If you're obsessed with scrolling for youthful, edgy, and affordable outfits, chances are you already have a full cart at Emmiol. The brand is a go-to for Gen Z and anyone who wants to rock the latest streetwear trends - from cool cut-out tops to oversized hoodies - without spending a fortune.
Emmiol makes it easy to experiment with bold, Instagram-ready looks that don’t break the bank. For those who love that trendy, budget-friendly vibe, here are 18 similar brands worth adding to your shopping rotation.
If variety and ultra-low prices are your holy grail, Shein is an essential stop. As a global fast-fashion giant, it offers a nearly endless collection of trendy clothes, from statement dresses to casual tops, often for under $20. Its style is super youthful and a bit edgy, with constant drops of bold prints and playful details that feel very similar to Emmiol.
Shein is the place to be when you want to try a new trend without committing too much money. Its massive selection means you can always find something to match the latest viral aesthetic, making it a perfect alternative for budget-conscious fashion lovers. Shop now at shein.com
Zara is like Emmiol’s more sophisticated older sister. It blends current trends with polished, runway-inspired designs, coming in at a slightly higher price point, typically from $20 to $100. The vibe is a bit more chic and mature, making it a great choice when you want trendy pieces that feel a little more grown-up and refined.
While still offering fast fashion, Zara focuses on versatile staples that you can easily dress up or down. If you want to elevate your on-trend wardrobe with pieces that have a more premium feel, Zara is the perfect fit. Shop now at zara.com
A true classic in the affordable fashion space, H&M delivers everything from must-have basics to trendy statement pieces, usually in the $10-$50 range. It shares Emmiol's commitment to delivering current styles while also offering broader collections, including workwear and notable designer collaborations.
H&M is great for building out a full wardrobe that mixes an edgy, youthful aesthetic with everyday staples. Plus, its growing focus on sustainability provides another reason to check out its latest drops. Shop now at hm.com
PrettyLittleThing is for those who came to make a statement. Its collections are full of bold, eye-catching pieces like bodycon dresses, bright crop tops, and sparkly accessories designed for a night out. With most items between $10 and $60, it hits that same affordable sweet spot as Emmiol.
The brand is known for its unapologetically trendy vibe and frequent drops inspired by celebrity and runway looks. If you love Emmiol for its party-ready and Instagram-worthy styles, PLT will be your new best friend. Shop now at prettylittlething.com
Another UK-based powerhouse, Boohoo serves up trendy fashion at lightning speed, with prices often under $30. Its collections are a mix of oversized hoodies, edgy graphic tees, and streetwear essentials that align perfectly with Emmiol’s aesthetic.
Boohoo has a slightly rebellious, cool-girl vibe and is known for its frequent sales, making it even more budget-friendly. It’s an amazing source for grabbing the latest micro-trends without having to invest much money. Shop now at boohoo.com
Found exclusively at ASOS, Collusion is a Gen-Z-focused brand that feels effortlessly cool. It's known for its bold prints, unique silhouettes, and everyday streetwear staples, all within a welcoming $15 to $50 price range. Collusion often uses more sustainable materials, giving its edgy pieces an extra appeal.
The brand's aesthetic is experimental and forward-thinking, making it a great pick for shoppers who want to stand out from the crowd. If you love discovering unique pieces that still fit a trendy, affordability-focused vibe, Collusion is for you. Shop now at asos.com/brand/collusion
Nasty Gal serves up a bold attitude with a mix of vintage-inspired and edgy modern pieces. It’s slightly more expensive than Emmiol, with prices usually between $20 and $80, but the unique styles are worth it. Think statement outerwear, daring dresses, and perfectly slouchy band tees.
Known for its rock-and-roll heritage, Nasty Gal is for those who love Emmiol’s youthful feel but want something with a bit more of a rebellious, sophisticated edge. It’s fashion for the bold and confident. Shop now at nastygal.com
A close relative to Shein, Romwe delivers super-trendy, ultra-affordable styles with a heavy focus on e-girl aesthetics, streetwear, and cute graphic prints. Priced from $10 to $40, it’s a haven for anyone on a tight budget who still wants to be seriously fashionable.
