17 Brands Like Flower Knows for Whimsical Makeup Magic
A Flower Knows palette gets opened on camera before it ever touches a face. The embossed pan, the hinged mirror, the lid you leave sitting face-up on the dresser. Own three of them and the hunt starts for the next brand that treats a compact as an object worth keeping, because most makeup comes in a black plastic rectangle and stays there.
Flower Knows sells makeup from $15 to $45 USD on flowerknows.co, across collections called Strawberry Rococo, Little Angel, Knight Unicorn and Swan Ballet. The Strawberry Rococo Embossed Blush runs $26 and the Swan Ballet Six-Color Makeup Palette $35. We checked 17 alternatives against each brand's own store in August 2026. Sixteen are labels. Beauty Bay is a retailer with an in-house range, and its section covers that range rather than the shop as a whole. Four currencies show up below, so each price says which one it came in. We don't convert.
Quick comparison:
- Closest on packaging: Kaleidos Makeup, Kaja Beauty, Beauty Bakerie, Violet Voss
- Cheapest place to experiment: ColourPop, Focallure, BH Cosmetics, Beauty Bay
- Pigment-first indies: Sugarpill, Lethal Cosmetics, Unearthly Cosmetics, Clionadh Cosmetics, Melt Cosmetics
- Spend more, get artistry: Pat McGrath Labs, Danessa Myricks Beauty, KVD Beauty, Juvia's Place
| Brand | Best for | Price |
|---|---|---|
| ColourPop | Single shadows by the handful | $7 to $35 USD |
| Beauty Bay | 42-pan palettes at one flat price | £25 GBP for the big palettes |
| Danessa Myricks Beauty | Foils and multi-use colour | $22 to $125 USD |
| Pat McGrath Labs | The luxury version of fantasy | $24 to $288 USD |
| Focallure | Trying a trend for pocket money | $3.99 to $15.99 USD |
| Sugarpill | Neons and pastels in pressed pans | $10 to $14 USD per shadow |
| Violet Voss | Themed palettes with a story | $18 to $48 USD |
| BH Cosmetics | Clearance-priced basics | £2.10 to £10 GBP, mostly reduced |
| Juvia's Place | Saturated warm palettes | $12 to $38 USD |
| KVD Beauty | Liner and lip that stay put | $13 to $52.50 USD |
| Lethal Cosmetics | Building your own palette | €6.50 to €54 EUR |
| Unearthly Cosmetics | Gothic fantasy colour stories | $8 to $58 USD |
| Melt Cosmetics | Magnetic eyeshadow stacks | $10 to $58 USD |
| Clionadh Cosmetics | Multichromes and nail lacquer | CA$10.99 to CA$99.99 |
| Kaleidos Makeup | Makeup plus matching mini dressers | $8 to $59 USD |
| Kaja Beauty | Bento-box compacts | $18 to $30 USD |
| Beauty Bakerie | Dessert-themed lip and eye | $10 to $85 USD |
ColourPop
ColourPop runs the largest catalogue on this list, with 1,060 products live on colourpop.com and 968 of them in stock when we looked. Super Shock Shadows start at $7 USD, pressed palettes run $14 to $35, and Lippie Stix open at $8. The All Amethyst Pressed Powder Palette ($14) is the cheapest way to buy nine purple shades in one go.
What separates it from Flower Knows is scale over ceremony. The packaging stays plain cardboard and plastic, so the money goes into shade count instead of embossing. Buy here when you want to swatch twelve new colours for the price of one imported compact, and read our wider list of brands like ColourPop if budget is the deciding factor.
Best for: filling gaps in a collection without thinking about it.
Beauty Bay
Beauty Bay is a beauty retailer that also makes its own line, and the own-label range runs to 205 products in its sitemap. The house palettes are the draw. The Berries 42 Colour Palette is £25 GBP and carries 486 reviews at 4.9 stars, which is a lot of shades per pound.
Treat it as two things at once. The shop lists 2,626 products in its sitemap across dozens of labels, and the BEAUTY BAY line sits inside that as its own brand with its own pans and its own price. Prices are quoted in GBP, so US readers pay a conversion at checkout rather than a sticker price they can read up front.
Best for: one big palette instead of six small ones.
Danessa Myricks Beauty
Danessa Myricks Beauty sells 53 products built around multi-use colour, with 612 of its 698 variants in stock. Colorfix Foils are $22 USD in shades called Alien, Cosmic, Mermaid and Milky Way, and they work on eyes, cheeks or lips. The Groundwork palettes are $68 and the Lightwork V I Am Palette tops the range at $125.
The overlap with Flower Knows is the finish rather than the box. Both sell metallics and duochromes that shift under light, and both expect you to want a face that photographs. The difference is that this line was built by a working makeup artist, so the formats favour one product doing four jobs.
Best for: a small kit that covers a lot of looks.
Shop Danessa Myricks Beauty Now
Pat McGrath Labs
Pat McGrath Labs is the luxury end of fantasy makeup, live at patmcgrath.com with 143 products and 352 available variants. The Mothership XII: Petalmorphosis palette is $128 USD, Invisibrow Gel is $24, and the Complete Lip Artistry Vault reaches $288.
