If you have a wedding, prom, or any special event on the calendar, you've probably scrolled through Chi Chi London. The brand is a master of creating beautiful, feminine dresses with stunning ruffles, florals, and silhouettes that make you feel like the best-dressed guest in the room, all without a hefty price tag.
For those who adore Chi Chi London's romantic and elegant vibe but want to explore even more options, you're in luck. We've gathered 18 similar brands that deliver that same head-turning magic for your next big occasion.
ASOS Design is a treasure trove for finding the perfect event dress on a budget, with most pieces falling between $50 and $150. Their selection is massive, covering everything from sleek, modern maxi gowns to fun and flirty cocktail dresses.
While Chi Chi focuses squarely on romantic occasionwear, ASOS Design offers a wider, trend-led variety. It's the ideal spot if you love Chi Chi's affordable glamour but want something that feels very current and of-the-moment. Plus, with endless new styles dropping weekly, you'll always find something fresh.
Shop now at https://asos.com
Lulus is your go-to for effortlessly elegant dresses that feel both timeless and chic, with most styles ranging from $70-$180. The brand excels at romantic, sophisticated pieces perfect for weddings and formal parties, often using delicate lace and airy chiffon fabrics.
Think of Lulus as Chi Chi's slightly more subdued sister. Where Chi Chi goes for bold prints and intricate ruffles, Lulus leans into classic silhouettes and understated beauty. It's for the person who wants to look gorgeous and refined without being overly elaborate.
Shop now at https://lulus.com
For bombshell glamour, look no further than House of CB. Known for its curve-hugging bodycon fits and ultra-luxe vibes, this brand creates show-stopping pieces priced from $150 to $400. Their dresses are designed to make you feel confident and sexy, with clever tailoring and luxurious fabrics.
If Chi Chi is romantic and pretty, House of CB is pure glamour and sizzle. It's less about playful florals and more about sleek, powerful silhouettes. Choose House of CB for upscale nights out or when you really want to make a high-impact entrance.
Shop now at https://houseofcb.com
Famous for its motto "being naked is the #1 most sustainable option. We're #2," Reformation delivers chic, eco-friendly dresses that blend effortless cool with feminine style. With prices typically from $150 to $300, their pieces often feature sensual slits and flattering necklines made from sustainable fabrics.
Reformation offers a more modern, streamlined take on femininity compared to Chi Chi's detailed, romantic aesthetic. If you're looking for an elegant dress that's both stylish and sustainable, this is your brand.
Shop now at https://reformation.com
If your version of "occasionwear" involves sequins, shimmer, and all-out sparkle, meet TFNC. This UK-based brand specializes in high-glam dresses perfect for proms, parties, and bridesmaid duties, with most styles costing between $100 and $250.
TFNC takes the glam factor up a notch compared to Chi Chi. While both brands cater to special events, TFNC is all about bold, eye-catching metallics and embellishments. It’s the perfect choice when you want your outfit to be the life of the party.
Shop now at https://tfnc.com
Little Mistress serves up darling, feminine dresses with a slightly vintage-inspired twist, priced similarly to Chi Chi at around $80 to $200. Their collections are filled with delicate lace accents, romantic ruffles, and soft floral prints on flattering silhouettes.
This brand shares a lot of Chi Chi's DNA but often leans a little more on classic elegance and subtle detailing. It’s perfect for someone who loves a timeless, romantic look with a touch of nostalgia for garden parties, weddings, or afternoon tea.
Shop now at https://littlemistress.com
For the trend-obsessed shopper, Missguided offers edgy and affordable occasionwear that won't break the bank, typically costing between $50 and $150. Their styles are youthful, daring, and always tapped into the latest fashion crazes, featuring bold colors and modern cutouts.
Missguided is the fast-fashion alternative for someone who wants a standout party dress right now. While Chi Chi focuses on polished elegance, Missguided is all about making a trendy statement here and now.
Shop now at https://us.missguided.com
Phase Eight is known for its sophisticated and beautifully crafted occasion dresses, with prices generally falling in the $150-$300 range. The brand's aesthetic is polished and timeless, using high-quality fabrics and refined cuts perfect for more formal events like weddings and christenings.
If you love the elegance of Chi Chi London but want a more classic or mature option, Phase Eight is an excellent choice. Their pieces are less whimsical and more focused on refined grace, making them closet staples you can wear for years.
Shop now at https://phase-eight.com
Branching off from its main line, Little Mistress Plus offers the brand's same romantic and feminine style in plus sizes (16-24). The collection features the same beautiful lace, chiffon, and ruffles designed specifically to flatter curves, with prices around $100-$200.