Romwe’s vibe is relentlessly youthful, bold, and experimental. If your favorite thing about Emmiol is the ability to try out new, quirky trends without thinking twice, you'll feel right at home with Romwe’s fun and fearless collections. Shop now at romwe.com
Specializing in swimwear and casual streetwear, Zaful brings a fun, beachy energy to the world of fast fashion. With prices sitting comfortably between $15 and $50, it aligns perfectly with Emmiol's accessible price point. Its collections are full of bikinis, cut-out dresses, and chunky accessories.
If you're shopping for a vacation or just want to inject some laid-back, West Coast energy into your wardrobe, Zaful is a perfect choice. It offers that same trendy and youthful feel as Emmiol but with a sun-kissed twist. Shop now at zaful.com
While Emmiol leans into streetwear, Lulus offers trendy pieces with a distinctly more feminine and romantic vibe. With prices typically ranging from $30 to $100, it's a slight step up but still affordable. Lulus is famous for its incredible selection of dresses, perfect for everything from dates to weddings.
If you need stylish, on-trend outfits for more formal or special occasions but still want that fun, youthful energy, Lulus is an unbeatable choice. It’s where Emmiol lovers go to find their next great party dress. Shop now at lulus.com
Missguided is all about empowering shoppers to be confident and stand out. It offers bold, sexy, and streetwear-inspired looks that are very much in line with Emmiol's edgy aesthetic. You'll find everything from daring separates to statement dresses, with most items priced between $20 and $60.
The brand consistently delivers trend-forward pieces designed for being seen. For those who love keeping up with the latest styles and aren't afraid to take fashion risks, Missguided is a perfect match. Shop now at missguided.com
An amazing offshoot of the main site, Shein Curve provides the same hyper-trendy, youthful, and affordable styles, but with a focus on inclusive sizing. Prices mirror standard Shein, so you can count on finding entire outfits for under $50.
Shein Curve makes it easy for plus-size shoppers to experiment with the same edgy streetwear and statement pieces found on sites like Emmiol. It's proof that fashion-forward looks should be accessible to every body. Shop now at shein.com/sheincurve
Tobi strikes a balance between several popular aesthetics - you'll find girly, boho, and edgy streetwear pieces all in one place. With most items between $30 and $80, its curated collections are made for fashion-forward people who enjoy mixing different vibes.
It’s perfect for the Emmiol fan who wants slightly more refined options without sacrificing that trendy, youthful feel. Tobi is great for finding unique pieces that still feel very current and wearable. Shop now at tobi.com
Pink Lily offers trendy fashion through a sweeter, more feminine lens. While still youthful and on-trend, its vibe is more casual and cute compared to Emmiol's edgy streetwear focus. Prices typically fall between $20 and $70 for cute tops, dresses, and cozy loungewear.
If you're looking for trendy pieces that feel more approachable and have a playful, girly twist, Pink Lily is a fantastic choice. It's a great spot to find adorable outfits for brunch, shopping, or a casual day out. Shop now at pinklily.com
While primarily a footwear brand, Public Desire is essential for anyone channeling the Emmiol aesthetic. It specializes in bold, statement-making shoes - from sky-high platforms to edgy boots - that perfectly complement trendy, streetwear-inspired outfits. Prices are accessible, generally from $30-$80.
Finding the right shoes can make or break a look, and Public Desire ensures you always have the perfect fashion-forward pair. It's the go-to accessory brand for completing your standout style. Shop now at publicdesire.com
Think of SheIn Trend as a curated boutique inside the massive world of Shein. This section filters out the basics and focuses solely on the most fashion-forward, runway-inspired pieces. It captures the statement-making essence of Emmiol’s style, featuring everything from edgy tops to cool skirts.
With prices still comfortably in the $20-$60 range, it’s perfect for shoppers who love the prices of Shein but want a quicker, more elevated way to find the coolest new items without endless scrolling. Shop now at shein.com
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