If you've fallen for Coucoo's unique blend of playful prints and eco-conscious design, you're not alone. The brand has become a favorite for its ability to make sustainable fashion feel fun, fresh, and totally wearable. Their pieces are perfect for anyone who wants their closet to be as kind to the planet as it is stylish.
For those times you want to expand your horizons and discover other brands nailing that same unique, eco-friendly vibe, we've got you covered. Here are 19 incredible brands that share Coucoo's commitment to standout style and sustainability.
Reformation is the cool-girl of sustainable fashion, serving up trendy, chic clothing made from materials like deadstock fabrics and Tencel. Known for its killer fits and effortlessly stylish aesthetic, Ref is where you go for that perfect wedding guest dress or a top that looks like it came straight off a runway. It's a bit pricier than Coucoo, with pieces generally in the $80-$300 range, but the style payoff is huge.
While Coucoo is more vibrant and eclectic, Reformation leans into a more polished, contemporary look. Both brands, however, are deeply committed to transparency and proving that you don't have to sacrifice style to be sustainable.
Shop now at thereformation.com
If you're drawn to Coucoo's bold energy, Selva Negra will be right up your alley. This brand is celebrated for its vibrant, tropical-inspired prints on a range of dresses, swimwear, and accessories that scream vacation. Using sustainable materials like organic cotton and hemp, Selva Negra makes statement pieces for those who aren't afraid of a little color.
Compared to Coucoo's playful patterns, Selva Negra delivers a more maximalist, nature-inspired flair. It's the perfect choice when you want your outfit to do all the talking while still supporting ethical production.
Shop now at selvagranclothing.com
TAMGA Designs is all about hand-drawn prints, flowy silhouettes, and a sun-drenched, bohemian vibe. Specializing in vibrant dresses, jumpsuits, and tops made from ultra-soft, eco-friendly fabrics like TENCEL™ and ECOVERO™, this brand makes clothes that look and feel amazing. Their commitment to ethical production in their family-run Bali facility means every piece is filled with good energy.
If you love Coucoo's unique prints but are looking for something with a more laid-back, travel-inspired aesthetic, TAMGA Designs is your go-to. Both capture the joy of dressing up in a way that’s kind to the planet.
Shop now at tamgadesigns.com
Based in sunny Los Angeles, Whimsy + Row offers flirty, easy-to-wear pieces made from deadstock fabrics and sustainable materials. Think cute jumpsuits, casual dresses, and versatile tops perfect for a Farmer's Market run or brunch with friends. Their collections are produced in limited runs, ensuring you get something special while minimizing waste.
Much like Coucoo, Whimsy + Row excels at creating fun, stylish clothing that doesn't take itself too seriously. They share a similar price point and a mission to make eco-friendly fashion both accessible and desirable.
Shop now at whimsyandrow.com
A true pioneer in the sustainable fashion movement, People Tree has been creating fair trade and eco-friendly clothing for decades. Their collections feature relaxed, boho-chic dresses, tops, and classics made from organic and natural fibers. You'll find everything from hand-woven textiles to cheerful, artisanal prints.
While Coucoo's style is more modern and playful, People Tree digs deep into the roots of slow fashion and artisanal craftsmanship. It's a great alternative for those who love Coucoo's eco-credentials and are drawn to a more globally-inspired, free-spirited aesthetic.
Shop now at peopletree.co.uk
Christy Dawn creates dreamy, vintage-inspired dresses and separates that feel both timeless and romantic. They are famous for using deadstock fabrics, which gives their pieces a unique, limited-edition feel while simultaneously reducing textile waste. Their aesthetic is nostalgic, focusing on feminine prairie dresses and flowy silhouettes.
Where Coucoo uses bold, graphic prints, Christy Dawn leans into delicate florals and muted, earthy tones. However, both brands share a deep devotion to slow, conscious production and crafting beautiful clothes you'll cherish for years.
Shop now at christydawn.com
Amour Vert translates to "Green Love," and that's exactly what this brand embodies. They offer elegant, minimalist pieces - from silky blouses to perfectly-draped tees and dresses - all made from sustainable materials like TENCEL™ Modal and organic cotton. For every T-shirt purchased, they plant a tree.
Compared to Coucoo's playful vibe, Amour Vert offers a more sophisticated and timeless Parisian-chic style. It’s perfect for building a capsule wardrobe of high-quality, eco-conscious staples that you can easily dress up or down.
Shop now at amourvert.com
Thought is your home for comfortable, laid-back staples made with sustainability at their core. This UK-based brand specializes in easy-to-wear pieces like organic cotton tees, linen dresses, and bamboo socks, often in earthy, nature-inspired palettes. Their focus is on creating thoughtful clothing that’s built to last.
If you love Coucoo's eco-philosophy but are looking for more subdued, minimalist basics for your everyday wardrobe, Thought is an excellent choice. Both brands make sourcing and ethics a top priority.
Shop now at wearethought.com
For high-quality, ethically-made basics, look no further than Kotn. They specialize in essentials crafted from unbelievably soft Egyptian cotton, focusing on a fully transparent supply chain that benefits the farmers directly. Their collection includes perfect-fit t-shirts, cozy loungewear, and timeless wardrobe staples.