One housekeeping note, because it trips people up. The old patmcgrathreal.com address no longer resolves at all, and the working store is patmcgrath.com. A dead URL says nothing about the brand, and the shop was taking orders when we checked.
Against Flower Knows, the case is pigment density and lid weight. A Mothership costs about three times a Flower Knows palette and comes in a case built to feel like it. Around 60% of variants were in stock when we checked, so the shade you want might wait.
Best for: one palette you keep for years.
Focallure
Focallure prices makeup low enough that a mistake costs less than lunch. The US store holds 123 products with 563 available variants, and the Cream Eyeshadow Stick is $9.90 USD. False lashes start at $3.99 and the dearest item we found was a lip liner and lipstick duo at $15.99.
The overlap with Flower Knows is glitter, cream shadows and pearly finishes at a price that invites experiments. What you give up is the object. Compacts are slim and functional, and the catalogue leans towards face products rather than the decorative eye palettes Flower Knows is bought for.
Best for: testing a colour before committing at four times the price.
Sugarpill
Sugarpill puts colour ahead of everything else in a 106-product catalogue, with pressed and loose eyeshadow plus lip colour making up most of it. Pressed eyeshadows like Tako are $14 USD, and Pro Pan refills for your own magnetic palette are $10.
The house style sits at the loud end of whimsical. Where Flower Knows does powder-pink storybook, Sugarpill does neon, and the shade names carry the joke. Buying refill pans means you build the palette and the packaging becomes your problem, which is the opposite bargain to an embossed compact.
Check the address you type. The older sugarpillmakeup.com throws an expired-certificate warning, while sugarpill.com serves over HTTPS without complaint and is where the shop lives.
Best for: pastels and neons that photograph as bright as they look.
Violet Voss
Violet Voss builds palettes around a theme, which is the closest thing on this list to Flower Knows' collection-led thinking. The Sakura Blossom Palette is $42 USD, the Care Bears Mini is $18, and loose cosmetic glitters start at $9.
Go to the right address. The plain violetvoss.com is a parked page that bounces you to an ad lander. The real shop is shopvioletvoss.com, which titles itself Violet Voss Cosmetics and carries 96 products with 104 of 130 variants in stock.
Compared with Flower Knows, the packaging is printed card rather than moulded and embossed, so the theme lives on the lid art. Prices land in the same $18 to $48 band as a Flower Knows palette.
Best for: a themed palette you buy because of the artwork.
BH Cosmetics
BH Cosmetics no longer runs its own shop. Typing bhcosmetics.com now lands you on a 29-product collection inside Revolution Beauty, priced in GBP, and all but two of those 29 carry a reduced price against a higher original. Lip liner is £2.10, brow pencils £3, and the two remaining eyeshadow quads are £3 each.
That matters if you came looking for the big creative palettes the brand was known for. Those are gone from the collection, and what remains reads as a clearance rail of face and brow basics plus seven sets of false lashes.
It stays on this list because the products are real, in stock and cheap. Set expectations accordingly, and note that a US shopper pays in pounds.
Best for: stocking up on liner and brow at clearance prices.
Juvia's Place
Juvia's Place sells 182 products with 572 of 652 variants available, and its eyeshadow palettes are the reason to go. The Nubian Palette is $25 USD, the smaller Rebel palettes are $12, and the Wahala Palette reaches $38.
Colour is where this meets Flower Knows. Both brands build around saturated warm shades that read across a room, and both price a full palette under $40. The framing differs: Juvia's Place draws on African art and history for its shade stories, so the romance is cultural rather than fairy-tale.
We keep a longer round-up of brands like Juvia's Place if pigment payoff is the thing you care about most.
Best for: warm oranges and golds at palette prices.
KVD Beauty
KVD Beauty runs a deliberately short catalogue of 31 products on its own site, with 59 of 76 variants in stock. The Tattoo Liner is $25 USD full size and $15 in the mini, the Everlasting Hyperlight Liquid Lipstick is $23, and the Shade + Light Face Contour Palette is $52.50.
This is the darker cousin to Flower Knows' pastel world. The formulas are vegan and built for wear time rather than sparkle, and the brand's own store is a small edit of hero products, so the wider range sits with stockists instead.
Buy here for the liner. It's the product the brand is known for and the one that costs least to try at the mini size.
Best for: black liner and long-wear lip in a gothic register.
Lethal Cosmetics
Lethal Cosmetics is a German indie that sells single magnetic shadows from €6.50 EUR and lets you drop them into a palette you choose. Full palettes run €33 to €54, with the Spellcraft Palette at €49 and licensed sets covering The Conjuring and The SpongeBob Movie.
The stored domain in our database, lethal.cosmetics, no longer resolves. The live store is lethalcosmetics.com, which titles itself Lethal Cosmetics and prices in euros, so a US reader is buying across a currency line.
Where Flower Knows sells you a finished object, this sells you the parts. The trade is control over the shade line-up against packaging that stays plain black metal.
Best for: building a custom palette one shade at a time.
