Style Guide

14 Brands Like Crabtree and Evelyn for Luxurious Bath Goods

Spencer Lanoue·January 8, 2026·11

Your bathroom shelf tells a story. Maybe it is lined with half-empty bottles of something forgettable, products that smell fine but never make you feel anything. You want that ritual — the one where a simple hand wash or body lotion turns an ordinary Tuesday into something worth slowing down for. That is exactly the gap Crabtree & Evelyn fills with its botanical-inspired soaps, lotions, and home fragrances wrapped in packaging almost too pretty to open.

But if you have loved Crabtree & Evelyn and want to explore what else is out there, you are in the right place. We rounded up 14 brands that deliver that same blend of beautiful scents, quality ingredients, and the kind of everyday indulgence that makes your routine feel like a reward.

L'Occitane en Provence

L

L'Occitane en Provence brings the warmth of southern France right into your bathroom. The brand has built its reputation on rich, plant-based formulas starring ingredients like shea butter sourced directly from Burkina Faso and lavender harvested from Provencal fields. Their body lotions absorb beautifully without leaving a greasy film, and the shower oils turn water into something almost silky.

Where Crabtree & Evelyn leans into English garden florals, L'Occitane offers a distinctly Mediterranean warmth. The packaging feels gift-ready from the moment you pick it up, which is why their holiday sets consistently sell out. If you appreciate botanical focus but want formulas that feel deeply nourishing, this brand delivers on every level.

Best for: Fans of rich, plant-based body care with French heritage and gift-worthy packaging.

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Jo Malone London

Jo Malone London

Jo Malone London is where fragrance becomes an art form you can layer into your entire routine. Known for sophisticated scent profiles that are designed to be combined and personalized, the brand extends well beyond perfume into bath oils, body creams, and candles. Their approach lets you build a signature scent experience across your shower, skin, and home.

Compared to Crabtree & Evelyn's more traditional botanical profiles, Jo Malone pushes into more complex territory with unexpected pairings. The cream-and-black packaging is iconic for a reason, and the products inside live up to the presentation. This is a premium choice, but one that makes every application feel intentional.

Best for: Scent enthusiasts who want layerable, complex fragrances across their entire bath and body routine.

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The White Company

The White Company

The White Company takes a quieter, more restrained approach to luxury bath products. Their entire aesthetic revolves around calm neutrals, soft textures, and subtle fragrances that make your bathroom feel like a boutique hotel spa. From plush bath towels to gentle bath salts and understated candles, everything is designed to create an atmosphere of peace.

If Crabtree & Evelyn is a lush English garden, The White Company is more like a freshly made bed in a five-star resort. The scents tend toward clean and modern rather than floral, and the overall experience favors tranquility over vibrancy. They also carry beautiful robes and linens that complete the full at-home spa feeling.

Best for: Minimalists who want a complete, serene bath experience with hotel-spa sophistication.

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Aesop

Herbivore Botanicals

Aesop has become synonymous with design-forward self-care. Those amber apothecary bottles are instantly recognizable, and the products inside match the visual promise. Plant-based body cleansers, hand washes, and moisturizers feature earthy, complex scent profiles that lean unisex and sophisticated rather than traditionally floral.

Where Crabtree & Evelyn draws from classic English botanicals, Aesop pulls from a broader, more contemporary palette of ingredients like mandarin rind, vetiver, and petitgrain. The brand appeals to people who care as much about how a product looks on their countertop as how it performs on their skin. Every formula is thoughtfully crafted with a genuine commitment to quality ingredients and sensory experience.

Best for: Design-conscious shoppers who want plant-based, unisex bath products with apothecary appeal.

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Molton Brown

Le Labo

Molton Brown is a fellow British luxury brand that shares Crabtree & Evelyn's commitment to fragrance-forward bath products but dials up the intensity. Their bath and shower gels are iconic, coming in bold, evocative scents inspired by travel and nature. The formulas feel rich and lathering, turning even a quick morning shower into something more indulgent.

The scent profiles here are more adventurous than what you will find at Crabtree & Evelyn. Think warm, spicy notes and exotic blends rather than soft garden florals. They also offer matching hand lotions and candles so you can carry a scent through your entire home. Molton Brown has been a staple in luxury hotels across the UK for decades, and using their products at home brings that same feeling of being treated well.

Best for: British luxury lovers who want bold, travel-inspired fragrances with serious lather and presence.

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Herbivore Botanicals

Herbivore Botanicals takes a modern, clean approach to bath and body luxury. The brand builds every product around natural, plant-based ingredients with nothing synthetic, and the minimalist packaging reflects that transparency. Their bath soaks, body oils, and sugar scrubs are as beautiful to display as they are effective to use.

If you love Crabtree & Evelyn's natural ethos but want a brand that goes further with vegan-friendly, cruelty-free formulas and an eco-conscious mission, Herbivore is a strong match. The scents tend toward calming and grounding, with notes like lavender, eucalyptus, and blue tansy. This is self-care that feels genuinely good for both your skin and the planet.

Best for: Eco-conscious buyers who want vegan, plant-based bath products with clean ingredient lists.

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Kiehl's

Aromatherapy Associates

Kiehl's has been rooted in New York apothecary tradition since 1851, blending natural ingredients with scientific innovation. Their body care range includes standout moisturizers and aromatic washes that deliver genuine performance alongside pleasant, understated scents. The brand has always prioritized ingredient quality and dermatological testing.

Where Crabtree & Evelyn focuses primarily on fragrance and sensory pleasure, Kiehl's adds a strong skincare science dimension. You get the beautiful scents and the luxurious textures, but the formulas are also designed to truly improve your skin. Their generous sample program also makes it easy to try before committing, which is a thoughtful touch for a heritage brand at this level.

