If your makeup stash is practically a showroom for ColourPop, you're in good company. Known for its endless stream of fun collaborations, vibrant eyeshadow palettes, and lip products that nail every trend, ColourPop makes it easy to experiment without buyer's remorse.
But for those moments when you want to broaden your beauty horizons while keeping your wallet happy, there are plenty of other brands serving up that same affordable, high-impact magic. Here are 19 brands like ColourPop that deliver bold colors and trendy formulas you'll love.
A true drugstore hero, NYX offers professional-quality makeup at incredibly accessible prices, typically ranging from $5 to $20. The brand is celebrated for its massive range of lip products - from butter glosses to liquid lipsticks - and innovative face makeup that rivals high-end formulas. Think of NYX as ColourPop's slightly more "pro" counterpart, focusing on performance-driven essentials loved by both beginners and makeup artists.
Shop now at nyxcosmetics.com
Morphe built its empire on enormous, high-impact eyeshadow palettes and top-tier makeup brushes that don't break the bank. With palettes generally falling in the $15-$30 range, it's perfect for anyone wanting a huge variety of shades in one place. While ColourPop is known for its curated 9-pan and 12-pan palettes, Morphe goes big, making it a go-to for artists and anyone who craves endless color options for creative looks.
Shop now at morphe.com
Famous for its vibrant, travel-themed eyeshadow palettes, BH Cosmetics brings playful energy and intense pigment at a low price point ($8-$20). Much like ColourPop, it captures a bright, youthful vibe and is committed to being vegan and cruelty-free. BH Cosmetics often packs more shades into its palettes, offering a great value for anyone looking to build their collection of colorful matte, shimmer, and metallic eyeshadows.
Shop now at bhcosmetics.com
Juvia’s Place is unparalleled when it comes to pigment, especially for deep skin tones. Inspired by African cultures, its eyeshadow palettes are packed with incredibly rich, vibrant shades that offer an intense color payoff. Priced between $10 and $25, this brand delivers artistry-level quality. If you love ColourPop's boldness but want even more powerhouse pigment, Juvia’s Place is a must-try.
Shop now at juviasplace.com
UK-based Revolution Beauty is an expert at creating budget-friendly takes on high-end trends, with most products sitting comfortably under $15. The brand is known for its constant stream of new releases, including fun collaborations and an enormous selection of eyeshadow palettes, highlighters, and face products. Similar to ColourPop, Revolution stays on the pulse of what's new and exciting in the beauty world, making trends accessible to everyone.
Shop now at www.revolutionbeauty.com/us
Profusion is a hidden gem for affordable beauty, especially if you love big palettes without the big price tag. Many of their comprehensive eye and face palettes retail for under $15, offering a huge variety of colors in one set. While it doesn't have the same high-profile influencer collabs as ColourPop, Profusion delivers solid quality and fun color stories, making it perfect for experimenting on a budget.
Shop now at profusioncosmetics.com
e.l.f. Cosmetics has mastered the art of creating viral, high-performing products at jaw-droppingly low prices, often starting at just $3. Known for its vegan and cruelty-free formulas, e.l.f. excels at making prestige-quality "dupes" accessible to all. While ColourPop leads with trendy color stories and collaborations, e.l.f. focuses on holy-grail essentials like the Power Grip Primer and Halo Glow Liquid Filter that have taken social media by storm.
Shop now at www.elfcosmetics.com
For those who love ColourPop's creativity but want something more indie and artistic, Kaleidos Makeup is the answer. This brand is beloved for its edgy aesthetic and innovative formulas, specializing in unique finishes like multichromes, duochromes, and sparkling toppers. With prices a bit higher ($15-$40), Kaleidos is for the makeup enthusiast who values unique textures and statement-making looks that stand out from the crowd.
Shop now at kaleidoscosmetics.com
L.A. Girl is praised for its high-quality complexion products, especially the iconic PRO.conceal concealer that costs less than a latte. With most items under $10, the brand delivers reliable, highly pigmented formulas perfect for an everyday routine. While they also offer colorful products, they truly shine in foundations, concealers, and correctors that perform beautifully on a wide range of skin tones, much like ColourPop’s inclusive approach.
