18 Brands Like HoliChic for Modern Indian Fashion
If you love the way HoliChic blends traditional Indian designs with a modern, fashion-forward energy, you're in the right place. Their unique prints and contemporary silhouettes make it easy to celebrate culture with a stylish twist, perfect for everything from festive occasions to chic everyday looks.
HoliChic has mastered that sweet spot of vibrant, handcrafted pieces that feel both special and accessible. For those who can't get enough of their vibe, we've rounded up 18 similar brands that offer their own unique take on modern Indian fashion, from sustainable staples to high-end couture.
1. Bohame
Bohame brings a sophisticated, luxe feel to contemporary Indian wear, focusing on elegant kurtas, sarees, and lehengas in gorgeous fabrics like silk and organza. Their pieces often feature intricate embroidery and modern patterns, giving off a vibe of understated luxury perfect for special events.
Compared to HoliChic’s bold and vibrant style, Bohame is a bit more refined and romantic, blending luxurious craftsmanship with a youthful energy. Think of it as HoliChic’s elegant older sister. Pieces generally range from $100-$400.
2. Indi & Co
For those who love HoliChic’s playful side, Indi & Co delivers fresh, trendy Indian wear with a seriously fun twist. Their collections are all about fusion, with indo-western dresses, funky kurtas, and statement skirts defined by bold prints and bright, eye-catching colors.
While HoliChic leans more towards festive and classic styles, Indi & Co is more experimental and quirky. It's the perfect brand for making a statement at a party or adding a pop of fusion flair to your everyday wardrobe without breaking the bank.
3. Tjori
Tjori is a full lifestyle brand that offers beautiful, handcrafted Indian fashion with a strong focus on sustainability. Their apparel line features stylish kurtas, vibrant dupattas, and easy-to-wear fusion pieces made from eco-friendly materials like organic cotton.
If you’re drawn to HoliChic for its artisan quality, you’ll appreciate Tjori's deep commitment to ethical craftsmanship and traditional techniques. Their aesthetic is a bit more earthy and grounded, offering stylish pieces you can feel good about wearing.
4. Fabindia
Fabindia is an institution in Indian ethnic wear, celebrated for its authentic block prints, handwoven fabrics, and timeless designs. Their offerings include kurtas, sarees, and tunics that celebrate India’s rich textile heritage, making them staples in many wardrobes.
While HoliChic is all about contemporary trends and statement pieces, Fabindia provides the classic, heritage-rich essentials. They offer well-made, traditional Indian wear that never goes out of style, often at a more accessible price point.
5. Aashni & Co
Aashni & Co is your gateway to the world of Indian luxury and couture fashion. This curated platform features high-end designer pieces, from breathtaking bridal lehengas to exquisite runway sarees dripping in intricate embroidery and opulent fabrics.
Think of Aashni & Co as the ultra-luxe version of the HoliChic aesthetic. While HoliChic offers accessible festive fashion, Aashni & Co provides exclusive, bespoke designs for once-in-a-lifetime events when you want to truly splurge.
6. Nishka Lulla
Designer Nishka Lulla is known for a modern, glamorous, and often minimal take on traditional Indian fashion. Her collections include gorgeously embellished sarees, contemporary lehengas, and fusion wear that feel fresh and ready for the runway.
If HoliChic is for the stylish wedding guest, Nishka Lulla's designs are for the high-fashion bride or black-tie attendee. Her aesthetic is more haute couture, perfect for when you need a look that's architectural, modern, and undeniably chic.
7. Seema Gujral
Seema Gujral creates sophisticated, handcrafted Indian wear defined by rich fabrics and impossibly detailed embroidery. From elegant sarees to perfectly draped lehengas and modern fusion looks, every piece radiates a sense of quiet luxury and refined taste.
Where HoliChic is known for its playful prints and vibrant colors, Seema Gujral’s designs are more subtle, romantic, and impeccably detailed. This is the brand you turn to for a timeless investment piece for a formal event or family wedding.
8. Mehar Kurdi
Mehar Kurdi excels at chic, fusion Indian wear that feels effortlessly cool and easy to wear. Known for mixing traditional block prints and embroideries with modern cuts, the brand offers vibrant kurtas, dresses, and skirts with a distinct boho-chic vibe.
If you love HoliChic for everyday festive moments, you'll love Mehar Kurdi for an even more casual, laid-back ethnic style. Their pieces are perfect for brunch, vacation, or just bringing a touch of color to your daily look.
