If you're a runner, you're likely familiar with the game-changing comfort of Hoka shoes. Known for their maximalist cushioned soles and lightweight design, they deliver an incredibly plush ride that saves your joints on long runs. They’ve built a loyal following for a reason - that signature blend of high-impact support and agility is hard to beat.
But whether you're looking for a slightly different feel, a new style, or just want to see what else is out there, there are plenty of other brands offering top-tier performance and cushioning. For those who love Hoka's commitment to comfort and support, here are 19 similar brands worth checking out.
On Running stands out with its signature "CloudTec" cushioning system - those unique hollow pods on the outsole that collapse on impact and firm up for push-off. This creates a bouncy, responsive ride that feels springy rather than just soft. Like Hoka, On running shoes prioritize impact absorption and a smooth ride, but with a focus on high energy return, making them a favorite for runners who want to feel fast and agile without sacrificing comfort.
Shop now at on-running.com
A long-time favorite in the running community, Saucony delivers reliable, well-cushioned shoes for every kind of runner. With technologies like their PWRRUN+ and FORMFIT, they offer a plush yet responsive feel that rivals Hoka’s maximalist cushioning. Saucony strikes a great balance between soft shock absorption and a slightly more traditional, streamlined profile, making their shoes incredibly versatile for daily training, long runs, and race day alike.
Shop now at saucony.com
Brooks is dedicated almost entirely to the art of running, and it shows. Known for its focus on biomechanics and injury prevention, the brand offers exceptional support and comfort. Their DNA LOFT cushioning provides a super soft feel underfoot that's highly comparable to Hoka's plushness. The main difference is that Brooks often integrates more traditional stability features, making them a fantastic choice if you love max cushioning but also need reliable foot support.
Shop now at brooksrunning.com
Altra sets itself apart with two key features: a "zero-drop" platform (meaning the heel and forefoot are at the same height) and a wide, foot-shaped toe box. These elements promote a more natural running form. While the philosophy differs, Altra doesn't skimp on cushioning, offering plenty of thick, protective midsoles reminiscent of Hoka's. If you love Hoka's cushioning but are curious about a more natural foot position and a roomy fit, Altra is your perfect match.
Shop now at altrarunning.com
New Balance masterfully blends performance technology with everyday style, making their shoes a favorite for both serious athletes and casual wearers. Their Fresh Foam X technology, found in popular models like the 880 and 1080, delivers soft, data-driven cushioning that stacks up well against Hoka’s comfort. They offer a great balance of plushness, stability, and subtle style for runners who want a high-performance shoe that doesn’t scream "running shoe."
Shop now at newbalance.com
Nike is a powerhouse of innovation, constantly pushing the boundaries of running technology. While famous for speed shoes, their line includes highly cushioned trainers using ZoomX and React foams, which provide a responsive and impact-absorbing feel similar to Hoka. Nike often pairs its soft foams with sleek, lightweight designs aimed at maximizing performance and energy return, appealing to runners looking for a tech-forward shoe that feels both fast and protective.
Shop now at nike.com
Asics has built its reputation on durability, support, and its iconic GEL cushioning system, which provides excellent shock absorption. Their shoes are trusted by runners worldwide for their ability to log high mileage comfortably. While Hoka is known for its oversized, rocker-style midsoles, Asics offers a more traditional but equally protective feel. They are a reliable choice for runners who prioritize proven stability and plush, gel-based comfort.
Shop now at asics.com
If your version of running involves trails, mountains, and mud, Salomon is a must-try. A leader in trail running, Salomon shoes are built for rugged durability, aggressive grip, and protective cushioning. Like Hoka's trail models, they prioritize impact absorption to protect your feet on uneven terrain. However, Salomon places a greater emphasis on ground feel, stability, and technical features like advanced lug patterns for superior traction.
Shop now at salomon.com
Topo Athletic combines the best of both worlds: a roomy, Altra-like toe box for natural foot-splay and the cushioned support many Hoka wearers love. They offer shoes with low-to-moderate drops, providing a more natural stance without being fully zero-drop. Their midsoles are plush but engineered to be flexible and responsive. If you're looking for cushion and a comfortable forefoot fit that encourages natural movement, Topo is a fantastic alternative.
