If you're a fan of Barney Cools, you already appreciate laid-back streetwear with a splash of personality. Their vibrant, playful designs are perfect for nailing that effortlessly cool vibe without looking like you tried too hard. It's all about fun graphics, comfortable fits, and an easygoing T-shirt-and-shorts lifestyle.
For those days you want to expand your closet but keep that same energy, we've rounded up a list of similar brands. Here are 18 brands that capture that same laid-back streetwear style.
As one of the original streetwear icons, Stussy is a must-know. Born from Southern California surf culture, the brand is famous for its signature scrawled logo, relaxed-fit hoodies, and graphic tees that merge skate and street style perfectly. If Barney Cools is your fun-loving friend, Stussy is its effortlessly cool older cousin with deep roots in the scene and a slightly more premium edge.
You’ll find a similar youthful, rebellious vibe, but with a stronger focus on its skate and surf heritage. Think iconic graphics and instantly recognizable logo pieces that have defined street style for decades. Prices are a bit higher, with tees starting around $40-$50 and hoodies climbing past $100.
Shop now at stussy.com
Driven by the street art of Shepard Fairey, Obey offers bold graphic apparel with a consistently rebellious and activist undertone. The brand is built on tees, hoodies, and joggers that make a statement, often featuring politically charged art and provocative designs. It’s perfect for anyone who wants their streetwear to have a message.
While Barney Cools leans into playful, vintage fun, Obey has a grittier, more punk-rock attitude. The look is edgy and cool, with a very accessible price point - most pieces fall between $30 and $100. It’s a great alternative when you want your casual wear to have a bit more bite.
Shop now at obeyclothing.com
RVCA strikes a balance between surf, skate, street, and art. Their collections feel effortlessly cool, centered around versatile staples like tees, shorts, and sweatshirts, often featuring collaborations with artists. Their aesthetic is more minimalist and artsy compared to Barney Cools' bold, colorful prints, appealing to those who prefer an understated look.
What they share is that quintessential casual vibe perfect for everyday wear. RVCA is the brand for you if you're looking for clean lines, subtle artistic details, and comfortable fits without loud graphics. It sits at a similar affordable price point.
Shop now at rvca.com
Once a classic sportswear giant, FILA made a huge comeback by embracing its retro roots. Now a streetwear favorite, the brand is known for its old-school track jackets, chunky sneakers, and oversized tees that scream '90s nostalgia. The vibe is distinctively athletic, vibrant, and fun.
Unlike the modern, surf-inspired graphics of Barney Cools, FILA’s appeal lies in its vintage athletic heritage. If you love the casual, statement-making aspect of Barney Cools but want to lean into the retro sportswear trend, FILA is a perfect fit.
Shop now at fila.com
Carhartt WIP (Work In Progress) reimagines classic Carhartt workwear for a fashion-forward streetwear audience. You'll find durable, high-quality pieces like iconic jackets, rugged pants, and graphic tees with a cool, utilitarian vibe. The colors are often more muted and earthy, contrasting with the bright palette of Barney Cools.
Both brands prioritize comfort and effortlessly cool style, but Carhartt WIP offers a tougher, more industrial edge. It's the uniform for city explorers who value longevity and a clean, understated aesthetic that never goes out of fashion.
Shop now at carhartt-wip.com
Inspired by California culture from the '80s to today, The Hundreds is a community-first streetwear brand that lives and breathes skate, surf, punk, and hip-hop. Their collections are filled with graphic tees, hoodies, and snapbacks that often feature pop culture references and their iconic "Adam Bomb" logo. Think of it as L.A. street culture in clothing form.
Like Barney Cools, The Hundreds embodies an easygoing streetwear look, but with a slightly more urban swagger and narrative focus. It's for those who love stories and subcultures as much as they love comfortable, stylish clothes.
Shop now at thehundreds.com
Pacsun isn't just one brand, it's a retailer that curates a lifestyle. As a hub for trendy, youthful, and relaxed fashion, it carries a mix of established and emerging streetwear brands alongside its own in-house collections. You can find everything from Essentials Fear of God to Brandy Melville, creating a one-stop-shop for laid-back looks.
While Barney Cools has a very specific vintage-inspired and playful point of view, Pacsun offers a much broader range of styles while maintaining that same core of casual, California-cool energy. It's the perfect place to discover your next favorite tee or pair of jeans.
Shop now at pacsun.com
Founded by professional skater Keith Hufnagel, HUF is deeply embedded in skate culture. The brand is known for its high-quality graphic tees, hoodies, funky "Plantlife" socks, and skate shoes. The vibe is gritty, authentic, and unapologetically cool, with designs that often have a clever twist or a strong graphic statement.
Sharing roots in skate-adjacent style, HUF brings a slightly edgier and more subversive attitude compared to Barney Cools' more lighthearted fun. If your style leans a little more toward the skate park, HUF is a brand you should check out.
Shop now at hufworldwide.com
ZANEROBE offers a more refined and contemporary take on men's streetwear. Famous for perfecting the jogger pant, the brand specializes in sleek, minimalist pieces with a strong emphasis on premium fabrics and impeccable fit. You’ll find oversized tees, modern chinos, and stylish jackets designed for a fashion-forward minimalist.
This is the brand you turn to when you want to elevate your casual wardrobe. While Barney Cools is about playful prints and fun, ZANEROBE provides a quieter, more polished streetwear option that seamlessly blends comfort with clean, modern design.
