You adore the For Love & Lemons aesthetic — that perfect blend of ethereal romance and confident, LA-cool. It's all intricate lace, flirty ruffles, and silhouettes that are undeniably feminine.
But let's be honest. You've seen the hero pieces everywhere, and you're looking to broaden your horizons. Or maybe you just need an option that doesn't carry the same FLL price tag. It's surprisingly difficult to find brands that capture that specific, delicate-but-daring vibe without looking like a cheap imitation.
Consider this your new little black book for romantic, flirty fashion. We've curated the 18 definitive brands like For Love & Lemons, from high-fashion "older sisters" to budget-friendly finds that absolutely nail the aesthetic.
Zimmermann is the high-fashion, runway version of FLL's romanticism, swapping the LA-edge for an Australian, resort-ready polish. The aesthetic is ethereal and sophisticated, defined by painterly florals, structured ruffles, and incredibly detailed silhouettes. This is an investment, with dresses typically ranging from $600 to $2,500.
Shop now at zimmermann.com
If For Love & Lemons is the It-Girl in LA, Self-Portrait is her sophisticated cousin in London, known for its structured, event-ready lace. The brand is famous for its intricate guipure lace, modern cut-outs, and signature diamanté or bow details. It has become the go-to for a modern wedding guest look. Prices are in the $350 to $700 range for a dress.
Shop now at self-portrait.com
Where FLL mixes romance with edge, LoveShackFancy leans 100% into hyper-feminine, vintage-inspired fantasy. This brand is a dreamy explosion of ruffles, antique lace, ditsy florals, and soft pastel palettes. It’s pure, unabashed romance. Dresses run from $300 to $800.
Shop now at loveshackfancy.com
For those who love FLL's intricate details but want a more bohemian, artisanal, and less body-con silhouette, Ulla Johnson is the answer. The aesthetic is globally-inspired, with a heavy focus on artisanal embroidery, tassels, puff sleeves, and flowing, natural-fiber silhouettes. These are true craft pieces, with dresses priced from $400 to $1,000.
Shop now at ullajohnson.com
Mirror Palais is the viral, cult-favorite brand that captures the high-octane, fantasy-driven side of romance. It’s dreamy, nostalgic, and often daring, famous for its underwire "Fairy Dress" and silhouettes that celebrate the body. These are special, sought-after pieces, with dresses running from $400 to $900. The brand is sold exclusively on its own website.
Shop now at mirrorpalais.com
Reformation is the sustainable It-Girl's alternative, focusing on effortless, feminine silhouettes and eco-friendly fabrics. While you'll find less intricate lace, you'll get the perfect floral midi, slinky slip dresses, and fitted tops that define the "cool girl" uniform. It’s a core brand in the Apart Style curation for a reason. Dresses range from $98 to $428 and are sold at Reformation.
Shop now at thereformation.com
Faithfull The Brand captures the vacation-ready, flirty-print side of FLL with an ethical, hand-made Bali production ethos. Featured in our travel guides, this brand is all about vintage-inspired floral prints, lightweight linen, and easy-wearing silhouettes designed for travel. Dresses cost between $180 and $350 and can be found at Faithfull The Brand.
Shop now at faithfullthebrand.com
Free People is the original bohemian giant that shares FLL's festival-ready DNA but with a more casual, layered, and free-spirited feel. Their collection is vast, featuring flowy maxi dresses, intricate embroidery, cozy knits, and a wide range of styles from casual to event-ready. Dresses are generally priced between $100 and $300, and you can shop them at Free People.
Shop now at freepeople.com
Sister Jane is a London-based label for quirky, whimsical romance with a heavy dose of vintage, "babydoll" nostalgia. Their aesthetic is defined by voluminous puff sleeves, oversized embellished collars, and unique, tactile textures. It feels very "modern-meets-Victorian." Expect dresses to be in the $150 to $350 range, available at Sister Jane.
Shop now at sisterjane.com
Majorelle is the quintessential Revolve-exclusive brand that directly targets the same LA-girl, event-ready customer as For Love & Lemons. The aesthetic is flirty, trend-driven, and feminine, with a strong focus on ruffles, mini lengths, and matching sets. It's a direct swap, with dresses priced from $150 to $280 and sold exclusively at Revolve.
