Chances are if you love expressing yourself with brightly colored hair, you’re already a fan of Arctic Fox. Known for its ultra-vibrant, semi-permanent shades and its commitment to vegan, cruelty-free formulas, it’s become a go-to for achieving rainbow hair goals at home.
But whether you're looking for a specific pastel hue, a salon-grade formula with extra lasting power, or just want to explore all the fun options out there, the world of creative color is bigger and better than ever. For those who love Arctic Fox, here are 20 similar brands worth trying for your next bold new look.
You can't talk about alternative hair color without mentioning Manic Panic. As one of the original pioneers of punk rock hair dye, this legendary brand is known for its massive selection of vivid, semi-permanent shades. Like Arctic Fox, all of its formulas are vegan and cruelty-free. The biggest difference is that Manic Panic is often slightly more affordable and focuses purely on high-voltage pigmentation, whereas Arctic Fox is praised for its added conditioning benefits.
Shop now at manicpanic.com
If you love the whimsical side of hair color, Lime Crime's Unicorn Hair line is for you. This vegan and cruelty-free brand excels at unique pastel and muted fantasy shades like lavender, mint, and ethereal rose gold. While Arctic Fox offers a broad spectrum of brights, Lime Crime provides a softer, more curated palette for those wanting a trendy, delicate pop of color that fades gracefully over time.
Shop now at limecrime.com
For those seeking salon-quality results, Joico's Color Intensity line is a top contender. These professional-grade semi-permanent dyes are celebrated for their extreme pigmentation and impressive staying power, offering vibrant color that lasts. While they come at a slightly higher price point than Arctic Fox, their focus on durability and shine makes them a favorite for anyone who wants their color to stick around as long as possible.
Shop now at joico.com
Another beloved professional brand, Pravana Chromasilk Vivids is an industry favorite for creating seriously high-impact, artistic looks. These semi-permanent colors are famous for their rich pigmentation and superior fade resistance, making them perfect for jewel tones like electric blue and vibrant pink. If you love the vibrancy of Arctic Fox but want a formula that hair stylists swear by for bold, lasting color, Pravana is a fantastic choice.
Shop now at pravana.com
Known in the alternative scene for its incredibly long-lasting formulas, Special Effects delivers a huge range of bright, neon, and pastel shades. Like Arctic Fox, its dyes are vegan and cruelty-free, offering bold results that are known to have serious staying power. It's especially popular for its neon hues that can even glow under a blacklight, giving you an extra level of flair for your vibrant look.
Shop now at specialeffectsusa.com
If affordability is a key factor, Adore is an excellent brand to check out. Offering a massive rainbow of semi-permanent shades, its ammonia-free formulas are notoriously gentle on hair while providing vibrant color payoff. It's one of the most budget-friendly options on the market, making it easy to experiment with shades like turquoise, hot pink, and purple without a big investment.
Shop now at adorecolor.com
Punky Colour nails the fun, rebellious vibe with its lineup of intense, vivid semi-permanent dyes. Loved for its deep, rich pigmentation, this brand is perfect for creating dramatic, theatrical looks. The ammonia-free formulas feel similar to a deep conditioner upon application. While Arctic Fox has more of a new-school, social media-friendly vibe, Punky Colour brings a classic, edgy feel with color payoff that truly packs a punch.
Shop now at punkycolour.com
Instantly recognizable for its kits often sold in drugstores, Splat is all about intense, attention-grabbing color. While their formulations can be quite potent and may last longer (or stain more) than other semi-permanents, they deliver some of the brightest, most dramatic looks around. If your goal is maximum visual impact and you're not afraid of commitment, Splat offers unmatched vibrancy.
Shop now at splat.com
For those who want vibrant color with the convenience of a drugstore purchase, Schwarzkopf's Live Color (often part of its got2b line) is a fantastic and accessible option. It delivers bright, impactful shades of pink, blue, and violet with fade-resistant formulas. While Arctic Fox champions a vegan, indie-brand ethos, Schwarzkopf Live offers salon-quality results with the reliability of a major beauty name.
Shop now at schwarzkopf.com
Hailing from the UK, Bleach London is a super trendy, fashion-forward brand known for its cool-girl pastels, neons, and artistic rainbow shades. Their vibe is edgy and experimental, perfectly matching their vegan and cruelty-free formulas. If you love Arctic Fox but want colors that feel more directly inspired by runway and street style trends, Bleach London is your ideal match.
