If you live for the signature psychedelic prints and groovy knits of House of Sunny, you know the power of a playful, retro-inspired wardrobe. The London-based label has mastered the art of creating viral pieces that feel both nostalgic and completely new, making fashion fun again.
For those who love House of Sunny's vibrant colors, unique silhouettes, and '70s-meets-Y2K aesthetic, the good news is there are plenty of other brands that share that same creative spirit. Here are 18 similar brands to check out for your next statement piece.
Lazy Oaf is House of Sunny’s irreverent, louder cousin. Known for its unapologetic sense of humor, the brand features bold graphics, cartoon-inspired collections, and an overall quirky vibe that doesn't take itself too seriously. If you love HOS for its stand-out pieces, you'll love Lazy Oaf for its statement T-shirts, colorful accessories, and fun-loving dresses.
The style here is more overtly cartoonish and graphic-heavy than House of Sunny, but it shares that same youthful, creative energy. Expect a similar price point for unique pieces that guarantee you won't blend into the crowd.
Shop now at lazyoaf.com
Collina Strada takes the playful, retro aesthetic and gives it a high-fashion, eco-conscious twist. Known for its vibrant, tie-dye-style prints, rhinestone embellishments, and experimental silhouettes, this brand is for those who view clothing as a form of art. Each piece feels like a walking protest for sustainability and joyful self-expression.
While House of Sunny captures a ready-to-wear retro vibe, Collina Strada pushes the boundaries with more avant-garde shapes and a strong commitment to sustainable practices. It’s pricier, but it’s a go-to for show-stopping, conversation-starting fashion.
Shop now at collinastrada.com
The poster child for "Scandi Cool," Ganni delivers effortlessly chic pieces with a playful, retro touch. You'll find oversized collars, fun leopard prints, and cheerful color combinations that feel both vintage and modern. It’s the perfect brand for building a wardrobe of easy-to-wear statement staples, from breezy dresses to cult-favorite knitwear.
Compared to House of Sunny's more direct '70s and 2000s references, Ganni offers a broader interpretation of retro style with a more polished edge. It's a great option if you want playful fashion that easily transitions from the office to a night out.
Shop now at ganni.com
Staud excels at creating pieces that feel both vintage-inspired and perfectly modern. While best known for its uniquely structured, cult-favorite handbags (like the Shirley and Moon bags), the brand’s apparel is equally stunning. Think colorful two-piece sets, elegant cut-out dresses, and vegan leather separates.
Where House of Sunny leans into quirky prints and streetwear knits, Staud offers a more refined, sleek, and often more minimalist take on retro. It’s where you go for a statement piece that feels sophisticated and artful.
Shop now at staud.clothing
Rodebjer combines a laid-back, bohemian feeling with bold, retro prints. This Swedish brand is loved for its relaxed silhouettes, comfortable fabrics, and eye-catching patterns that still feel effortless. Their collections often include flowing caftans, printed suits, and versatile dresses designed for a creative, modern lifestyle.
Rodebjer shares House of Sunny’s love for a standout pattern but approaches it with a more fluid, comfort-first sensibility. It’s perfect for anyone who wants their retro-inspired fashion to feel as good as it looks.
Shop now at rodebjer.com
Based in Barcelona, Paloma Wool is less of a brand and more of an art project that happens to sell clothes. Famous for its dreamy prints, unique textures, and psychedelic knits, their pieces often feel like wearable art. This is the brand for the person who loves the HOS 'Hockney' dress and wants a whole wardrobe with that same unique, artistic-driven vibe.
Both brands share a commitment to quirky, eye-catching knitwear and prints that tell a story. Paloma Wool’s aesthetic feels a bit more ethereal and abstract, perfect for those who dress with creative intuition.
Shop now at palomawool.com
Mara Hoffman is known for her vibrant, colorful prints and a strong commitment to sustainability. Her collections blend a bold, artistic flair with effortlessly feminine silhouettes like flowing dresses, wide-leg pants, and beautifully constructed swimwear. It’s beachy vacation wear meets city chic.
While House of Sunny pulls heavily from Y2K and streetwear culture, Mara Hoffman taps into a more timeless, bohemian, and free-spirited vision of fashion. If you love House of Sunny’s colors but want a more relaxed or romantic silhouette, you'll love Mara Hoffman.
Shop now at marahoffman.com
Copenhagen-based Stine Goya is all about celebrating color, print, and joyful dressing. The collections are filled with whimsical patterns, sculptural silhouettes, and unique color pairings that are designed to uplift. From voluminous dresses to shimmering suits, their pieces are made to stand out.
Stine Goya shares House of Sunny's love for bold expression but leans into a more artistic and high-concept design aesthetic. It’s a great choice when you want a piece that feels special, playful, and totally unique.
Shop now at stinegoya.com
Batsheva is famous for its playful reinterpretation of traditional American styles, particularly prairie dresses. With puffed sleeves, high necklines, fun metallic fabrics, and quirky prints, Batsheva’s designs are the perfect blend of modest, ironic, and strangely cool. It’s a niche aesthetic that puts a modern spin on historical dressing.
