If you're obsessed with the colorful, ethically-made world of Gudrun Sjoden, you know the pure joy of wearing clothes that are both vibrant and conscious. The Swedish brand is a master at mixing bold patterns, eco-friendly materials, and relaxed Scandinavian style into pieces that truly stand out.
For those times you want to expand your closet with similar brands that share that same feel-good philosophy, we’ve found 20 amazing alternatives. Whether you're after playful prints, sustainable fabrics, or just a pop of color, these brands deliver.
As one of the pioneers in sustainable fashion, People Tree is a must-know for any ethical fashion fan. They create beautiful, boho-leaning styles using fair-trade and organic materials, with a big focus on artisanal craftsmanship. You'll find lots of vibrant prints and playful patterns, similar to Gudrun Sjoden's aesthetic.
Their pieces often have a softer, more bohemian feel, but the core values of transparency and ethical production are right in line. If you love Gudrun's commitment to people and the planet but want to try a slightly more relaxed vibe, People Tree is the perfect place to start. A typical dress will run you about $100-$150. Shop now at peopletree.co.uk
Based in the UK, Thought creates comfy, effortless pieces from sustainable fabrics like hemp, organic cotton, and bamboo. Their collections are full of relaxed tunics, breezy dresses, and separates in unique, nature-inspired prints and warm, earthy tones.
Like Gudrun Sjoden, Thought champions ethical production and natural materials. Their style is a bit more understated and minimalist overall, making their colorful patterns feel versatile and easy to wear every day. It's a great option if you're looking for vibrant wardrobe staples that are a little less bold. Shop now at wearethought.com
Inspired by the windswept English countryside and coastline, Seasalt Cornwall designs clothing that's both practical and joyful. Their collections are packed with cheerful sweaters, patterned skirts, and dresses in bright, nautical-themed hues and playful floral prints.
Much like Gudrun Sjoden, Seasalt values durability and eco-conscious design, using lots of organic cotton. The style feels a bit more classically British and coastal compared to Gudrun's Nordic vibe, but the shared love for vivid color and lively patterns makes them an excellent alternative. Shop now at seasaltcornwall.co.uk
If you appreciate the artistry and craftsmanship behind your clothes, Alabama Chanin is a true gem. This brand specializes in handcrafted, made-to-order pieces created from organic cotton with a focus on zero-waste and slow-fashion principles. Each item, often featuring beautiful embroidery and appliqué, is a work of art.
While their approach is more luxurious and handcrafted compared to Gudrun's playful printed pieces, both brands share a deep commitment to ethical, community-driven production and sustainability. Think of it as a deluxe, elevated take on conscious, artistic fashion. Shop now at alabamachanin.com
Known for its sustainable denim, Dutch brand Kuyichi brings an eco-conscious mindset to casual, everyday wear. They use organic and recycled materials to create jeans, jackets, and tees in vibrant colors and washes. Their clothes are durable, stylish, and made to last.
While Gudrun Sjoden goes all-in on bold patterns and flowing silhouettes, Kuyichi offers a more urban, laid-back vibe focusing on solid color fundamentals. The common thread is a serious commitment to sustainability, making them a great choice for building the ethical-basics foundation of your wardrobe. Shop now at kuyichi.com
Christy Dawn designs romantic, vintage-inspired dresses and separates using deadstock and organic fabrics. Their pieces feel timeless and feminine, with a strong emphasis on flowy silhouettes, floral prints, and eye-catching colors. The brand is deeply committed to regenerative farming and honored relationships with their dressmakers.
Compared to Gudrun Sjoden, Christy Dawn's style is more cottagecore and bohemian. However, the shared love for celebrating color, pattern, and sustainable practices makes them a fantastic discovery for anyone wanting to invest in beautifully made, conscious apparel. Shop now at christydawn.com
Amour Vert blends Parisian chic with Californian ease, creating modern, sophisticated pieces from sustainable fabrics like Tencel modal and organic cotton. For every T-shirt purchased, they plant a tree, reinforcing their commitment to the environment.
Their aesthetic is much more sleek and minimalist than Gudrun Sjoden's - think classic striped tees and elegant silk blouses rather than busy Nordic prints. However, if you're drawn to Gudrun's ethical mission but desire a more refined and understated style in vibrant jewel tones and classic colors, Amour Vert is a perfect fit. Shop now at amourvert.com
Boden is your go-to for cheerful, high-quality British style that never takes itself too seriously. Known for its bright colors, playful prints, and impeccable tailoring, the brand offers everything from work-ready dresses to casual weekend wear for the whole family.
While not a dedicated sustainable brand like Gudrun Sjoden, Boden has made significant strides in ethical sourcing and eco-friendly materials. Aesthetically, they share a very similar knack for creating mood-boosting patterns and wonderfully colorful clothes. If you primarily love Gudrun Sjoden for its bright and fun personality, you'll feel right at home with Boden. Shop now at bodenusa.com
Lanius elegantly combines German design with a passion for sustainable materials like GOTS-certified organic cotton and animal-friendly wool. Their collections feature sophisticated, feminine silhouettes that are often elevated by bold prints and rich, beautiful colors.
Where Gudrun Sjoden is a bit more relaxed and folksy, Lanius offers a more polished and refined take on colorful, ethical fashion. It's the perfect brand for anyone looking to build a sustainable wardrobe that works just as well in the office as it does on the weekend, without sacrificing a love for color. Shop now at lanius.com
This Parisian brand specializes in luxurious, high-quality basics made from super-soft, sustainable, and natural blends. Majestic Filatures is all about creating the perfect "deluxe T-shirts," tops, and foundational layers in a stunning array of colors. Their craftsmanship is top-notch.
