9 Brands Like GASP for Hardcore Gym Apparel
The seam under the arm of a stringer gives out somewhere around the third heavy set, and that's usually the moment a lifter starts caring who made it. GASP has been answering that complaint from Sweden since 2002, cutting oversized iron tees and thick training kit for people who train hard enough to destroy ordinary clothes. Sizing runs specific and stock moves fast. These nine brands cut for the same job, from a $18 tee to a £229.99 competition belt.
Quick comparison:
| Brand | Price | Best for |
|---|---|---|
| Better Bodies | $19 to $44 on tees | The GASP fit without the graphics |
| Gymshark | $26 to $50 on apparel | A cleaner gym-to-street look |
| Born Primitive | $32 to $52 on tops | Training kit plus lifting shoes |
| NOBULL | $15 to $150 | Zero-graphic minimalism |
| Ryderwear | $50 to $130 | Stringers and lifting shoes |
| Muscle Nation | AU$64.99 to AU$109.99 | Australian gym-to-street cuts |
| YoungLA | $18 to $72 | The cheapest way in |
| Iron Rebel | $8 to $109 | Sleeves and wraps for heavy days |
| SBD | £7.99 to £229.99 | Competition-legal powerlifting kit |
Better Bodies
Better Bodies is GASP's sister brand, run by the same team under the same Swedish parent company, SFGroup, with tees from $19 to $44. If you already know how a GASP tee fits across the shoulders, you know how this one fits, because the pattern blocks come from the same house.
What changes is the artwork. GASP leans on skulls, flames and heavy graphic panels. Better Bodies keeps the logo small and the colour blocking plain, so the pieces read as gym kit rather than a statement. The BB Legacy Tee ($19) is the cheapest entry point in this whole list, and the Bronx Iron Tee ($44) gives you the oversized drop-shoulder cut in the Iron fit.
The accessories catalogue mirrors GASP too, covering belts, straps, wraps, gloves and grips, so you can kit out a training bag from one checkout.
Best for: Anyone who wants the GASP cut and doesn't want the graphics.
Gymshark
Gymshark has sold gym apparel since 2012, with most pieces landing between $26 and $50, which undercuts GASP on nearly every category. The Training Oversized T-Shirt ($26) and the Crest Oversized Hoodie ($46) cover the same gym-to-street brief that GASP built its name on.
Where the two split is attitude. GASP dresses the bodybuilding subculture and looks the part. Gymshark designs for a much wider room, so the graphics stay small, the palettes stay muted, and a Gymshark hoodie passes for normal clothing on a supermarket run.
The men's range runs deep on compression shirts and stringers, and the Jersey Pumper Pants ($50) are the closest thing here to the loose bodybuilding trouser GASP does well. We'd send anyone shopping for a first serious gym wardrobe here on price alone. If you're deciding between the two, our Gymshark alternatives for men breakdown goes further.
Best for: Getting a full gym wardrobe together under $200.
Born Primitive
Born Primitive sells apparel and footwear for functional training, with tops from $32 to $52 and free US shipping over $150. The Give Me Liberty Tee ($32) and the Athleisure Polo ($52) sit at either end of that band.
The overlap with GASP is the willingness to put a point of view on a shirt. Where GASP goes for gym-floor menace, Born Primitive goes American patriotic, with collections named Land of the Free and Patriot 1. That's a strong flavour, and it either works for you or it doesn't.
The bigger difference is range. Born Primitive makes its own training shoes across the Savage 1, Patriot 1 and Pursuit 1 lines, plus tactical and outdoor layering systems, so it covers ground GASP doesn't touch. The Woodsman Stretchy Flannel ($32.50 to $45.50) is a good example of kit that has nothing to do with a squat rack. Our Born Primitive alternatives guide covers the rest of that category.
Best for: Lifters who want shoes and apparel from one brand.
NOBULL
NOBULL is the premium end of this list, running from $15 socks to a $150 Drive 2 training shoe, and it strips out everything GASP piles on. No graphics, no slogans, one small wordmark.
The shared ground is durability. Both brands build for people who wreck clothes, and both sell direct rather than through a wholesale rack. The Drive Longline Bra ($50) and the Drive 2-in-1 Short ($70) show where the money goes, which is fabric and construction rather than print.
NOBULL also runs a nutrition line covering whey protein, plant protein and electrolytes, and it keeps a physical shop in Boston at 85 A Northern Ave. Prices sit meaningfully above Gymshark, so this is the pick when you'd take one shirt that survives four years over three that don't. The NOBULL alternatives piece lines up the closest competitors.
Best for: Training kit with no logo doing any shouting.
Ryderwear
Ryderwear is an Australian brand founded in 2009 that describes itself as built "by lifters, for lifters", with men's tops from $50 to $130 in USD. The Force Stringer ($50) and the Mesh Flex Muscle Tank ($52) are the closest thing on this list to a GASP stringer.
