23 Brands Like English Factory for Chic, Playful Styles

Discover brands like English Factory offering chic, playful styles with whimsical details. Explore vibrant, affordable fashion to enhance your wardrobe today.
Written by: 
Ash Read
Last updated: 

If you're obsessed with playful dresses, feminine blouses, and vibrant prints that don't break the bank, you’re probably already a fan of English Factory. The brand has mastered the art of creating chic, contemporary pieces with whimsical details like puff sleeves and ruffles, making everyday style feel fun and effortless.

For those who love English Factory's cheerful and spirited aesthetic, there are plenty of other brands serving up similar styles. Whether you're looking for sweet floral frocks, bold statement tops, or charming matching sets, here are 23 other brands to add to your shopping list.

1. Showpo

Showpo delivers on-trend, budget-friendly fashion with a huge selection of fun, flirty dresses and cute separates. Known for its vibrant prints and youthful energy, it’s a go-to for everything from casual day dresses to party-ready outfits. Like English Factory, Showpo isn't afraid of color and playful details, though it often leans more into festival and event wear.

Shop now at showpo.com

2. Lulus

Lulus is your destination for all things romantic, feminine, and chic. The brand specializes in dresses perfect for weddings, date nights, and special events, with a signature style that balances modern trends with timeless elegance. While English Factory's vibe is a bit more whimsical and print-focused, Lulus offers that same playful femininity with a slightly more refined and delicate touch, featuring soft pastels and elegant silhouettes.

Shop now at lulus.com

3. Revolve

Revolve curates contemporary, trend-forward pieces from a huge range of designer and in-house labels. It’s the perfect place to discover playful, statement-making styles alongside edgier separates. You'll find the same love for vibrant prints and youthful silhouettes as English Factory, but Revolve often offers them at a higher price point with a more high-fashion, "It Girl" edge.

Shop now at revolve.com

4. Petal & Pup

This Australian brand offers trendy, easy-to-wear pieces that are perfect for everything from brunch to backyard parties. Petal & Pup’s collection is filled with floral dresses, puff-sleeve tops, and flowy skirts that perfectly capture a sweet and playful spirit. It shares English Factory's accessible price point and love for feminine details, making it a fantastic alternative for everyday chic.

Shop now at petalandpup.com

5. ASTR the Label

ASTR the Label designs romantic and sophisticated pieces with a touch of contemporary flair. They're known for their delicate prints, lace details, and flattering silhouettes that feel effortlessly beautiful. Think of ASTR as English Factory's slightly more grown-up sister - still playful and feminine, but with a focus on modern romance for day-to-night dressing.

Shop now at astrthelabel.com

6. Sabo Skirt

Coming straight from Australia, Sabo Skirt is all about capturing a cool, youthful vibe with its flirty dresses, crop tops, and unique matching sets. The aesthetic is perfect for sunny days and vacation outfits, often featuring bold prints and vivid colors. It mirrors English Factory’s playful, eye-catching style but with a distinctively beachy, laid-back twist.

Shop now at saboskirt.com

7. Sister Jane

For lovers of all things quirky and whimsical, London-based Sister Jane is a dream. The brand drops new, vintage-inspired collections every month, full of dramatic collars, pearly buttons, and rich jacquard prints. It takes the playful femininity of English Factory and dials it up with unique, storybook-like designs that feel truly special and standout.

Shop now at sisterjane.com

8. Chicwish

Chicwish is your secret weapon for retro-inspired, ultra-feminine pieces without the hefty price tag. The brand offers everything from voluminous midi skirts in gorgeous prints to preppy tweed jackets and charming blouses. It hits the same sweet spot as English Factory for affordable, classic styles updated with playful, modern details.

Shop now at chicwish.com

9. & Other Stories

Designed across ateliers in Paris, Stockholm, and Los Angeles, & Other Stories offers a diverse range of styles, but its Parisian-inspired pieces align perfectly with lovers of English Factory. Here you'll find charming printed dresses, beautifully detailed blouses, and quality knitwear that combine timeless design with playful modernity.

Shop now at stories.com

10. CeCe

CeCe adds a playful touch to modern, classic sportswear. Found at department stores like Nordstrom and Macy's, their collections are full of charming dresses and tops with feminine details like bows, ruffles, and whimsical prints. It shares English Factory's mission of making polished, fun fashion accessible for the modern woman who loves a preppy twist.

