There's nothing better than wrapping yourself in something incredibly comfortable, and Bearhug has mastered the art of creating cozy essentials that feel like a warm hug. Known for their plush loungewear, oversized sweatshirts, and feel-good fabrics, the brand is a go-to for anyone who loves relaxed, easy style for lazy mornings and cozy nights in.
If you're looking to expand your collection of comfort-first pieces, there are plenty of other brands that hit that same sweet spot of softness, warmth, and style. Here are 18 similar brands worth adding to your loungewear rotation:
Lunya takes lounging to a luxurious level with its thoughtful designs and premium fabrics like washable silk and organic cotton. While Bearhug champions a casual, plush feel, Lunya offers a more elevated, sophisticated aesthetic without sacrificing comfort. Think sleek, minimalist sleep sets and flowy robes that feel just as heavenly but look a bit more polished. It's the perfect choice when you want to feel chic while relaxing.
Shop now at lunya.co
Known for its performance-driven activewear that seamlessly transitions to everyday life, Vuori is all about comfort in motion. Their joggers and hoodies are made from incredibly soft, stretchy fabrics that are perfect for everything from a light workout to a full day on the couch. While Bearhug's vibe is more centered on homebody comfort, Vuori gives you that same cozy feeling with a bit more versatility for errands or travel. Their famous DreamKnit™ fabric is a must-try.
Shop now at vuoriclothing.com
Skims delivers on hype with its buttery-soft loungewear that hugs your curves in all the right ways. The brand is famous for its inclusive sizing and neutral color palettes, offering a sleek, body-conscious alternative to Bearhug's more oversized, relaxed fits. If you love feeling cozy but still want a flattering silhouette, Skims' ribbed sets and super-soft fleece collections are a fantastic option for a modern, minimalist lounge look.
Shop now at skims.com
For those who believe comfort reaches its peak with cashmere, Naadam is the destination. Specializing in sustainably sourced Mongolian cashmere, the brand offers sweaters, joggers, and lounge sets that are unbelievably soft and warm. While Bearhug delivers approachably-priced plush comfort, Naadam elevates the experience with a luxury textile. It's an investment in heirloom-quality coziness that you'll live in for years.
Shop now at naadam.co
If sustainability is as important to you as softness, Girlfriend Collective is for you. Made from recycled materials like plastic water bottles, their loungewear and activewear staples are both eco-friendly and incredibly comfortable. Compared to Bearhug's classic, plush vibe, Girlfriend Collective offers a more modern, streamlined aesthetic with fun pops of color and a focus on transparency. Their oversized sweatshirts and super-soft joggers are perfect for conscious comfort seekers.
Shop now at girlfriend.com
Pajamagram is all about the classic PJs experience, offering everything from cozy flannel sets to plush velour robes. Whereas Bearhug focuses on minimalist loungewear separates, Pajamagram leans into coordinated pajama sets perfect for gifting or treating yourself. They excel at creating that warm, nest-like feeling with materials designed specifically for sleep and relaxation, making them a great choice for ultimate bedtime comfort.
Shop now at pajamagram.com
Eberjey crafts famously soft loungewear and sleepwear with a delicate, romantic touch. Using fabrics like modal jersey that drapes beautifully, their pieces feel weightless and gentle against the skin. While Bearhug is all about plush, enveloping warmth, Eberjey provides a lighter, more feminine version of cozy. It’s perfect for those who want their comfort with a side of effortless elegance.
Shop now at eberjey.com
A favorite among yogis and celebrities alike, Alo Yoga creates high-performance activewear that doubles as seriously luxurious loungewear. Their fabrics are exceptionally soft and their silhouettes are always on-trend. If you like the cozy joggers and sweatshirts from Bearhug but want something with a more fashion-forward, street-style edge, Alo's collection of micro-waffle sets and oversized hoodies will be right up your alley.
