If you're a fan of beautiful Pakistani fashion, you're likely already familiar with Ethnic PK. It’s a go-to for its stunning blend of traditional craftsmanship and modern trends, offering everything from gorgeous unstitched fabrics to ready-to-wear outfits that are both authentic and accessible.
For those who love Ethnic PK but are looking to refresh their wardrobe and discover new designers, we've found 17 incredible brands that offer a similar vibe. Whether you’re searching for luxury formals, casual lawn suits, or something in between, this list has you covered.
Sana Safinaz is where luxury meets timeless elegance. This premier Pakistani brand is celebrated for its sophisticated ready-to-wear, formal, and bridal collections that feature rich fabrics and beautiful embroidery. Pieces typically range from $50 to $300, making it a perfect choice when you’re looking for a high-end statement outfit.
Unlike the broader range at Ethnic PK, Sana Safinaz focuses on a high-end, designer aesthetic, blending traditional motifs with modern cuts. If you're dressing for a special occasion and want something with an exclusive, premium feel, this is your brand.
Shop now at sanasafinaz.com
Khaadi is a beloved name known for its vibrant prints and fusion of traditional and modern style. With prices generally between $20 and $100, it's an incredibly versatile brand offering unstitched fabrics, ready-to-wear, and accessories for casual and festive occasions.
What makes Khaadi stand out is its signature hand-woven textiles and bold, bohemian-chic patterns that resonate with younger shoppers. While Ethnic PK covers a wide range of styles, Khaadi truly excels at trendy, affordable ethnic casuals perfect for everyday wear.
Shop now at khaadi.com
Sapphire brings a fresh, youthful energy to Pakistani fashion. Known for its ready-to-wear and unstitched collections priced between $30 and $200, the brand blends contemporary silhouettes with elegant traditional embroidery. Expect soft pastel shades, lovely floral motifs, and minimalistic details that a modern woman would love.
Compared to Ethnic PK, Sapphire feels a bit more casual and trend-focused, emphasizing comfortable yet stylish pieces. It’s the perfect brand for fashion lovers who want effortless, chic ethnic wear for their day-to-day life.
Shop now at sapphireonline.pk
J. (Junaid Jamshed) is an iconic brand that beautifully balances tradition with a modern sensibility. Offering everything from unstitched fabrics to ready-to-wear, J. is known for its high-quality fabrics, classic prints, and elegant embroidery, with prices ranging from $15 to $200.
While Ethnic PK often explores trendier styles, J. remains rooted in classic, subtle Pakistani aesthetics. It’s a favorite for anyone who appreciates understated and refined ethnic wear that stands the test of time.
Shop now at junaidjamshed.com
If you're searching for show-stopping glamour, Maria B is the designer you need to know. Specializing in high-end bridal, formal, and ready-to-wear collections, this brand is synonymous with luxury. With prices from $70 up to $500, it’s the go-to for statement pieces for weddings and other grand celebrations.
Maria B stands out by fusing intricate traditional embroidery with innovative, modern cuts. While Ethnic PK makes Pakistani fashion accessible for all occasions, Maria B serves up couture-inspired opulence for when you want to feel truly special.
Shop now at mariab.pk
A household name in Pakistan, Gul Ahmed is famous for its high-quality fabrics, especially their beloved lawn collections. Priced affordably from $15 to $80, the brand offers a vast selection of ready-to-wear and unstitched options known for their vibrant prints and comfort.
Gul Ahmed’s biggest strength is its consistency in quality and its huge variety of practical, stylish designs. It’s an ideal alternative to Ethnic PK if you’re specifically looking for durable and beautiful lawn suits that are perfect for everyday wear.
Shop now at gulahmedshop.com
Nishat Linen offers comfortable, easy-to-wear ethnic pieces that don't compromise on style. Popular for its lively floral prints and relaxed silhouettes, this brand is a favorite among those who love a casual, youthful vibe. Prices typically range from $20 to $100.
Compared to Ethnic PK, Nishat Linen focuses more on casual, everyday fashion. Think comfortable fabrics, fun prints, and designs that are perfect for informal gatherings or daily outings. It's style made simple and affordable.
Shop now at nishatlinen.com
Alkaram Studio is a powerhouse of variety, offering everything from simple lawn suits to elaborate occasion wear. With a price range of $20 to $150, their collections feature intricate embroidery and bold prints that cater to both traditional and contemporary tastes.
What makes Alkaram Studio a great alternative is its sheer range of styles and price points. Whether you're dressing for a casual day or a formal wedding, you are sure to find something that fits your budget and style.
Shop now at alkaramstudio.com
Beechtree offers a chic, modern take on ethnic wear that’s a hit with young, fashion-forward women. Priced from approximately $30 to $150, the brand is known for its sleek cuts, minimal embroidery, and trendy prints that are easy to wear every day.
What really sets Beechtree apart is its focus on modern silhouettes and subtle detailing. It offers a more contemporary and minimalist edge than Ethnic PK, making it perfect for stylish office wear or casual outings.
Shop now at beechtree.pk
If you're looking for trendy, affordable fashion, Zellbury is your spot. This brand offers vibrant and youthful casual wear, with most pieces priced between $20 and $80. It's a favorite among the younger crowd for its fun prints and comfortable fabrics.
Zellbury stands out for its playful use of color and pattern, creating lively collections that are super easy to style. It's more budget-friendly and casual than some of Ethnic PK's offerings, making it perfect for building your daily ethnic wardrobe.
Shop now at zellbury.com
Saira Rizwan is a contemporary designer brand for those seeking luxe formal and bridal wear with a bold aesthetic. With prices starting around $150, her collections are all about making a statement with innovative cuts and rich embroidery.
What makes this brand unique is its fusion of traditional techniques with fashion-forward designs. While Ethnic PK is beautifully classic, Saira Rizwan targets the luxury market with adventurous, couture-inspired outfits perfect for high-end events.
Shop now at sairarizwan.com
BTW is a go-to for funky and youthful Western and fusion wear. For those looking for something different from mainstream traditional clothing, BTW also offers ethnic-inspired pieces that are edgy and modern.
The vibe at BTW is fast fashion with a Pakistani twist, aimed at students and young professionals who want trendy, expressive clothing without breaking the bank. It offers a different, more urban aesthetic compared to Ethnic PK.
Shop now at bytheway.pk
Charizma provides a stylish mix of casual and semi-formal wear with a modern, youthful feel. With prices generally between $20 and $100, their collections include eye-catching designs and comfortable fabrics that are perfect for daily style.
Charizma is more casual and street-style inspired than Ethnic PK, focusing on contemporary trends that appeal to young women. If you're looking for trendy yet affordable everyday ethnic outfits, Charizma has plenty to offer.
Shop now at charizma.pk
Almirah offers contemporary ethnic wear that combines modern fashion trends with traditional details. Priced generally between $20 and $80, the brand is known for its comfortable fabrics, vibrant colors, and edgy designs that appeal to style-conscious shoppers.
What makes Almirah unique is its fresh, youthful approach, often incorporating contemporary prints and modern cuts. Compared to Ethnic PK, it has a trendier focus, perfect for building a vibrant, everyday wardrobe with a modern eastern touch.
Shop now at almirah.com.pk
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