Shop now at cece.zappos.com

11. Minkpink

Minkpink offers a signature Australian vibe that's confident, colorful, and a little bit rebellious. The brand blends edgy streetwear influences with fun, bold prints and quirky details. Similar to English Factory, Minkpink loves a vibrant design, but often infuses it with a bit more attitude and a rock'n'roll spirit.

Shop now at minkpink.com

12. Cider

Cider is a social-first fashion brand with a finger on the pulse of current trends. Their collections are categorized by mood, making it easy to find playful, youthful, and vibrant pieces. Like English Factory, Cider offers bold and spirited styles at a very affordable price point, though they lean more into hyper-trendy micro-aesthetics for a Gen Z audience.

Shop now at shop.shopcider.com

13. Hello Molly

Born in Sydney, Hello Molly delivers fast, affordable fashion that’s unapologetically fun and feminine. The brand is known for its incredible offering of dresses, playsuits, and matching sets perfect for a night out or a sunny weekend. It shares English Factory's love for vibrant energy and accessible pricing, all with a trendy, party-centric focus.

Shop now at hellomolly.com

14. For Love & Lemons

For Love & Lemons is for the woman who loves romance and a bit of playful drama. Known for its intricate lace details, custom floral prints, and flirtatious silhouettes, this brand creates stunning, statement-making pieces. While English Factory nails everyday playful chic, For Love & Lemons elevates that feminine spirit for special occasions at a luxury price point.

Shop now at forloveandlemons.com

15. Mara Hoffman

Famous for her bold, artistic prints and commitment to sustainability, Mara Hoffman offers playful fashion with a conscience. Her collections feature vibrant resort wear, elegant dresses, and stunning swimwear that feel like wearable art. While at a higher price point, the brand captures the same joyful, confident spirit as English Factory but through a more refined, eco-conscious lens.

Shop now at marahoffman.com

16. J.ING

J.ING is a celebration of hyper-feminine, romantic style with a touch of vintage flair. The brand is filled with pieces featuring ruffles, tweed textures, pleats, and embellished details that are perfect for making a sweet statement. It channels the same cheerful energy as English Factory, but executes it with even more unabashedly girly and intricate designs.

Shop now at jingus.com

17. LPA

LPA is a Revolve-exclusive brand that delivers playful, contemporary pieces with an edgy, experimental side. You'll find bold prints and daring cutouts alongside feminine silhouettes, striking a balance between sweet and sultry. It shares English Factory's love for vibrant design but packages it with a more daring, fashion-forward attitude.

Shop now at lpashop.com

18. Saylor NYC

Saylor brings a Californian-cool vibe to East Coast sophistication. The brand focuses on creating beautiful, feminine pieces with unique details like intricate embroidery, delicate crochet, and playful tassels. If you admire English Factory’s special touches, Saylor offers a more elevated, vacation-ready take on polished, playful style.

Shop now at saylor.nyc

19. PrettyLittleThing

PrettyLittleThing is a fast-fashion powerhouse known for its affordable, trend-driven styles catered to a young, bold audience. Like English Factory, PLT offers a massive array of playful designs and bright colors. However, PLT's aesthetic is much more trend-focused and daring, with an emphasis on sexy, club-ready looks at an extremely low price point.

Shop now at prettylittlething.com

20. Nasty Gal

Nasty Gal serves up fashion for the bold and rebellious. The collections are packed with edgy graphics, daring cutouts, and sexy silhouettes that are anything but boring. While both brands champion standout styles, Nasty Gal's version of "playful" is less sweet-and-chic and more rock-and-roll glam, perfect for those who want to make a scene.

Shop now at nastygal.com

21. Shein

Shein is a global fashion giant offering an endless supply of trendy pieces at ultra-low prices. You can find countless playful dresses, tops, and accessories with vibrant prints that rival the styles found at English Factory. As a fast-fashion leader, Shein is an amazing resource for experimenting with trends and updating your wardrobe on a tight budget.

Shop now at shein.com

22. Few Moda

Few Moda gives you access to stylish, on-trend pieces directly from the manufacturers, which means better quality at a friendly price point. Their selection often includes chic blouses, printed dresses, and tailored separates with feminine details. It captures English Factory’s aesthetic of affordable luxury while giving you well-made, contemporary designs.

Shop now at fewmoda.com

23. Farm Rio

Hailing from Brazil, Farm Rio is an explosion of color, nature-inspired prints, and joyful energy. The brand is famous for its vibrant tropical dresses, patterned sets, and beautifully detailed blouses that make every day feel like a celebration. For those who adore the high-spirited side of English Factory, Farm Rio takes that love of print to an even more exotic and exhilarating level.

Shop now at farmrio.com

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