Sizing is the standout detail. The men's tops collection runs XXS to 3XL across 260 products, which is a wider grade than most gym brands attempt. Free standard shipping kicks in over $120 and returns run 30 days.
Ryderwear also makes weightlifting shoes, which matters if you squat in a heeled shoe and don't want to buy from a separate brand. Heavier layers include the Applique Hoodie ($105) and the Spray Jacket ($130). Our Ryderwear alternatives guide has more in this lane.
Best for: Stringers, tanks and a shoe to squat in.
Muscle Nation
Muscle Nation is an Australian brand selling gym apparel alongside its own supplement range, with men's pieces from AU$64.99 to AU$109.99. Prices on the main site show in Australian dollars and free shipping starts at AU$130, so US shoppers want musclenation.us instead.
The cuts land close to GASP. The Unchained Boxy Muscle Tank (AU$64.99) and the Division Oversized Tee (AU$69.99) both use the boxy, dropped-shoulder shape that reads as gym-floor rather than gym-adjacent. The Street Denim Jorts (AU$109.99) push further into streetwear than GASP goes.
The supplement side covers whey protein, protein water, bars, creatine and greens, which makes this the one-stop option for ordering kit and powder together. Colour ranges run brighter than GASP's black-and-grey default.
Best for: Australian shoppers who want apparel and supplements in one order.
YoungLA
YoungLA is a Los Angeles brand and the cheapest entry point here, with shorts from $25 and tees from $18. Free US shipping starts at $100. Every style carries a number rather than a name, so the 101 Bodybuilding Short Shorts ($34) and the 1018 Core Training Shorts ($40) sit side by side in the catalogue.
The bodybuilding heritage is the shared thread with GASP. Those 101 shorts are cut short in the way the 1970s gym did it, and the graphic tees carry the same loud energy. YoungLA takes it further into pop culture, with licensed drops covering Gold's Gym, Batman, Demon Slayer and Attack on Titan.
Prices go up from there rather than down, with the 249 Flagship Track Pants at $52 and the 6013 jeans at $72. There's a lifting gear collection too. We've written a fuller YoungLA alternatives guide if this is your lane.
Best for: Building a gym wardrobe on the smallest budget.
Iron Rebel
Iron Rebel sells powerlifting support gear next to its apparel, with prices from $8 socks to $109 knee sleeves and free US shipping over $125. That support range is what GASP doesn't do.
The Performance Knee Sleeves ($79), the PR Contour Knee Sleeves ($109) and the Performance Elbow Sleeves ($59) are the reason to shop here, and the Legacy Singlet ($89) covers meet day. The brand also sells calibrated kilo plates, which tells you who it's talking to.
Apparel is the cheaper half. The IR Barbell Club Hoodie runs $29.99 to $64 depending on colourway, the Earned/Given Crewneck sits at $29.99, and Tech Shorts land between $38 and $44. Graphics carry the same gym-floor bluntness as GASP without the cost. For more in this direction, see our Gymreapers alternatives guide.
Best for: Sleeves, wraps and straps bought alongside the shirt.
SBD
SBD is a UK company, SBD Apparel Ltd, making competition-legal powerlifting equipment, and it prices in pounds from £7.99 socks to a £229.99 belt. Ordering from outside the UK means checking the shipping terms first.
This is the most specialised brand on the list. The 13mm Lever Belt (£229.99), knee sleeves from £74.99 to £114.99, wrist wraps (£39.99) and elbow sleeves (£59.99) are kit you buy because a federation approved it, not because of how it looks.
The clothing exists to go with the gear. Singlets run £84.99, training hoodies £89.99 to £94.99, and event tees like the 2023 IPF Classic Worlds shirt sit around £31.99. Where a GASP tee announces a lifestyle, an SBD tee announces you were at a meet. Collections carry names like Serenity, Nova and Resolve, and the palettes stay restrained.
Best for: Anyone lifting in a federation meet this year.
How to Choose the Right Brand for You
Start with what you're buying. If it's the GASP silhouette you want, Better Bodies and Ryderwear cut the closest, and Better Bodies does it from the same pattern room. If it's support gear, Iron Rebel and SBD are the two that make it, and only SBD makes it to federation spec.
Budget sorts the rest. YoungLA and Gymshark will dress you for a fraction of a NOBULL order, and NOBULL earns that gap on fabric rather than branding. Muscle Nation and Ryderwear both price in their home currency first, so factor conversion and shipping before you compare a number against a US brand.
One last thing worth checking: sizing charts. Bodybuilding brands cut for a build, and an oversized fit from one of these isn't oversized at another. Browse more of our brand guides or tell us what we've missed.
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Written by
Spencer Lanoue
