougher, more streamlined aesthetic with a distinct moto edge. You'll find waxed cotton jackets with trims and cuts inspired by vintage biker gear. It shares the same commitment to quality as the mainline brand and Huckberry but offers a dose of rebellious cool perfect for the guy whose adventures are more on two wheels than two feet.
Shop now at barbour.com/us/barbour-international
Famous for its innovative and exceptionally well-fitting outdoor pants, Kuhl delivers rugged performance wear with an emphasis on freedom of movement. Their designs often feature thoughtful details like articulated knees, gusseted crotches, and unique pocket placements. While Huckberry often curates the look of adventure, Kuhl builds gear engineered for the act of adventure. It's an essential brand for anyone who needs their clothes to perform during high-output activities like hiking and climbing.
Shop now at kuhl.com
This list wouldn't be complete without mentioning Huckberry’s own flagship in-house brand. Flint and Tinder embodies the essence of the Huckberry ethos: quality American manufacturing, timeless design, and rugged functionality. They are famous for their Flannel-Lined Waxed Trucker Jacket, a piece so iconic it has its own cult following. If you love Huckberry’s vibe, wearing Flint and Tinder is the most direct way to live it.
Shop now at huckberry.com/flint-and-tinder
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
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