Unearthly Cosmetics
Unearthly Cosmetics is the indie that used to trade as Alien Cosmetics, and aliencosmetics.com now redirects straight to the new address. Lip liners start at $8 USD, highlighters are $32, the Gothic Romance Blush Palette is $40 and the Opal Abyss Palette is $58.
The colour stories run gothic and celestial rather than sweet, so a shopper coming from Strawberry Rococo lands somewhere much colder. The shared ground is illustration. Lids get original artwork, and the shade names read like chapter titles.
Stock is healthy at 202 of 223 variants, and a few newer shades carry PREORDER in the product name, so read the title before you buy.
Best for: dark fantasy palettes with hand-drawn lids.
Melt Cosmetics
Melt Cosmetics sells 113 products and prices its palettes at the top of the indie range. The Gemini Palette and Rust Palette are $58 USD each, the Smoke Sessions Palette is $48, and brow pencils come in at $11.
Format is the reason it sits on this list. The Twelfth Hour Stack is a magnetic eyeshadow stack in the brand's own words, so the tins assemble into a tower instead of a flat palette. That's a different flavour of collectible from an embossed pink compact, closer to tattoo flash than to porcelain.
Gemini holds 10 shades across matte and metallic, running warm neutrals into cool olive, so it pairs with a brighter palette instead of replacing one.
Best for: warm neutrals in a stackable format.
Clionadh Cosmetics
Clionadh Cosmetics specialises in multichrome eyeshadow, and it prices in Canadian dollars. Single multichrome shadows start at CA$10.99, the Galápagos Archipelago Palette is CA$89.99, and the Pick Your Potion Palette is CA$99.99.
Read the catalogue before you assume it's an eyeshadow brand only. Of 417 products, 212 are multichrome shadows and 168 are nail lacquer at CA$13.99, so the nail side is now close to half the range.
Each pan is embossed with its own motif, which is the detail that earns it a place next to Flower Knows. Available stock sat at 410 of 527 variants when we checked.
Best for: colour-shifting shadows you buy as singles.
Kaleidos Makeup
Kaleidos Makeup is the closest match on this list for anyone who buys Flower Knows for the object. Alongside the makeup it sells miniature dressers to keep it in: the Flower Punk Dresser is $49 USD with two drawers, a top compartment and a built-in mirror, and the Alma Viva and Smokey Nostalgia versions are $55 each. Single shadows start at $8.
The brand pushes each theme past the compact. Flower Punk also runs to temporary tattoos at $3 and a sketch and colouring book at $5, which tells you how the range is meant to be collected rather than used up.
Stock is the best on this list at 242 of 246 variants available, and prices are in USD. The dresser ships to US buyers from a Shanghai warehouse, which the product page says outright, so allow for it. Our round-up of brands like Kaleidos goes deeper on the colour range.
Best for: makeup bought to be displayed, dresser included.
Kaja Beauty
Kaja Beauty builds K-beauty formulas into packaging designed to look good open. The Play Bento is $30 USD and stacks a powder blush, a powder highlighter and a cream bronzer into one pocket-sized case, the Juicy Glass Lip Gloss is $18, and the Wink Stamp double-ended wing liner is $29.
The colour runs softer than Flower Knows. Shades run peach and mocha with names like Sugar Cookie and Mochamallow, so it suits an everyday face rather than a costume one. The packaging does the charm instead of the pigment.
Prices sit in a tight $18 to $30 band, which makes it an easy second brand to add without a big outlay.
Best for: cute compacts you'd carry in a bag every day.
Beauty Bakerie
Beauty Bakerie runs the whole brand on a bakery conceit, from Cake Pop Lippies at $10 USD to the Sugar and Spice Liquid Eyeshadow at $15. The Cookie Jar vegan eyelash collection is $40 and the largest gift set, Gloss Life, is $85.
The shared instinct with Flower Knows is committing to a fantasy and carrying it through every product name and box. Where one does French pastry-shop pink, the other does American dessert counter, and both expect the unboxing to be part of what you paid for.
The line is vegan and gluten free by its own labelling, and lip products dominate the catalogue, so it works better as an add-on than a main palette source.
Best for: lip colour with a sense of humour.
How to Pick Your Next Palette
Start with what you buy Flower Knows for. If the answer is the object, go to Kaleidos Makeup or Kaja Beauty, where the case counts for as much as the powder inside it. If the answer is colour that behaves, Clionadh Cosmetics and Lethal Cosmetics sell the shades as singles so you can test one before you commit to twelve.
Budget sorts the rest. Under $20 a piece, ColourPop and Focallure let you experiment without flinching. Over $100, Pat McGrath Labs is the only brand here that plays in that range, and one Mothership costs what four Flower Knows palettes do.
Two practical notes. Four different currencies appear above, so check what your card will be charged before checkout. And if ornate Chinese beauty is the specific thing you're after, our list of beauty brands like Florasis covers the closest neighbour to Flower Knows on packaging.
If you purchase through our links, we may receive a commission. Our editorial team is independent and only endorses brands we believe in.
Written by
Spencer Lanoue
