There's something irresistibly cool about the timeless American style that Tommy Hilfiger has perfected. It's that blend of preppy polish, sporty ease, and a touch of modern edge that makes their pieces reliable staples in any wardrobe, from crisp polo shirts to classic denim.
If you're looking to expand your collection with brands that share that same all-American vibe - whether you want something more luxurious, more casual, or just want to try something new - we've got you covered. Here are 18 brands like Tommy Hilfiger that master classic American style.
As the pinnacle of American luxury, Ralph Lauren offers sophisticated, preppy styles that feel both timeless and aspirational. You'll find their iconic polo shirts alongside beautifully tailored blazers and elegant dresses. While Hilfiger gives classic style a youthful, modern twist, Ralph Lauren leans into a more refined, heritage-inspired elegance.
Think of it as Hilfiger’s more grown-up, polished sibling. Prices are a step up, with polos around $75 and outerwear easily reaching over $500, but the quality and timelessness make their pieces true wardrobe investments. It's perfect for when you want to elevate your everyday preppy look.
Shop now at ralphlauren.com
Instantly recognizable by its crocodile logo, Lacoste delivers a sporty, tennis-inspired take on preppy fashion. Their claim to fame is the classic polo shirt, which typically ranges from $70-$150, but they also offer clean, minimalist activewear, knitwear, and accessories.
Compared to Hilfiger's distinctly American feel, Lacoste brings a touch of French elegance to its athletic chic aesthetic. If you love Hilfiger's sporty side but prefer a more streamlined and minimal look, Lacoste's clean lines and high-quality basics are a perfect match.
Shop now at lacoste.com
GANT expertly blends classic American sportswear with a touch of European sophistication. They are masters of wardrobe staples like chinos, cable-knit sweaters, and expertly tailored button-down shirts, with most pieces falling between $60 and $200. The brand feels polished, smart, and effortlessly stylish.
While sharing Hilfiger's preppy DNA, GANT's designs often feature a sharper, more refined cut that feels slightly more mature and worldly. It’s an excellent choice for building a versatile wardrobe of high-quality essentials that never go out of style.
Shop now at gant.com
If Hilfiger is the city prep, Vineyard Vines is its coastal cousin who summers on the coast. Known for its playful whale logo and vibrant patterns, this brand offers a fun, laid-back take on American style. Expect colorful polos, casual dresses, and shorts priced from $50-$150.
Vineyard Vines shares Hilfiger's preppy roots but infuses them with a heavy dose of beachy, resort-ready energy. It's the go-to for anyone who wants their classic pieces to feel a bit more relaxed, colorful, and ready for a weekend getaway.
Shop now at vineyardvines.com
As one of America’s oldest and most respected brands, Brooks Brothers is the authority on classic, traditional style. They are renowned for their impeccable dress shirts, tailored blazers, and professional wear, with price points from $50 for basics to over $500 for suiting.
Compared to Hilfiger’s more casual and trend-aware approach, Brooks Brothers leans more formal and business-centric. It's the ideal place to find exceptionally crafted wardrobe foundations for work and formal events, all while sharing that core commitment to timeless American quality.
Shop now at brooksbrothers.com
J.Crew is the master of modern preppy, taking classic American styles and giving them a fresh, contemporary update. Their collections are packed with vibrant colors, playful prints, and versatile basics, from tailored blazers to everyday t-shirts, usually priced between $30 and $150.
Like Hilfiger, J.Crew has its roots in preppy essentials, but they often lean more into current trends and fashion-forward details. If you love timeless silhouettes but want them with a bit more personality and modern flair, J.Crew is your spot.
Shop now at jcrew.com
Embodying a relaxed, coastal charm, Southern Tide brings a bit of Southern hospitality to classic American prep. The brand specializes in high-quality polos, shorts, and casual button-downs, often featuring bright, cheerful colors and nautical themes in the $50-$150 range.
Southern Tide shares Hilfiger's focus on easy-to-wear classics but filters it through a distinctly Southern, beach-ready lens. It's perfect for anyone seeking laid-back yet polished pieces that feel right at home on the boat or at a backyard barbecue.
Shop now at southerntide.com
While best known for its amazing denim, Madewell also excels at creating effortless, modern basics that complement a classic American wardrobe. Their assortment includes casual tees, chic blouses, and leather goods, with jeans around $130 and tops from $40.
Madewell's vibe is more relaxed, artsy, and cool compared to Hilfiger's structured prep. However, it’s an excellent choice for finding the perfect, laid-back pieces - like a great pair of jeans or a simple t-shirt - to style with your more classic Hilfiger items for an effortlessly cool look.
Shop now at madewell.com
Abercrombie & Fitch has masterfully evolved from its logo-heavy past into a go-to for elevated, on-trend classics. The brand still champions an all-American spirit with its focus on denim, sweaters, and polished basics, but with a more sophisticated and inclusive feel. Prices are accessible, generally falling in the $40-$120 range.