Shop now at aloyoga.com
Richer Poorer is the master of laid-back California cool, specializing in ultra-soft basics that form the foundation of a comfortable wardrobe. Their fleece sweatsuits and pima cotton tees are deliciously soft and come in effortless, muted colors. While Bearhug's plush fabrics are a key feature, Richer Poorer focuses on creating perfectly worn-in, minimalist essentials that feel like old favorites from the very first wear.
Shop now at richer-poorer.com
For those who prefer natural, organic materials, Coyuchi is a haven of beautifully crafted loungewear. Known for their organic cotton waffle knits, cloud-soft jersey, and cozy flannel robes, the brand prioritizes sustainability without compromising on comfort. Coyuchi offers an earthy, understated alternative to Bearhug, perfect for anyone who loves cozy pieces that are as good for the planet as they feel on your skin.
Shop now at coyuchi.com
Though beloved for kids' clothing, Hanna Andersson makes fantastic quality, super-soft organic cotton pajamas for adults, too. Their commitment to comfort and durability is a G-rated version of Bearhug’s cozy promise. Best known for their iconic striped long johns, the brand offers cheerful, classic PJs that are breathable and machine-washable - perfect for no-fuss family movie nights and all-day lounging.
Shop now at hannaandersson.com
Frank and Eileen perfectly blend cozy textures with timeless style. Famous for their buttery-soft flannel shirts and Capelet sweatshirts, this brand brings a touch of polish to relaxed dressing. Where Bearhug feels purely like loungewear, Frank and Eileen’s pieces are effortlessly chic staples you can wear at home or out for a coffee run. Think cozy but make it quietly luxurious.
Shop now at frankandeileen.com
Madewell shines at creating relaxed, everyday staples, and their cozy collection is no exception. From soft-brushed sweaters to perfectly worn-in joggers, their pieces master the art of looking put-together while feeling incredibly comfortable. Unlike Bearhug's strong focus on at-home wear, Madewell's essentials are designed to be part of your full wardrobe, offering versatile comfort for any casual occasion.
Shop now at madewell.com
With a focus on radical transparency and high-quality materials, Everlane creates minimalist basics that are built to last. Their loungewear selection includes soft pima cotton track pants, cashmere sweaters, and organic cotton hoodies. Everlane provides a more refined and classic alternative to Bearhug's playful comfort, appealing to those who prefer timeless silhouettes and a "less is more" approach to their cozy wardrobe.
Shop now at everlane.com
A true classic in cozy, L.L.Bean is beloved for its heritage quality flannel shirts, fuzzy fleece, and ruggedly comfortable slippers. While Bearhug's style is more modern and soft, L.L.Bean leans into timeless, practical warmth built to withstand chilly New England winters. If your idea of ultimate comfort involves campfires and cabins, their durable and incredibly warm essentials are unbeatable.
Shop now at llbean.com
Kim + Ono expertly blends modern design with plush fabrics to create elegant loungewear for quiet moments at home. While they are known for their beautiful satin kimono robes, their collections also include incredibly soft modal and fleece sets. These pieces offer a similar level of soft-touch comfort as Bearhug but with a more sleek, contemporary, and often monochrome look.
Shop now at kimandono.com
Aerie has become a fan-favorite for its REAL good approach to comfort, offering a huge assortment of super-soft and affordable loungewear in a wide range of sizes. Their fleeces are exceptionally plush and their thermals are perfect for layering. While Bearhug has a more curated aesthetic, Aerie provides a youthful and playful variety of cozy styles, from leggings and bralettes to oversized crewnecks that you’ll never want to take off.
Shop now at aerie.com
Operating at the pinnacle of cozy luxury, The Elder Statesman creates handcrafted cashmere pieces with a free-spirited, vibrant vibe. This is the ultimate splurge for the comfort connoisseur. Compared to Bearhug's accessible price point, The Elder Statesman is a true investment, offering hand-spun, artisan-made sweaters, blankets, and lounge pants that represent the highest form of softness and craftsmanship.
Shop now at elder-statesman.com
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