For lovers of classic American watchmaking, Bulova has long been a go-to for its blend of timeless design, precise craftsmanship, and accessible price point. The brand is celebrated for its reliable performance and an aesthetic that feels both sophisticated and versatile, from elegant dress watches to innovative chronographs.
If you're drawn to Bulova's reputation for quality and style but are ready to explore other brands with a similar commitment to craftsmanship, here are 19 watch brands you should check out next.
As a giant in Japanese watchmaking, Seiko is known for its remarkable craftsmanship and innovation, offering everything from affordable quartz pieces to high-end mechanical movements. With prices spanning from a couple of hundred dollars to several thousand, Seiko excels in durability, precision, and technical mastery, particularly in its prestigious Grand Seiko line.
While Bulova leans into classic American style, Seiko is centered on Japanese precision and is often a gateway for new collectors. If you admire Bulova's quality but are curious about advanced automatic movements and legendary reliability, Seiko is a must-see. Shop now at seikowatches.com
Citizen is another Japanese powerhouse beloved for its groundbreaking Eco-Drive technology, which uses any light source to power the watch, making battery changes a thing of the past. Priced generally from $150 to $1,000, Citizen’s watches are celebrated for their sustainability, durability, and sleek designs perfect for daily wear.
Both brands deliver exceptional value and style, but Citizen's commitment to eco-friendly innovation makes it a standout. If you want a stylish, reliable watch that is as functional as it is environmentally conscious, Citizen is an excellent alternative. Shop now at citizenwatch.com
Tissot brilliantly combines Swiss precision with an accessible price point, making it a favorite among watch enthusiasts. Known for its incredible craftsmanship, Tissot offers diverse collections, including sporty chronographs, classic dress watches, and vintage-inspired pieces, typically landing between $300 and $1,200.
Next to Bulova, Tissot provides a strong sense of Swiss heritage, which often appeals to those who value traditional watchmaking. Both brands are praised for quality and style, but if you’re looking for that "Swiss-made" badge without the high-end cost, Tissot is an unbeatable choice. Shop now at tissotwatches.com
With roots in both America and Switzerland, Hamilton is famous for its military-inspired styles, robust mechanical movements, and vintage-cool designs. With prices ranging from $400 to $1,500, Hamilton blends its rich American heritage with precise Swiss craftsmanship, seen in popular models like the Khaki Field.
While Bulova provides classic elegance, Hamilton offers a more rugged yet refined appeal, drawing heavily from aviation and military history. For those who love Bulova's quality but want a watch with a story and a distinctive, heritage-driven aesthetic, Hamilton is a perfect fit. Shop now at hamiltonwatch.com
Orient is a Japanese brand celebrated for offering high-quality mechanical watches at an unbelievably affordable price. Known for exceptional value and solid craftsmanship, Orient specializes in automatic watches that often feature a classic, vintage-inspired look beloved by collectors.
Compared to Bulova, which offers both quartz and automatic movements, Orient primarily focuses on providing a traditional mechanical watch experience. If you appreciate timeless design and want to explore the world of automatic watches without breaking the bank, Orient is one of the best places to start. Shop now at orientwatchusa.com
Invicta is known for its bold, oversized, and attention-grabbing designs that make a serious statement. With pieces typically ranging from $100 to $600, it's a brand that offers striking aesthetics at a very accessible price point, making it popular among those who see watches as fashion accessories.
In contrast to Bulova's more refined and classic vibe, Invicta is all about high-impact wrist presence. If you're looking for an affordable, conversation-starting timepiece that leans more decorative and bold than timeless and understated, Invicta has a massive collection to explore. Shop now at invictawatch.com
Raymond Weil is a Swiss watchmaker that embodies refined European elegance. Their sophisticated timepieces, typically priced between $600 and $2,500, blend classic designs with a subtle touch of luxury, making them ideal for formal wear and special occasions.
While Bulova offers fantastic American-inspired classics, Raymond Weil delivers a distinctly Swiss sense of grace and polish. Both brands offer incredible style and reliability, but Raymond Weil feels like a slight step up into entry-level Swiss luxury. Shop now at raymond-weil.com
As a Swiss luxury brand, Frederique Constant is known for creating elegant, high-quality watches that celebrate classic design and traditional craftsmanship. Many of their models feature beautiful in-house movements and intricate details, with price points in the $800 to $3,000 range, offering accessible luxury.
If you're a Bulova fan ready for an upgrade, Frederique Constant offers a more refined and luxurious experience without venturing into stratospheric price tags. It's the perfect choice for someone wanting a piece of classic Swiss watchmaking finesse. Shop now at frederiqueconstant.com
Mido is a Swiss brand praised for combining innovative technology with sleek designs. Their collections, usually priced between $700 and $2,000, are known for reliable movements and modern aesthetics that feel both timeless and contemporary, appealing to style-conscious professionals.
