If you're obsessed with the playful, feminine energy of Australian designer Alice McCall, you get it. Her collections are all about flirty dresses, whimsical prints, and those special, eye-catching details that make an outfit unforgettable. It’s that perfect blend of sophisticated, romantic, and just plain fun.
For anyone who loves that signature style - daringly feminine and always ready for a good time - there are plenty of other closets to explore. Here are 17 similar brands that nail that same playful, feminine vibe.
Based in LA, For Love & Lemons is the go-to for romantic, bohemian styles with a seriously flirtatious edge. The brand is known for its intricate lace dresses, delicate floral prints, and sheer, ethereal fabrics. Think of it as Alice McCall's free-spirited cousin who's always up for a festival or a garden party.
With prices generally floating between $150 and $600, it's a great match if you love Alice McCall's femininity but want something with a stronger vintage-inspired, boho feel. The vibe is delicate and dreamy, perfect for those who aren't afraid to show a little skin.
Shop now at forloveandlemons.com
Self Portrait delivers modern elegance with an irresistibly playful twist. This London-based label is a master of creating intricately cut lace dresses and contemporary silhouettes that are perfect for any special occasion. Their pieces feel structured and sophisticated yet totally whimsical.
It's a step up in price, typically from $300 to $900, but the craftsmanship is undeniable. While Alice McCall brings the ruffles and party vibes, Self Portrait offers a more refined, polished take on feminine eventwear, with a focus on sharp tailoring meeting delicate details.
Shop now at selfportrait.studio
For feminine fashion with a conscious, Reformation is your brand. They create effortlessly trendy pieces using eco-friendly materials, known for their flirty mini dresses, chic two-piece sets, and perfect-fitting tops. Their style is less embellished and more about killer silhouettes that feel both cool and timeless.
With a more accessible price point of $80 to $300, it's a sustainable swap for your everyday playful pieces. If Alice McCall is for turning heads at a party, Reformation is for turning heads on a casual Sunday brunch, all while being kind to the planet.
Shop now at thereformation.com
Ganni brings the laid-back cool of Copenhagen to playful, feminine fashion. This Danish brand is loved for its bold prints, quirky details, and easy-to-wear silhouettes that blend retro influences with modern Scandi style. From puffy-sleeved blouses to floral midi dresses, their pieces are designed to be fun and versatile.
Ganni shares Alice McCall’s love for a good statement piece but in a more casual, street-style-ready way. With prices from $150 to $700, it’s perfect for the girl who wants fashion that's playful without being overly precious.
Shop now at ganni.com
Another Australian powerhouse, Zimmermann is synonymous with dreamy, romantic, and ultra-feminine fashion. They are icons of luxurious boho style, creating stunning floral dresses, ruffled swimwear, and intricately embroidered pieces that feel like wearable works of art.
It’s definitely a luxury investment, with prices running from $400 to $1500, but their designs are pure magic. If you love Alice McCall for wedding guest dresses or vacation looks, Zimmermann dials up the romance and opulent details for an even dreamier, high-fashion result.
Shop now at zimmermannwear.com
Staud is all about modern, playful pieces with a touch of retro charm for the fashion-forward crowd. While famous for their cult-favorite "It" bags, their ready-to-wear is just as impressive, featuring unique color combinations, sculptural shapes, and fun prints.
Staud's vibe is a bit more contemporary and refined than Alice McCall's frothy femininity. It's the perfect choice when you crave a playful look that feels grounded and architectural. With most pieces between $100 and $400, it's great for adding a pop of color and personality to your wardrobe.
Shop now at staud.com
Welcome to a whimsical world of ruffles, bows, and vintage-inspired florals. LoveShackFancy is unapologetically feminine, specializing in romantic dresses and dreamy separates that look like they came straight out of a fairy tale. Tiered skirts, delicate lace, and pastel hues are their signature.
If Alice McCall is playful and flirty, LoveShackFancy fully embraces the dreamy romance with a cottagecore aesthetic. Pieces range from $200-$700 and are perfect for anyone who wants to feel like they’re living in their own romantic novel.
Shop now at loveshackfancy.com
For playful femininity with a luxury, eco-conscious backbone, Stella McCartney is a top choice. Known for her sharp tailoring and modern designs, she infuses her collections with fun prints and feminine details that feel both sophisticated and lighthearted. Her work is a testament to sustainable fashion that doesn't compromise on style.
While on the higher end of the price spectrum ($400-$2000+), Stella McCartney's approach offers a polished, sleek alternative. It’s for the person who loves the feminine spirit of Alice McCall but prefers a more refined, high-fashion aesthetic.
