If you're a fan of super-soft, eco-friendly essentials that perfectly blend comfort and style, you probably have a few pieces from Alternative Apparel in your closet. The brand has mastered the art of creating laid-back hoodies, tees, and joggers that you can feel good about wearing, thanks to their use of organic cotton and recycled materials.
For those who love Alternative Apparel’s casual vibe and commitment to sustainability, we've found 17 similar brands that deliver on eco-conscious style. From affordable GOTS-certified basics to premium denim, here are our top picks for expanding your conscious closet.
Everlane is a go-to for minimalist wardrobe staples founded on the principle of "Radical Transparency." They offer modern T-shirts, premium denim, and classic sweaters made from high-quality, sustainable materials like organic cotton and recycled fabrics. Their prices are comparable to Alternative Apparel, with most items falling in the $30-$100 range.
While both brands share a commitment to ethical production and eco-friendly basics, Everlane offers a slightly more polished and contemporary vibe. If you love Alternative Apparel's minimalist spirit but want pieces that feel a bit more refined and office-ready, Everlane is a perfect choice.
Shop now at everlane.com
PACT makes living sustainably easy with its focus on super-soft organic cotton essentials. The brand specializes in creating affordable tees, underwear, sleepwear, and loungewear, with most pieces priced between $20 and $50. Everything is Fair Trade Certified, meaning you get top-quality basics without compromising on a clean supply chain.
Compared to Alternative Apparel, PACT is laser-focused on core basics and is generally more budget-friendly. It's the ideal spot to stock up on everyday essentials like socks, undershirts, and hoodies that are as comfortable as they are eco-conscious.
Shop now at wearpact.com
As their name suggests, Tentree plants ten trees for every item purchased, making them a driving force for positive environmental change. Their clothing line features cozy hoodies, soft graphic tees, and comfortable joggers made from sustainable materials like recycled polyester, TENCEL, and organic cotton. Prices hover around the $40-$80 mark, putting them on par with Alternative Apparel.
While both brands design comfortable, eco-friendly casualwear, Tentree has a distinct outdoor-inspired, earthy aesthetic. Their clothes are perfect for weekend adventures, nature lovers, and anyone who wants their purchase to make a direct impact.
Shop now at tentree.com
Kotn is dedicated to creating timeless basics with a transparent and ethical supply chain, centered around authentic Egyptian cotton. Their offering includes beautifully crafted T-shirts, sweatshirts, and trousers that feel more luxurious and durable than your average basics. Expect slightly higher prices, ranging from $50-$150, reflecting the premium quality.
Kotn shares Alternative Apparel’s love for comfortable essentials, but elevates them with finer materials and a more sophisticated aesthetic. It’s the brand you turn to when you want to invest in high-quality, long-lasting staples that look effortlessly polished.
Shop now at kotn.com
Originally a brand for climbers and yogis, Prana has evolved to offer stylish and sustainable clothing for any adventure. From activewear and travel-friendly pants to casual tops and dresses, their pieces are made with Fair Trade Certified fabrics, organic cotton, and recycled materials. With prices generally between $50 and $120, their value is in durability and versatility.
Like Alternative Apparel, Prana prioritizes sustainability, but they place a much stronger emphasis on performance and outdoor functionality. If your casual style leans more towards active and versatile pieces, Prana is the perfect fit.
Shop now at prana.com
Girlfriend Collective transformed the activewear world with leggings made from recycled water bottles, but their collection has expanded to include essentials like tees, sweatshirts, and puffer jackets. They are celebrated for their size inclusivity (ranging from XXS to 6XL) and transparency about their eco-friendly production. Prices for basics typically range from $30-$70.
Where Alternative Apparel focuses on laid-back cotton basics, Girlfriend Collective stands out with its bold, modern color palette and an "activewear-first" vibe. They are your match if you want sustainable pieces with a sporty-cool edge.
Shop now at girlfriend.com
Nudie Jeans argues that the most sustainable garment is the one you already own. This Swedish brand specializes in 100% organic cotton denim designed to be worn for years, offering free repairs for life. While they're known for their raw and worn-in jeans priced from $100-$180, they also offer organic tees and jackets.
While Alternative Apparel covers a wide range of casual basics, Nudie Jeans is for the denim purist who values sustainability and craftsmanship above all else. They are an investment in quality circular fashion that gets better with time.
Shop now at nudiejeans.com
Best known for its incredibly comfortable footwear made from merino wool and eucalyptus fibers, Allbirds also has a growing apparel line. Their R&,R collection includes tees, sweatshirts, and joggers crafted from natural and recycled materials designed for maximum comfort and a minimal environmental footprint. You can find pieces from $30-$100.