Best for: Skincare-focused buyers who want heritage apothecary quality with science-backed body care formulas.

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Le Labo

Le Labo approaches fragrance with an artisanal, almost obsessive attention to craft. Each scent is hand-blended and labeled with its creation date, and their range extends from perfumes into luxurious shower gels, bath oils, and body lotions. The brand has developed a cult following for scents that feel deeply personal and unconventional.

This is a significant step up in both price and intensity from Crabtree & Evelyn. Where Crabtree & Evelyn offers lovely, accessible botanical scents, Le Labo creates complex, layered fragrances that linger for hours and become part of your identity. If you are willing to invest more for bath products that double as a signature scent, this brand rewards that commitment.

Best for: Fragrance connoisseurs who want hand-blended, artisanal scents that become a personal signature.

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Byredo

Byredo

Byredo sits at the intersection of modern art and luxury fragrance. Founded in Stockholm, the brand creates body lotions, hand creams, and wash products infused with scents that are minimal yet unforgettable. The packaging is stark, clean, and unmistakably contemporary, designed to look as striking on a shelf as it smells on your skin.

Compared to Crabtree & Evelyn's traditional English charm, Byredo offers a cooler, more design-conscious aesthetic. The fragrance profiles are bold enough to stand on their own without being overwhelming. This brand appeals to the kind of person who wants their bath products to reflect a modern sensibility and an appreciation for creative, boundary-pushing scent work.

Best for: Design-forward shoppers who want modern Scandinavian luxury with bold, artistic fragrance profiles.

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Aromatherapy Associates

Aromatherapy Associates focuses entirely on the therapeutic power of essential oils. Their award-winning bath and shower oils are formulated with specific wellness goals in mind, from promoting better sleep to relieving stress and muscle tension. Every product is designed to turn your bath into a genuinely restorative experience.

If you love the calming ritual that Crabtree & Evelyn encourages but want to go deeper into the wellness side, this is your brand. The scents here are pure and potent, blended by experts who understand how essential oils interact with both body and mind. A few drops of their bath oil in warm water creates the kind of experience that makes you protective of your evening routine.

Best for: Wellness-focused bathers who want therapeutic essential oil blends for stress relief and better sleep.

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Fresh

Fresh combines natural ingredients with modern formulation science to create body care that is both effective and genuinely enjoyable to use. Their sugar-based scrubs, rich body lotions, and scented bath gels have built a loyal following among people who refuse to compromise between performance and pleasure. The scent range covers everything from bright citrus to warm rose and soy.

Much like Crabtree & Evelyn, Fresh puts a premium on ingredient quality and sensory experience. The difference is a slightly more modern, streamlined aesthetic and a stronger emphasis on formulas that deliver real skincare benefits alongside beautiful fragrance. Their products bridge the gap between indulgent body care and results-driven skincare in a way that feels effortless.

Best for: Beauty lovers who want body care that performs like skincare while delivering a luxurious sensory experience.

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Sisley Paris

Sisley Paris

Sisley Paris is a high-end French brand where phytotherapy meets serious luxury. Their body treatments, oils, and creams use rare plant extracts to deliver visible results, and the sensory experience of using them matches the clinical precision behind the formulas. This is body care for people who view their routine as an investment in their skin.

Sisley shares Crabtree & Evelyn's deep commitment to botanical ingredients, but operates at a significantly higher price point with more advanced formulations. The textures are extraordinary, the scents are refined without being overpowering, and the results speak for themselves. If you are ready to invest in the best plant-based body care available, Sisley sets a standard that is hard to match.

Best for: Luxury investors who want clinically advanced, plant-based body treatments with visible results.

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Lush

Lush takes a completely different energy into bath time. Handmade bath bombs, bubble bars, and fresh-cut soaps in vivid colors and playful shapes make every product feel like an event. The brand is unapologetically fun, and their commitment to cruelty-free, ethical sourcing runs through everything they create.

If Crabtree & Evelyn is a quiet afternoon in an English cottage, Lush is a celebration. Both brands understand that bathing should be more than functional, but Lush brings a vibrant, sensory-overload approach that makes it especially appealing for gifting. Their stores are an experience in themselves, and the products deliver on the promise of turning your tub into something memorable and colorful.

Best for: Fun-loving bathers who want handmade, cruelty-free products with bold colors and playful personality.

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Aveda

Aveda has been a pioneer in plant-based, eco-conscious beauty since the 1970s. Their bath and body products use aromatic essential oils and natural extracts to create a grounding, wellness-focused experience. The brand draws on Ayurvedic principles to formulate products that care for the body while calming the mind.

Like Crabtree & Evelyn, Aveda puts botanicals at the center of everything. The difference is a stronger emphasis on sustainability, responsible sourcing, and a grounded wellness philosophy. Their signature scent blends are designed to have a genuine calming or energizing effect, not just smell pleasant. If you want your self-care routine to align with your environmental values without sacrificing quality or sensory pleasure, Aveda has been doing this longer than almost anyone.

Best for: Sustainability-minded shoppers who want Ayurveda-inspired, plant-based body care from a proven eco-pioneer.

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Building Your Bath Collection

The best bath and body routine draws from different strengths. Pair Molton Brown's bold shower gels with Aromatherapy Associates' therapeutic bath oils for contrast. Mix L'Occitane's rich moisturizers with Aesop's earthy hand washes. Layer Jo Malone's fragrances across your body cream and candle for a complete sensory experience. The products you reach for every day should make the ordinary feel worth savoring.

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Written by

Spencer Lanoue

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