9. Anavila
Anavila champions a sustainable and minimalist approach to Indian fashion, famously known for her collection of beautiful linen sarees. Her brand is all about simple, modern silhouettes, eco-friendly fabrics, and an earthy, sophisticated feel.
This is the perfect alternative for someone who admires HoliChic's modern spirit but prefers a quieter, more understated aesthetic. Anavila's pieces are a masterclass in modern, pared-back elegance for the eco-conscious minimalist.
10. Biba
A household name for a reason, Biba offers a huge range of affordable, comfortable, and colorful Indian ethnic wear. From everyday kurtas to complete salwar suits for festive occasions, Biba makes traditional styles accessible and easy to style.
Compared to HoliChic’s boutique, fashion-forward feel, Biba is your go-to for bright, everyday ethnic basics that are incredibly budget-friendly. Their price point is generally lower, with pieces from $20 to $80.
11. Ritu Kumar
Ritu Kumar is a legendary heritage brand that epitomizes timeless Indian luxury. Celebrated for regal sarees, lehengas, and fusion pieces with intricate embroidery and classic handwork, her designs are rooted in Indian textile traditions.
While HoliChic captures a more youthful, trend-driven aesthetic, Ritu Kumar offers heirloom-quality craftsmanship and elegance. It’s the brand for anyone seeking a truly special and classic piece for a major life event like a wedding or formal ceremony.
12. Kalki Fashion
Kalki Fashion is designed for making a grand entrance. Specializing in bridal and occasion wear, their collections are brimming with heavily embroidered lehengas, statement sarees, and glamorous fusion gowns made from luxe fabrics like velvet and silk.
If HoliChic is your go-to for a Sangeet or Diwali party, Kalki is where you shop for the main event - the wedding day. They share a modern sensibility but Kalki amps up the glamour, embellishment, and drama for high-impact looks.
13. Aarong
Aarong is a remarkable Bangladeshi lifestyle brand committed to promoting traditional craftsmanship and local artisans. They offer beautiful sarees, kurtas, and accessories with folk art-inspired prints and handloom fabrics that feel both modern and authentic.
Similar to HoliChic's mission to celebrate South Asian culture, Aarong brings a distinct focus on Bangladeshi textile traditions. Their artsy and unique aesthetic is perfect for anyone who values sustainable, handmade pieces with a story.
14. Masaba Gupta
Known for her bold, quirky, and instantly recognizable prints, designer Masaba Gupta creates Indian fashion that's playful, unapologetic, and incredibly cool. Her collections feature vibrant sarees, contemporary lehengas, and fusion wear that are beloved by celebrities and fashion insiders.
Masaba takes the modern twist that HoliChic is known for and turns it up to a hundred. If HoliChic's vibe is chic and pretty, Masaba's is edgy, graphic, and art-forward - perfect for someone who isn't afraid to stand out from the crowd.
15. The Loom
The Loom curates handcrafted and ethically made Indian fashion with a spotlight on natural-fiber textiles from across the country. Their stylish collection includes elegant kurtas, dresses, and sarees that emphasize artisanal techniques and understated beauty.
Like HoliChic, The Loom celebrates incredible craftsmanship, but with a more subdued, natural aesthetic. It's a great choice for eco-conscious shoppers who appreciate earthy tones and the subtle texture of handwoven fabrics.
16. Anushka Khanna
Anushka Khanna offers a clean, sophisticated take on modern Indian wear. Her collections focus on luxurious fabrics, elegant silhouettes, and minimal yet impactful embellishments, striking the perfect balance between traditional and contemporary.
If you're drawn to HoliChic’s modern cuts but want something even more refined and versatile, Anushka Khanna’s designs are it. Her sleek sarees, gowns, and separates are ideal for high-end events or creating chic day-to-evening fusion looks.
17. Studio A
Studio A is all about modern minimalism. With a focus on clean lines, neutral tones, and luxurious fabrics like silk and linen, this brand creates elegant kurtas, breezy dresses, and versatile fusion wear.
This is the brand for the minimalist who finds HoliChic a bit too vibrant. Studio A strips things back to the essentials, delivering sophisticated, high-quality staples that feel timeless and incredibly classy for understated everyday style.
18. Pernia's Pop-Up Shop
Less a single brand and more of a treasure trove, Pernia’s Pop-Up Shop is a premier online marketplace that curates designs from hundreds of top Indian designers. You'll find everything here, from emerging talent to established couture houses.
If you love discovering brands like HoliChic, this is the ultimate destination. It’s a one-stop-shop where you can browse a massive variety of styles, from fusion wear and festive lehengas to jewelry and accessories, all in one place.
Written by
Ash Read