Shop now at bleachlondon.com
For the health-conscious colorist, Herbatint is a fantastic alternative focused on plant-based and organic ingredients. While their color range primarily consists of natural tones, they do offer some semi-permanent fashion colors like Flash Fashion blues and violets. Their ammonia-free formulas are incredibly gentle, making them great for those with sensitive scalps who still want a pop of color with a wellness-focused approach.
Shop now at herbatint.com
Iroiro is a boutique vegan brand known for its commitment to safe, natural ingredients and standout colors. All their vivid and pastel semi-permanent dyes are formulated with organic coconut oil to ensure hair stays hydrated during the coloring process. What makes Iroiro unique beyond its vibrant pigments is its crinkle bag packaging and fun scents (cherry, bubblegum, banana), making your dyeing process a delight. A great choice if you love the quality of Arctic Fox dyes, but are a conscious shopper that reads ingredient lists as well as labels.
Shop now at iroirocolors.com
Lunar Tides is a boutique hair dye brand adored for its vast semi-permanent shade selection, categorized into pastels, brights, greys, and velvet tones. Their vegan color palette features smoky hues, delicate pastels, neons, and rich velvet tones. Compared to Arctic Fox, Lunar Tides boasts highly pigmented and long-lasting hair dyes at a super affordable price-point. With an emphasis on velvet shades, Lunar Tides has many beautiful and flattering dark and muted fashion colors, as well as neons and pastels, making it easy to create an on-trend, darker, witchier look that is a little more elevated from bright, candy-colored pastels if desired.
Shop now at lunartideshair.com
oVertone's entire line of products does double duty: coloring and deep-conditioning. This means less work: skip messy at-home applications and pricey salon appointments. Whether you’re looking to maintain fantasy pastel and bright vivid looks or add a touch of color to your brown or blonde, the brand will preserve or deposit color in between dye jobs.
Shop now at overtone.co
Freak Show Couture is a cruelty-free brand whose dyes are conditioning, long-lasting, and smell like grape. Like many fan-favorite at-home hair dyes, they come in resealable jars so dye leftovers can be easily stored for touch-ups. With clever, on-brand names like "Carnival Freak," "Lava Goddess," and "Psycho Pink," this brand not only has great shades for hair transformations but also ensures nourished locks during application and after.
Shop now at freakshownation.com
Another widely accessible option, L'Oreal's Colorista line is designed for fun, low-commitment hair experiments. They offer a huge range of semi-permanent colors in various intensities, as well as temporary 1-day sprays and even color-depositing shampoos. While Arctic Fox has its roots in the alternative scene, Colorista brings fashion colors to the mainstream, making it easy for anyone to try turquoise, pink, or purple hair.
Shop now at lorealparisusa.com
Kiss Tintation is a semi-permanent treatment that delivers brilliant color and deep conditioning in one step. Featuring a blend of natural ingredients like aloe vera, argan oil, and collagen, this formula moisturizes hair while adding vibrant shine. It's an excellent, affordable choice that provides results similar to Arctic Fox, focusing on bold colors and simultaneous hair care.
Shop now at kissusa.com
Co-founded by Hayley Williams of Paramore, Good Dye Young has an authentic rock and roll edge that's all about self-expression. Their formulas are vegan, cruelty-free, and pack a powerful pigment punch with standout shades like fiery red and electric blue. If you love the brand story and community feel of Arctic Fox but want something with a bit more of a punk-pop vibe, GDY is your perfect jam.
Shop now at gooddyeyoung.com
Looking for semi-permanent bold blues, vibrant reds, pretty pastels, and more intense shades? Raw offers a vibrant range to achieve striking hair looks without a salon visit. With 20 shades to choose from, you can create an all-over look or experiment with pops of color through skunk stripe highlights, color-toned roots, peek-a-boo split ends, and more.
Shop now at rawhaircolor.com
Wella's Color Charm Paints provide semi-permanent hair color that allows you to showcase a vibrant, colorful personal shade. The color lasts up to 20 washes depending on hair type, condition, shade used, and whether the hair is virgin. Even better, they are wallet-friendly and free of ammonia, peroxide, and fragrances, making them a fantastic choice. You can even mix shades to create a one-of-a-kind color uniquely yours!
Shop now at wella.com
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