If you're a fan of super-soft flannels, laid-back hoodies, and that perfectly worn-in coastal vibe, chances are you already have some Faherty in your closet. The brand nails that effortless, beach-ready look while keeping things comfortable and sustainable, making it a go-to for casual, everyday style.
But when you're ready to expand your wardrobe with that same easygoing spirit, there are plenty of other brands that capture a similar coastal cool. From sustainable surfwear to polished preppy essentials, here are 19 brands like Faherty to check out.
Co-founded by surfer Kelly Slater, Outerknown is all about sustainable style with a cool, coastal state of mind. They offer incredibly soft flannels, relaxed chinos, cozy sweats, and sharp-looking swimwear crafted from eco-conscious materials like organic cotton and recycled fishing nets. Think of them as Faherty's slightly more modern, minimalist cousin, sharing a deep commitment to quality and environmental responsibility. If you appreciate refined yet rugged clothing that’s built to last, Outerknown is a must-try.
Shop now at outerknown.com
A legend in outdoor apparel, Patagonia delivers that same rugged, nature-loving spirit as Faherty but with a stronger focus on performance and activism. While known for their iconic fleeces and technical gear, their everyday collection of casual shirts, shorts, and swimwear is perfect for a coastal lifestyle. They share Faherty’s dedication to sustainability and durability, making them an excellent choice for anyone who wants clothing that works for a beach bonfire or a mountain trail.
Shop now at patagonia.com
If you're drawn to Faherty’s sun-drenched prints, you'll love Reyn Spooner. This heritage brand is famous for its classic Hawaiian shirts, or "Aloha shirts," that perfected the art of reverse-printing for a more subtle, sun-faded look. Beyond their iconic shirts, they offer shorts and swimwear that capture a timeless, island-hopping vibe. It’s less about surf culture and more about classic, laid-back resort style.
Shop now at reynspooner.com
Saltwater Culture is pure surf culture distilled into clothing. They specialize in super-soft graphic tees, comfortable hoodies, and easy-wearing swim trunks that carry a cool, vintage-inspired aesthetic. Like Faherty, this brand is all about embodying the beach lifestyle. Saltwater Culture brings a slightly younger, nostalgic feel that's perfect for anyone who wants their wardrobe to feel a little more like a 70s surf film.
Shop now at saltwaterculture.com
While Faherty has mastered casual wear for men and women, L*Space is where you turn for fashion-forward swimwear and breezy resort essentials. They offer bikinis, one-pieces, and cover-ups with a distinct boho-chic vibe. If you love Faherty's effortless feel but want something a bit trendier for a beach vacation or poolside lounging, L*Space delivers coastal style with a more feminine, playful twist.
Shop now at lspace.com
Indigo Valley is your destination for vacation-ready style. This brand specializes in lightweight linen pieces, vibrant printed dresses, relaxed tops, and chic swimwear that scream "out of office." Compared to Faherty's earthier tones and family-focused vibe, Indigo Valley leans into a more feminine, colorful, and resort-inspired aesthetic. It's the perfect choice for building a stylish, effortless vacation wardrobe.
Shop now at indigovalley.com
If Faherty is the chic beach cottage, Vilebrequin is the St-Tropez yacht. This luxury brand is famous for its impeccably crafted swim trunks, often featuring whimsical, vibrant prints. While it’s at a significantly higher price point (trunks start around $200), Vilebrequin shares Faherty's love for premium coastal style. It’s a splurge-worthy option for those seeking high-end designer swimwear with a playful, sophisticated edge.
Shop now at vilebrequin.com
For those who are drawn to Faherty's natural fabrics and eco-friendly ethos, Mahiya is a beautiful discovery. The brand focuses on beach-inspired, sustainable clothing made from materials like linen, organic cotton, and other natural fibers. Their designs are breezy, relaxed, and minimalist - perfect for effortless coastal living. Think of them as a more subdued, understated alternative that prioritizes earthy textures and clean silhouettes.
Shop now at mahiya.co
Sperry is the undisputed king of the boat shoe and a cornerstone of classic coastal style. While best known for its footwear, the brand also offers a collection of preppy apparel, including polos, chino shorts, and simple jackets perfect for a day on the water. Sperry’s aesthetic leans more New England prep compared to Faherty's West Coast-inspired surf vibe, making it a great choice when you want that coastal feel with a slightly more polished, traditional twist.