Shop now at lagirlusa.com
Bridging the gap between affordable and professional, Danessa Myricks Beauty offers multi-use, high-performance products designed for creative expression. With items typically in the $15-$30 range, her Colorfix creams and blurring balms are loved by artists for their versatility and intense pigment. It vibes with ColourPop’s colorful spirit but elevates it with innovative, pro-grade formulas meant for mixing, matching, and creating truly custom looks.
Shop now at danessamyricks.com
J.Cat Beauty brings fun, playful energy to makeup with its ultra-affordable prices, often under $10. The brand shines with its sparkly eyeshadows, high-shine lip glosses, and glittery pigments that encourage experimentation. It shares ColourPop's youthful and trend-driven DNA, serving as a great option for anyone who wants to play with bold trends and textures without any financial commitment.
Shop now at jcatbeauty.com
A drugstore staple for decades, Wet n Wild remains a top contender for some of the best-value makeup on the market. With prices often sinking as low as $1-$5, they consistently churn out impressive products, from the cult-favorite Photofocus foundation to their surprisingly pigmented eyeshadow palettes. This brand proves you can get amazing, on-trend makeup for less than your daily coffee.
Shop now at www.wetnwildbeauty.com
A sister brand to Revolution, Makeup Obsession focuses on customizable palettes and cute, trend-focused collections, primarily available at retailers like Superdrug and Target. Their offerings are incredibly affordable, generally under $10, and share ColourPop's love for themed releases and playful packaging. It's a great choice for those who love collecting bite-sized, fun makeup pieces.
Shop now at www.superdrug.com
Lime Crime is the fairy-grunge hero of the beauty world, famous for its magical, whimsical, and unconventional color stories. While slightly pricier than ColourPop ($15-$35), it delivers unique metallic lipsticks, ethereal highlighter palettes, and vibrant hair tints. If you love ColourPop's bold side but crave a more alternative, magical aesthetic, Lime Crime is your go-to.
Shop now at limecrime.com
With its adorable baking-themed packaging and impressive, long-lasting formulas, Beauty Bakerie brings a sweet and playful vibe to makeup. Priced around $10-$25, the brand is known for its smudge-proof Lip Whip liquid lipsticks and inclusive range of face products. It combines ColourPop’s fun aesthetic with a focus on powerful, lasting formulas that keep your look fresh all day.
Shop now at beautybakerie.com
Hailing from Europe, Essence has become globally famous for its impossibly cheap prices and viral-hit products like the Lash Princess mascara. It’s perfect for picking up fun, trendy items for under $5. Essence shares ColourPop's philosophy that makeup should be fun and accessible, but takes affordability to a whole new level, making it the ultimate brand for guilt-free experimentation.
Shop now at essencemakeup.com
Milani offers a touch of affordable luxury with its beautifully packaged and high-performing drugstore products. Famous for its Baked Blushes, luminous face products, and richly pigmented lipsticks, Milani gives you a high-end feel for under $15. It echoes ColourPop's commitment to quality at a low price but with a consistently more "glamorous" and sophisticated aesthetic.
Shop now at www.milanicosmetics.com
Melt Cosmetics is ColourPop's edgy, alternative older sister. Known for its curated eyeshadow stacks and dark, grungy "digital dust" highlighters, Melt offers unique color stories with incredible blendability. It's on the pricier side of this list ($20-$60), but it's the brand to check out if you love ColourPop's pigmentation and want to invest in unique, goth-glam palettes and bold lip colors.
Shop now at www.meltcosmetics.com
While technically a retailer, Beauty Bay has become a brand in itself by curating the best of affordable and indie beauty, including its own excellent in-house line. It's a one-stop-shop where you can find ColourPop alternatives like BH Cosmetics, Juvia’s Place, and Made by Mitchell alongside other emerging brands. Their own eyeshadow formulas are known for being buttery and hyper-pigmented, making Beauty Bay an essential destination for discovering your next favorite product.
Shop now at beautybay.com
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