While Coucoo is all about making a statement with prints, Kotn is about perfecting the art of the understated staple. They are the ideal brand for stocking up on minimalist, sustainable pieces that form the foundation of any conscious closet.
Shop now at kotn.com
Vetta takes the guesswork out of getting dressed with their brilliant capsule wardrobe collections. They design versatile, sophisticated pieces made from eco-friendly materials that can be mixed and matched to create multiple outfits. Their aesthetic is smart, modern, and minimalist, perfect for the eco-conscious professional.
Unlike Coucoo's individually expressive pieces, Vetta is all about versatility and building a lean, functional wardrobe. Both, however, are passionate about combating fast fashion through thoughtful design and high-quality construction.
Shop now at vettacouture.com
Eileen Fisher is a powerhouse in minimalist, sustainable design, offering elevated basics and timeless silhouettes. Using materials like organic linen and recycled fibers, the brand creates elegant, clean lines that feel both modern and ageless. They also have a strong focus on circularity with their Renew take-back program.
Eileen Fisher’s aesthetic is more refined and subdued compared to Coucoo's vibrant energy. It's a fantastic option for investing in high-quality, eco-responsible pieces that will remain favorites for decades.
Shop now at eileenfisher.com
Just as the name suggests, Organic Basics is all about high-performing essentials made better. They create underwear, activewear, and tees from innovative and eco-friendly materials like TENCEL™, SilverTech™, and organic cotton. Their designs are clean, modern, and built for comfort and longevity.
Where Coucoo focuses on expressive outerwear, Organic Basics perfects what you wear underneath. If you're ready to extend your sustainable mindset to your entire wardrobe, this is the brand to check out.
Shop now at organicbasics.com
Leading the charge in luxury sustainable fashion, Stella McCartney proves that high fashion can be eco-friendly and cruelty-free. From an iconic Falabella bag made from vegan leather to chic ready-to-wear pieces made with innovative materials, her designs are sophisticated and modern. This is luxury with a deep conscience.
Stella McCartney operates at a much higher price point than Coucoo, offering runway-ready pieces for an investment. Both brands, however, are trailblazers in their own markets, pushing the boundaries of what sustainable fashion can look and feel like.
Shop now at stellamccartney.com
Naadam is reinventing cashmere by making it more sustainable and affordable. They source their premium wool directly from Mongolian goatherders, ensuring a transparent and ethical supply chain. The result is ridiculously soft sweaters, joggers, and accessories that feel like pure luxury without the markup.
While Coucoo brings the fun with playful prints, Naadam brings the cozy with luxe, ethically-sourced basics. It's the perfect brand for anyone wanting to invest in high-quality, sustainable knitwear.
Shop now at naadam.co
If you're looking for sustainable denim, Kuyichi is a fantastic place to start. As a pioneer in the organic denim space, they offer modern, well-fitting jeans and casualwear made from organic cotton and recycled fibers. Their mission is to create stylish denim staples that are as good for the planet as they are for your wardrobe.
While Coucoo provides the statement tops and dresses, Kuyichi offers the perfect eco-friendly jeans to pair them with. Both brands share a passion for using better materials to create closet essentials.
Shop now at kuyichi.com
Serving up California cool, Back Beat Co. masters laid-back, vintage-inspired essentials made from low-impact fabrics like hemp and recycled cotton. Imagine your favorite everyday tee or cozy sweatshirt, but with a cooler cut and a better backstory. Their aesthetic is effortless, lived-in, and oh-so-wearable.
Back Beat's vibe is more relaxed tomboy compared to Coucoo's playful femininity, but both brands share a focus on sustainable materials and creating comfortable clothes that express personal style.
Shop now at backbeat.co
Girlfriend Collective turned recycled bottles into some of the most sought-after activewear on the market. Known for their vibrant colorways, buttery-soft fabrics, and inclusive sizing, their leggings, sports bras, and outerwear are as stylish as they are sustainable. Their manufacturing process is famously transparent, from dye to disposal.
While Coucoo covers your day-to-day fashion, Girlfriend Collective has your workouts and loungewear covered. They both prove that eco-friendly choices can be colorful, fun, and empowering.
Shop now at girlfriend.com
With a mission woven right into its name, Tentree plants ten trees for every item purchased. Their clothing - cozy hoodies, comfy joggers, and classic tees - is designed for an active, earth-first lifestyle and made from sustainable fabrics like recycled polyester and organic cotton. It's apparel that actively gives back to the planet.
Tentree's style is more outdoorsy and casual than Coucoo’s fashion-forward looks, but they are united by a powerful commitment to making a positive environmental impact through commerce.
Shop now at tentree.com
The cult-favorite sneaker brand Veja has revolutionized footwear with its commitment to eco-friendly materials and ethical production. Using everything from wild rubber from the Amazon to fabrics made from recycled plastic bottles, their minimalist sneakers have become a staple in every stylish, conscious closet. Their iconic "V" logo signals style and sustainability in one.
Veja provides the perfect sustainable footwear to complete any Coucoo outfit. While one focuses on clothing and the other on shoes, they both lead the charge in their respective categories by making better choices cooler than ever.
Shop now at veja-store.com
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