Shop now at sperry.com
Banks Journal offers a blend of Japanese design principles and Byron Bay coastal cool. The result is modern, understated surfwear that feels both stylish and functional. Expect well-cut boardshorts, organic cotton tees, and versatile woven shirts that easily transition from the beach to the city. While it shares Faherty’s surf influence, Banks Journal has a more contemporary and minimalist aesthetic that will appeal to the style-conscious adventurer.
Shop now at banksjournal.com
Designed for the modern traveler, Tropicfeel creates versatile, high-performance apparel that moves seamlessly between environments. Their quick-drying shirts, packable jackets, and all-terrain sneakers are made with sustainable materials and designed for adventure. If you love Faherty's relaxed vibe but need pieces that are more technical and travel-friendly, Tropicfeel offers that casual comfort with an added dose of functional performance.
Shop now at tropicfeel.com
As one of California's original surf shops, Katin is steeped in authentic surf history. Today, the brand offers durable boardshorts, graphic tees, and casual staples with a distinctively vintage, laid-back vibe. Katin shares Faherty's appreciation for quality and the coastal lifestyle but grounds its identity in its rich surf and skate roots. It's a fantastic brand for anyone seeking classic, no-fuss surf style with a compelling story.
Shop now at katin.com
Outer Limits delivers casual coastal clothing built for everyday comfort and durability. Their collection includes relaxed T-shirts, straightforward shorts, and uncomplicated swim trunks ideal for life by the water. Similar to Faherty, their focus is on easy-to-wear pieces that fit seamlessly into a laid-back lifestyle. Outer Limits often features a more rugged, vintage-inspired look that feels a little more broken-in from the very first wear.
Shop now at outerlimits.com
Channeling a "beach-bound jet-setter" vibe, Amuse Society blends rock-and-roll edge with bohemian flair. Their collection of flowy dresses, graphic tees, eclectic swimwear, and stylish cover-ups offers a more fashion-forward take on coastal living. While Faherty is warm and classic, Amuse Society is cool-girl chic. It's the perfect brand for someone who loves the beach but wants a trendier, more free-spirited aesthetic.
Shop now at amusesociety.com
VISSLA represents a modern and creative approach to surf culture, championing a "create and innovate" philosophy. The brand’s apparel and swimwear are functional and stylish, often featuring bright colors, bold patterns, and a clear focus on sustainable production. VISSLA resonates with Faherty’s surf inspiration and eco-consciousness but channels it into a more youthful, creatively expressive, and energetic direction.
Shop now at vissla.com
Banks & Co. nails the effortlessly chic coastal look with a curated selection of essentials. Specializing in linen shirts, relaxed shorts, and simple, breezy dresses, their aesthetic feels slightly more grown-up and elevated than traditional surfwear. If you appreciate Faherty's ease and quality but desire a cleaner, more minimalist silhouette, Banks & Co. delivers a refined take on weekend and vacation style.
Shop now at banksandco.com
Hailing from the picturesque coast of Cornwall, UK, this brand offers a beautiful take on British seaside style. Seasalt Cornwall's collections of rain jackets, striped Breton tops, cozy knitwear, and printed dresses are inspired by their coastal home. They share Faherty's love for comfortable, practical, and stylish clothing rooted in a coastal lifestyle, but with a distinctly charming and quaint European flavor.
Shop now at seasaltcornwall.com
Vineyard Vines is the embodiment of cheerful, all-American preppy style with a coastal spin. Famous for its smiling whale logo, the brand offers everything from crisp button-downs and classic polos to colorful chinos and vibrant swimwear. While Faherty’s style is more rustic and bohemian, Vineyard Vines provides a brighter, more polished, and buttoned-up alternative for living the "good life" by the sea.
Shop now at vineyardvines.com
Best known for its iconic slip-on shoes and one-for-one giving model, Toms has evolved into a full lifestyle brand offering casual apparel. Their collection includes linen shirts, relaxed tees, and comfortable bottoms that align perfectly with a laid-back, socially-conscious aesthetic. Toms shares Faherty’s commitment to comfort and doing good, making them a great choice for anyone looking for simple, easy-to-wear pieces with a positive impact.
Shop now at toms.com
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