With its blend of minimalism, sensuality, and comfort, Cou Cou Intimates has perfected the art of luxurious lingerie that feels incredible to wear. The brand strikes a beautiful balance between sophisticated, refined aesthetics and everyday comfort, using delicate lace and silk to make simple silhouettes feel special.
If you love their elegant essentials and want to discover more brands that celebrate self-care and sensuality through beautiful underpinnings, we’ve gathered 20 similar brands worth adding to your collection.
As a legend in the world of luxury lingerie, La Perla is synonymous with Italian craftsmanship and timeless elegance. Their collections are filled with couture-level lacework, fine embroidery, and sumptuous silks. You'll find everything from exquisite everyday bras to jaw-dropping bodysuits and nightgowns.
Price-wise, La Perla sits at a higher tier than Cou Cou, with sets often starting around $300. It’s the brand you turn to for true investment pieces and moments of pure indulgence when you want your lingerie to feel like high art.
Shop now at laperla.com
Leave it to Rihanna to create a lingerie brand that is all about inclusivity, body positivity, and bold self-expression. Savage X Fenty offers a huge range of styles, from vibrant everyday sets to daring, vinyl-and-lace ensembles in an extensive range of sizes. Pieces are generally affordable, between $20-$80.
While Cou Cou offers quiet, refined elegance, Savage X Fenty is loud, proud, and unapologetically sexy. It’s perfect for embracing your inner confidence with trend-forward designs that are made for every body.
Shop now at savagex.com
Hailing from France, Aubade captures a feeling of traditional Parisian romance and femininity. The brand is celebrated for its exquisite craftsmanship, often featuring delicate Leavers lace, intricate embroidery, and flattering sheer details. Prices typically range from $100-$200 for a set.
While Cou Cou has a modern, minimalist edge, Aubade leans into classic, romantic sophistication. Think of it as the perfect lingerie for a stroll along the Seine or when you just want to feel hopelessly romantic and chic.
Shop now at www.aubade.com/us/
Famous for creating "The World’s Most Comfortable Thong," Hanky Panky is all about effortless, everyday comfort without sacrificing style. Their signature soft, stretchy lace is their claim to fame, used across a colorful collection of thongs, briefs, and bralettes, most of which are priced from $20-$50.
If you love Cou Cou for its comfort but need great basics for everyday wear, Hanky Panky delivers. It’s less about intricate luxury and more about fun, playful, and incredibly wearable lace essentials.
Shop now at hankypanky.com
Lise Charmel is another icon of French luxury lingerie, known for its opulent and artistic approach. Their designs are intricate and highly ornamental, featuring fine Guipure lace, rich embroidery, and decorative details that turn each piece into a work of art. These are special-occasion pieces, with prices ranging from $150-$400.
Where Cou Cou finds beauty in minimalism, Lise Charmel finds it in ornate, statement-making maximalism. It’s for moments when you want your lingerie to feel breathtakingly glamorous.
Shop now at us.lisecharmel.com
Kiki de Montparnasse blends luxury with a provocative, artistic edge. The brand is known for its sensuous lingerie, loungewear, and "ready-to-wear" pieces that use high-end materials like silk charmeuse, delicate lace, and even bondage-inspired leather details. Prices are on the higher end, typically from $200-$500.
Compared to Cou Cou's gentle sensuality, Kiki de Montparnasse is more daring, sophisticated, and high-fashion. It’s the perfect brand for exploring a more provocative side of luxury lingerie.
Shop now at kikidm.com
Meaning "beautiful thing" in Italian, Cosabella lives up to its name with vibrant, comfortable lingerie made from high-quality lace and fabrics. Known for their extensive color palette and buttery-soft materials, they offer everything from everyday bralettes to sexy bodysuits, typically priced between $30-$80.
Cosabella brings a playful, colorful energy to the table. While Cou Cou leans into a more neutral and muted elegance, Cosabella is your go-to for fun, mood-boosting colors that are still incredibly comfy.
Shop now at cosabella.com
Fleur du Mal is where high fashion meets lingerie. Founded by a former Victoria's Secret design director, the brand excels at creating chic, contemporary, and cheeky pieces that feel both elegant and provocative. You'll find innovative bodysuits designed to be shown off, silk separates, and luxe lace bras, with prices from $100-$300.
If you love Cou Cou's luxurious aesthetic but want something a bit more modern and daring, Fleur du Mal is a perfect match. Their pieces are designed to be seen.
Shop now at fleurdumal.com
A master of minimalist luxury, Eres specializes in sleek and impeccably crafted lingerie and swimwear. Using innovative, sculpting fabrics, their designs are clean, modern, and utterly sophisticated, providing a second-skin feel. Their pieces are found at a luxury price point, often from $200-$400.
Eres shares Cou Cou's minimalist elegance but elevates it with a focus on cutting-edge materials and a purely architectural aesthetic. It’s sophistication at its quietest and most confident.
