Building a wardrobe full of timeless, high-quality essentials is the goal, and for many, Asket has been the perfect place to start. Known for its Scandinavian minimalism and radical transparency, the brand creates pieces like the perfect white t-shirt and classic chinos that are designed to last a lifetime, not just a season.
If you're a fan of Asket's "less is more" philosophy and commitment to craftsmanship, you're in the right place. We've rounded up 17 similar brands that focus on quality, sustainability, and building a permanent collection of wardrobe staples you'll actually wear.
Everlane has become a household name for its "Radical Transparency," giving customers a behind-the-scenes look at their ethical factories and cost breakdowns. They offer a huge range of minimalist staples - from high-quality tees and premium denim to slip dresses and modern outerwear - often at a slightly more accessible price point than Asket. If you love Asket's clean aesthetic but want a broader product selection for your entire wardrobe, Everlane is a reliable go-to choice.
Shop now at everlane.com
Think of COS as the fashion-forward cousin to Asket. Both share a love for Scandinavian minimalism and quality craftsmanship, but COS isn't afraid to play with unique silhouettes, unexpected fabrics, and avant-garde details. You'll find elevated basics like structured knitwear, architectural dresses, and sleek tailoring that feel modern and timeless all at once. It's the perfect brand for someone who wants minimalist staples with an artistic, contemporary edge. Prices generally range from $40 to $250.
Shop now at cosstores.com
Designed by Artistic Director Christophe Lemaire in Paris, Uniqlo U is the high-fashion, thoughtfully designed collection within the broader Uniqlo universe. It focuses on perfected basics and functional design with modern proportions, offering pieces like curved trousers, boxy tees, and premium knitwear. With prices mostly under $70, it's the most budget-friendly way to get that considered, minimalist aesthetic without sacrificing quality. It embodies a similar functional ethos to Asket but is much more accessible.
Shop now at uniqlo.com
If your version of an essential is a ridiculously soft, perfectly made cashmere sweater, Naadam is your brand. They specialize in high-quality, sustainable cashmere sourced directly from herders in Mongolia, cutting out the middleman to offer premium sweaters, loungewear, and accessories at a fair price (from $80 to $300). While Asket provides the full wardrobe foundation, Naadam focuses specifically on nailing a luxury-tier essential with an ethical backbone.
Shop now at naadam.co
For those who want stylish, eco-conscious pieces without a hefty price tag, Mango's Committed Collection is a fantastic find. It features wardrobe basics and on-trend essentials made from sustainable materials like organic cotton and recycled fabrics. While Mango’s aesthetic is a bit more trend-driven than Asket’s pure minimalism, this collection is an excellent source for everyday pieces like linen trousers, simple tops, and classic blazers that blend timelessness with a touch of modern style.
Shop now at shop.mango.com
A.P.C. (Atelier de Production et de Creation) is the definition of understated Parisian cool. Famous for its exceptional raw selvedge denim, the French brand also excels at creating perfectly tailored, stripped-back essentials like sharp trench coats, simple cotton tees, and minimalist leather goods. A.P.C. shares Asket's belief in high-quality, long-lasting investment pieces but leans into a distinctly French, more premium aesthetic. Expect prices from $80 for tees to $300+ for denim and outerwear.
Shop now at apc-us.com
Canadian brand Frank And Oak is a one-stop-shop for stylish, sustainable, and versatile essentials for men and women. Their style combines timeless design with thoughtful innovation, focusing on eco-conscious materials like kapok and seawool. They're a great alternative to Asket if you appreciate a sustainable ethos but want core basics mixed in with slightly more seasonal colors and styles. With prices generally landing between $40 and $150, it nails the balance between quality and accessibility.
Shop now at frankandoak.com
Part of the H&M group, Arket is one of the closest direct comparisons to Asket. The Stockholm-based brand is built around the concept of a "modern-day market," offering well-made, functional essentials for every part of your life. Their collections are based on durable, sustainable materials and feature crisp shirts, perfect-fit trousers, and high-quality merino knits. With a similar clean, Scandinavian vibe and price point, Arket is a must-visit for any Asket fan.