Shop now at zanerobe.com
No list of streetwear brands is complete without Supreme. What started as a New York City skate shop has become a global phenomenon, recognized for its iconic box logo, limited-edition weekly drops, and unexpected collaborations. The brand is the gold standard of hype, with pieces selling out in seconds and gaining huge resale value.
While the accessibility of Barney Cools is part of its charm, Supreme operates on exclusivity and cultural cachet. That said, both brands speak to a young, style-conscious consumer who understands the power of a graphic tee and a good hoodie in defining personal style.
Shop now at supremenewyork.com
Nike SB is the sportswear giant's tribute to skate culture, offering both high-performance skate shoes and stylish apparel. The collection includes casual hoodies, graphic tees, hats, and pants that seamlessly blend iconic Nike branding with street-ready aesthetics. It's sportswear designed for lounging just as much as it is for skateboarding.
Compared to Barney Cools' breezy, fashion-first vibe, Nike SB grounds its style in athletic function and performance. It's the perfect choice for those who want their casual streetwear to be versatile, functional, and backed by a legendary sportswear name.
Shop now at nike.com/sb
Coming straight out of Tokyo, A Bathing Ape (BAPE) is a streetwear legend famous for its bold graphics, signature camouflage patterns, and shark hoodies. BAPE pieces are loud, luxurious, and instantly recognizable, making them statement items for any dedicated streetwear fan. The aesthetic is all about maximalism and standing out.
While Barney Cools captures a laid-back, sun-soaked feel, BAPE offers an aggressive, high-energy urban look. If you love streetwear's expressive side and aren't afraid of statement-making designs, BAPE is the brand to explore.
Shop now at bape.com
With its iconic "Omini" logo taping running down the sleeves and pant legs, Kappa defines retro sportswear. The Italian brand is known for its classic tracksuits, sporty tees, and other athletic-inspired casual pieces. Their look is unapologetically old-school and perfect for anyone who loves the vintage tracksuit trend.
Both Kappa and Barney Cools share a love for retro design, but they draw from different eras and aesthetics. Kappa is focused purely on '80s and '90s classic Euro sportswear, while Barney Cools pulls from a wider range of vintage and surf influences. It's a great choice for adding a sporty, throwback feel to your wardrobe.
Shop now at kappa.com
Straight from London, Palace has taken the skate world by storm with its witty, irreverent take on streetwear. Known in part by its recognizable 'Tri-Ferg' logo, the brand is celebrated for its grainy VHS-style skate videos, cheeky product descriptions, and highly sought-after graphic tees, hoodies, and decks. Their designs feel both edgy and distinctly British.
Compared to Barney Cools' breezy, good-time vibes, Palace has a more rebellious, tongue-in-cheek persona. It captures the same feeling of camaraderie and not taking life too seriously, but with a UK skate-scene twist.
Shop now at palaceskateboards.com
Inspired by the villains, entrepreneurs, and "bad guys" of history, Crooks & Castles carves out a niche for itself that is inspired by '80s and '90s independent moguls. The brand is edgy and has a more high fashion approach while still remaining attainable for a streetwear consumer. Their collections include graphic hoodies, tees, and joggers featuring unique graphics.
If Barney Cools is for laid-back beach hangs, Crooks & Castles is more suited for a nighttime cruise and is geared towards an elevated ready-to-wear customer. The vibe is gritty, confident, and a great alternative when you want your streetwear to have a tougher, more assertive attitude.
Shop now at crooksandcastles.com
Zoe Karssen blends laid-back streetwear with a chic, feminine touch. Known for their soft-fabric graphic tees, cozy sweaters, and luxe loungewear, the Amsterdam-based brand offers an easy, rock 'n' roll-inspired vibe. The playful graphics and slogans feel both cool and perfectly worn-in from the first wear. Their aesthetic is a mix of easygoing comfort with a bit of a bohemian art bent.
Where Barney Cools feels bright and playful, Zoe Karssen brings a slightly softer, vintage-inspired charm. It’s perfect for anyone who wants relaxed, streetwear-style pieces without feeling overtly masculine or athletic.
Shop now at zoe-karssen.com
While primarily known for baby and beauty products, The Honest Company is actually a great underrated option for high-quality, eco-friendly basics. Their line of basics focuses on organic cotton tees, joggers, sweat sets, and loungewear made with super-soft and sustainable materials. The styles are minimalist and built for ultimate comfort.
The biggest distinction is sustainability and simplicity. While Barney Cools is all about bold color design and graphics, The Honest Company provides the perfect understated, monochrome, and earth-colored neutral pieces to ground those looks in. They are the perfect wardrobe essentials to pair in your closet with your standout statement streetwear pieces.
Shop now at honest.com
Nudie Jeans is passionate about one thing: denim. Based in Sweden, the brand is renowned for its high-quality, ethically-produced raw and selvedge denim, with a strong focus on sustainability. Beyond incredible jeans, they also offer classic wardrobe staples like organic cotton tees, flannels, and jackets made with the same attention to craftsmanship and detail.
Nudie is the perfect choice for anyone interested in building a sustainable, timeless, and long-lasting core closet that complements a more trend-driven streetwear style. This brand offers a minimalist, vintage workwear feel that contrasts with but beautifully pairs with Barney Cools’ bright, playful vibe.
Shop now at nudiejeans.com
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