If you're looking for a perfectly crafted dress shirt that feels as good as it looks, chances are you're familiar with Eton. The Swedish brand has become a staple for anyone who values high-quality fabrics, a crisp, tailored fit, and timeless style that works for both a big meeting and a dinner out.
Eton nails that sweet spot between classic craftsmanship and modern design. But if you're looking to broaden your shirting horizons, there are plenty of other incredible brands that share a similar passion for quality and fit. Here are 22 labels worth checking out for your next wardrobe upgrade.
Thomas Pink is a name synonymous with refined, high-quality dress shirts made from premium fabrics like Egyptian cotton. Their collections focus on sharp tailoring and classic styles, making them a go-to for polished business wear. Like Eton, they target professionals seeking impeccable quality but often feature a wider variety of colors and patterns.
With shirts typically ranging from $150 to $250, Thomas Pink is a direct competitor in both price and feel. It's the perfect choice if you love Eton's quality but want to inject a bit more personality into your formal wardrobe.
Shop now at thomaspink.com
For a dose of true British heritage, look no further than Turnbull & Asser. Famous for both their ready-to-wear and bespoke shirts, this brand is all about timeless elegance and flawless tailoring. While Eton has a modern Scandinavian vibe, Turnbull & Asser feels distinctly more traditional and classically aristocratic.
Their shirts offer an incredible, custom-like fit using some of the finest cottons available. Be prepared to invest, as prices usually start around $300 and go up from there, especially for custom pieces. This is for the person who sees a shirt as a true luxury investment.
Shop now at turnbullandasser.com
Brooks Brothers is an American icon, offering a huge selection of dress shirts in classic and modern fits. Known for durable styles crafted from high-quality Supima and Sea Island cottons, their vibe leans more preppy and traditional compared to Eton's sleek European feel. They share a commitment to quality but at a more accessible price point.
Shirts generally fall in the $80 to $200 range, making Brooks Brothers a great gateway into the world of luxury shirting without the same level of investment. It's a fantastic choice for building a solid foundation of well-made basics.
Shop now at brooksbrothers.com
Based in Paris, Charvet is a legendary name in the world of menswear, representing the absolute pinnacle of shirt craftsmanship. They source exquisite fabrics like fine silks and cottons, creating pieces that feel incredibly luxurious. Think of them as the haute couture of shirting.
While Eton offers ready-to-wear luxury, Charvet provides an ultra-exclusive, bespoke experience. With prices starting around $500, this is a brand for connoisseurs who want the absolute best and are willing to pay for it.
Shop now at charvet.com
Hugo Boss delivers clean, modern shirting with a sharp, professional edge. Their styles are often minimalist and versatile, perfect for moving from the office to after-hours events. They share Eton's appeal for a contemporary, polished look but often at a slightly more accessible price point.
Typically priced between $100 and $200, Boss shirts offer excellent quality for the price and are a great option if you need a stylish, reliable shirt that feels contemporary and fits flawlessly.
Shop now at hugoboss.com
For a touch of Italian elegance, Canali is a fantastic choice. Known for elegant tailoring, luxurious fabrics, and incredible fit, their shirts are imbued with a sense of refined, effortless style. They occupy a similar luxury space to Eton but with a distinctly sophisticated Italian flair.
With prices ranging from $200 to $400, Canali is a worthy alternative for anyone who appreciates impeccable craftsmanship and a softer, more fluid silhouette than some of its more structured counterparts.
Shop now at canali.com
Brioni is another titan of Italian haute couture for men. Their shirts are works of art, crafted from the finest fabrics with an obsessive attention to detail. This is luxury at its most opulent, popular with a high-end clientele that demands nothing but the best.
Compared to Eton's approachable luxury, Brioni sits at the very top of the spectrum, with ready-to-wear prices starting around $700 and bespoke options commanding much more. It's a go-to for milestone events or for those who simply want to own a piece of sartorial history.
Shop now at brioni.com
Paul Smith offers classic British tailoring with a playful, creative twist. His shirts are made from high-quality materials and share Eton’s commitment to craftsmanship, but they stand out with their signature bright colors, quirky patterns, and unexpected details.
Priced similarly to Eton ($150-$300), Paul Smith is the ideal brand for the man who appreciates classic luxury but doesn't want to blend in. It's for someone who wants his shirt to have a bit of personality and make a subtle statement.
Shop now at paulsmith.com
Specializing in a range from bespoke to ready-to-wear, Saunders & Shepherd offers shirts that focus on perfect fit and traditional British tailoring. Made in the UK from premium fabrics, their styles merge a sense of historical craftsmanship with a clean, contemporary aesthetic.
At around $150-$250, they offer excellent value for UK-made quality, making them a superb alternative for those who love Eton's standards but want to explore classic British shirting.
Shop now at saundersandshepherd.co.uk
Zegna is a powerhouse in luxury menswear, renowned for its innovative fabrics and sleek, modern Italian tailoring. Their shirts are crafted from beautiful cottons and silks with a huge emphasis on comfort and a perfect fit. The aesthetic is understated, sophisticated, and always polished.