Shop now at eresparis.com/us
Bordelle is for the bold and adventurous. This UK brand is famous for its intricate, bondage-inspired designs that feature signature elastic strapping. Each piece is a masterclass in body-framing design, created to be worn as both lingerie and statement-making outerwear. Prices range from around $150-$350.
While Cou Cou champions softness and delicacy, Bordelle celebrates strength and structure with an avant-garde edge. It's lingerie as powerful body armor.
Shop now at bordelle.co.uk
Naja combines beautiful lingerie with a powerful message of sustainability and female empowerment. The brand uses fabrics made from recycled plastic bottles and prioritizes ethical manufacturing. Their styles are fun, vibrant, and modern, often featuring bold prints, and are very accessibly priced from $20-$60.
For the eco-conscious shopper who loves Cou Cou’s aesthetic, Naja offers a more budget-friendly and earth-friendly alternative with an equally strong focus on making women feel great.
Shop now at naja.co
Designed in New Zealand, Lonely creates lingerie that celebrates comfort and individuality. Their pieces have a wonderfully effortless and understated feel, with distinctive cutouts and a focus on premium fabrics that feel amazing against the skin. Most items are priced from $70-$180.
Lonely and Cou Cou both embrace a natural, fuss-free approach to beauty. Lonely pushes the envelope a bit more with unique details, making it a great choice for minimalist designs with a subtle edge.
Shop now at lonelylabel.com
Bluebella brings a dose of high-fashion and provocative design to an accessible price point ($30-$100). The London-based brand is known for its directional styles, featuring lots of strapping, sheer mesh, and dramatic silhouettes. Their lingerie is intended to inspire confidence and make a statement.
This brand is Cou Cou's trend-driven, edgy sister. If you appreciate the quality feel but are craving something more overtly sensual and fashion-forward, Bluebella is your spot.
Shop now at bluebella.com
Paloma Casile delivers pure Parisian luxury with vintage-inspired details. Her collections feel like treasures discovered in a secret boutique, featuring delicate French lace, embroidered tulle, and timeless silhouettes. These couture-like pieces are priced accordingly, usually from $200-$400.
Compared to Cou Cou's cool minimalism, Paloma Casile is richly romantic and ornate. It’s a perfect pick for those who dream of classic, show-stopping luxury rooted in old-world glamour.
Shop now at palomacasile.com/en
Beyond stunning lingerie, Rihanna’s FENTY empire has changed the game with a body-first approach across the board. The intimates and shapewear line focuses on body confidence, featuring sleek, figure-hugging designs made with innovative fabrics priced between $30 and $150.
While Cou Cou's luxury is delicate and romantic, the FENTY lines are about bold empowerment and innovative comfort. Think of it as the ultimate in modern foundation wear designed to make you feel polished and confident.
Shop now at savagex.com
Eberjey is the undisputed queen of cozy luxury. Famous for "the world's softest pajamas," their ethos extends to their lingerie, which is all about comfort, gentle support, and relaxed romance. Expect beautifully soft lace bralettes and briefs in sweet, muted colors, with prices from $30-$100.
If the comfort aspect of Cou Cou is what you love most, Eberjey dials it up to ten. It’s the brand you live in on weekends for an effortlessly elegant and unbelievably cozy feel.
Shop now at eberjey.com
Stella McCartney was one of the first names in luxury to champion sustainability, and her lingerie line is no exception. Crafted from materials like organic cotton and recycled lace, the collections are modern, sporty, and sleek, with prices ranging from $100-$300.
The brand brings a contemporary, athletic-inspired edge to luxury that differs from Cou Cou's romanticism. It's the perfect choice for anyone who wants chic, eco-conscious lingerie that doesn't compromise on style.
Shop now at stellamccartney.com
This beloved Italian brand makes elegant, sophisticated lingerie accessible to everyone. Intimissimi offers a fantastic array of styles, from essential cotton basics to silk-and-lace sets that look far more expensive than their $20-$70 price tag. They excel at classic European style.
Intimissimi is the ideal brand when you want that refined Cou Cou feeling without the premium investment. It’s a go-to for building a beautiful and affordable core lingerie wardrobe.
Shop now at intimissimi.com
Yandy is an online treasure trove for fun, flirty, and über-affordable lingerie, with most pieces falling between $10-$50. From sweet everyday styles to fantasy costumes and incredibly sultry pieces, their selection is enormous. It's the place to experiment with a new, trend-driven look without breaking the bank.
While Cou Cou is about premium, timeless investment pieces, Yandy is for indulging your playful side. It’s great for trying out more daring or niche styles that you might not wear every day.
Shop now at yandy.com
As one of the biggest names in lingerie, Victoria’s Secret offers something for nearly everyone, from cozy t-shirt bras and everyday panties to glamorous, lacy push-up bras and matching sets. In recent years, they’ve also expanded their focus to include more comfortable and inclusive styles at a price point from $20-$80.
Compared to the boutique feel of Cou Cou, Victoria's Secret is a mainstream powerhouse offering a vast array of fits, styles, and sister brands like PINK and Happy Nation. It remains a reliable destination for feminine, sexy, and widely accessible lingerie.
Shop now at victoriassecret.com/us
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