If you love filling your wardrobe with colorful, free-spirited, and beautifully embroidered pieces, you’re probably already a fan of Groovy Pakistan. Their ability to blend authentic South Asian artistry with contemporary boho trends is unmatched, creating standout looks that feel both vibrant and soulful.
For those obsessed with that eclectic, artistic vibe and looking to discover more labels that share a similar energy, we've found 18 incredible brands. From handcrafted textiles to modern bohemian silhouettes, a new favorite is waiting for you below.
Rang Riwaaz specializes in handcrafted ethnic clothing that puts traditional Pakistani embroidery front and center. Think intricately detailed kurtas, skirts, and accessories that feel rich with heritage. Like Groovy Pakistan, their pieces are bold and affordable, but Rang Riwaaz leans more heavily into artisanal craftsmanship and heritage textiles, offering a truly authentic feel.
Shop now at rangriwaaz.com
For those who want to embrace the boho look on a budget, Sanaulla Fashion is a goldmine. This online retailer offers a massive selection of embroidered tunics, flowy skirts, and ethnic accessories, with most pieces costing less than $50. It shares Groovy Pakistan's love for colorful patterns and easy-to-wear silhouettes but makes it super accessible to experiment with new styles without a big investment.
Shop now at sanaulla.com
Khaadi is a household name in Pakistan for a reason. They masterfully fuse traditional handwoven fabrics with modern, wearable cuts. While a bit more polished and mainstream than Groovy Pakistan, their collections are packed with embroidered dresses, breezy kaftans, and vibrant prints that capture a similar ethnic-inspired spirit. It's the perfect brand if you want that boho look with a slightly more refined, retail-ready finish.
Shop now at khaadi.com
If you're looking for culturally rich outfits with a modern edge, Zevar by Gulabo delivers. This brand focuses on bold prints and statement embroidery, offering eclectic tops, skirts, and accessories that are designed to stand out. They share Groovy Pakistan’s passion for vibrant patterns and artisanal touches but often package them in more contemporary silhouettes.
Shop now at zevarbygulabo.com
Beech Tree is a boutique brand that perfectly marries traditional Pakistani textiles with a classic boho-chic aesthetic. Their embroidered dresses, colorful kaftans, and accessories are ideal for festival season or just your everyday casual wear. Beech Tree channels the same relaxed, artistic, and colorful vibe as Groovy Pakistan, celebrating cultural craftsmanship in every piece.
Shop now at beechtreelifestyle.com
For a more luxurious take on the bohemian trend, look no further than Sana Safinaz. This high-end Pakistani designer is known for elegant silhouettes and detailed embroidery. While their overall vibe is more formal, their casual and ready-to-wear lines are full of vibrant prints and boho elements. It's pricier than Groovy Pakistan, but perfect if you're seeking a premium version of the bold, textile-focused look.
Shop now at sanasafinaz.com
Gulabo offers playful and vibrant ethnic wear that fully embodies a free-spirited aesthetic. Featuring handcrafted kurtas, skirts, and accessories made by local artisans, their clothes highlight a commitment to sustainability and quality. The style is very much aligned with Groovy Pakistan’s celebration of cultural craftsmanship, lively prints, and a joyful approach to fashion.
Shop now at gulabopk.com
Mixing traditional wear with a modern boho twist, Saree.com offers an array of vibrant sarees, kurtas, and accessories. Their pieces are rich with bold colors and intricate embroidery, making it a great stop for anyone who loves Pakistani textiles and wants to incorporate them into a relaxed, stylish wardrobe. The brand celebrates color and culture in a way that fans of Groovy Pakistan will definitely appreciate.
Shop now at saree.com.pk
Lajwanti creates handcrafted, embroidered ethnic wear that exudes a sophisticated, boho-luxe vibe. Its collection features flowing dresses and embellished tops that use traditional techniques with a contemporary edge. They stand apart with extremely high-quality craftsmanship, appealing to someone who loves Groovy Pakistan's style but is looking for something a bit more refined and elevated.
Shop now at lajwanti.com
With a focus on sustainable materials and artisanal techniques, Rang Rung is perfect for the eco-conscious boho lover. Their collection of dresses, tunics, and accessories is packed with colorful embroidery and unique prints that are perfect for festivals or unique everyday looks. It shares Groovy Pakistan’s dedication to ethnic authenticity and lively patterns, but with an added green touch.
Shop now at rangrung.pk
Nishat Linen is another fantastic, affordable option for casual Pakistani attire with a bohemian spirit. Their collections of kurtas, shirts, and skirts often feature bright, traditional motifs and relaxed silhouettes that are comfortable and easy to style. You'll find the same love for playful patterns and effortless style that makes Groovy Pakistan so popular.
Shop now at nishatlinen.com
Agha Noor delivers on-trend, affordable ethnic wear that’s all about embroidery, unique prints, and flowy fabrics. Their tunics, skirts, and accessories make casual boho styling a breeze. With an approachable price point and a huge variety of vibrant, easy-to-wear pieces, it hits many of the same notes as Groovy Pakistan and is perfect for adding splashes of color to your closet.
Shop now at agha-noor.com
Inspired by Pakistani folk art and craft traditions, Shaal offers handcrafted clothing and accessories that are unapologetically vibrant and playful. The designs exude a bold bohemian spirit with a strong focus on artisanal textures and lively colors. Much like Groovy Pakistan, Shaal is a celebration of cultural artistry that translates beautifully into modern fashion.
Shop now at shaal.pk
As the premium offshoot of Khaadi, Khaadi Khaas offers a luxurious, artisanal take on their signature style. The brand emphasizes beautifully embroidered and textured fabrics that feel elevated yet retain a boho spirit. Expect stunning flowy dresses and intricately detailed tops that provide a more upscale interpretation of Groovy Pakistan's colorful aesthetic.
Shop now at khaadikhaas.com
Sanaulla Studio creates clothing that feels fresh, youthful, and fashion-forward by blending traditional Pakistani embroidery with modern boho shapes. Their embroidered kurtas, skirts, and accessories are defined by vibrant patterns and artful details that cater to anyone looking for exciting, ethnic-inspired statement pieces.
Shop now at sanaullastudio.com
Bohme delivers a curated collection of dreamy, ethnic-inspired boho-chic fashion. Their selection includes embroidered dresses, relaxed-fit skirts, and statement tops featuring bold prints and eye-catching details. Their aesthetic aligns perfectly with Groovy Pakistan’s free-spirited vibe, making them a natural choice for anyone who loves colorful, eclectic style.
Shop now at bohmelabel.com
Nida Azwer is another premium Pakistani designer celebrated for her luxurious embroidery and incredible craftsmanship. Although she is a high-end label, her ready-to-wear collection is a treasure trove of colorful, detailed pieces that blend traditional artistry with sleek, modern silhouettes. It’s the perfect place to find an upscale, investment piece with a distinct boho feel.
Shop now at nidazwer.com
Focusing on traditional Pakistani textiles and rich artisanal techniques, Kiran Chaudhry offers vibrant, embroidered ethnic wear with a fresh perspective. The collection of flowing dresses and kurtas is a testament to timeless craftsmanship, celebrating rich colors in a way that feels both authentic and modern. It's an ideal choice for boho lovers who value cultural authenticity.
Shop now at kiranchaudhry.com
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