Just like Chi Chi, Little Mistress Plus is focused on creating gorgeous, confidence-boosting dresses that make every woman feel incredible at special events. Their commitment to inclusive sizing makes them a standout for elegant options.
Shop now at https://littlemistress.com
Boohoo delivers on-trend, experimental occasion looks for an extremely budget-friendly price, typically between $40 and $100. It's the place to go if you want to try out a bold trend like full sequins or dramatic cutouts without a major financial commitment.
While Chi Chi is about romantic sophistication, Boohoo is your destination for fast-fashion fun. It’s perfect for last-minute party invites or when you want a high-impact outfit you may only wear once.
Shop now at https://boohoo.com
Stepping into the world of formal gowns, Morilee offers breathtaking evening and prom dresses that feel truly special, typically priced between $200 and $400. Known for show-stopping silhouettes, intricate beading, and incredible detail, their gowns are works of art.
Morilee is where you go when you want to elevate the glamour. While Chi Chi is perfect for wedding guests, Morilee's designs are fit for the queen of the prom or the star of a black-tie gala, offering heirloom-quality craftsmanship.
Shop now at https://morilee.com
Vera Wang is a name synonymous with high-fashion luxury. With dresses commanding prices of $500+, this brand offers couture-level design and exquisite detailing for the most important events of your life. Their aesthetic is sophisticated, timeless, and utterly chic.
While Chi Chi London is attainably elegant, Vera Wang operates in a realm of pure aspirational luxury. It is the ultimate choice when the occasion calls for unparalleled design sophistication and a genuine fashion investment piece.
Shop now at https://verawang.com
Reiss offers a sleek, modern approach to occasionwear with its focus on clean lines, high-quality fabrics, and impeccable tailoring. Priced from $150-$350, their dresses are for the woman who prefers understated power to overt romance.
If Chi Chi's vibe is a blooming English garden, Reiss's is a chic, minimalist art gallery. Their pieces are less about ruffles and prints and more about the impact of a perfect cut, making them favorites among modern minimalists.
Shop now at https://reiss.com
Nasty Gal brings a rock-and-roll edge to occasionwear, with bold and affordable dresses from $50 to $150. Expect daring cutouts, slick metallic finishes, and silhouettes that are designed to turn heads. It’s for the rule-breakers who want to stand out.
While Chi Chi is soft and sweet, Nasty Gal is fierce and fiery. It’s the perfect brand for a bachelorette party in Vegas or a New Year's Eve bash where blending in is not on the agenda.
Shop now at https://nastygal.com
Instantly recognizable for its intricate lacework and modern, feminine designs, Self-Portrait lives at the intersection of high fashion and romance. With a luxury price point of $300-$700, its dresses are artful investment pieces perfect for high-end events.
Self-Portrait feels like the sophisticated, runway-ready evolution of Chi Chi's feminine style. If you love Chi Chi's lace details but are ready to splurge on a design-forward piece with exceptional craftsmanship, you'll fall in love with Self-Portrait.
Shop now at https://self-portrait.com
As the name suggests, Forever Unique creates glamorous, show-stopping occasionwear designed to be unforgettable, priced between $200 and $500. Their collections are packed with sequins, dramatic embellishments, and figure-hugging dresses that exude confidence and luxury.
Forever Unique is the go-to for full-throttle glamour. While Chi Chi brings a playful, pretty charm, Forever Unique is for red-carpet moments and exclusive parties where more is definitely more. It’s your secret weapon for making an indelible impression.
Shop now at https://foreverunique.co.uk/
Coast is another beloved British brand that excels at creating elegant and polished occasionwear. Their collections feature sophisticated silhouettes, luxurious fabrics, and beautiful prints perfect for weddings (especially for mothers of the bride!), races, and formal dinners.
Compared to Chi Chi, Coast offers a more timeless and refined aesthetic. Their pieces are classically beautiful and less focused on fast-fashion trends, making them an excellent investment for a sophisticated event wardrobe.
Shop now at https://www.coastfashion.com/
Adrianna Papell is synonymous with sparkle and sophistication, renowned for its beautifully beaded gowns and elegant cocktail dresses. While a bit pricier, their pieces bring an incredible level of craftsmanship and are perfect for black-tie events or when you're part of the wedding party.
If you're drawn to Chi Chi's more embellished styles but need something a notch more formal, Adrianna Papell is your answer. It's the destination for truly glamorous dresses that blend timeless elegance with dazzling detail.
Shop now at https://www.adriannapapell.com/
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