If you're obsessed with the ultra-plush, "wearable dessert" vibe of Gelato Pique, you're not alone. The Japanese brand has cornered the market on loungewear that feels like a warm hug, thanks to its signature cozy fabrics, dreamy pastel palettes, and irresistibly cute designs.
For those who love Gelato Pique's commitment to creating comfort that is both stylish and adorable, there are plenty of other brands that hit that same sweet spot. From minimalist essentials to playful prints, here are 16 similar brands to add to your cozy loungewear rotation.
Uniqlo is the undisputed champion of high-quality, functional basics, and its loungewear is no exception. Known for its cozy fleece sets, oversized sweatshirts, and plush lounge pants, the brand delivers incredible comfort at an affordable price point, with most pieces falling under $50. While Gelato Pique’s style is playful and whimsical, Uniqlo leans into a clean, utilitarian minimalism. If you value top-tier fabrics and everyday comfort without the cute motifs, Uniqlo is your minimalist match.
Shop now at uniqlo.com
Famous for its buttery-soft athleisure, Alo Yoga creates loungewear that perfectly blends performance with plush comfort. Their collection of soft joggers, luxurious hoodies, and cozy fleece sets feel just as good for a movie marathon as they do for a post-yoga coffee run. Priced between $50 and $150, Alo’s aesthetic is more sleek and sporty than Gelato Pique's, but both brands share an obsession with creating incredibly soft, high-quality pieces you'll never want to take off.
Shop now at aloyoga.com
For those who lean into the cute and quirky side of Gelato Pique, Skinnydip London is a perfect fit. This playful, trend-driven brand serves up fun and colorful loungewear, known for its fun prints, pastel shades, and pop culture references. With sets hovering between $40-$80, it's an accessible way to inject some personality into your pajama drawer. Think of it as Gelato Pique's cheekier, bolder British cousin.
Shop now at skinnydiplondon.com
Japanese brand Moussy delivers laid-back, oversized loungewear with a cool, effortless energy. Their collection includes plush joggers, slouchy sweatshirts, and knit sets made from soft, high-quality fabrics, typically falling between $60 and $120. While Moussy has a more grunge-inspired, minimalist aesthetic compared to Gelato Pique’s overtly cute vibe, both brands nail that oversized, high-quality comfort essential for perfect loungewear.
Shop now at moussy.jp
H&M’s Conscious line proves that you don't have to break the bank to find comfortable, eco-friendly loungewear. With soft knit sets, fleece joggers, and perfectly oversized sweaters priced from $20 to $60, their pieces are affordable and stylish. The aesthetic is casual and versatile, focusing on timeless basics rather than whimsical prints. While different in style, they share Gelato Pique's core value of creating cozy essentials for everyday life, with the added bonus of a sustainable focus.
Shop now at hm.com
OYSHO is the go-to for elegant, ultra-soft loungewear and sleepwear that feels much more expensive than it is. The Spanish brand offers plush robes, satin pajamas, and cozy knitted sets that often feature delicate, romantic details, priced affordably between $30 and $100. Where Gelato Pique is playful and cute, OYSHO is sophisticated and feminine, but both excel at creating luxurious fabrics and incredibly comfortable fits for home.
Shop now at oysho.com
The White Company specializes in elevated, timeless loungewear crafted from premium materials like cashmere and silk. Its collection is all about understated elegance, featuring plush robes, soft cashmere sweaters, and classic pajama sets with price tags to match, starting around $80 and going up from there. If you love the luxurious feel of Gelato Pique's fabrics but want a more refined, minimalist aesthetic, this brand delivers unparalleled comfort and quality.
Shop now at thewhitecompany.com
Hush creates modern, minimalist loungewear from sustainable fabrics, making it perfectly suited for home and beyond. Their oversized sweatshirts, joggers, and stylish knitted sets, typically priced from $50 to $150, are designed to be both chic and comfortable enough for all-day wear. While its style is more sleek and understated than Gelato Pique's, Hush shares a strong commitment to premium softness and relaxed fits that make their pieces instant favorites.
Shop now at hush-uk.com
As the name suggests, Snuggly is fully dedicated to ultra-soft and plush loungewear designed for maximum warmth. This UK-based brand offers fleece pajama sets, oversized thermal robes, and cozy separates that are perfect for hibernating on chilly days. Priced accessibly from $40 to $80, their focus is less on cute prints and more on pure, functional comfort, sharing Gelato Pique’s mission to make you feel as cozy as possible.
Shop now at snuggly.co.uk
If you prefer your loungewear with a streetwear edge, KITH delivers. The brand’s collection features elevated essentials like plush fleece separates and soft cotton hoodies designed with a sleek, minimalist aesthetic. Prices range from $80 to $200, reflecting their high-quality construction and luxe feel. While KITH’s vibe is cooler and more a part of the fashion scene than Gelato Pique's, both brands believe in investing in premium fabrics that feel amazing to wear.
Shop now at kith.com
While often associated with tights, Calzedonia also offers an amazing range of cozy loungewear. Their plush fleece and velour sets, available for $30 to $70, are super comfortable and perfect for layering during colder months. The aesthetic is casual, minimal, and versatile - a less playful alternative to Gelato Pique but an excellent choice for unbelievably soft leggings and matching tops that feel great for lounging at home.
Shop now at calzedonia.com
REVOLVE offers a curated collection of trendy and versatile loungewear from various top-tier brands. You'll find everything from buttery-soft pajamas to oversized hoodie sets, with most items falling in the $50-$150 range. The overall vibe is decidedly cool, chic, and LA-inspired, with a focus on modern silhouettes and neutral color palettes. It's a great one-stop-shop if you appreciate Gelato Pique's quality but want to try pieces with a trendier, more fashion-forward spin.
Shop now at revolve.com
Based in California, P.J. Salvage is famous for its incredibly soft pajamas, loungewear sets, and robes that emphasize both comfort and style. Their collections, priced from $50 to $120, have a playful, feminine, and relaxed feel that aligns closely with Gelato Pique's aesthetic. Expect fun prints, soft pastels, and buttery fabrics, all with a laid-back, West Coast sensibility that's perfect for cozy nights in and lazy weekend mornings.
Shop now at pjsalvage.com
Bonjour Girl delivers charming, vintage-inspired loungewear with a distinctly pretty and romantic feel. Their collections often feature delicate prints, soft pastel shades, and thoughtful details, creating pieces that feel special and cozy. Ranging from $50 to $100, the brand shares Gelato Pique's love for cute, feminine aesthetics while adding a lovely vintage twist. It's the perfect choice for anyone who loves their sleepwear with a touch of nostalgia.
Shop now at bonjourgirl.com
Sleepy Jones offers luxury sleepwear that's so classic it can be worn outside the bedroom. Focusing on timeless pieces made from high-end fabrics like silk and premium cotton, their price point is higher, with sets starting around $150. Unlike Gelato Pique's cozy-cute style, Sleepy Jones is all about refined, understated elegance. It’s for the person who values supreme comfort and believes that pajamas can and should be chic.
Shop now at sleepyjones.com
Lunya designs modern sleepwear and loungewear with comfort and wellness in mind, creating pieces that are effortlessly stylish. Known for its washable silk pajamas, cozy Pima cotton sets, and innovative fabrics, their collection is perfect for elevated comfort and ranges from $80 to $200. While Lunya's aesthetic is minimalist and sophisticated, it shares Gelato Pique's dedication to premium quality and creating versatile pieces that make you feel truly relaxed and luxurious at home.
Shop now at lunya.co
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