Similar to Hilfiger, Abercrombie delivers Americana with a modern sensibility. However, Abercrombie’s style feels a bit more aligned with today’s young professional, offering versatile pieces you can wear from the office to the weekend with ease.
Shop now at abercrombie.com
Tommy Bahama takes American sportswear and gives it a permanent vacation mindset. Focused on breezy linens, relaxed silks, and tropical prints, the brand is synonymous with upscale resort wear. Price points generally sit between $50 and $200.
While Hilfiger's collections are versatile enough for city and weekend life, Tommy Bahama is entirely dedicated to leisure and travel. If you appreciate Hilfiger’s casual side but are looking for clothing specifically designed for warm weather and relaxation, this is your brand.
Shop now at tommybahama.com
American Eagle is a hub for youthful, comfortable, and accessible American style. They are a leader in denim and also offer a huge range of casual t-shirts, hoodies, and loungewear, all at an affordable price point of around $20-$60.
Think of American Eagle as the more laid-back, younger-skewing alternative to Hilfiger. While Hilfiger leans classic and preppy, AE offers a more relaxed, street-style-inspired take on everyday American fashion, perfect for casual comfort.
Shop now at ae.com
Calvin Klein Jeans offers a sleek, minimalist, and often sultry vision of American fashion. The brand is known for its iconic denim, logo tees, and understated basics that project a cool, modern confidence. Prices usually land in the $50-$150 range.
Both Calvin Klein and Hilfiger are iconic American brands, but their aesthetics differ. Where Hilfiger is classic, colorful, and preppy, Calvin Klein is pared-down, monochromatic, and edgy. It’s the perfect choice when you want that American brand heritage with a clean, urban feel.
Shop now at calvinklein.us
Vince specializes in understated luxury, offering elevated essentials made from premium materials like cashmere, silk, and leather. Their aesthetic is minimalist, modern, and effortlessly chic, focusing on creating a refined capsule wardrobe. This is a higher price point, with sweaters starting around $300.
While Hilfiger uses bold colors and logos, Vince speaks in a quieter, more sophisticated voice. If you're ready to invest in impeccably crafted, timeless staples that have that same classic American feel but with a luxurious, contemporary twist, Vince is a beautiful option.
Shop now at vince.com
J.McLaughlin takes classic American sportswear and injects it with a dose of cheerful color and bold, whimsical patterns. Their collections of dresses, blouses, and accessories feel polished, preppy, and unapologetically fun, with pieces generally between $50 and $200.
It's fair to say J.McLaughlin is the fun, artsy member of the preppy American style family. They share Hilfiger's love for classic silhouettes but aren't afraid to stand out with a much more vibrant and pattern-heavy approach to design.
Shop now at jmclaughlin.com
Pendleton is a heritage brand famed for its high-quality woolens and iconic blankets inspired by Western and Native American heritage. They also offer a range of rugged yet refined casualwear, including durable flannel shirts and cozy sweaters, with clothing from $80-$200+.
While Hilfiger captures East Coast prep, Pendleton embodies the spirit of the American West. Their aesthetic is more rustic and outdoorsy, making them an excellent choice for those who love beautifully crafted pieces rooted in authentic Americana.
Shop now at pendleton-usa.com
Renowned for its commitment to sustainability and high-performance outdoor gear, Patagonia also offers fantastic casual sportswear. Their fleeces, vests, and tees are famously durable and designed with a practical, eco-conscious ethos. Expect prices from $30 for tops to $200+ for technical jackets.
Patagonia and Hilfiger sit at different ends of the style spectrum - one outdoorsy and functional, the other polished and preppy. However, both represent iconic American lifestyle brands known for their quality. Patagonia is for the person whose "classic" style is defined by adventure and practicality.
Shop now at patagonia.com
Club Monaco delivers modern, versatile, and elevated essentials. They take timeless pieces and give them a contemporary twist through thoughtful details and beautiful fabrics, focusing on creating a sophisticated wardrobe for urban life. Pieces range from $70 for knit tops to $300 for blazers.
Like Hilfiger, a classic sensibility is at the core of their design. However, Club Monaco's palette is typically more muted and its silhouettes more streamlined, appealing to someone who prefers well-made classics with a modern, metropolitan edge.
Shop now at clubmonaco.com
Another titan of modern American sportswear, Perry Ellis offers a wide range of polished yet comfortable menswear. From office-ready button-downs and chinos to weekend-appropriate polos and jackets, the brand blends versatility with a clean, contemporary aesthetic. Prices are generally accessible, on par with Hilfiger.
Perry Ellis shares Hilfiger’s mastery of creating looks that are put-together but never stuffy. The brand is particularly strong in innovating with performance fabrics, making their classic pieces even more comfortable and functional for modern life.
Shop now at perryellis.com
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