While Bulova leans on its American design heritage, Mido offers a polished, minimalist Swiss look that feels clean and modern. For someone who appreciates dependable performance but prefers a more contemporary European vibe, Mido is a great brand to check out. Shop now at mido.com
Known for its clean, minimalist, Bauhaus-inspired designs, the German brand Junghans is a favorite among lovers of understated elegance. With prices from $600 to $2,500, their watches are celebrated for their precision engineering and modern, almost architectural aesthetic.
Where Bulova offers classic American charm, Junghans delivers European minimalism. Both are committed to quality, but Junghans' sleek, art-inspired style gives it a distinct intellectual flair that is impossible to miss. Shop now at junghans.de
Tavannes is a historic Swiss brand that offers vintage-inspired and classic timepieces at a very approachable price point, usually between $200 and $700. Known for their timeless designs and reliable craftsmanship, Tavannes watches appeal strongly to those who love heritage styles.
Where Bulova offers a broad range of modern and classic styles, Tavannes is more niche, focusing on reviving its historic designs with a charming vintage feel. It’s an excellent choice if you love old-school aesthetics paired with modern reliability. Shop now at tavanneswatches.com
Luminox specializes in rugged, tactical watches designed for the toughest conditions, making them ideal for military, law enforcement, and outdoor adventures. Priced from $300 to $1,000, they are famous for their self-powered illumination technology that ensures visibility in any light condition.
While Bulova is known for stylish versatility, Luminox is all about durability and function. Think of it as a tool watch alternative. If you admire Bulova's reliability but need something that can handle an extreme adventure, Luminox is built to perform. Shop now at luminox.com
Mondaine is a Swiss brand famous for taking its design cues directly from the iconic Swiss railway clocks. Simple, bold, and highly legible, these minimalist watches are priced between $300 and $700. For something similar but a bit edgier, check out their sub-brand, popular among fashion-forward buyers around the world.
Unlike Bulova's diverse catalog, Mondaine is built around a single, iconic aesthetic. The brand appeals to those who prize clean design and instant readability. If you want a straightforward, stylish watch with a world-renowned design, Mondaine is perfect. Shop now at mondaine.com
Stuhrling offers stylish, fashion-forward timepieces that focus on intricate and eye-catching designs, especially known for its accessible skeletonized dials. With prices generally landing between $100 and $500, their collections are geared toward buyers who want a bold, decorative look.
In contrast to Bulova’s relatively classic and refined aesthetic, Stuhrling is far more experimental. Their watches are designed to be noticed, making them a great affordable option for a statement piece you don’t have to be too precious about. Shop now at stuhrling.com
A Swiss brand with a deep history in aviation and space exploration, Fortis creates high-performance pilot and sports watches built for professionals. Often priced from $1,000 to $4,000, these watches emphasize durability, precision, and superb engineering trusted by astronauts and military personnel.
While both brands deliver top-tier quality, Fortis occupies a much more specialized, technical niche than the more versatile Bulova. If you are intrigued by watches designed for extreme performance and professional use, Fortis is a legendary brand worth exploring.
Stowa is a German watchmaker celebrated for its rich heritage, producing immaculate pilot, marine, and minimalist watches with a strong vintage feel. Prices generally range from $700 to $2,500, with a focus on artisanal quality and enduring design.
Like Bulova, Stowa values classic, timeless design. However, Stowa’s aesthetic is distinctly European and military-inspired, with a small-scale production that gives its pieces a handcrafted feel. It is a fantastic choice for those who appreciate understated historical designs.
Praised for its robust and legible watches, Glycine is a Swiss brand with a strong heritage in military and aviation timepieces, especially its iconic Airman model. Generally priced between $800 and $2,500, Glycine watches are known for their functional designs and reliability.
While Bulova covers a wide style spectrum, Glycine excels in its pilot and military watch niche, appealing to those who want a rugged, purposeful look with a rich history behind it.
Squale is a Swiss brand laser-focused on professional-grade diving watches. Favored by diving enthusiasts, these watches boast exceptional durability, serious water resistance, and sleek, functional designs perfect for use underwater. Prices typically run from $1,000 to $3,000.
Compared to Bulova's more versatile lineup, Squale represents the best of a specific niche: high-performance dive watches. If you are a quality-conscious buyer looking for a watch that can truly handle the deep, Squale has an incredible reputation.
Movado is a Swiss watchmaker celebrated for its artistic, minimalist aesthetic, defined by the iconic Museum Dial. This design, featuring a single dot at 12 o'clock to symbolize the sun at high noon, embodies modern sophistication. Prices generally range from $400 to $2,000.
While Bulova excels at classic and intricate designs, Movado is the king of clean, modern elegance. It's a fantastic alternative for someone who loves Bulova’s Swiss-made quality but craves a starker, instantly recognizable, art-inspired design.
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