With prices typically starting at $200, Zegna occupies a similar premium space to Eton. This is the brand for someone who prioritizes an elegant, minimalist look built on the foundation of exceptionally high-quality materials.
Shop now at zegna.com
Purple Label is Ralph Lauren's tribute to supreme American luxury. Expect impeccably tailored shirts made from the absolute finest materials, like Egyptian cotton and linen blends. It's classic, refined, and effortlessly cool - perfect for feeling both powerful in the boardroom and relaxed on the weekend.
Priced from $200 to $400, the line represents timeless style backed by superb craftsmanship, making it a strong competitor to Eton for those who appreciate a classic, sophisticated aesthetic.
Shop now at ralphlauren.com
Kiton sits at the apex of Neapolitan tailoring, specializing in handcrafted shirts made from rare and exceptional fabrics. Each piece is a testament to sartorial artistry, often available as bespoke or semi-bespoke. This is for the ultimate shirt enthusiast.
Kiton is a step - or several - above in terms of exclusivity and price, with shirts often costing over $1,000. It's a brand for collectors and connoisseurs who value unmatched Italian craftsmanship.
Shop now at kiton.com
Boglioli excels in relaxed Italian elegance. Known for its soft, unstructured tailoring and luxurious, comfortable fabrics, the brand offers shirts that are slightly more casual than Eton's business-focused mainline but maintain an incredible level of quality and style.
Usually priced from $150 to $300, Boglioli is for the man who values exceptional materials and craftsmanship but prefers an understated, effortlessly cool look.
Shop now at bogliolishop.com
Another classic British shirtmaker, Hilditch & Key is famed for its high-quality fabrics and traditional bespoke tailoring. Their shirts are beautifully crafted and perfect for formal events or conservative offices, sharing Eton's dedication to superb fit and quality materials but with a distinctly traditional English point of view.
Expect to pay around $200-$350 for shirts that embody centuries of British styling expertise.
Shop now at hilditchandkey.co.uk
Suitsupply has shaken up the menswear scene by offering modern, well-fitted shirts crafted from quality fabrics without the luxury markup. Their price point is incredibly competitive, usually between $80 to $200, allowing you to get a luxury-inspired look and feel for much less.
While the overall craftsmanship is in a different league than Eton, Suitsupply is a perfect choice for style-conscious men who need a sharp, contemporary shirt that won't break the bank.
Shop now at suitsupply.com
A heritage British brand, Hawes & Curtis offers a gateway to quality shirting. They create elegant, classic shirts from fine cottons, offering a huge variety of styles and fits for every occasion. They share a similar stylistic foundation with Eton but at a far more accessible price point.
At $50 to $150, their shirts provide fantastic value and are an excellent option for stocking up on reliable essentials for work or weekend wear.
Shop now at hawesandcurtis.co.uk
Jermyn Street is the legendary home of British shirtmaking, and brands like Harvie & Hudson are its heart and soul. They offer hand-finished shirts made from premium fabrics, showcasing timeless, classic designs. Their vibe is comparable to Eton in terms of quality but often with a more traditional, slightly conservative edge.
With prices in the $150 to $300 range, it’s a brilliant way to experience authentic British craftsmanship and style.
Shop now at harvieandhudson.com
Paul Stuart masterfully blends classic American style with modern, sophisticated details. The brand's luxury shirts focus on fine fabrics and exceptional tailoring, but often feature unique patterns and a confident, fashion-forward sensibility that sets them apart.
They are similar to Eton in their dedication to quality, with prices generally from $200 to $400. This is the brand for someone who respects tradition but likes to stand out with distinctive taste.
Shop now at paulstuart.com
Specializing in bespoke and made-to-measure shirting, Vanderbilt focuses on achieving the absolute perfect fit. Using premium globally sourced fabrics and emphasizing traditional craftsmanship, this is a much more customized alternative to buying off the rack.
Priced around $250-$500, Vanderbilt shirts are a high-end choice for men who demand a shirt tailored precisely to their form, moving beyond the ready-to-wear experience of Eton.
Shop now at vanderbiltshirts.com
This entry is a little different - Thomas Mason is actually a legendary fabric mill, not a shirt brand. They are the master weavers behind the fabrics used by many of the world's top shirtmakers, Eton included. Their cottons are renowned for their softness, durability, and vibrant colors.
So, what's a shopper to do? When you see a shirt brand proudly advertising that it uses Thomas Mason fabric, you can be confident that you’re getting an exceptionally high-quality product. It's a mark of true luxury.
Learn more at thomasmason.com
Of course, no list about quality shirting is complete without the benchmark itself. While exploring these other fantastic brands is always a great idea, Eton remains one of the best for its consistent quality, extensive range of styles and fabrics, and signature performance finishes like their crease-resistant twills.
It’s the perfect blend of modern innovation and classic style, making it a dependable choice that's hard to beat whether you need a shirt for the office, a wedding, or a casual weekend.
Shop now at etonshirts.com
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