Don't come here looking for bold prints, as their style is entirely minimalist. However, if part of Gudrun Sjoden's appeal for you is the quality and feel of the fabrics, you will adore what Majestic Filatures brings to the table. They’re an amazing choice for scoring rich, colorful basics that feel incredible to wear. Shop now at majesticfilatures.com
Stay Wild is a small but mighty brand offering handmade, colorful, and ethically made clothing from natural and deadstock materials. Each collection is incredibly unique, often featuring vibrant, hand-dyed fabrics and one-of-a-kind prints that truly embody a creative, free spirit.
This brand perfectly captures the joyful and artistic essence of Gudrun Sjoden but with a more indie, handcrafted feel. Because their pieces are made in small batches, you're getting something truly special and unique, all while supporting slow, sustainable fashion. Shop now at staywildclothing.com
Eileen Fisher has long been synonymous with timeless design and sustainability. The brand creates beautifully simple shapes from high-quality, eco-conscious materials like organic linen, silk, and responsible wool. Their color palette is often composed of an elegant range of earthy, rich hues.
This is the grown-up, minimalist cousin to Gudrun Sjoden's playful and pattern-heavy style. If you admire Gudrun's ethical foundation but your personal tastes lean toward understated elegance and capsule wardrobe pieces, Eileen Fisher offers an impeccably crafted, sustainable alternative. Shop now at eileenfisher.com
Studio 8 creates modern, vibrant clothing with a strong focus on bold prints and classic yet comfortable silhouettes. They are widely recognized for their plus-size occasionwear, available at retailers like John Lewis.
While coming from a more contemporary fashion angle, the spirit of marrying energetic patterns with wearable designs aligns beautifully with the Gudrun Sjoden aesthetic. They offer another great avenue for finding eye-catching pieces that make you feel confident and stylish. Shop now at johnlewis.com/brand/studio-8
As the name suggests, Organic Basics creates simple, well-made essentials from sustainable materials like organic cotton, TENCEL™, and recycled fibers. They focus on underwear, activewear, and basic tees and sweaters that form the building blocks of a great wardrobe.
This is the most minimalist brand on the list, a definite departure from Gudrun Sjoden's print-forward world. However, their unwavering commitment to sustainability, ethical production, and quality perfectly matches Gudrun’s values. Look to them for solidly made, colorful base layers to wear under your favorite patterned dress or tunic. Shop now at organicbasics.com
Hailing from Finland, Marimekko is a legendary design house famous for its original, bold prints and vibrant colors. Since 1951, their iconic patterns - like the Unikko poppy - have appeared on everything from dresses to home goods, embodying a spirit of joyful self-expression.
If the strong Scandinavian design and unmistakable prints are what you love most about Gudrun Sjoden, then Marimekko is a must-see. Their style is more graphic and modern, but the shared Nordic heritage and fearless approach to color make them kindred spirits in the world of fashion. Shop now at marimekko.com
Ace &, Jig is adored for its custom yarn-dye, woven textiles created ethically with artisan partners in India. Their clothing consists of timeless, wearable shapes that serve as the perfect canvas for their stunning, richly colored and patterned fabrics. Each collection is a masterclass in pattern mixing.
In many ways, Ace &, Jig feels like Gudrun Sjoden's globetrotting, textile-obsessed younger sister. The vibe is equally focused on unique patterns and sustainable relationships with producers, but with more of an easygoing, cult-favorite L.A. feel. It's pricier, but the unique fabrics are worth it. Shop now at aceandjig.com
Best known for its outdoor gear, Patagonia is also a trailblazer in environmental responsibility and ethical manufacturing. Beyond technical jackets, their everyday collection includes cozy fleece pullovers, fair-trade cotton tees, and practical layers in an array of bold, beautiful colors.
Although their function-first aesthetic is very different from Gudrun Sjoden's artistic one, their industry-leading dedication to sustainability is undeniable. If you're looking for durable, colorful, and wildly ethical pieces to complement your adventures, Patagonia is an unbeatable choice. Shop now at patagonia.com
TOAST is a UK brand that celebrates a slower, more mindful way of life through its thoughtfully crafted clothing. They use high-quality natural materials like linen, wool, and cotton to create timeless pieces with an emphasis on craftsmanship, function, and comfort. Their collections feature rich, muted color palettes and subtle, artistic prints.
TOAST’s style is more muted and rugged compared to Gudrun Sjoden's joyful eclecticism. However, they share a deep appreciation for quality materials and considered design. It's a fantastic brand for building a lasting wardrobe with an artistic, slightly workwear-inspired edge. Shop now at toa.st
Fair trade from the very beginning, UK-based Nomads Clothing creates bohemian fashion built on contemporary craft. Their collections are filled with soft, natural fabrics, intricate floral and paisley prints in gorgeous color combinations, and easy-to-wear silhouettes like tunics and wrap dresses.
Their vibe is very similar to both Gudrun Sjoden and People Tree, making them a perfect addition to this list. If you love colorful, nature-inspired patterns and clothing that champions artisan skills and ethical production, you will find so much to love at Nomads. Shop now at nomadsclothing.com
As their name proudly declares, this Indian brand is committed to 100% organic, fair trade, and PETA-approved vegan clothing. No Nasties creates very modern, minimalist pieces - think simple boxy tops, clean-lined dresses, and relaxed trousers - but often in wonderful, surprising pops of sunny yellows, bold blues, and warm earth tones.
While the bold patterns of Gudrun are absent, the brand's uncompromising commitment to ethics is the main attraction. Visit No Nasties for those incredibly well-made, sustainable building blocks of a colorful closet. Shop now at nonasties.in
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