Shop now at revolve.com
Posse offers a "quiet luxury" take on FLL's romance, focusing on timeless, seasonless linen pieces with a vintage sensibility. As one of our favorite featured brands, Posse embodies pared-back, seasonless elegance. Think structured linen sets and perfectly-cut dresses that transcend trends, with prices from $200 to $400. Find them at Posse.
Shop now at posse.com
Farm Rio is the Brazilian answer to FLL, trading delicate lace for an explosion of joyful color, bold prints, and flirty silhouettes. We love this brand for its vibrant, tropical, and eclectic energy. It's all about puffed sleeves, cut-outs, and incredible, mood-boosting patterns. Dresses range from $150 to $420 and are sold at Farm Rio.
Shop now at farmrio.com
Fillyboo is an Australian brand that specializes in intricate, hand-embroidered, and artisanal bohemian pieces that feel truly special. The aesthetic is detailed, romantic, and handcrafted, featuring lots of tassels, delicate embroidery, and flowing cotton silhouettes. These are investment boho pieces, with dresses from $300 to $500, available at Fillyboo.
Shop now at fillyboo.com
ASTR The Label is one of the best-known affordable alternatives, consistently nailing the FLL-style lace and cut-out dress for under $150. The look is trendy, romantic, and feminine; their "Lace A-Line Midi Dress" is a cult favorite for a reason. With dresses from $80 to $150, you can find them at ASTR The Label.
Shop now at astrthelabel.com
Princess Polly is the Gen Z destination for getting the entire FLL aesthetic—flirty minis, corset tops, floral sets—for a fraction of the price. The vibe is young, trendy, and bold. It’s a go-to for party, festival, and vacation looks that mimic the FLL vibe perfectly. Prices are accessible, with most dresses in the $50 to $90 range.
Shop now at princesspolly.com
Lulus is a massive online destination with a huge, dedicated section for romantic, lace, and floral dresses that hit the FLL mark. The aesthetic is feminine, event-focused, and incredibly affordable. They are especially strong for bridesmaid and wedding guest dresses that look far more expensive than their $60 to $120 price tag. You can find them exclusively at Lulus.
Shop now at lulus.com
A direct competitor to Princess Polly, this Australian brand offers a massive array of flirty, feminine dresses for events. The look is girly, glam, and trend-led. Expect lots of ruffles, satin finishes, and body-con fits. With most dresses between $60 and $100, it's a perfect affordable option.
Shop now at hellomolly.com
Showpo is another Australian fast-fashion favorite with a huge inventory of romantic, event-ready pieces and a strong focus on inclusive sizing. The aesthetic is fun, flirty, and feminine. It's a reliable spot for finding a specific trend or color for an upcoming event, with most dresses costing between $70 and $120.
Shop now at showpo.com
Finding the right brand isn't just about finding a look-alike; it's about matching the vibe to the occasion and your budget.
For a wedding or formal event, look to Self-Portrait for structured lace or ASTR The Label for an elegant option that won't break the bank. If you're packing for a sunny vacation, you can't go wrong with prints from Faithfull The Brand or Farm Rio, or timeless linen from Posse. For a festival or party, hit up Princess Polly, Hello Molly, or Showpo for a budget-friendly statement. And if you're ready to make an investment, a Zimmermann or Ulla Johnson dress is an heirloom you'll wear for years.
A quick note on sizing: be aware that FLL and many of its direct competitors often run small. I always read the reviews for sizing intel, and I find that brands like Reformation, Free People, and others on this list tend to offer more generous or standard sizing.
Once you have your piece, styling is key. You can cut the sweetness of a delicate lace dress by pairing it with black combat boots or a sharp leather moto jacket. Or, lean into the romance of a floral maxi from a brand like LoveShackFancy or Faithfull with strappy sandals, a basket bag, and layered gold jewelry. For a modern, structural piece from Self-Portrait, let it be the star with slicked-back hair and minimalist heels.
The "For Love & Lemons" look is more than just one brand, it's a celebration of bold, unapologetic femininity. Whether you're investing in a timeless Zimmermann heirloom, finding a sustainable swap at Reformation, or grabbing a flirty set from Princess Polly, you now have 18 incredible options to nail that romantic, confident aesthetic. The key to great style is discovery, so use this list as your starting point.
