Chances are, your drawers are filled with dependable basics from Fruit of the Loom. For decades, it's been the go-to source for soft, no-fuss essentials like cotton tees, comfy underwear, and cozy sweatshirts that don't break the bank. It's the kind of reliable comfort you can always count on for everyday life.
But if you're looking to branch out while sticking to that same vibe of quality, comfort, and value, you’re in the right place. We've rounded up 19 other brands that deliver on the promise of great everyday basics, whether you're looking for an exact dupe or a slightly more stylish upgrade.
A household name for a reason, Hanes is one of Fruit of the Loom's closest competitors. They deliver a huge range of affordable basics, including famously soft underwear, Tagless® t-shirts, and activewear perfect for daily wear. While both brands champion affordability and comfort, Hanes often incorporates slightly softer materials and more modern fits into their collections, making them a fantastic and reliable alternative.
Shop now at hanes.com
If you're looking for sturdy, heavyweight basics, Gildan is your answer. Known primarily in the wholesale world, their t-shirts, hoodies, and socks are built for durability and comfort with a no-frills attitude. Gildan offers that same budget-friendly approach as Fruit of the Loom but leans more towards industrial-style simplicity, which makes their pieces ideal for layering or buying in bulk.
Shop now at gildan.com
For those who want to elevate their essentials wardrobe, Hanro offers a touch of luxury. This brand specializes in premium basics made from ultra-soft, high-quality fabrics that feel incredible against the skin. While their prices are significantly higher (think $50+), they share Fruit of the Loom's focus on pure comfort, executing it with sophisticated designs and refined craftsmanship in their silky underwear and loungewear.
Shop now at hanro.com
Hailing from Japan, Uniqlo has perfected the art of functional, stylish, and affordable basics. They’re famous for their innovative fabrics like the cooling AIRism and warming Heattech lines that enhance everyday comfort. Compared to Fruit of the Loom, Uniqlo's pieces - from t-shirts to underwear and loungewear - have a more modern, fashion-forward feel without sacrificing practicality or a budget-friendly price point.
Shop now at uniqlo.com
Jockey is a trusted underwear and loungewear brand that excels in fit and fabric innovation. Many of their products feature breathable, moisture-wicking, and stretch properties, making them a great choice for more active days. Like Fruit of the Loom, Jockey is all about affordable basics, but they place a stronger emphasis on superior fit and performance, especially in their underwear designs.
Shop now at jockey.com
With a sporty, heritage vibe, Russell Athletic delivers comfortable and durable basics perfect for casual wear. They are well-known for their classic sweatshirts, graphic tees, and comfortable activewear sets at accessible prices. Russell Athletic shares Fruit of the Loom’s focus on practical comfort but channels it through an athletic lens with performance-oriented fabrics.
Shop now at russellathletic.com
Best known for its simple, high-quality cotton basics, American Apparel offers a slightly more trend-conscious alternative. Their tees, underwear, and bodysuits often come in a modern fit with a minimalist aesthetic and a range of neutral and vibrant colors. While Fruit of the Loom is more utilitarian, American Apparel gives you that same easy comfort with a fashion-forward spin.
Shop now at americanapparel.com
For shoppers who prioritize sustainability and transparency, Everlane is a fantastic option for high-quality basics. Their pieces are ethically made and designed to last, using premium materials for their t-shirts, underwear, and loungewear. While Everlane sits at a higher price point, it provides the same fundamental comfort as Fruit of the Loom with a clean, modern, and conscious edge.
Shop now at everlane.com
Calvin Klein takes everyday basics into the world of fashion with its iconic, minimalist designs. They are legendary for their high-quality underwear and loungewear, known for a superior fit and incredibly soft materials. They share Fruit of the Loom's focus on comfort but elevate it with a sleeker, sexier aesthetic and a premium feel that makes basics feel like a statement piece.
Shop now at calvinklein.us
Focusing primarily on women's undergarments, Bali specializes in comfortable, supportive underwear and loungewear designed for everyday wear. Their products often feature soft, stretchy fabrics with thoughtful designs that prioritize both fit and smoothness under clothes. Like Fruit of the Loom, Bali offers affordable and reliable basics, but with a more feminine focus on support and shaping.
Shop now at bali-intimates.com
While famous for its comfortable shoes, Skechers also has a line of activewear and loungewear that lives up to its reputation for comfort. Their basics are made with soft, stretchy fabrics that are perfect for a relaxed day or a light workout. Compared to Fruit of the Loom, Skechers apparel has a distinctly sporty, athleisure vibe that is great for casual, on-the-go lifestyles.
Shop now at skechers.com
Frequently found at Target, Mossimo offers easy, on-trend basics at an incredibly affordable price point. From casual tees to simple underwear and loungewear, their styles are designed for laid-back, everyday function. Mossimo provides a similar no-fuss, budget-friendly appeal as Fruit of the Loom but often infuses their classic styles with a bit more of a contemporary, casual look.
Shop now at target.com
American Giant takes basics seriously, focusing on high-quality, ultra-durable essentials made right in the USA. They're famous for their heavyweight sweatshirts, sturdy t-shirts, and long-lasting activewear. While definitely a price jump from Fruit of the Loom (around $40-$80 for individual items), they are for shoppers who want to invest in pieces built to last for years and support American manufacturing.
Shop now at american-giant.com
As their name suggests, Next Level Apparel offers stylish basics with a slightly more elevated, fashion-conscious feel. Their super-soft, lightweight t-shirts, tanks, and hoodies feature a modern, flattering fit. They deliver the same comfort and affordability as Fruit of the Loom but with a trendier silhouette that’s perfect for layering or wearing on its own.
Shop now at nextlevelapparel.com
For those who value simplicity and the lowest possible price, Basic Edition is a solid find. Often available at discount retailers, this brand offers no-fuss essentials like plain tees, simple underwear, and basic loungewear. It compares directly to Fruit of the Loom's straightforward affordability, serving as a purely functional and wallet-friendly choice for stocking up on the bare necessities.
L.L.Bean is synonymous with durable, outdoor-inspired style. Their clothing champions quality, comfort, and longevity, often using natural fabrics like high-quality cotton in their famous tees and flannel pajamas. While their price point is higher ($20-$60), their basics offer a more rugged, long-lasting appeal compared to Fruit of the Loom, perfect for anyone who values practicality and a classic, outdoorsy vibe.
Shop now at llbean.com
AEO brings a youthful, trendy energy to everyday comfort. Their casual basics, like super-soft t-shirts, hoodies, and underwear, are known for their relaxed fits and easy wearability. They are comparable to Fruit of the Loom in both price and comfort but infuse their collections with current colors, graphics, and styles that appeal to a younger, fashion-aware audience.
Shop now at ae.com
Focused on socks and legwear (with some comfortable intimates), Berkshire prioritizes softness, fit, and everyday affordability. This makes them a great alternative to Fruit of the Loom when you’re looking to stock up on essentials for your feet. Their value packs and focus on simple comfort have made them a go-to brand for reliable, practical underwear and socks.
Shop now at berkshireyarn.com
Amazon's in-house brand, Amazon Essentials, is a powerhouse of affordable basics delivered right to your door. From multipacks of cotton t-shirts and underwear to cozy polos and sweatshirts, the brand is built on value and convenience. Much like Fruit of the Loom, it's the perfect choice for easily stocking up on simple, reliable wardrobe staples without a second thought.
Shop now at amazon.com/amazonessentials
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
