If you're tapped into the streetwear scene, you're probably familiar with Hidden NY. The brand perfectly captures that sleek, urban vibe with pieces that blend minimalist design with an edgy, rebellious feel. It's the go-to for high-quality hoodies, joggers, and graphic tees that are cool without trying too hard.
For those who love Hidden NY's polished take on street culture but want to expand their wardrobe, you're in the right place. Here are 18 similar brands that serve up incredible urban style.
As one of the OGs of the streetwear world, Stussy is a must-know. The brand brings a SoCal surf and skate vibe to everything it does, from its iconic logo tees to its relaxed hoodies and accessories. It channels a similar "effortlessly cool" energy to Hidden NY but leans more into a laid-back, West Coast aesthetic with bold, recognizable graphics.
Shop now at stussy.com
Fear of God Essentials takes timeless wardrobe staples and gives them a luxe-streetwear twist. Think perfectly oversized hoodies, sweatpants, and tees in a palette of muted, neutral tones. The focus here is on high-quality fabrics and relaxed silhouettes. While Hidden NY offers a sleeker, more tailored fit, Essentials is perfect for rocking that premium, laid-back look.
Shop now at fearofgod.com
If you're looking to make a statement, Off-White is your brand. It fuses high-fashion with street culture using instantly recognizable trademarks like quotation marks, zip-ties, and bold diagonal lines. It’s far more experimental and avant-garde than Hidden NY's subtle branding, but it occupies a key space in the luxury streetwear scene for trendsetters who aren't afraid to stand out.
Shop now at off---white.com
Kith is a master of blending sophisticated style with streetwear cool. The brand is known for its killer collaborations - from Nike to Coca-Cola - and its own line of graphic tees, hoodies, and tailored pieces. The aesthetic is clean and modern, hitting a sweet spot for urban shoppers who want wearable but stylish clothing. While Hidden NY is more minimalist, Kith isn’t shy about impactful branding and unique design details.
Shop now at kith.com
No streetwear list is complete without BAPE. Famous for its vibrant camo prints, shark hoodies, and iconic ape head logo, BAPE's style is anything but subtle. It’s the brand you wear when you want to make a loud, unmistakable statement. It trades Hidden NY’s sleek minimalism for a loud, maximalist energy that has been a staple in street culture for decades.
Shop now at bape.com
Nike is a powerhouse for athletic-inspired urban fashion. Its streetwear collection is filled with everything from legendary sneakers like the Air Force 1 to comfortable joggers and tech-fleece hoodies. While Nike often leans more on sporty, performance-driven design, it shares Hidden NY's commitment to quality pieces that perfectly fit a city lifestyle.
Shop now at nike.com
Hailing from Amsterdam, Patta has deep roots in sneaker and street culture. The brand offers hoodies, tees, and tracksuits with a distinct European flair, often mixing bold graphics with clean, simple designs. If you appreciate the community and cultural relevance of Hidden NY, you'll love Patta's authentic vibe and highly sought-after collaborations.
Shop now at patta.nl
Cactus Plant Flea Market is for those who like their streetwear with a side of quirky, artistic fun. The brand is known for playful, puffy-print graphics, cartoonish fonts, and a carefree attitude. If Hidden NY is the sleek, serious side of your closet, CPFM is the weird, eclectic spirit. It's beloved for its limited-edition drops and imaginative designs.
Shop now at cactusplantfleamarket.com
Pacsun is a go-to retailer for discovering streetwear-adjacent brands and on-trend pieces without breaking the bank. It curates a mix of its own in-house styles alongside brands like Fear of God Essentials and Palm Angels, offering graphic tees, hoodies, and joggers for a young, trend-focused audience. It's a great place to find similar urban vibes to Hidden NY but with a broader range of styles and price points.
Shop now at pacsun.com
Palm Angels channels a rebellious, LA skate-inspired attitude with Italian luxury craftsmanship. The brand is famous for its flame-print graphics, signature joggers, and Gothic-script logo. While Hidden NY is all about subtlety, Palm Angels is much more direct and brand-forward - perfect for those who want their streetwear to have a polished, high-fashion edge.
Shop now at palmangels.com
Bringing some retro flair back into the scene, Kappa is known for its vintage-inspired tracksuits and sportswear staples. The iconic "Omini" logo tape is a signature design element seen on jackets, pants, and tees. It provides a different flavor of streetwear compared to Hidden NY’s modern minimalism, focusing instead on 90s nostalgia and throwback athletic style.
Shop now at kappastore.com
Founded by Supreme's former creative director, Noah expertly blends skate, surf, and music counter-cultures with a touch of preppy, refined style. The brand emphasizes high-quality materials, ethical production, and thoughtful designs that feel more mature. If you're a Hidden NY fan who appreciates attention to detail but wants a slightly less minimalist aesthetic, Noah's hoodies and graphic tees are a great next step.
Shop now at noahnyc.com
With deep roots in skateboarding culture, HUF serves up streetwear with a rebellious, unapologetic attitude. The collection is packed with hoodies, hats, unique socks, and graphic tees that often feature edgy or playful designs. While Hidden NY goes for a clean urban look, HUF embodies the grittier, rawer side of street style and skate life.
Shop now at hufworldwide.com
Supreme is the titan of streetwear, a brand defined by hype, scarcity, and that iconic red box logo. Its weekly drops generate massive lines and instant sellouts. Where Hidden NY is about quiet confidence, Supreme is about cultural cachet and being part of an exclusive club. Expect bold branding and collaborations that become instant collector's items.
Shop now at supreme.com
The result of a collaboration between Japanese designer Yohji Yamamoto and Adidas, Y-3 is the perfect blend of high-fashion and sportswear. The look is futuristic, monochromatic, and avant-garde, emphasizing technical fabrics and innovative silhouettes. If you appreciate the sleek finish of Hidden NY but want something more experimental and luxe, Y-3 offers pieces that are both artistic and wearable.
Shop now at y-3.com
Based in Canada, Reigning Champ is obsessed with quality. The brand designs and manufactures premium athletic wear with an unmatched attention to detail, using durable and comfortable custom fabrics. The aesthetic is extremely minimalist, focusing on fit and construction over logos. It shares Hidden NY's commitment to quality essentials but with a more sportswear and athleisure-focused identity.
Shop now at reigningchamp.com
Capturing the raw energy of New York City, Public School merges streetwear with a polished, high-fashion mindset. You'll find oversized coats, modern tailored separates, and hoodies made with premium materials, often in a moody, monochromatic palette. For fans of Hidden NY who are interested in a more elevated, fashion-forward take on street style, Public School delivers that perfect sophisticated edge.
Shop now at publicschoolnyc.com
Created by Pharrell Williams and Nigo, Billionaire Boys Club brings a playful, intergalactic twist to streetwear. The brand is known for its space-themed graphics, popping colors, and astronaut motifs emblazoned on high-quality hoodies, tees, and accessories. If Hidden NY represents muted cool, BBC is all about vibrant, expressive creativity and grabbing attention with fun designs.
Shop now at bbcicecream.com
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