Shop now at topoathletic.com
Mizuno is known for its unique "Wave Plate" technology, a plastic plate embedded in the midsole that provides both cushioning and stability. This creates a ride that feels a bit firmer and more structured than a Hoka but still offers excellent shock absorption. Mizuno runners appreciate the balanced feel, which blends softness with responsiveness, making them a great option if you find some max-cushion shoes to be a little too soft.
Shop now at mizunousa.com
The FuelCell line from New Balance is engineered for speed and high energy return. Using a nitrogen-infused foam, these shoes provide a bouncy, propulsive feeling that makes you want to pick up the pace. While they offer a soft landing that Hoka fans will appreciate, the primary focus is on responsiveness and performance. The FuelCell series is perfect for tempo runs, races, and workouts where you want max cushioning that fuels speed.
Shop now at newbalance.com
Don't sleep on Skechers Performance. The GOrun line offers surprisingly advanced, lightweight, and well-cushioned shoes at a more budget-friendly price point. Models with their Hyper Burst cushioning provide a level of comfort and bounce that rivals more expensive brands, including Hoka. They are a great choice for daily trainers and casual runs, offering fantastic value without compromising on a soft, protective feel.
Shop now at skechers.com
Sometimes the best alternative to your favorite Hoka shoe is simply another Hoka! While models like the Clifton and Bondi are famous for road running, the brand offers a huge lineup for different needs. Explore their trail shoes like the Speedgoat for rugged terrain, the lightweight Mach for speedier runs, or recovery slides like the Ora. If you love the brand's core feel, switching to a different model can open up a whole new running experience.
Shop now at hoka.com
Kalenji is Decathlon's in-house running brand, focusing on functional, accessible gear for everyone from beginners to seasoned runners. While they may not have the cutting-edge foam technology of premium brands, they offer cushioned running shoes that prioritize comfort at an unbeatable price. For casual runners or those on a budget seeking a supportive ride, Kalenji is a worthy, no-fuss option.
Shop now at decathlon.com
For runners who don't let winter stop them, Icebug is the ultimate solution. This Swedish brand specializes in high-traction footwear designed for icy, snowy, and slippery conditions. Many of their models offer substantial cushioning to protect against hard, frozen ground, similar to Hoka's protective feel. The key differentiator is their incredible grip, often featuring carbide-tipped studs, making them the choice for safe running in harsh weather.
Shop now at icebug.com
On the complete opposite end of the spectrum from Hoka's maximalism is Vibram FiveFingers. These are the original "barefoot" shoes, with individual toe pockets and virtually zero cushioning to promote natural foot mechanics. While they offer minimal impact protection, they're included here as an alternative for runners looking to train their foot strength and experience a pure, ground-feel connection that maximalist shoes prevent.
Shop now at us.vibram.com
Similar to Vibram, Xero Shoes specializes in minimalist footwear designed for natural movement, featuring a wide toe box and a non-elevated "zero-drop" heel. Their shoes are light, incredibly flexible, and offer just enough protection from the elements without interfering with ground feel. This is a great alternative for the Hoka runner who is curious about a more "barefoot" style but wants a shoe that still has a traditional silhouette.
Shop now at xeroshoes.com
The Brooks Ghost is one of the most popular neutral running shoes on the market for a reason: it's the definition of reliable comfort. Using DNA LOFT cushioning, the Ghost provides a smooth, soft ride that’s perfect for daily mileage. While not as strikingly oversized as a Hoka, its plushness and ability to absorb impact deliver a very similar protective sensation, all packed into a more traditional and universally loved design.
Shop now at brooksrunning.com
The New Balance Fresh Foam X 1080 is the brand's flagship max-cushion offering, and it directly competes with Hoka's most popular models. It provides a soft, bouncy, and highly cushioned experience that feels incredible on long runs and recovery days. Where it differs slightly is its more understated, classic aesthetic and a fit that works for a wide variety of foot shapes. If you want Hoka-level cushioning in a slightly sleeker package, the 1080 is for you.
Shop now at newbalance.com
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