Both Allbirds and Alternative Apparel excel at quiet, minimalist basics. Allbirds shares the same eco-conscious spirit but places an even stronger emphasis on innovative, natural materials and achieving carbon neutrality across their product line.
Shop now at allbirds.com
Amour Vert proves that sustainability can be feminine and sophisticated. The brand creates everything from silky blouses and chic dresses to everyday basics, all using non-toxic dyes and sustainable fabrics like TENCEL modal and certified organic cotton. With a commitment to planting a tree with every tee purchase, they match style with substance. Prices land in the $50-$150 range.
While Alternative Apparel shines with its casual, laid-back aesthetic, Amour Vert offers an elevated, more polished take on sustainable fashion. It's the perfect choice for dressing up without sacrificing your eco-friendly values.
Shop now at amourvert.com
For sustainable style that’s always on-trend, look no further than Reformation. Famous for their flirty dresses, stylish tops, and perfect-fitting jeans, they use low-impact materials like deadstock fabrics and viscose made from sustainably managed forests. At a price point of $60-$200, it's a favorite for eco-conscious fashion lovers.
Reformation shares Alternative Apparel's commitment to sustainability but caters to a much more fashion-forward audience. If you want sustainable clothes that feel trendy and ready for a night out, Reformation is your destination.
Shop now at thereformation.com
Thought is a UK-based brand dedicated to creating "easy-to-wear, easy-to-care-for" clothes using natural and sustainable materials like organic cotton, bamboo, and hemp. Their collections include relaxed-fit dresses, cozy knits, and comfortable loungewear, often featuring unique prints and textures. Prices generally fall between $30 and $80.
Similar to Alternative Apparel, Thought champions comfort and eco-friendly fabrics. However, their aesthetic leans slightly more boho-chic and artistic, making them an excellent choice for those who love earthy tones and natural textures.
Shop now at wearethought.com
Organic Basics focuses on creating high-quality, sustainable essentials that last. As their name implies, they use materials like organic cotton and recycled fibers to make polished underwear, activewear, and everyday tees. Known for their refined, minimalist Scandinavian design, their pieces are priced from $30-$80.
Both brands prioritize basics, but Organic Basics offers a more sleek and minimal aesthetic. Their focus on durable construction and performance-ready materials makes them an excellent choice for building a long-lasting, eco-conscious wardrobe foundation.
Shop now at organicbasics.com
A true pioneer in the sustainable fashion movement, People Tree has been dedicated to Fair Trade and ethical manufacturing for over three decades. Their collection features a mix of GOTS-certified organic cotton basics and stylish pieces often made in partnership with artisan groups. Expect prices from $50 to $150.
While Alternative Apparel's look is modern and minimalist, People Tree offers a more eclectic and artisanal vibe. Shop here for unique prints, organic denim, and beautifully crafted pieces with a rich story behind them.
Shop now at peopletree.co.uk
MUD Jeans is changing the denim industry with its focus on circularity. They offer high-quality jeans made from organic and recycled cotton and, most notably, offer a leasing program where you can rent jeans instead of buying them. Priced around $100-$150, their denim is designed to be returned and recycled into new pairs.
While Alternative Apparel offers casual separates, MUD Jeans is the specialist brand for anyone passionate about sustainable denim. If you love eco-friendly fashion and want to support a truly circular business model, they are the undeniable leader.
Shop now at mudjeans.eu
Vetta is the master of the capsule wardrobe. They design versatile, eco-friendly pieces - like dresses, tops, and trousers - that can be mixed, matched, and worn in multiple ways. Made from sustainable materials like organic cotton and TENCEL, their collections are designed to help you build a more intentional closet. Pieces typically cost between $50 and $120.
Like Alternative Apparel, Vetta offers high-quality sustainable basics. However, Vetta’s entire business model revolves around versatility and minimalism, making them a fantastic brand for anyone trying to streamline their wardrobe without sacrificing style.
Shop now at vettaclothing.com
Naadam delivers "luxury cashmere for less" by sourcing its materials transparently and sustainably directly from nomadic herders in Mongolia. Their collection includes supremely soft sweaters, joggers, and accessories that are both eco-friendly and incredibly high quality. With prices in the $150-$300 range, it’s an investment in sustainable luxury.
If you love Alternative Apparel’s eco-conscious mission but are looking for something more luxe and cozy for the colder months, Naadam is the ultimate upgrade. Their cashmere basics offer unparalleled softness with an ethical story to match.
Shop now at naadam.co
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