If you love the laid-back, joyful clothes from Fresh Produce, you're in good company. Their combination of cheerful prints, comfortable fabrics, and easy-to-wear silhouettes makes getting dressed feel like a mini vacation. Their pieces are basically sunny days you can wear.
For those looking to expand their collection of vibrant, casual staples, there are plenty of other brands that capture a similar spirit. Whether you're drawn to tropical patterns, breezy fabrics, or just clothing that makes you happy, here are 18 brands like Fresh Produce to check out.
Lilly Pulitzer is the queen of bright, preppy resort wear. Famous for its iconic, colorful prints that practically scream "summer," the brand offers everything from sundresses and skirts to polished tops. While both brands share a love for bold patterns and a feel-good vibe, Lilly Pulitzer's styles are a bit more structured and preppy, where Fresh Produce leans more toward a relaxed, bohemian feel.
Shop now at lillypulitzer.com
Born from surf culture, Roxy delivers casual, sporty, and vibrant beachwear. Think fun bikinis, easy-to-wear shorts, and lightweight tops perfect for a day by the water. Like Fresh Produce, Roxy is all about a relaxed, colorful aesthetic, but it brings a more active, youthful energy inspired by surf life, while Fresh Produce offers more boho-chic and tropical styles.
Shop now at roxy.com
As the name suggests, Tropical Sun is all about cheerful, island-inspired fashion. Specializing in sundresses, swimwear, and cover-ups, their collections are a perfect match for any vacation wardrobe. They share Fresh Produce's love for vibrant, nature-inspired prints, but with a stronger focus specifically on swim and resort-ready beachwear.
Shop now at tropicalsuncorp.com
Famous for its unique, artistic prints and clever reversible swimwear, Maaji offers playful and boho-chic beach styles. Their designs have a standout quality that's both fun and fashion-forward. While both brands feature relaxed, vacation-ready pieces, Maaji’s claim to fame is its innovative swimwear and eclectic patterns that are sure to turn heads.
Shop now at maajistudio.com
A global surf staple, Billabong provides relaxed clothing and swimwear with a casual, sporty vibe. They master the laid-back beach lifestyle aesthetic, often using bold graphic prints. Billabong shares Fresh Produce's beachy spirit but caters more to an active customer with its surf-culture roots, in contrast to Fresh Produce's tropical, effortless style.
Shop now at billabong.com
Venus offers a wide range of trendy and playful casual wear, from dresses and tops to an extensive swimwear line. They are known for bold prints and figure-flattering fits that feel both fun and flirty. Compared to Fresh Produce, Venus often leans into more body-conscious silhouettes and trend-driven styles while still delivering on vibrant, easy-to-wear pieces.
Shop now at venus.com
Raga is the destination for free-spirited, bohemian style. With a collection of flowy dresses, eclectic skirts, and artistic tops, the brand channels a wanderlust vibe. It shares Fresh Produce's penchant for colorful, eye-catching patterns, but Raga's designs are more distinctly boho and globally inspired, with intricate details perfect for the modern flower child.
Shop now at ragacollection.com
Sukhi’s is your go-to for comfortable, casual clothing with vibrant, ethnic-inspired prints. The brand focuses on relaxed silhouettes that are easy and enjoyable to wear. While Fresh Produce takes its color inspiration from tropical coastlines, Sukhi’s draws from multicultural patterns and artisan details, offering a more globetrotting twist on bold style.
Shop now at sukhis.com
Salt Life is created for anyone who loves the ocean. Their apparel, including tees, shorts, and swimwear, is centered around a casual, nautical theme perfect for seaside living. Much like Fresh Produce, it evokes a completely relaxed beach vibe, though Salt Life leans more specifically into nautical and fishing-inspired graphics and themes.
Shop now at saltlife.com
For a more luxurious take on resort wear, look no further than Tori Richard. Known for tropical prints on breezy, high-quality fabrics, the brand offers a sophisticated, island-inspired elegance. While Fresh Produce has a more casual, everyday playfulness, Tori Richard refines that colorful aesthetic for a polished vacation wardrobe.
Shop now at toririchard.com
If you love bold prints and care about sustainability, Mara Hoffman is your match. This eco-conscious brand is known for its artistic, vibrant patterns on swimwear, dresses, and resort wear that make a statement. Compared to Fresh Produce, Mara Hoffman has a more high-fashion, eclectic edge, all grounded in a commitment to responsible production.
Shop now at marahoffman.com
With its roots in surf and skate culture, O’Neill offers casual, cool apparel and swimwear. Their pieces have a youthful, laid-back vibe ideal for hanging out at the beach or boardwalk. You'll find the same kind of fun, vibrant prints as Fresh Produce, but with an edgier, more active spirit woven into every design.
Shop now at oneill.com
L*Space creates sleek, modern swimwear and resort-wear loved for its clean lines and fantastic fits. While a bit more minimalist in silhouette, the brand definitely isn't shy about using vibrant color and fun prints. It's a great alternative if you love the colorful energy of Fresh Produce but want it in a more contemporary, sophisticated swim style.
Shop now at lspace.com
Tula captures the essence of boho-chic, beachy lifestyle with its colorful clothing and accessories. Expect to find flowy dresses, easy skirts, and casual tops featuring vibrant prints and wonderfully relaxed fits. Like Fresh Produce, the brand nails easy, vibrant style, but Tula leans slightly more into artisanal and distinctly bohemian influences.
Shop now at tulacollection.com
Inspired by the golden state, Cali Dreaming designs casual wear with bright, tropical prints and comfortable materials. From comfy sundresses to breezy shorts, their pieces radiate a cool, laid-back vibe. It hits the same notes as Fresh Produce with its focus on vacation-ready looks, but with a uniquely sunny, California-casual point of view.
Shop now at calidreaming.com
Pink Lily is a go-to for trendy and affordable casual wear that’s always full of personality. You’ll find tons of great dresses, tops, and accessories featuring youthful, fun, and vibrant patterns. While Fresh Produce is decidedly tropical and beach-centric, Pink Lily offers a broader range of everyday styles that still pack a colorful punch.
Shop now at pinklily.com
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