If you're obsessed with the dreamy, fairy-tale aesthetic of Flower Knows, you're not alone. The brand has won over makeup lovers with its whimsical packaging and vibrant, playful palettes that make every application feel like pure magic. Their commitment to turning makeup into an art form is what makes them so special.
For those who want to expand their collection with more enchanting and creative cosmetics, here are 18 similar brands that capture that same whimsical spirit.
ColourPop is an industry giant for a reason, delivering trendy, high-pigment makeup without the hefty price tag. They excel at colorful eyeshadows, glitter-packed formulas, and fun collaborations that keep things fresh. With most items between $5 and $20, it’s a super accessible way to experiment with vibrant, creative looks.
While Flower Knows is hyper-focused on a fantasy aesthetic, ColourPop offers a broader range of styles, from edgy to pastel. It’s like Flower Knows’ more mainstream cousin - equally colorful and fun, but with an ever-expanding universe of products to explore. Shop now at colourpop.com
Lime Crime is a cult favorite known for its bold, unapologetically magical makeup. The brand built its reputation on otherworldly hues like unicorn pinks and galaxy purples, found in their iconic Velvetines liquid lipsticks and imaginative eyeshadow palettes. Everything about Lime Crime, from the packaging to the product, is designed to make a statement.
Both brands share a love for fantastical color stories, but Lime Crime often leans more into a goth-glam, surreal vibe. If you want whimsical makeup with a rebellious edge and intense color payoff, Lime Crime is your go-to. Shop now at limecrimemakeup.com
Shiro Cosmetics is an indie darling famous for glitter-infused loose pigments and nerdy-chic themes inspired by everything from pop culture to mythology. Their highly pigmented eyeshadows are perfect for layering to create truly ethereal, multi-dimensional looks that sparkle and shine.
Where Flower Knows captures a fairy-tale essence, Shiro celebrates the mystical and nerdy side of beauty. It's the perfect brand for anyone who loves telling a story with their makeup and isn't afraid of a little (or a lot) of glitter. Shop now at shirocosmetics.com
While Beauty Bay is a massive retailer, its in-house brand has become a standout for affordable, trend-driven makeup. Their colorful eyeshadow palettes are legendary, packed with bright mattes, shimmers, and glitters that invite you to play. With palettes often ranging from $10 to $30, it’s a great value for the quality and creativity offered.
Like Flower Knows, the Beauty Bay brand is all about empowering creative expression with bold color stories. You'll find everything you need to craft whimsical and eye-catching looks, including bright hues and holographic finishes. Shop now at beautybay.com
Created by a pro makeup artist, Danessa Myricks Beauty is all about innovation and artistic freedom. The brand is revered for its transformative, multi-use products like color-shifting pigments and dazzling chrome flakes. This is makeup designed to push boundaries and create truly surreal effects.
While Flower Knows provides the tools for fairy-tale inspiration, Danessa Myricks offers cutting-edge formulas that feel like pure alchemy. It's the perfect brand for makeup enthusiasts who want to experiment with high-performance products and create avant-garde, ethereal looks. Shop now at danessamyricks.com
"Mother" Pat McGrath's eponymous line is the pinnacle of luxury, runway-ready makeup. Her products are known for their opulent textures, intense pigmentation, and divine, fantasy-inspired finishes. It's all about high-impact glamour, with shimmering eyeshadows and glittery accents that exude sophistication.
Pat McGrath Labs is like the high-fashion, couture version of Flower Knows’ playful spirit. While the price point is significantly higher ($30-$60+), both cater to a love of fantasy, but Pat McGrath does it with an unparalleled sense of luxury and artistry. Shop now at patmcgrath.com
Focallure makes experimental makeup accessible to everyone with its incredibly budget-friendly prices. Offering a huge range of products from glitter eyeliners to bold eyeshadow palettes, most items are priced under $15. It’s a great way to try out fun, whimsical trends without a big investment.
Compared to Flower Knows' mid-range positioning, Focallure is decidedly more affordable but delivers on the fun factor. It's an excellent choice for makeup beginners or anyone wanting a splash of vibrant color and sparkle without commitment. Shop now at focallure.com
A beloved indie pioneer, Sugarpill champions bold, vibrant makeup that pops. Specializing in highly pigmented pressed shadows, their shades range from electric neons to sweet pastels perfect for festival season. The brand's alternative, over-the-top aesthetic is all about creative freedom and having fun.
While Flower Knows channels a soft, fairy-tale vibe, Sugarpill caters more to alt and rave culture with intense colors that demand attention. Both brands encourage breaking the rules and using makeup as a form of self-expression. Shop now at sugarpill.com
Violet Voss is adored for its expertly curated eyeshadow palettes, which are packed with highly pigmented, blendable shades. The brand often incorporates playful colors, glitters, and holographic finishes into its collections, making it easy to create beautiful, fantasy-inspired looks.