Like House of Sunny, Batsheva plays with vintage silhouettes in a very contemporary way. However, where HOS looks to the ‘70s and 2000s, Batsheva often throws it back much further, delivering a quirky, feminine look that is all its own.
Shop now at batsheva.com
As Prada’s youthful and rebellious sister brand, Miu Miu has always mastered playful, retro-inspired fashion with a luxury finish. The aesthetic is often quirky, ultra-feminine, and a little bit off-kilter, with collared mini dresses, embellished details, and vintage-style cardigans as mainstays.
Miu Miu is the high-fashion, ultra-luxe version of the playful spirit that brands like House of Sunny champion. While the price point is in a different league, it offers a great source of inspiration for that fun, preppy-retro look.
Shop now at miumiu.com
Sandy Liang brings a quirky, nostalgic cool-girl vibe rooted in New York's downtown scene. She's famous for her iconic fleece jackets, but her designs go much further, featuring playful prints, childlike details like bows and florals, and clever layering that feels both sweet and edgy. Her style often references the ‘90s and Y2K childhood nostalgia.
Similar to House of Sunny, Sandy Liang has a talent for creating "It" items that feel both cute and cool. If you like the streetwear edge in HOS pieces, you’ll appreciate Sandy Liang's even stronger take on it.
Shop now at sandyliang.info
This Copenhagen brand blends clean, classic silhouettes with bold prints and a pop of something unexpected. Libertine-Libertine is great for finding those retro-inspired printed shirts, easy-wearing dresses, and quality staples that have a playful twist. It's sophisticated but never boring.
Compared to House of Sunny's trend-driven approach, Libertine-Libertine grounds its playful designs in high-quality materials and more timeless shapes. It's where you go for a wild printed shirt you'll still be wearing in five years.
Shop now at libertine-libertine.com
Khaite offers a masterclass in quiet luxury with subtle retro undertones. Best known for perfecting modern essentials, the brand shines with its cashmere knits, perfectly tailored denim, and romantically structured tops. Their retro influence is felt in sweetheart necklines, polished silhouettes, and an overall nostalgic femininity.
Khaite operates in a far more minimalist and refined space than House of Sunny. However, if you're drawn to HOS's famous knitwear and want a luxurious, "forever piece" alternative, Khaite is the ultimate upgrade.
Shop now at khaite.com
Ulla Johnson is the queen of elevated bohemian fashion. Her designs are incredibly detailed, featuring romantic ruffles, intricate embroidery, and beautiful custom prints on flowing silhouettes. The brand strongly channels a free-spirited ‘70s vibe, but with a modern, luxe craftsmanship.
If you're drawn to the romantic, feminine side of retro fashion, Ulla Johnson delivers that in spades. It trades the graphic, streetwear-leaning prints of House of Sunny for rich, worldly florals and patterns.
Shop now at ullajohnson.com
London-based brand Rixo was founded on a love for all things vintage. Best known for their hand-painted floral and celestial prints on flattering silk dresses, Rixo captures a fun, glamorous, and distinctly British eclecticism. Their pieces feel like special finds you could have discovered at a high-end vintage market.
Rixo and House of Sunny are two London labels that champion bold prints, but Rixo’s feel more painterly and often lean towards timeless dress silhouettes. It's perfect if you're looking for an event-ready dress with standout flair.
Shop now at rixo.co.uk
Lisa Says Gah is an independent boutique and in-house label known for its anti-fast-fashion ethos and curation of quirky, colorful pieces. Its namesake line is filled with fun fruit prints, trendy checkerboard patterns, and unique knits that fit right in with the House of Sunny aesthetic. The brand is a go-to for discovering cool, emerging designers.
With a very similar price point and a shared love for playful, Instagram-worthy designs, Lisa Says Gah is one of the closest alternatives on this list. It’s perfect for finding unexpected gems and building a creative wardrobe.
Shop now at lisasaysgah.com
Australian brand Holiday The Label serves up pure, unadulterated vacation vibes. Known for its retro-inspired graphics, comfy co-ord sets, and instantly recognizable gingham prints, the brand is all about easy, fun styles that spark joy. Think outfits perfect for lounging poolside or exploring a new city.
Holiday channels a similar nostalgic and carefree spirit as House of Sunny, but with a focus on travel-wear and quintessential "holiday" motifs. If you love HOS's playful sets, Holiday will be your new favorite.
Shop now at holidaythelabel.com
Find Me Now is a must-know for incredible textures and standout knitwear. The woman-of-color-owned brand specializes in vibrant matching sets and unique separates with ribbed details, fun patterns, and eye-catching colorways. Their pieces are expressive, comfortable, and perfect for mixing and matching.
If the unique knit dresses and pants from House of Sunny are your obsession, Find Me Now is a fantastic brand to explore. They bring a similar energy but with a strong focus on interesting textures and fabrics.
Shop now at findmenowthelabel.com
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