Shop now at stellamccartney.com
New York-based designer Sandy Liang brings a cool, downtown edge to playful femininity. Her designs are known for their quirky details, nostalgic references, and unexpected twists - think bows, ruffles, and cute prints paired with utilitarian fleece or edgy silhouettes. It’s sweet, but with a bit of a bite.
Similarly to Alice McCall, Sandy Liang designs for someone who isn't afraid to experiment with fashion. Priced from $150 to $600, her brand is your go-to for adding a youthful, cool-girl touch to your collection of feminine staples.
Shop now at sandylieang.com
Ulla Johnson captures a bohemian, wanderlust spirit with a focus on artisanal details and beautiful, natural fabrics. Her designs are rich with intricate embroidery, tassels, and romantic ruffles, creating a look that is both free-spirited and incredibly luxe. Think elevated, globally-inspired femininity.
While Alice McCall is more party-ready, Ulla Johnson’s pieces (often $400-$1500) have a softer, more relaxed feel perfect for a stylish getaway or a sunny afternoon. It’s for those who appreciate detailed craftsmanship and a deep sense of artistry in their clothing.
Shop now at ullajohnson.com
Known for her vibrant custom prints and dedication to sustainability, Mara Hoffman creates bold, feminine pieces that empower the wearer. Her collection of dresses, swimwear, and separates celebrate color and form, often featuring sculptural details and lively patterns. Her designs are confident, joyful, and utterly unique.
Like Alice McCall, Mara Hoffman isn't afraid to make a statement, but she does it with a more artistic, resort-focused lens. With pieces ranging from $150 to $600, it's a fantastic brand for vacation-wear that’s both stylish and sustainable.
Shop now at marahoffman.com
Aje masterfully combines toughness with femininity, creating cool, contemporary pieces with a touch of raw beauty. This Australian label is adored for its signature statement sleeves, bold silhouettes, and clever use of hardware - all staples in their dresses and separates. The style is artfully undone yet incredibly chic.
Priced from $200 to $900, Aje offers a similar playful spirit to Alice McCall but with a more modern, downtown edge. If you want romantic styles toughened up with a bit of architectural flair, Aje has you covered.
Shop now at aje.com.au
Camilla and Marc champions modern, sophisticated femininity. This Australian sibling duo creates luxurious pieces with an emphasis on tailored fits and clean lines, even in their most romantic dresses. Their collections strike the perfect balance between classic elegance and contemporary cool.
While more minimalist and polished than Alice McCall, their pieces share a focus on impeccable fit and high-quality detail. Ranging from $300 to $1200, it’s the brand for you if you're looking for feminine shapes with a sleeker, more powerful feel.
Shop now at cammarc.com
Reese Cooper brings a narrative-driven, utilitarian-inspired approach to fashion that is surprisingly playful. Known more for streetwear staples, the womenswear line offers feminine pieces - like mini dresses and tops - that feature unique graphics and a distinctly cool, laid-back vibe. It’s practicality meets playfulness.
While the overall aesthetic is more casual than Alice McCall, the brand shares a youthful spirit. With prices from $150 to $500, it’s a great option for incorporating that playful feeling into your everyday, on-the-go wardrobe.
Shop now at reesecooper.com
Rachel Comey creates clothes for the cool, creative, and intellectually curious woman. Her designs are renowned for their artsy prints, interesting textures, and intelligent silhouettes that are both innovative and wearable. It’s where femininity meets experimental, downtown cool.
Like Alice McCall, there's always an element of surprise and fun in her collections. Best suited for the fashion-forward woman who values unique design, pieces from her collection run from $200-$900 and offer a more avant-garde spin on playful dressing.
Shop now at rachelcomey.com
Although primarily an accessories brand, By Far’s collection of shoes and bags perfectly captures a playful, retro-feminine spirit. Born out of Bulgaria, the brand is beloved for its ‘90s-inspired shoulder bags, strappy sandals, and block-heel mules that come in a rainbow of fun colors.
While they don't sell clothing, their accessories (priced between $150-$400) are the perfect complement to an Alice McCall dress. If you live for her aesthetic, adding a By Far piece will complete the look with an extra dose of trendy, nostalgic fun.
Shop now at byfar.com
Colombian designer Johanna Ortiz designs fashion bursting with life, color, and drama. She is celebrated for her exuberant prints, cascading ruffles, and sculptural silhouettes that feel both festive and incredibly elegant. Her dresses are showstoppers designed to make you feel confident and vibrant.
On the luxe side, with pieces between $400 and $1500, this brand echoes Alice McCall's love for making a statement. However, Johanna Ortiz brings a distinct Latin American warmth and flair, turning playful femininity into high-voltage glamour. Perfect for your next gala or lavish getaway.
Shop now at johannaortiz.com
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