Shop now at arket.com
Kotn is dedicated to one thing: making the best basics from authentic Egyptian cotton. The B Corp-certified company works directly with family-run farms in Egypt to create unbelievably soft and durable wardrobe staples, from simple t-shirts and refined sweatshirts to comfortable bedding. Like Asket, Kotn values traceability and ethical production, but with a sharpened focus on creating perfect everyday pieces from one of the world's most premium natural fibers. It's an easy choice for high-quality basics with a conscience.
Shop now at kotn.com
Elizabeth Suzann is a cult-favorite brand that embodies the slow fashion movement. Known for its minimalist silhouettes, natural fibers like linen and silk, and made-to-order production model, it offers timeless pieces meant to be worn for years. If you appreciate Asket's focus on longevity but want something with a more artisanal, handcrafted feel, Elizabeth Suzann's flowing trousers, simple tops, and versatile dresses are true investment pieces. It's a significantly higher price point, reflecting the slow, thoughtful creation process.
Shop now at elizabethsuzann.com
For the ultimate minimalist who loves efficiency, Vetta designs five-piece "capsules" that can be mixed and matched to create 30 different outfits. Every piece - from convertible trench coats to reversible tops - is intentionally designed for versatility and made in the USA from sustainable fabrics. Vetta shares Asket's commitment to reducing overconsumption by creating a smaller, harder-working wardrobe. It’s a genius concept for anyone looking to simplify their closet without sacrificing style.
Shop now at vettacompany.com
Hailing from New Zealand, Maggie Marilyn offers a more polished and high-fashion take on sustainable style. The brand creates beautifully crafted pieces like refined blazers, elegant silk blouses, and classic trousers, all produced with a transparent supply chain and eco-friendly materials. It's for the person who loves Asket’s values but wants essentials with a more elevated, sophisticated feel. While prices are higher (from $150 to $400), each piece is designed to be cherished forever.
Shop now at maggiemarilyn.com
Jungmaven is all about the power of hemp. This brand is on a mission to bring this super sustainable and durable fiber to the forefront of fashion, creating unbelievably comfortable and long-lasting basics. Think vintage-soft tees, cozy sweatshirts, and casual separates that get better with every wear. It’s a bit more relaxed and bohemian than Asket’s structured Scandinavian style, perfect for building a collection of eco-friendly, off-duty essentials.
Shop now at jungmaven.com
If you have the budget, Lemaire is the pinnacle of luxurious, understated design. The Parisian house, led by Christophe Lemaire and Sarah-Linh Tran, produces collections of quiet, thoughtful, and impeccably cut essentials. From fluid blouses and perfectly draped trousers to iconic outerwear, every Lemaire piece is about silhouette, fabric, and lasting quality - not logos. It shares Asket’s focus on longevity but approaches it through the lens of high fashion, with prices reflecting its runway status.
Shop now at lemaire.fr
Another Parisian favorite, Sandro strikes a balance between timeless classics and modern trends. You'll find sleek wardrobe staples like sharp-shouldered blazers, chic knit dresses, and tailored trousers that feel both current and classic. While Sandro follows trends more closely than Asket, its commitment to quality materials and polished designs makes it a great choice for building a sophisticated wardrobe with a contemporary French twist. Prices sit comfortably between $100 and $400.
Shop now at sandro-paris.com
For simple, affordable, and well-made minimalist basics, the collections found at retailers like Nordstrom are an amazing resource. Brands like Avery Dennison offer clean, uncomplicated pieces like cozy cardigans, simple tees, and easy trousers, often priced under $100. It’s a more budget-friendly choice that delivers a similar no-fuss aesthetic to a broad audience, making it easy to stock up on everyday essentials without a big investment.
Shop now at nordstrom.com
Franklin & Poe is a Philadelphia-based retailer specializing in high-quality, heritage-inspired goods. Their focus is on timeless pieces made to last a lifetime, including top-notch denim, durable tees, and rugged work shirts. Much like Asket, they believe in buying better and wearing longer, but their style leans more towards American heritage and artisanal craftsmanship. It's the perfect choice if you appreciate durability and timelessness with a slightly more rugged, boutique feel.
Shop now at franklinandpoe.com
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