Like Flower Knows, Violet Voss understands the joy of a good color story. They are more singularly focused on eyeshadow palettes, but each one offers a versatile playground for makeup lovers to craft everything from soft glam to full-on whimsy. Shop now at violetvoss.com
BH Cosmetics is a go-to for affordable makeup that doesn't skimp on a playful attitude. Their collections frequently feature fun themes, bright color stories, and tons of sparkle, making them a hit with makeup lovers who enjoy experimenting. They are especially loved for their large, creative palettes.
Similar to Flower Knows, BH Cosmetics embraces a whimsical feel. While Flower Knows has a distinct fairy-tale aesthetic, BH offers a wider range of fun themes, making it another fabulous, budget-conscious option for adding some magic to your makeup bag. Shop now at bhcosmetics.com
Inspired by the vibrancy of African art and culture, Juvia’s Place is celebrated for its incredibly pigmented eyeshadows. The brand’s bold color combinations and buttery formulas are perfect for creating dramatic, powerful looks that are pure magic. Their palettes are a staple for beauty lovers who crave rich, statement-making shades.
In contrast to the delicate fantasy of Flower Knows, Juvia’s Place offers deep, culturally-inspired storytelling through its colors. However, both brands deliver the high-impact pigments needed to bring any imaginative or whimsical makeup look to life. Shop now at juviasplace.com
KVD Beauty is known for its edgy, high-performance makeup that packs a punch. With intensely pigmented liquid lipsticks and versatile eyeshadow palettes, the brand caters to those who love a mix of goth, punk, and fantasy aesthetics. Their formulas are famous for their longevity and bold payoff.
While Flower Knows is all about ethereal fairy tales, KVD Beauty offers a darker, more rebellious approach to statement makeup. If your fantasy look has a bit of an edge, this brand delivers the artistic tools to execute it perfectly. Shop now at kvdbeauty.com
Lethal Cosmetics is an indie brand specializing in high-pigment, vegan eyeshadows that you can use to build your own custom palettes. Their branding is minimalist, but their product is anything but - offering a huge array of creative shades from vivid mattes to shifty multichromes perfect for artistic expression.
Compared to Flower Knows' elaborate packaging, Lethal puts the focus squarely on color and performance. Both brands, however, are dedicated to providing high-quality, vibrant shades that help makeup lovers create their own fantasy looks. Shop now at lethalcosmetics.com
As the name suggests, Alien Cosmetics creates makeup for otherworldly looks. This niche indie brand is beloved for its cosmic-themed palettes, holographic highlighters, and glitter-heavy pigments. Their products are designed for those who want their makeup to have an enchanting, intergalactic vibe.
Flower Knows takes you to a fairy forest, while Alien Cosmetics launches you into outer space. If you love a magical theme but are drawn more to celestial, sci-fi aesthetics and intense iridescence, this brand is for you. Shop now at aliencosmetics.co
Unearthly Cosmetics is another indie favorite that celebrates a surreal, magical aesthetic. Known for its gorgeous multichromes and vibrant palettes full of neons and pastels, their collections cater to those who prefer an experimental and otherworldly makeup style.
Like Flower Knows, Unearthly embraces makeup as a creative outlet. However, its vibe is often edgier and more avant-garde. It’s perfect for the makeup user who sees their face as a canvas for something magical and a little bit strange. Shop now at unearthlycosmetics.com
A sub-brand from ColourPop, Sugar Rush is all about cute, playful makeup with a youthful feel. Their product lineup includes sparkly glosses, bright yet wearable eyeshadows, and whimsical palettes that add a little bit of fun to your everyday routine.
While Flower Knows leans into an elegant, storybook fantasy, Sugar Rush is more about trendy, sweet-as-candy whimsy. It’s a great option if you want to incorporate magical elements - like a pop of glitter or a fun color - into a more casual look. Shop now at colourpop.com/collections/sugar-rush
Melt is celebrated for its highly pigmented, unconventional eyeshadows housed in iconic "stack" packaging. Their aesthetic is dark, edgy, and a bit rebellious, with an emphasis on rich mattes, striking metallics, and unique duochromes that encourage creative looks.
Compared to the soft whimsy of Flower Knows, Melt leans into a darker, more dramatic vision of fantasy. But a shared passion for artistry and high-impact color makes it a fantastic choice for those whose fairy tales are a little more rock 'n' roll. Shop now at meltcosmetics.com
Clionadh is legendary in the indie world, especially for its mind-blowing single eyeshadows. The Canadian brand specializes in ultra-metallic, holographic, and multichrome formulas that shift colors hypnotically with the light. These are the ultimate one-and-done shadows for a mesmerizing, high-shine effect.
Flower Knows designs a full fairy tale, while Clionadh provides the pixie dust. If the most magical part of fantasy makeup for you is intense light-play and supernatural sparkle, Clionadh's jaw-droppingly beautiful shadows are an absolute must-have. Shop now at clionadhcosmetics.com
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