There's nothing quite like the feeling of pulling on a super-soft, warm layer on a cold day, and Cuddl Duds has mastered that cozy essential. Known for their ultra-plush fabrics and accessible prices, they are a go-to for thermal underwear, loungewear, and layering pieces that feel like a warm hug.
If your closet is full of their dependable styles and you're looking to branch out, you're in luck. Whether you need something for outdoor adventures, stylish lounging, or simply staying warm at your desk, here are 18 similar brands that deliver on that same cozy promise.
Uniqlo is the master of high-quality, minimalist basics, and their HEATTECH line is legendary for a reason. This innovative fabric technology provides incredible warmth without any of the bulk, making it perfect for layering under everything from sweaters to office wear. Like Cuddl Duds, Uniqlo prioritizes functional, everyday comfort at an affordable price, but with a more modern and streamlined Japanese aesthetic.
Shop now at uniqlo.com
For budget-friendly cozy wear that doesn't skip on style, H&M is an excellent choice. You can find everything from thermal sets and fleece pajamas to soft-knit loungewear perfect for a relaxed weekend. While Cuddl Duds sticks to timeless basics, H&M often incorporates trendier details, colors, and prints, giving you warm layers that feel current and fresh.
Shop now at hm.com
If you need warmth that can stand up to serious cold, L.L.Bean delivers. Renowned for their durable, high-quality outdoor gear, their thermal underwear and fleece layers are designed for longevity and performance. Their pieces are more rugged and outdoorsy than Cuddl Duds, making them a fantastic option for those who need functional comfort for camping, hiking, or just surviving a brutal winter.
Shop now at llbean.com
Old Navy is a go-to for affordable family-friendly fashion, and their cold-weather essentials are no exception. They offer a huge selection of thermal tops, leggings, and cozy loungewear in a variety of fun prints and vibrant colors. Similar to Cuddl Duds, they focus on soft basics at a great price, but with a more playful and casual vibe that’s perfect for laid-back everyday wear.
Shop now at oldnavy.com
For the eco-conscious shopper, Patagonia offers high-performance thermal layers and fleece made with sustainability in mind. Their pieces are designed for outdoor activity, blending serious warmth with eco-friendly fabrics. While pricier than Cuddl Duds, a Patagonia base layer is an investment in quality and ethical manufacturing, perfect for keeping you warm on adventures for years to come.
Shop now at patagonia.com
When the temperature really drops, Columbia's technical gear is a lifesaver. Specializing in outdoor apparel, they excel at creating thermal underwear and fleece jackets with added features like Omni-Heat™ reflective lining for superior warmth. Columbia shares Cuddl Duds' focus on comfort, but with a strong emphasis on weather resistance and performance for activities like skiing or winter hikes.
Shop now at columbia.com
Everlane delivers minimalist, high-quality basics perfect for a modern wardrobe. Their collection of cozy essentials includes soft knitwear and thermal tops designed with a sleek, understated aesthetic. If you love the comfort of Cuddl Duds but want something a bit more refined and polished for casual everyday looks, Everlane’s thoughtfully designed pieces are a perfect fit.
Shop now at everlane.com
Famous for impossibly soft loungewear, Aerie is all about feel-good comfort. Their thermal sets, cozy leggings, and plush pajamas are ideal for movie marathons and lazy Sundays. Compared to Cuddl Duds, Aerie’s styles are more fashion-forward and playful, often available in cute prints or pastel shades, making them a great choice for looking stylish while you relax at home.
Shop now at ae.com/aerie
J.Crew brings a touch of timeless, preppy style to its cozy collection. You’ll find plush half-zip fleeces, soft-knit joggers, and thermal layers that are polished enough for a casual winter outing. While Cuddl Duds is purely about foundational comfort, J.Crew adds a layer of classic sophistication, making their warm pieces feel a little more elevated.
Shop now at jcrew.com
Lands’ End is another heritage brand known for dependable, high-quality essentials built to last. Their thermal wear, fleece pajamas, and cozy layers are practical, durable, and designed for serious warmth. Like Cuddl Duds, they prioritize functional comfort, but often with a more classic, rugged feel that's ready for any cold-weather climate.
Shop now at landsend.com
If you're looking to add warmth to your existing outfits, Calzedonia is the answer. This Italian brand specializes in innovative legwear, including amazing thermal-lined leggings and plush tights that layer perfectly under dresses, skirts, and even jeans. They offer a stylish way to get that cozy Cuddl Duds feeling without having to change your entire winter wardrobe.
Shop now at calzedonia.com
Macy’s private labels like Charter Club and Alfani offer an incredible selection of cozy, quality essentials. From fleece robes and thermal pajama sets to soft loungewear, you can find reliable warm basics at great prices. They offer a similar comfort-focused approach as Cuddl Duds but with the massive variety of a major department store, serving up different fits, fabrics, and styles.
Shop now at macys.com
A rising star in the comfort scene, Gearbax focuses on thermal-activewear designed for incredible warmth and breathability. Their engineered fabrics trap heat effectively while letting you move, making them a great fit for cold-weather runs or as a high-performance base layer. They share Cuddl Duds' devotion to warmth but with a more technical, athletic edge.
Shop now at gearbax.com
Target's in-house brands are superstars of affordable style, and their cozy essentials are a must-try. A New Day offers chic, comfortable loungewear, while All in Motion delivers fleece and tech layers perfect for active lifestyles. Both brands provide the same cozy, dependable feel as Cuddl Duds but often with trendier silhouettes and colors that keep you looking stylish.
Shop now at target.com
For those who prefer natural fibers, Wool&Prince specializes in impossibly soft merino wool basics. Their thermal layers and loungewear are naturally warm, breathable, and odor-resistant, making them a fantastic premium alternative. You get the same core benefit of warmth as Cuddl Duds, but with the luxurious and sustainable properties of high-quality merino wool.
Shop now at woolandprince.com
If variety and rock-bottom prices are your main motivators, SHEIN is hard to beat. They offer a massive, ever-changing selection of cozy clothes, from thermals and fleece-lined leggings to oversized knit sets. While Cuddl Duds focuses on consistent quality, SHEIN delivers on trendiness and affordability, making it easy to experiment with different cozy styles each season.
Shop now at shein.com
Nordstrom is a haven for premium comfort, carrying amazing cozy brands like Barefoot Dreams alongside their own high-quality private labels. Whether you're hunting for a plush new robe or buttery-soft thermal leggings, their selection elevates the idea of loungewear. Think of it as a more luxurious, fashion-forward take on the essentials that make Cuddl Duds so loved.
Shop now at nordstrom.com
Zella, Nordstrom’s in-house activewear brand, nails the sweet spot between performance and comfort. Their fleece tops, joggers, and thermal leggings are perfect for a chilly morning workout or simply lounging in ultimate softness at home. They have a sportier, athleisure-focused aesthetic compared to Cuddl Duds but offer that same reliable, wear-all-day coziness.
Shop now at nordstrom.com/brands/zella
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