For anyone who appreciates lingerie that balances amazing support with fun, youthful style, Freya is a total game-changer. The brand is known for its well-structured bras and vibrant designs that make women - especially those with fuller busts - feel confident and comfortable.
If you're a fan of Freya's fashionable-yet-functional approach and are looking to expand your lingerie drawer, here are 19 similar brands that totally nail the perfect mix of support and style.
Panache is a must-know brand for anyone with a larger bust, offering incredible support without sacrificing aesthetics. Their bras are known for their durability and excellent fit, often featuring full coverage and seam-free options perfect for everyday wear. While still very stylish, Panache has a slightly more refined and classic aesthetic compared to Freya’s often playful and trendy prints.
Shop now at panachelingerie.com
Specializing in full-figure and plus-size lingerie, Elomi delivers sophisticated style with an emphasis on comfort and serious support. You'll find bras designed with wide straps and sturdy underwires to provide confidence and lift. If you love Freya's supportive construction but are looking for a more elegant and mature vibe, Elomi is the perfect fit.
Shop now at elomilingerie.com
Aerie is hugely popular for its comfort-driven designs, inclusive sizing, and affordable prices, with bras typically in the $20 to $50 range. Their focus is on creating soft, relaxed lingerie perfect for everyday comfort. While Freya is known for bold colors and patterns, Aerie champions a more minimalistic style with soft fabrics and neutral tones, making it great for casual wear.
Shop now at ae.com/aerie
Soma is all about creating high-quality, supportive lingerie that feels amazing to wear all day long. They excel at full-coverage cups and designs made from smoothing fabrics that create a seamless look under clothing. Compared to Freya's playful energy, Soma offers a more understated and practical style, but they share the same commitment to providing reliable support for women with fuller busts.
Shop now at soma.com
Bravissimo is another powerhouse brand dedicated to women with larger busts, offering a fantastic range of lingerie that prioritizes lift, support, and style. Their collections include everything from practical T-shirt bras to glamorous sets with intricate lace details. Like Freya, Bravissimo proves that you don't have to choose between function and fashion, no matter your cup size.
Shop now at bravissimo.com
Famed for its inclusive sizing and innovative fit technology (including half-cup sizes), ThirdLove is on a mission to help you find the perfect bra. Their aesthetic is sleek, modern, and minimalist, with functional designs that ensure all-day comfort. While their styles are more understated than Freya's vibrant patterns, both brands share a core belief in empowering women through a great-fitting bra.
Shop now at thirdlove.com
If you're looking for support with a touch of luxury, Natori is the brand for you. They create elegant, high-quality lingerie that often features beautiful lace and exceptionally soft fabrics. Natori’s style is more polished and subtly sexy than Freya's youthful and high-energy vibe, making it a great alternative when you want something a little more refined that still provides excellent support.
Shop now at natori.com
Wacoal is a well-established brand revered for its expert craftsmanship and focus on superior fit and comfort. Their collections offer highly supportive bras, including contour styles and everyday essentials, often using innovative fabric technology. While Wacoal's aesthetic is more classic compared to Freya's trend-driven designs, they share a deep commitment to creating comfortable, supportive lingerie for fuller figures.
Shop now at wacoal-america.com
With a name like Curvy Couture, you know what to expect: chic, supportive lingerie designed specifically for women with curves. Their pieces often feature fun prints and trendy details, much like Freya, ensuring that fashion and function go hand-in-hand. This is a great brand for anyone who wants to celebrate their shape with lingerie that is both beautiful and supportive.
Shop now at curvycouture.com
Bali is a go-to for affordable everyday bras that focus on no-fuss comfort and reliable support. Their styles are typically simple and practical, with features like wide straps and full-coverage cups that many women appreciate. While Bali's vibe is more utilitarian than Freya's playful aesthetic, both brands deliver on the promise of dependable underwear that gets the job done.
Shop now at bali-intimates.com
Best known for its "world's most comfortable thong," Hanky Panky also offers soft, stretchy lace bras and bralettes designed for effortless wear. Their focus is less on structured support and more on everyday comfort with a delicate, playful vibe. While Freya provides more lift and shaping, Hanky Panky is perfect for lounge days or when you want something less constraining.
Shop now at hankypanky.com
As the younger, more playful diffusion line from Panache, Cleo offers fun, youthful lingerie that doesn't skimp on support. Think bright colors, bold prints, and fashion-forward details. This makes Cleo a fantastic alternative for Freya loyalists who love showing off their personality through their intimates and want dependable, supportive fits.
Shop now at panachegroup.com/brands/cleo
For those times you want to feel a bit more glamorous, Boux Avenue delivers stylish, supportive lingerie, often with intricate lace, satin finishes, and beautiful details. Where Freya leans playful and colorful, Boux Avenue offers a more sophisticated and overtly sexy aesthetic. It's a great choice for mixing everyday support with a touch of luxury.
Shop now at bouxavenue.com
Lively is known for its "leisurée" aesthetic, blending the best of lingerie, swimwear, and activewear into comfortable, modern designs. Their styles are often wire-free or lightly structured, providing support in a minimalist, on-trend package. Lively shares Freya’s goal of making women feel confident, but does so with a more understated, neutral-toned look.
Shop now at wearlively.com
A sister brand to Freya, Fantasie offers sophisticated and supportive lingerie for women with fuller busts. Their designs often feature elegant floral prints, classic shapes, and delicate lace, providing a more refined and mature aesthetic. If you're looking for the same trusted fit and support as Freya but with a slightly more timeless style, look no further.
Shop now at fantasie.com
Playtex is a heritage brand that has been a staple for supportive, functional bras for decades. Their focus is squarely on comfort, lift, and providing an excellent fit, especially for women who need full coverage and innovative supportive features like cushioned straps. While less trend-driven than Freya, Playtex is unmatched when it comes to delivering reliable, comfortable support for daily wear.
Shop now at playtex.com
Beguile focuses on creating affordable, fashion-forward lingerie with a bold edge. Think daring prints, trendy cuts, and lace details combined with supportive construction. Much like Freya, Beguile proves you shouldn't have to sacrifice style for support, offering statement-making pieces that are comfortable enough for everyday wear.
Shop now at beguilelingerie.com
Lascana offers a wide variety of stylish and supportive lingerie, from seamless T-shirt bras to delicate lace sets. Their collections are designed to be both versatile and flattering, hitting a sweet spot between everyday comfort and elegant style. They are similar to Freya in offering chic, contemporary designs, but often favor a more understated and romantic aesthetic.
Shop now at lascana.com
This Polish brand has a cult following among women with larger busts, and for good reason. Ewa Michalak is celebrated for its incredibly supportive designs, narrow wires, deep cups, and stunningly vibrant prints. While not as widely available as Freya, it offers a highly specialized, boutique experience that is perfect for those who need a very specific fit but refuse to wear a boring bra.
Shop now at ewamichalak.com
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