If there's one person who has defined modern British cool, it's Alexa Chung. Her effortless blend of vintage finds, tailored classics, and a touch of quirky femininity makes for a style that's both aspirational and totally achievable. It's that perfectly thrown-together look - think tailored blazers over band tees, chic midi skirts with loafers, and just the right amount of nonchalant charm.
For everyone who loves that polished-yet-undone look, we've found 17 brands that capture the spirit of Alexa Chung's wardrobe. Get ready to do some serious shopping.
Whistles nails the refined, modern pieces that are foundational to Alexa’s style. The brand is known for its clean lines, quality fabrics, and contemporary wardrobe staples like tailored trousers and elegant knitwear. While still relaxed, Whistles brings a slightly more polished and upscale vibe, making it perfect for smart-casual events or workwear that feels effortlessly chic.
Shop now at www.whistles.com
Jigsaw is all about timeless, beautifully made clothing that feels distinctively British. If you're searching for a cozy cashmere sweater, a perfect midi skirt, or a sharp blazer, this is your spot. The brand's focus on quality materials and simple silhouettes channels that understated elegance Alexa is known for, offering classic pieces with a modern twist.
Shop now at www.jigsaw-online.com
For sleek, structured pieces that echo Alexa's more polished moments, Reiss is a must. The brand excels at modern designs, especially structured coats, minimalist dresses, and smart separates in sophisticated neutral palettes. It’s slightly more upscale than high street but delivers timeless style that seamlessly transitions from the office to after-hours drinks.
Shop now at www.reiss.com
A favorite for a reason, & Other Stories is a treasure trove for channeling that "cool girl" vibe. The brand expertly mixes laid-back British style with a bit of Parisian flair, offering everything from tailored blazers and flowy dresses to amazing shoes and accessories. It's a go-to for on-trend yet versatile pieces that make recreating Alexa’s look easy and affordable.
Shop now at www.stories.com
If you love the minimalist side of Alexa's style, you'll love Cos. With its clean, Scandinavian design aesthetic, Cos delivers elevated basics that are perfect for building a capsule wardrobe. Think oversized shirts, perfectly cut trousers, and structured modern dresses in muted tones - timeless pieces designed for mixing and matching.
Shop now at www.cos.com
Zara is the high-street hero for capturing trend-driven moments that pop up in Alexa's wardrobe. It’s the perfect place to experiment with a structured check blazer, a vintage-inspired floral dress, or a quirky accessory without the major investment. While it’s certainly fast fashion, you can find brilliant pieces to style for that understated, British-cool vibe.
Shop now at www.zara.com
While French in origin, A.P.C. has a minimalist, understated coolness that fits right into the British style scene. Prized for its incredible denim, simple tees, and timeless outerwear, this brand focuses on high-quality craftsmanship over flashy trends. Its clean aesthetic aligns perfectly with Alexa’s love for refined, durable wardrobe staples.
Shop now at www.apc-us.com
Mango strikes a great balance between contemporary and classic, offering stylish pieces with a slightly Mediterranean feel. You can reliably find stylish blouses, well-cut trousers, and versatile dresses that nail the effortless elegance so key to Alexa’s look. It's a fantastic option for chic, everyday staples that won't break the bank.
Shop now at shop.mango.com
For an affordable and more sustainable take on British style, H&M's Conscious Collection is worth a look. The line uses eco-friendly materials to create stylish, everyday pieces like relaxed blouses, cool trousers, and simple dresses. It’s ideal for picking up trendy but thoughtful pieces with a casual vibe at very accessible prices.
Shop now at www.hm.com
Bringing a Parisian bohemian flair, ba&sh complements the effortless British aesthetic perfectly. It’s known for its flowy dresses, chic jackets, and accessories that feel both polished and a little bit free-spirited. If you love Alexa’s laid-back side but want something with a more romantic, breezy feel, this is your brand.
Shop now at ba-sh.com
Created by French influencer Jeanne Damas, Rouje is the epitome of that effortless French-girl-meets-British-cool style. Famous for its tea dresses, perfectly detailed blouses, and vintage-cut denim, Rouje has a similar nonchalant feel to Alexa’s wardrobe but with a more romantic and explicitly feminine touch.
Shop now at www.rouje.com
Joseph is where you go for elevated, minimalist investment pieces. This luxury British brand focuses on high-quality essentials - think flawless trousers, simple silk tops, and impeccably tailored outerwear. It’s perfect for building the foundation of a sophisticated wardrobe inspired by Alexa’s love for refined, timeless classics.
Shop now at www.joseph-fashion.com
A true British institution, the M&S Collection from Marks & Spencer is brilliant for timeless, wearable staples. Look here for pieces like well-fitting tailored trousers, quality knitwear, and simple blouses that exude an easy elegance. It’s perfect for practical yet stylish everyday dressing, echoing Alexa's more understated, casual moments.
Shop now at www.marksandspencer.com
Oliver Bonas represents the more eclectic, playful side of British style. Its clothing line features fun prints, quirky accessories, and relaxed silhouettes that nod to Alexa Chung’s love of personality-driven pieces. It's a great spot to find a unique blouse or a patterned dress that adds a touch of creative flair to your look.
Shop now at www.oliverbonas.com
Rounding out the list is a second shout-out to Cos, because its approach to minimalist design is just that good. If you're committed to building an intentional, Alexa-inspired wardrobe, Cos’s dedication to structured silhouettes, quality fabrics, and versatile neutrals is non-negotiable. Their pieces are the building blocks you’ll wear for years.
Shop now at www.cos.com
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